Music VideoVincent Davenport

Assignment 1Vincent Davenport

Chandelier• Name Of Video - Chandelier

• Artist - Sia

• Genre - Electro-pop

• Type Of Video - Performance

• Purpose - Promote Album/Artist

• Inspiration - There is a bit of an inigma behind the story of the actual video and the lyrics which the audience is left to determine.

Royals (US Version)

• Name Of Video - Royals (US Version)

• Artist - Lorde

• Genre - Electro-pop

• Type Of Video - Amplification Narrative

• Purpose - Promote Album/Artist

• Inspiration - There is a bit of an inigma behind the story of the actual video and the lyrics which the audience is left to determine.

Afterglow• Name Of Video - Afterglow

• Artist - Wilkinson

• Genre - Drum & Bass

• Type Of Video - Illustrative Narrative

• Purpose - Promote Album/Artist

• Inspiration -Use of texts to explain background stories or extra information needed to understand the video. Pretty much tell you how they want you to perceive the video as oppose to a lot of abstract videos now days.

Naive• Name Of Video - Naive

• Artist - The Kooks

• Genre - Indie Rock

• Type Of Video - Performance/Narrative

• Purpose - Promote Album

• Inspiration - The mixture of performance whilst still being a narrative.

Breezeblocks

• Name Of Video - Breezeblocks

• Artist - alt-J

• Genre - Indie

• Type Of Video - Narrative/conceptual

• Purpose - Promote Album

• Inspiration - How there is constantly a plot twist happening as the video is in reverse. The story changes which keeps the viewers entertained.

Gangnam Style

• Name Of Video - Gangnam Style

• Artist - Psy

• Genre - Korean Pop

• Type Of Video - Performance/Narrative

• Purpose - Promote Artist/Album using iconic dance routine.

• Inspiration - Use of a dance move which is highly recognised and known on a global scale promoting the music video to a maximum scale.

Telephone• Name Of Video - Telephone

• Artist - Lady Gaga Ft Beyonce

• Genre - Pop

• Type Of Video - Disjuncture Narrative

• Purpose - Promote the collaboration of the two major artist

• Inspiration - Use of over the top mise en scene with a very abstract storyline compared to the lyrics.

Tears Don’t Fall

• Name Of Video - Tears Don’t Fall

• Artist - Bullet For My Valentine

• Genre - Heavy Metal

• Type Of Video - Performance / Narrative

• Purpose - Promote Band/Album, story between two lovers which is idolising the singers relationship.

• Inspiration - Use of heavy metal usually has a lot of performance with a dark and emotional narrative to fit the lyrics (Illustrative).

Photograph• Name Of Video - Photograph

• Artist - Ed Sheeran

• Genre - Pop

• Type Of Video - Narrative / Conceptual

• Purpose -Promote artist by showing past life to give of a deep connection with the viewers.

• Inspiration - Use of using the artists as the USP by creating a biography.

The Hills?• Name Of Video - What Do You Mean?

• Artist - Justin Bieber

• Genre - Pop

• Type Of Video -Illustration narratives

• Purpose -Promote artists

• Inspiration - Mixture of performance and narrative which is specifically an illustrative narrative.

What Do You Mean?

• Name Of Video - What Do You Mean?

• Artist - Justin Bieber

• Genre - Pop

• Type Of Video -Illustration narratives

• Purpose - Promote Artists/Album

• Inspiration - Mixture of performance and narrative which is specifically an illustrative narrative.

For A Better Day

• Name Of Video - For A Better Day

• Artist - Avicii

• Genre - House

• Type Of Video -Illustration narratives

• Purpose -Promote album/artists

• Inspiration - Mixture of performance and narrative which is specifically an illustrative narrative.

I’ll Make Love To You

• Name Of Video -I’ll Make Love To You

• Artist - Boyz II Men

• Genre - RnB

• Type Of Video -Performance / Narrative

• Purpose -Promote album/artists

• Inspiration - Mixture of performance and narrative which is specifically an illustrative narrative.