media ad specifications 2021
TRANSCRIPT
2021
Media Ad Specifications(EXTERNAL)
© 2020 Move, Inc. All rights reserved. Do not copy or distribute.
© 2020 Move, Inc. All rights reserved. Do not copy or distribute.
General Guidelines
Table of ContentsAD SPECS
Standard Display Ads
HTML5
Textlinks & Native Ads
Email Sponsorships
1
2
3
4
5
Video & Pre-Roll6
© 2020 Move, Inc. All rights reserved. Do not copy or distribute.
GENERAL GUIDELINESAd Specs
© 2020 Move, Inc. All rights reserved. Do not copy or distribute.
© 2020 Move, Inc. All rights reserved. Do not copy or distribute.
Move Inc. reserves the right to DE-ACTIVATE any ad that:
Negatively impacts the user experience
Is in violation of our ad specs
Causes page performance issues
• All ads must comply with WCAG (Web Content Accessibility Guidelines)
• All ads must be clearly branded with advertiser's logo and/or company name
• All ads must be clearly distinguishable from normal webpage content – Ads with white backgrounds must have a minimum 1px colored border
• All landing pages must open in a NEW browser tab/window
• Audio must be user-initiated by click and a prominent 'MUTE' button must always be present
• Ads that reference (or link to) direct competitors of realtor.com/Move.com are NOT permitted
• Ads that resemble realtor.com/Move.com navigation or content will NOT be accepted
GENERAL
Ad Policies & Guidelines
1
2
3
© 2020 Move, Inc. All rights reserved. Do not copy or distribute.
10-15 Business Days
Homepage Ribbon
Custom / Interactive Ads
Fulfillment Lead TimeGENERAL
1-3 Business Days
Textlinks
Native Ads
First-Party HTML5
Email Sponsorships3-5 Business Days
Third-Party TagsOne (1) Business Day
DCM Internal Redirect
PNG/GIF/JPG(excluding DCM InReds)
© 2020 Move, Inc. All rights reserved. Do not copy or distribute.
GENERAL
Third-Party Tags
• All third-party tags must be secure (i.e. HTTPS)
• DCM tags must be submitted in a text file (.TXT) as Internal Redirect tags (aka InReds)
• See HERE for a list of supported Third-Party Vendors
© 2020 Move, Inc. All rights reserved. Do not copy or distribute.
STANDARD DISPLAYAd Specs
© 2020 Move, Inc. All rights reserved. Do not copy or distribute.
© 2020 Move, Inc. All rights reserved. Do not copy or distribute.
DISPLAY AD
300x250 (Medium Rectangle)Required Assets / Max K-Weight:
• Third-party Tag (150k initial load + 300k subload)-or-
• First-party HTML5 (150k initial load + 300k subload)-or-
• First-Party PNG/GIF/JPG (150k) + Click URL
Third-Party Tag:
• OK
z-INDEX:
• 0-4,999
Animation:
• 15 seconds• 3 loops max• NO in-ad video
Audio:
• User-initiated by CLICK• MUTE button must always be present
© 2020 Move, Inc. All rights reserved. Do not copy or distribute.
DISPLAY AD
300x600 (Half Page Ad)Required Assets / Max K-Weight:
• Third-party Tag (200k initial load + 400k subload)-or-
• First-party HTML5 (200k initial load + 400k subload)-or-
• First-Party PNG/GIF/JPG (200k) + Click URL
Third-Party Tag:
• OK
z-INDEX:
• 0-4,999
Animation:
• 15 seconds• 3 loops max• NO in-ad video
Audio:
• User-initiated by CLICK• MUTE button must always be present
© 2020 Move, Inc. All rights reserved. Do not copy or distribute.
