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2 nd AFC Grassroots Conference 2018 | 1 KEYNOTE SESSION

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Page 1: MEDIA & COMMUNICATIONS · 2018-11-30 · 1. 4 X 4 is the smallest/easiest form of football without losing the key ingredients: • The ball (size 3 or 4) • The opponents • The

2nd AFC Grassroots Conference 2018 | 1

KEYNOTE SESSION

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2nd AFC Grassroots Conference 2018 | 2

THE SERIOUS BUSINESS OF FUN FOOTBALL

Keynote SessionLed by Andy Roxburgh, AFC Technical Director

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“Football has to be fun for kids or it doesn't make sense.”

Johan Cruyff

FUN

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2nd AFC Grassroots Conference 2018 | 4

PLAYING FOOTBALLFOR

• Fun (Leisure/Recreation)• Serious Fun (Hobby/Regular/Competitive)• Love (Dedication/Commitment)• Money (A Job / A Profession)

GRASSROOTS STORIES

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2nd AFC Grassroots Conference 2018 | 5

• 265mil players (incl. 26mil Women)

• 5mil referees/officials

• 4,363 clubs (top-tier)

• 0.05% Professional

• 3.4bil saw the World Cup (163mil TV Audience/Final)

NUMBERS

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To promote football and

To provide the opportunity to play in a safe and enjoyable

environment

OUR MISSION

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‘We lost, we won, either way we had

FUN’.Eduardo Galeano

GRASSROOTS CHILDRENSINGING

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MORE: Technology Obesity Dangers Boredom Distractions

CHILDREN’S WORLD TODAY

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LESS: Play Freedom Time Simplicity Guidance

CHILDREN’S WORLD TODAY

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Parents/Relatives Teachers/Coaches Friends/Peers Heroes/Villains TV Programmes Social Media

INFLUENCES

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AFC’S GRASSROOTS GALLERY

10 IMPORTANT IMAGES AND QUESTIONS

Page 12: MEDIA & COMMUNICATIONS · 2018-11-30 · 1. 4 X 4 is the smallest/easiest form of football without losing the key ingredients: • The ball (size 3 or 4) • The opponents • The

2nd AFC Grassroots Conference 2018 | 12Exhibit 1

What is the impact of Grassroots football?

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GRASSROOTS TO GREATNESS

Luka Modric, CRO

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Every Star was a Grassroots Player

Producing Stars is a by-product of Grassroots Football

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The Difference?

ELITE FOOTBALL - GRASSROOTS FOOTBALL

ELITE GRASSROOTSTHE BEST THE MANY

TOP COMPETITIONS MASS PARTICIPATION

NATIONAL / PROFESSIONAL LOCAL / REGIONAL

SELECTION CHOICE

EXCELLENCE FUN / SERIOUS FUN

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THE IMPACT• Dreams• Friendships• Self Esteem• Emotions• Health• Enjoyment

GRASSROOTS FOOTBALL

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“Football is a vehicle for people’s dreams”

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2nd AFC Grassroots Conference 2018 | 18Exhibit 2

What is Grassroots football?

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WHAT IS GRASSROOTS FOOTBALL?

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GRASSROOTS FOOTBALL?

All Football which is Non-Professional / Non-Elite is part of Grassroots Football

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GRASSROOTS FOOTBALL CATEGORIES

• Children’s Football• Schools Football• Amateur Football• Women’s Football• Beach Soccer/Futsal• Leisure Football• Veterans’ Football• Community Football• Disability Football

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2nd AFC Grassroots Conference 2018 | 22Exhibit 3

Why do children play football?

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• The Balls • The Net/The Jerseys• Cheap to Play• Simplicity• All Action• Fascinating• Emotional• Competitive• Reality

WHY PLAY FOOTBALL?

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WHY PLAY SMALL-SIDED GAMES?

