media asa 2012
DESCRIPTION
Advertising. A simple PowerPoint introducing the role of the ASA with banned adverts exercises. Suitable for L2 media study.TRANSCRIPT
BTEC Subsidiary Diploma in Media Studies
ADVERTISING
AD
Stop at 60 seconds
Techniques – T.V. Advertising.
• Emotional manipulation
• Celebrity endorsement
• Peer approval
• Nurture
• Escapism
• Aspirational
• Intelligence
Codes and Conventions
Codes:
Conventions:
Types of Codes?
• Technical Codes:
• Symbolic Codes
• Written Codes
Types of Codes
• Technical Codes: Camera techniques, framing, depth of field, lighting, exposure
• Symbolic Codes Objects, setting, body language, clothing and colour
• Written Codes Headlines, captions, speech bubbles, language style
AIMS & OBJECTIVES THE BIG PICTURE• Aims & Objectives• To understand further the purpose of the ASA.• To evaluate more existing banned adverts• To create own fictitious banned advert (Idea)• Identifying / discussing code of practice (ASA)
• Help justify own course work and provide informed answers for your exam.
• Purpose: To further your understanding of what is acceptable in advertising.
• TAKE NOTES • Complete worksheet (Banned Ads)• contribute to ideas for a fictitious banned advert. • Take part in the presentation and discussion of fictitious advert.
• contribute in discussion and make clear notes.
• Present banned advert idea to group.
THE BIG PICTURE• ALL= TAKE NOTES • Complete worksheet (Banned Ads)
• contribute to ideas for a fictitious banned advert.
• Take part in the presentation and discussion of a fictitious advert.
• MOST= contribute to discussion and make clear notes.
• SOME= Present banned advert idea to group. Write up detailed notes about standards debated.
THE BIG PICTURE
Throughout this session we will discuss
ASA Standards
Representation
Codes and Conventions
INTRODUCTION
ASA STANDARDS (Continued)
ASA STANDARDS
• 32 different standards
• Lets discuss a few
ASA STANDARDS
• 32 different standards
• Lets discuss a few
• Misleading advertising
ASA STANDARDS
• 32 different standards
• Lets discuss a few
• Misleading advertising
• Children
ASA STANDARDS
• 32 different standards
• Lets discuss a few
• Misleading advertising
• Children
• Alcohol
How many complaints to change or remove a problematic ad?
Objective;
To understand how the content of advertisements is monitored in the UK.
Why would people complain about this billboard ad?
Task:
Watch the following advertisement;
KFC Advert
Discuss why you think people may have
complained about this advertisement.
Product NIKE XBOX Ford Ka TANGO
Explanation of the advert
Why it was banned.
Complete as we watch the adverts.
TASK 20 minutes• In teams think up a fictitious T.V. advert that you think
would be banned.
• Each team will be given an ad campaign
• RULES: Your fictitious ad must not contain• SEX / RAPE / DRUGS / VIOLENCE • BAD LANGUAGE / RACISM
• Answer what typical codes and conventions / representations (stereotypes would apply to your ad)
• We will discuss each teams achievements.
• Individually write notes before and after discussion.