DISPLAY AD
728x90 (Leaderboard)Required Assets / Max K-Weight:
• Third-party Tag (150k initial load + 300k subload)-or-
• First-party HTML5 (150k initial load + 300k subload)-or-
• First-Party PNG/GIF/JPG (150k) + Click URL
Third-Party Tag:
• OK
z-INDEX:
• 0-4,999
Animation:
• 15 seconds• 3 loops max• NO in-ad video
Audio:
• User-initiated by CLICK• MUTE button must always be present
© 2020 Move, Inc. All rights reserved. Do not copy or distribute.
DISPLAY AD
970x90 (Super Leaderboard)Required Assets / Max K-Weight:
• Third-party Tag (200k initial load + 400k subload)-or-
• First-party HTML5 (200k initial load + 400k subload)-or-
• First-Party PNG/GIF/JPG (200k) + Click URL
Third-Party Tag:
• OK
z-INDEX:
• 0-4,999
Animation:
• 15 seconds• 3 loops max• NO in-ad video
Audio:
• User-initiated by CLICK• MUTE button must always be present
© 2020 Move, Inc. All rights reserved. Do not copy or distribute.
DISPLAY AD
970x250 (Billboard)Required Assets / Max K-Weight:
• Third-party Tag (250k initial load + 500k subload)-or-
• First-party HTML5 (250k initial load + 500k subload)-or-
• First-Party PNG/GIF/JPG (250k) + Click URL
Third-Party Tag:
• OK
z-INDEX:
• 0-4,999
Animation:
• 15 seconds• 3 loops max• NO in-ad video
Audio:
• User-initiated by CLICK• MUTE button must always be present
© 2020 Move, Inc. All rights reserved. Do not copy or distribute.
DISPLAY AD
300x250 (Photo Carousel)Required Assets / Max K-Weight:
• Third-party Tag (150k initial load + 300k subload)-or-
• First-party HTML5 (150k initial load + 300k subload)-or-
• First-Party PNG/GIF/JPG (150k) + Click URL
Third-Party Tag:
• OK
Animation:
• 15 seconds• 3 loops max• For In-Ad Video see HERE
Audio:
• User-initiated by CLICK• MUTE button must always be present
© 2020 Move, Inc. All rights reserved. Do not copy or distribute.
DISPLAY AD
810x600 (Full-Page Photo Gallery)Required Assets / Max K-Weight:
• Third-party Tag (250k initial load + 500k subload)-or-
• First-party HTML5 (250k initial load + 500k subload)-or-
• First-Party PNG/GIF/JPG (250k) + Click URL
Third-Party Tag:
• OK
z-INDEX:
• 0-4,999
Animation:
• 15 seconds• 3 loops max• NO in-ad video
Audio:
• User-initiated by CLICK• MUTE button must always be present
© 2020 Move, Inc. All rights reserved. Do not copy or distribute.
DISPLAY AD
970x250 (Full-Page Photo Gallery)Required Assets / Max K-Weight:
• Third-party Tag (250k initial load + 500k subload)-or-
• First-party HTML5 (250k initial load + 500k subload)-or-
• First-Party PNG/GIF/JPG (250k) + Click URL
Third-Party Tag:
• OK
z-INDEX:
• 0-4,999
Animation:
• 15 seconds• 3 loops max• NO in-ad video
Audio:
• User-initiated by CLICK• MUTE button must always be present
© 2020 Move, Inc. All rights reserved. Do not copy or distribute.
DISPLAY AD
Payment Estimate Overlay(728x90 / 300x250 / 320x50)
Required Assets / Max K-Weight:
• Third-party Tag (150k initial load + 300k subload)-or-
• First-party HTML5 (150k initial load + 300k subload)-or-
• First-Party PNG/GIF/JPG + Click URL– 150k max (728x90 / 300x250)– 50k max (320x50)
Third-Party Tag:
• OK
Animation:
• 15 seconds• 3 loops max• NO in-ad video
Audio:
• User-initiated by CLICK• MUTE button must always be present
© 2020 Move, Inc. All rights reserved. Do not copy or distribute.