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"Good coaches use the basic criteria of street

football for their vision of Grassroots development.“

Rinus Michels

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AFC GRASSROOTS FOOTBALLThe Value of 4 X 4

4 X 4 (plus goalkeepers)for Primary School Children

Set-upFour or five small pitches (approximately 20 X 40metres each) on a full-sized field (40 to 50+ players participating)

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WHY?1. 4 X 4 is the smallest/easiest form of football without

losing the key ingredients:• The ball (size 3 or 4)• The opponents• The team-mates• The goals (appropriate to the size of the children)• The space (suitable for children)• The rules (simpler with no offside or throw-ins)• Direction (back-to-front)• Time (short periods of play eg. 10' each way)

AFC GRASSROOTS FOOTBALLThe Value of 4 X 4

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WHY?2. All the skills can be developed:

• control/ passing/ shooting/ saving/ tackling/ dribbling/ etc.

• simple reading of the game (vision)• constant repetition of basic football situations

(decision making)• intense communication with others

AFC GRASSROOTS FOOTBALLThe Value of 4 X 4

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WHY?3. All the principles of football are there:

• Depth (play forward or back)• Width (play to the wings)• Mobility (play at angles and interchange

positions)

AFC GRASSROOTS FOOTBALLThe Value of 4 X 4

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WHY?4. The elements of fair play and enjoyment are

encouraged:• Many touches of the ball• A 'game teacher' on the side of each

pitch (no referee on the field)• Children learning in a playful manner

without adult pressure ('their world')

AFC GRASSROOTS FOOTBALLThe Value of 4 X 4

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WHY?5. The benefits of 4 X 4 include:

• more opportunity to play and to contribute• more enjoyment and fun• more contact with the ball• more concentration• more order to the play• more chances to develop• more children playing

AFC GRASSROOTS FOOTBALLThe Value of 4 X 4

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2nd AFC Grassroots Conference 2018 | 32

Natural Process

Adult Rewards

Winning/Losing

Performance

WINNING

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2nd AFC Grassroots Conference 2018 | 33Exhibit 4

What are the principles of grassroots football?

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• Everybody has the opportunity to play

• There is no discrimination• Friendly festivals/leagues are

preferred to fierce competitions• The action is dynamic, simple

and exciting

IN THE WORLD OF GRASSROOTS FOOTBALL

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• Safety is a priority• Players are encouraged to take

responsibility for their own organization and development

• Fair play is a must

IN THE WORLD OF GRASSROOTS FOOTBALL

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• Fascination for the ball and freedom of expression are essentials

• The primary aim is to nurture a love of the game

• Relationships are more important than results

IN THE WORLD OF GRASSROOTS FOOTBALL

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2nd AFC Grassroots Conference 2018 | 37Exhibit 5

Why is grassroots football valuable?

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THE VALUE OF GRASSROOTS FOOTBALL

1. Educational

• Values

• Knowledge

• Problem Solving

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THE VALUE OF GRASSROOTS FOOTBALL

2. Health

• Lifestyle

• Fitness

• Emotions

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3. Social

• Integration

• Personality

• Friendships

THE VALUE OF GRASSROOTS FOOTBALL

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4. Sporting

• Skill Acquisition

• Tactical Awareness

• Competition

THE VALUE OF GRASSROOTS FOOTBALL

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5. Political

• Facility Provision

• Investment

• Support

THE VALUE OF GRASSROOTS FOOTBALL

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6. Business

• Promotional Events

• Equipment

• Sponsorship

THE VALUE OF GRASSROOTS FOOTBALL

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2nd AFC Grassroots Conference 2018 | 44Exhibit 6

Who is responsible for organising grassroots football?

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2nd AFC Grassroots Conference 2018 | 45

• FIFA• AFC• Member Associations• Professional Clubs• Regions• Local Clubs• Authorities• Players

WHO IS RESPONSIBLE?

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2nd AFC Grassroots Conference 2018 | 46Exhibit 7

How is AFC trying to encourage and support grassroots football?

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2nd AFC Grassroots Conference 2018 | 47

• AFC Grassroots Day• AFC Grassroots Charter• AFC Grassroots Panel• AFC President Recognition Award

for Grassroots Football• AFC Special Grassroots Awards• AFC Social Responsibility• AFC Assistance to MAs

AFC ACTIONS

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2nd AFC Grassroots Conference 2018 | 48Exhibit 8

What do the MAs need to do to create a thriving grassroots environment?

