MOHAMAD AZFAR BIN MOHAMAD NASER1081105380

MMD3213

MEDIA ART PROJECT DESIGN 1

FINAL YEAR PROJECT

http://azfarfyp.blogspot.com/

MULTIMEDIA UNIVERSITY 2012/2013

PROJECT PROPOSAL

Theme: The Art and Science of Urbanism and Media

Research Topic: Fashion Trend

Aim and Objectives

My aim is to make a unique, interesting and artistic medium to attract the public and audiences to know about the fashion trend in the urbanism lifestyle that can provide interesting experience and a bit of information about fashion design

The objective is to study more on variety of fashion selection, to find out what type of fashion style that people in the public will prefer more, what influenced them to wear that particular type of clothes and how well they know about the traditional and the current fashion style.

Motivation

Fashion is an interesting subject that I would love to study and make a piece of art from it. We can see different type of clothing and fashion trend that people are wearing in everyday, thus making us (and me) to learn more on how, why and what sort of things that influenced and happened in/to the trend of fashion in our daily life.

Precedence Studies

Humanity in Fashion Award

Limited / Unlimited July 2012 Living Fashion: Women's Daily Wear 1750-1950 

http://www.fashioninstallation.com/2012/07/living-fashion-womens-daily-wear-1750.htmlhttp://www.fashioninstallation.com/2012/07/limited-unlimited-july-2012.htmlhttp://www.altaroma.it/limited-unlimited/?lang=enhttp://www.humanity-in-fashion-award.com/

Sources

RESEARCH AND ANALYSIS

Problem Statement- Finding out better and accurate information from the public about type of fashion is

hard- The choice of fashion or clothing in the public is too large- Not much media content that gives much information about the fashion.- Need more interesting media and event that talks about or showcases fashion trend

issue

Research Method- Observation- Interview

Location for observation/interview- Busy place around KL, like Bukit Bintang and KLCC

General Questions For Interview- What type of clothes that people like to wear?- Do people wear certain clothes actually been affected by something or just simply

wearing them?- If affected by something, is it mostly because of:

* Media/People Influences?* Weather?

* Events? * Personal preferences? * Customs Practices? * or anything else…..

Observation Results

Based on the observation that I did in the part of the research:

Most people wear simple and lessclothing in the hot weather

Popular trending fashion, like Punkand Gothic are no longer appearin the public

Teenagers like wearing stylish clothing morethan the adults

Sketches

Interview Results

The interview was done based on my previous observation. This is to get moreAccurate opinions and information. Here are some general responses:

“Our fashion lifestyle is mostly influenced by the international media than in the local. The best example is the current trend K-Pop from Korea”

“We actually love our traditional costumes, just not really a good idea to wear them in the public area.”

“People will wear fancy clothes when they attend any special events”

“Wearing a nice, good-looking fashion is not only because of its popular, but also to show that we can afford to wear them.”

“Fashion is more on visuals, rather than telling it in words, or describe it”

MODA Fashion Show in Pavilion, KL

- The event showcased some weird design and unique fashion style

- Unique fashion can only be seen on unique event, such as fashion show

- The fashion showcased did not have any proper description and reason; it is merely focusing on visual of the clothing design.

- This fashion show has become my main focus and idea for the project.

“Fashion is more on visuals, rather than telling about it in words, or describe it”

CONTEXTUAL STUDIES

Fashion is focusing more on the appearance of the people in the public. So, fashion falls under the social contexts category. The fashion or clothing style of the people makes an interesting ‘interaction’ to the public.

Social Contexts

Cultural Contexts

Fashion also plays a big role in the cultural lifestyle. The best example is in Malaysia, we have three main race cultures; Malay Chinese and Indian. Each cultures have its own unique traditional clothing that determined the customs or old ancestors practices.

IDEA DEVELOPMENT

For the final project, I decided to do projection mapping on the objects that involves projecting video/motion/visual from the projector to the stage area.

The idea is about the projection mapping of a fashion style that available in Malaysia. The mannequin is used as a human figure that indicates urban people in Malaysia. The mannequin will become a people or citizen or resident of a Malaysia that tells you how the urbanism societies will depend on our fashion type and trend. As the mapping goes, it projected the animated visuals (whether animation, motion videos or special effects) to the mannequin and the stage background.

There is no interaction for the viewers to try. The installation is almost like a showcase videos. The installation also almost the same as fashion show events.

The idea was heavily inspired from the previous project done by LCI Productions.

CONTENT DEVELOPMENT

Floor Plan

For this idea development, I need to know more and understand on how to do a better projection mapping effect. At this point, I need to think about on how to handle the position the mannequin with the area space or stage and also choosing the type of mannequins.

The mannequins are usually built with open postures where most of upper body parts are exposed widely, for easy clothing display. It is better to find the mannequins with their upper body parts exposed, rather than with folded arms that blocked the view of the chest area.

Choosing Mannequins

Montage Storyboard

Product                                                  Price (RM)

Mannequin                                        -Small - Plastic                                       250    -Large - Plastic                                       400  -Small - Fiber Glass                                300  -Large - Fiber Glass                                600

Projector                                              1,200Personal Laptop                                  3,000Wall Panel (Wooden Board)                                     300

Functional Specification Worksheet and Budget

Concept Artworks

Small Prototype

Poster Design

Teaser of the project

http://bit.ly/OCiY90

Video link:

END

SLIDE PREPARED BY:MOHAMAD AZFAR BIN MOHAMAD NASER2012/2013