DISPLAY AD
Monthly Payment Calculator(728x90 / 300x250)
Required Assets / Max K-Weight:
• Third-party Tag (150k initial load + 300k subload)-or-
• First-party HTML5 (150k initial load + 300k subload)-or-
• First-Party PNG/GIF/JPG (150k) + Click URL
Third-Party Tag:
• OK
z-INDEX:
• 0-4,999
Animation:
• 15 seconds• 3 loops max• NO in-ad video
Audio:
• User-initiated by CLICK• MUTE button must always be present
© 2020 Move, Inc. All rights reserved. Do not copy or distribute.
DISPLAY AD
Property Details(728x90 / 300x250)
Required Assets / Max K-Weight:
• Third-party Tag (150k initial load + 300k subload)-or-
• First-party HTML5 (150k initial load + 300k subload)-or-
• First-Party PNG/GIF/JPG (150k) + Click URL
Third-Party Tag:
• OK
z-INDEX:
• 0-4,999
Animation:
• 15 seconds• 3 loops max• NO in-ad video
Audio:
• User-initiated by CLICK• MUTE button must always be present
© 2020 Move, Inc. All rights reserved. Do not copy or distribute.
DISPLAY AD
Neighborhood Map Marquee(728x90 / 300x250)
Required Assets / Max K-Weight:
• Third-party Tag (150k initial load + 300k subload)-or-
• First-party HTML5 (150k initial load + 300k subload)-or-
• First-Party PNG/GIF/JPG (150k) + Click URL
Third-Party Tag:
• OK
z-INDEX:
• 0-4,999
Animation:
• 15 seconds• 3 loops max• NO in-ad video
Audio:
• User-initiated by CLICK• MUTE button must always be present
© 2020 Move, Inc. All rights reserved. Do not copy or distribute.
DISPLAY AD
Mobile App 320x50Required Assets / Max K-Weight:
• Third-party Tag (50k initial load + 100k subload)-or-
• First-Party PNG/GIF/JPG (50k each) + Click URL– 320x50 and 640x100 (50k each)– Note: 640x100 renders as 320x50
Third-Party Tag:
• OK
Animation:
• 15 seconds• 3 loops max• NO in-ad video
Audio:
• User-initiated by CLICK• MUTE button must always be present
HTML5:
• NO
© 2020 Move, Inc. All rights reserved. Do not copy or distribute.
DISPLAY AD
(First-Party) HTML5
See Slides 8-16 for k-weight maximums.
Each .ZIP file should represent ONE ad.
Each .ZIP file should contain index.html + all code/assets needed to display ad.
Structure files accordingly• Combine like files together (images, fonts, libraries, etc.). • Files may be organized in subfolders or may be present solely within the root folder.
All code and assets should be relatively referred to by the index.html file• The index.html file should reference files that are in the same folder or within a
folder where the index.html file is. • File references higher up in the folder hierarchy cannot be loaded once served and
will render a broken ad.
Maximum 10 files per .ZIP
For performance reasons, limit initial file requests to 10.
Note: if using Google Web Designer, environment should be defined as “Doubleclick” (not “web”).
© 2020 Move, Inc. All rights reserved. Do not copy or distribute.
TEXTLINKS & NATIVEAd Specs
© 2020 Move, Inc. All rights reserved. Do not copy or distribute.
© 2020 Move, Inc. All rights reserved. Do not copy or distribute.
TEXTLINK
Home Values #1 (Tier 1)
TWO (2) Required Assets:
• Textlink Copy (50 char max, including spaces)• Click URL (Third-party OK)
Third-Party Imp Tracker:
• OK for CPM textlink• Not accepted for CPC textlink
Third-Party Tag:
• NO
HTML5:
• NO
© 2020 Move, Inc. All rights reserved. Do not copy or distribute.
TEXTLINK
Payment Estimate Overlay (Tier 1)
TWO (2) Required Assets:
• Textlink Copy (40 char max, including spaces)• Click URL (Third-party OK)
Third-Party Imp Tracker:
• OK for CPM textlink• Not accepted for CPC textlink
Third-Party Tag:
• NO
HTML5:
• NO
© 2020 Move, Inc. All rights reserved. Do not copy or distribute.