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2nd AFC Grassroots Conference 2018 | 49

• Appointments (Staff)• A Plan (Grassroots Development)• Relationships (eg. Schools)• Funding• Infrastructure• Promotional Activities• Guidelines• Charter Recognition

MA ACTIONS

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2nd AFC Grassroots Conference 2018 | 50

THE APPLICATION PROCESSPanel

Assessment

MA Visit (if required)

AFC BrandingPermitted

MAApplication

Tech. Co/EXCOinformed

EndorsementGranted

MADocuments

PanelDecision

AFCAnnouncement

1

6

2

9

4

3

5

7 8

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EVALUATING MAs

What are the guidelines for evaluating an MA’s

grassroots programme?

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EVALUATING GUIDELINES

1. FACTUAL INFO• Documents• Content• Compliance

2. QUALITY ISSUES• Calibre of Staff• Grassroots Standards• Level of Organisation

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Charter Approvals

- China- Jordan- Singapore

- Bhutan- Guam- Hong Kong- Macau- Malaysia- Vietnam

Gold

Silver

Bronze

- Australia- Japan

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NEW APPLICATIONS

MA LEVELBRUNEI DARUSSALAM

BRONZE

IRAQ

MALDIVES

MYANMAR

LAOS

LEBANON

SRI LANKA

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2nd AFC Grassroots Conference 2018 | 55Exhibit 9

Who are the key people in developing grassroots football?

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2nd AFC Grassroots Conference 2018 | 56

• FIFA/AFC Leaders• MA Officials• MA Staff• Grassroots Coaches• Parents• Authorities• Sponsors• Volunteers

KEY PEOPLE

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2nd AFC Grassroots Conference 2018 | 57

1. CHILDREN’S COACH (Football Teacher)

2. YOUTH COACH (Football Developer)

3. ADULT COACH (Football Manager)

TYPES OF COACH

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FOOTBALL TEACHER FRIENDLY HELPER GOOD ORGANISER COMPETENT DEMONSTRATOR FOOTBALL ENTHUSIAST RELIABLE PERSON

CHILDREN’S FOOTBALL(IDEALLY)

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2nd AFC Grassroots Conference 2018 | 59Exhibit 10

How can lives be changed through grassroots football?

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KYLIAN MBAPPE

(France World Cup Winner / PSG Player)

From poor area of Paris to world fame

CHANGING LIVES

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SOCIAL RESPONSIBILITY PROJECTS

SPECIAL NEEDSSCHEMES

CHANGING LIVES

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• OPPORTUNITY (TO PLAY)• PROTECTION (SAFETY)• ENCOURAGEMENT• EDUCATION• PHYSICAL ACTIVITY• HAPPINESS

CHANGING LIVES

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How children experience the game – How we teach it and organise it.

THE KEY

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AFC’S GRASSROOTS GALLERY

10 IMPORTANT IMAGES AND QUESTIONS

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Fail to water the grassroots and the game

will wither and die.

GRASSROOTS FOOTBALL

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2nd AFC Grassroots Conference 2018 | 66

PLAYING FOOTBALLFOR

• Fun (Leisure/Recreation)• Serious Fun (Hobby/Regular/Competitive)• Love (Dedication/Commitment)• Money (A Job / A Profession)

GRASSROOTS STORIES

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To promote football and

To provide the opportunity to play in a safe and enjoyable

environment

OUR MISSION

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1. What do we believe in?

2. What do we value?

3. What do we see ahead?

FOOTBALL PHILOSOPHY

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… In the power of football to make a difference in people's lives.

I BELIEVE …

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… The game for its simplicity, its passion, its creativity. And, as a vehicle for educational, social and sporting development.

I VALUE …

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… Football's popularity increasing and its social impact expanding.

I SEE …

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THE SERIOUS BUSINESS OF FUN FOOTBALL

Keynote SessionLed by Andy Roxburgh, AFC Technical Director

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THANK YOU