CD Design Planning

and Evaluation

By Kassem Bassatne

BRIEF• I have been asked to design a CD sleeve for a

band or artist. This can be for a music genre of my choice.

Planning• Firstly I decided to look at some real media texts

to understand the codes and conventions of a CD sleeve.

• I looked at three different CD covers so that I have an idea of what I need to include

• HOUSE• ROCK• RAP

50 cent Album Cover (Rap)

Kiss Album Cover (Rock)

DJ ANTIONE CD COVER

LIST OF CD CONVENTIONS

FRONT BACK

INTERIOR SHOT OF DJ NIGHTCLUB NAME OF SONGS

PICTURE OF DJ PICTURE OF DJ FROM BEHIND LOOKING AT CROWD

WILL HAVE DARK COLOURS NAME OF ALBUM

BRIGHT STROBE LIGHTS NAME OF ARTIST

ALBUM NAME BIGGER THAN ARTIST NAME

AUDIENCE RESEARCH

• I need to conduct a questionnaire to find out what my target audience would be attracted to on a CD cover. I gave this questionnaire to my media class.

QUESTIONAIRE

RESULTS

RESULTS

RESULTS

RESULTS

RESULTS

RESULTS

RESULTS

WHAT I LEARNT FROM MY QUESTIONAIRE

I learnt that more people would like to see more electronic, bright colours than darker colours. In addition people would prefer to have clear meaning from the picture than ambiguous. Also the audience like the idea that there will be a picture of the crowd, and the picture be out of focus and from a birds eye view. Finally the would prefer to have the album name bigger than the name of the artist.

AUDIENCCE PROFILE

CD COVER SKETCH

CONTACTS SHEET