TEXTLINK
Payment Options (Tier 1)
TWO (2) Required Assets:
• Textlink Copy (40 char max, including spaces)• Click URL (Third-party OK)
Third-Party Imp Tracker:
• OK for CPM textlink• Not accepted for CPC textlink
Third-Party Tag:
• NO
HTML5:
• NO
© 2020 Move, Inc. All rights reserved. Do not copy or distribute.
NATIVE
Search Results Native AdSIX (6) Required Assets:
• Headline (45 char max, including spaces)• Body (90 char max, including spaces)• Call-to-Action (20 char max, including spaces)• Hero Image (60k max / STATIC)
– Aspect ratio = 3 : 2– 1200px minimum width– PNG/GIF/JPG
• 176x62 Logo (15k max / STATIC)– PNG/GIF/JPG
• Click URL (Third-party OK)– One max
Third-Party Imp Tracker:
• Optional (one max)
Third-Party Tag:
• NO
HTML5:
• NO
© 2020 Move, Inc. All rights reserved. Do not copy or distribute.
HOMEPAGE RIBBON
Realtor.com Homepage Ribbon Ad
FIVE (5) Required Assets:
• Logo (15k max / STATIC)– PNG/GIF/JPG– Height = 100px max
• DESKTOP Copy (60 char max, including spaces)• MOBILE Copy (25 char max, including spaces)• Call-to-Action (15 char max, including spaces)• Click URL (Third-party OK)
– One max
Third-Party Imp Tracker:
• Optional (one max)
Third-Party Tag:
• NO
HTML5:
• NO
© 2020 Move, Inc. All rights reserved. Do not copy or distribute.
TEXTLINK
Home Values #3
TWO (2) Required Assets:
• Textlink Copy (60 char max, including spaces)• Click URL (Third-party OK)
Third-Party Imp Tracker:
• OK for CPM textlink• Not accepted for CPC textlink
Third-Party Tag:
• NO
HTML5:
• NO
© 2020 Move, Inc. All rights reserved. Do not copy or distribute.
TEXTLINK
Property Badge
THREE (3) Required Assets:
• Textlink Copy (40 char max, including spaces)• 176x62 Advertiser Brand Logo (15k max / STATIC)
– PNG/GIF/JPG– Renders as 88x31
• Click URL (Third-party OK)
Third-Party Imp Tracker:
• OK for CPM textlink• Not accepted for CPC textlink
Third-Party Tag:
• NO
HTML5:
• NO
© 2020 Move, Inc. All rights reserved. Do not copy or distribute.
TEXTLINK
Home Services
FOUR (4) Required Assets:
• 176x62 Logo (Renders as 88x31)• Textlink Copy (60 char max, including spaces)• Call-to-Action (40 char max, including spaces)• Click URL (Third-party OK)
Third-Party Imp Tracker:
• OK for CPM textlink• Not accepted for CPC textlink
Third-Party Tag:
• NO
HTML5:
• NO
© 2020 Move, Inc. All rights reserved. Do not copy or distribute.
TEXTLINK + LOGO
Property Details
THREE (3) Required Assets:
• Textlink Copy (40 char max, including spaces)• 176x62 Logo (15k max / STATIC)
– PNG/GIF/JPG– Renders as 88x31
• Click URL (Third-party OK)
Third-Party Imp Tracker:
• OK for CPM textlink• Not accepted for CPC textlink
Third-Party Tag:
• NO
HTML5:
• NO
© 2020 Move, Inc. All rights reserved. Do not copy or distribute.
TEXTLINK
Moving Cost Calculator
THREE (3) Required Assets:
• 176x62 Logo (Renders as 88x31)• 300x250 (40k max)• Click URL (Third-party OK)
Third-Party Imp Tracker:
• OK for CPM textlink• Not accepted for CPC textlink
Third-Party Tag:
• NO
HTML5:
• NO
© 2020 Move, Inc. All rights reserved. Do not copy or distribute.
