1. 1. Assignment 7- What is my target audience? Vincent Davenport -Male -Female
2. 2. You Can Define A Target Audience By Specifying a group of people that you want to sell your product/service to. Usually a common interest between the target audiences which is what categorises genres
3. 3. Why is it important for your film to have a target audience Every film has a purpose, for this aspect (horror) its purpose is to scare the audience. Therefore it is important to specify your target audience which fits your films purpose. For the film to be successful the audience must enjoy the film, but having a target audience allows you to concentrate on that target audiences satisfaction.
4. 4. Our three sub-genres we have chosen are: Haunted House, Possession & Zombies.
5. 5. Target Audiences Sub-Genre Target Audiences Zombie -Ages 16-40, Above an age which allows you to watch the film without being too scared -Not too old where the imagination is gone Haunted House -Ages 14-60, Wider target audience as it is a classic and stereotypical sub-genre for a horror film. Possession -Ages 18-50, Seen as a more scarier sub- genre therefore an older audience.
6. 6. Sub-genre Haunted House-Vincent Audience Yes/No/ Why Aqaya Davenport -Full Time Mother Yes The most realistic type of horror. Dan Morgan -Student Rugby Player No Its not because I dont find it scary, Im just too scared. Natalia Brown -Law Student Yes Yes I love haunted house, I believe in the paranormal. Ryan Liddle -College Student Yes I can relate a lot of haunted houses therefore if I can relate to the film I feel it adds realism. Jevon Davenport Yes Haunted house is the most realistic as we all Aqaya Davenport -Full Time Mother Dan Morgan -Student Rugby Player Natalia Brown -Law Student Ryan Liddle -College Student Jevon Davenport -Art Student
7. 7. Expectations Audience Expectations Aqaya Davenport -Full Time Mother I expect something that is jumpy and has a link with the paranormal. Dan Morgan -Student Rugby Player I think it has to have ghost coming out with a lot of quick snap shots of paranormal body figures. Natalia Brown -Law Student I would expect a lot of jumpy moments with a possessed child as a key horror figure/character. Ryan Liddle -College Student Something which involves a lot of shots in the house where most of the activity will occur. Jevon Davenport -Art Student Something that everyone can relate to in real life. Something everyone has experiences in their house. Aqaya Davenport -Full Time Mother Dan Morgan -Student Rugby Player Natalia Brown -Law Student Ryan Liddle -College Student Jevon Davenport -Art Student
8. 8. Sub-genre Haunted House-George Audience Yes/No/ Why Sarah Lawrance Full time worker No Too cheesy and way to many jump scares Jack Riley year 8 student Yes I love all the jump scenes. Jack Robson Year 12 art student Yes I like the purge thats my favourite horror movie. Isiah Goddard- Joseph Aspiring footballer Yes I feel scared in my own home therefore I have sympathy for these characters. Phil Higgs Business teacher Yes They are humorous and its funny to see people panacing.
9. 9. Expectations Audience Expectations Aqaya Davenport -Full Time Mother I expect a lot of activity to occur in the house, something similar to the paranormal activity box sets. Dan Morgan -Student Rugby Player I think something which will be really scary and always having ghost jump out at me. Natalia Brown -Law Student I would think there is a demonised character disturbing the equilibrium of a family house hold. Ryan Liddle -College Student A possessed female child character which makes the majority of her appearances towards the end of the film. Jevon Davenport -Art Student I think a stereotypical setting of a house with a happy family who recognises the presence of the paranormal in a isolated room in the home. Sarah Lawrance Full time worker Jack Riley year 8 student Jack Robson Year 12 art student Isiah Goddard-Joseph Aspiring footballer Phil Higgs Business teacher
10. 10. Sub-genre Haunted House-Jordan Audience Yes/No/ Why Chris Linnell hair dresser Yes Yes very life like and Realistic Daisy Linnell year 3 student No I dont really like scary movies, their too scary. Laura Pomeroy nurse Yes this is my favourite type of horror as it is very jumpy. Josh Oreilly Aspiring footballer Yes I like the jump scenes as they are very unexpected. Yvonne Pomeroy natural resources Yes its very funny and creates a lot of tension
11. 11. Expectations Audience Expectations Aqaya Davenport -Full Time Mother Something that will keep me on the edge of my seat due to a lot of shock scenes. Dan Morgan -Student Rugby Player Something very scary with a ghost. Natalia Brown -Law Student Usually starts off quite quiet, slow and relaxed and slowly picks up the suspension with loud bangs and scenes designed to shock you. Ryan Liddle -College Student Usually there is a neglected spirit refusing to leave the house due to a traumatised childhoold. Jevon Davenport -Art Student An incident which happened in a house a while ago where a human was killed and now wants to avoid anyone living in their home. Chris Linnell hair dresser Daisy Linnell year 3 student Laura Pomeroy nurse Josh Oreilly Aspiring footballer Yvonne Pomeroy natural resources
12. 12. Sub-Genre- Haunted House -Liam
13. 13. Expectations Overall with the information I have gathered from my research, people expect
14. 14. Result 0 1 2 3 4 5 Vincent George Liam Jordan NumberOfPeople Yes No
15. 15. Audience Summary People who enjoy the haunted house sub-genre are: People who do Not enjoy the haunted horror sub-genre are: -People above ages 14. -The majority of horror fanatics due to its sense of realism. -Majority of teenage boys. -More students tend to like it as oppose to adults. -Children. -People who do not believe in the paranormal. -People who are too frighten to watch horrors.
16. 16. Facebook ScreenShots 6 People Commented in total Most said factors which will make them jump Key fear factor is the act of surprise
17. 17. What we learned from audience feedback We have identified that our target audiences are teens/ adults (15-40). Mix between boys and girls like them, however slightly more boys liked it. They expect a lot of jumpy scenes with the main setting of the film in a big family house. Most scariest sub-genre as it is seen as most realistic. Usually a stereo typically demonised character of a young age disturbing the happy family whom has just moved in. Key Fear factor is the act of surprise.