media consumption trends and opportunities for the self-published creative
DESCRIPTION
Introductory presentation to the Spoilrr meet-up group. A brief look at the challenges and opportunities for self-published content creators. http://www.spoilrr.orgTRANSCRIPT
Welcome!Focus on (Self) Publishing
Tues 25th May 2010
Tonight’s presenters
• Robert Pratten– Reading habits
• Gini Graham Scott, Ph.D– E-books: Promoting & Advertising Your Book
• Christopher Drum– Developing content for the iPhone & iPad
Where Are We Today?
• KPMG Media and Entertainment Barometer– 1000 UK consumers (Sept 09 vs March 10)– Hours spent consuming digital media up from 6hrs
14min 7hrs 28mins
Traditional Media: What have you done in the past month?
Source: KPMG Media and Entertainment Barometer (March 2010)
New Media: What have you done in the past month?
Source: KPMG Media and Entertainment Barometer (March 2010)
Preferences: online (26%) offline (43%) don’t care (31%)
Source: KPMG Media and Entertainment Barometer (March 2010)
Problem?
• Getting discovered– explosion of content– need to be exceptional
• Getting paid– piracy– frictionless payment mechanisms
...but these are also the solution
Mix your (“e-book”) content delivery platforms
• Prioritize using these five criteria:– Ability to get paid– Ability to spread– Fit with lifestyle– Remarkability– Cost to implement
Summary
• Reading is still a popular leisure activity• Getting discovered• Make content more social (even “books”)• Co-creation/open critique• Use a freemium pricing model
• Getting paid• Use a freemium pricing model• Get an optimal platform mix
The End
Robert Prattentwitter.com/zenfilmswww.zenfilms.com