EMAIL SPONSORSHIPSAd Specs
© 2020 Move, Inc. All rights reserved. Do not copy or distribute.
© 2020 Move, Inc. All rights reserved. Do not copy or distribute.
EMAIL SPONSORSHIP
Home Alert (300x250)TWO (2) Required Assets:
• 300x250 Medium Rectangle (40k max / STATIC)– PNG/GIF/JPG
• Click URL (Third-party OK)
Third-Party Imp Tracker:
• Optional
Third-Party Tag:
• NO
Animation:
• NO
Audio:
• NO
© 2020 Move, Inc. All rights reserved. Do not copy or distribute.
EMAIL SPONSORSHIP
News & Insights Newsletter (728x90)TWO (2) Required Assets:
• 728x90 Leaderboard (40k max / STATIC)– PNG/GIF/JPG
• Click URL (Third-party OK)
Third-Party Imp Tracker:
• Optional
Third-Party Tag:
• NO
Animation:
• NO
Audio:
• NO
© 2020 Move, Inc. All rights reserved. Do not copy or distribute.
EMAIL SPONSORSHIP
Realtor Lead Confirmation (728x90 + 300x250)
THREE (3) Required Assets:
• 728x90 Leaderboard (40k max / STATIC)– PNG/GIF/JPG
• 300x250 Medium Rectangle (40k max / STATIC)– PNG/GIF/JPG
• Click URL (Third-party OK)
Third-Party Imp Tracker:
• Optional
Third-Party Tag:
• NO
Animation:
• NO
Audio:
• NO
© 2020 Move, Inc. All rights reserved. Do not copy or distribute.
EMAIL SPONSORSHIP
Moving.com Lead Confirmation (300x250)TWO (2) Required Assets:
• 300x250 Medium Rectangle (40k max / STATIC)– PNG/GIF/JPG
• Click URL (Third-party OK)
Third-Party Imp Tracker:
• Optional
Third-Party Tag:
• NO
Animation:
• NO
Audio:
• NO
© 2020 Move, Inc. All rights reserved. Do not copy or distribute.
EMAIL SPONSORSHIP
Hotline Down-Funnel Emails (300x250)TWO (2) Required Assets:
• 300x250 Medium Rectangle (40k max / STATIC)– PNG/GIF/JPG
• Click URL (Third-party OK)
Third-Party Imp Tracker:
• Optional
Third-Party Tag:
• NO
Animation:
• NO
Audio:
• NO
© 2020 Move, Inc. All rights reserved. Do not copy or distribute.
EMAIL SPONSORSHIP
Hotline Featured Editorial EmailFIVE (5) Required Assets:
• Hero Image (60k max / STATIC)– 3:2 aspect ratio– PNG/GIF/JPG
• Logo (15k max / STATIC)• Copy (90 char max, including spaces)• Call-to-Action (40 char max, including spaces)• Click URL (Third-party OK)
Third-Party Imp Tracker:
• Optional
Third-Party Tag:
• NO
Animation:
• NO
Audio:
• NO
© 2020 Move, Inc. All rights reserved. Do not copy or distribute.
VIDEO & PRE-ROLLAd Specs
© 2020 Move, Inc. All rights reserved. Do not copy or distribute.
© 2020 Move, Inc. All rights reserved. Do not copy or distribute.
VIDEO
Pre-RollONE (1) Required Asset:
• Third-Party VAST Tag (:15 or :30)
Specifications:
© 2020 Move, Inc. All rights reserved. Do not copy or distribute.
VIDEO
Photo Carousel In-Ad VideoONE (1) Required Asset:
• Video File (:15 or :30)– Acceptable formats: .mp4, .mov, .ogg, .flv, .avi, .ogv,
.webm, YouTube URL, or VAST tag– 3MB max (excluding YouTube URL and VAST tag)– 4:3 or 16:9 aspect ratio
Note:
• Video will be MUTED by default
Third-Party Tracking URLs:
• Optional