Media ad market & TV ad in Russia.Current situation and forecast

Russian Ad Market in Europe and Worldwide

№Worldwide

№In Europe

Country Ad market in 2010 ($ mln )Ad market share

worldwide

1   USA 151 665 33,9%

2   Japan 43 297 9,7%

3 1 Germany 24 535 5,5%

4   China 23 208 5,2%

5 2 Gt. Britain 18 042 4,0%

6 3 France 13 181 2,9%

7   Brazil 12 950 2,9%

8 4 Italy 10 801 2,4%

9   Australia 9 705 2,2%

10   Canada 8 891 2,0%

11 5 Russia 8 235 1,8%12 6 Spain 8 127 1,8%

13   South Korea 6 665 1,5%

14 7 Netherlands 5 290 1,2%

15   Mexico 5 216 1,2%

16   Pan Arab Countries 5 089 1,1%

17   India 5 055 1,1%

18 8 Belgium 4 817 1,1%

19   South Africa 4 689 1,0%

20 9 Switzerland 4 246 0,9%

Source: ZenithOptimedia, АКАR (Russia)

Source: RosStat, АКАR.

Ad Market and Russian Economics

Ads(ATL+BTL)

Consumer Market

1.2%

GDP

Ads (ATL+BTL)

0.6%

Iq 2011:steady growth

Source: ACVI, AKAR

Media ad market in Russia, Iq 2010 – Iq 2011, bln. rub. (incl. VAT)

Iq 2010 Iq 2011

49

63

+28%

Ad revenues fluctuations by segments, Iq 2010 – Iq 2011, % (rub.)

Source: ACVI, AKAR

TV Radio Press Outdoor Internet Others Market

+29%+17% +13%

+20%

+60%

+16%+28%

Chart Title

Ad revenues fluctuations by segments, Iq 2008 – Iq 2011, % (rub.)

Source: ACVI, AKAR

TV Radio Press Outdoor Internet Others Market

+8%

-27%-39%

-19%

+140%

-27%

-3%

Chart Title

Source: ACVI, AKAR* incl. search ads

Media ad market segmentation, Iq 2010 – Iq 2011, %

TV

Radio

Press

Outdoor

Internet*Others

I q 2011

53%

4%16%

13%

13%1%

I q 2010

TV

Radio

Press

Outdoor

Internet* Others

53%

4%

13%

11%

18%

1%

Source: ACVI, AKAR

TV ad in Russia,January-May 2010 –2011,

bln. rub. (incl. VAT)

january-may 2010 january-may 2011

46.4

60.8

+31%

2011 Expectations

Source: ACVI, AKAR

2010 2011

250

304

Media ad market and TV ad in Russia, 2010-2011, bln. rub. (incl. VAT)

+22%

2010 2011

131

158

+21%

In II half 2011, the expected growth will be more modest in comparison with Iq, due to the higher growth level in late 2010

Media ad market TV ad

TV ad budget dynamics, 2008-2011, bln. rub. (incl. VAT)

1 2 3 4 5 6 7 8 9 10 11 12 -

2,000

4,000

6,000

8,000

10,000

12,000

14,000

16,000

18,000

2008 г 2009 г 2010 г 2011 г

Source: ACVI, AKAR

Media ad market in Russia. Forecast up to 2013 and perspective for

2020

Source: ACVI

Media ad market in Russia,2011 - 2020, bln. rub. (incl. VAT)

2011 2012 2013 2014 2015 2020

304357

409459

510

745

+22%

+14%+17

%

+11%

+12%

+10…11% annual

Source: ACVI

TV ad in Russia, 2011-2015, bln. rub. (incl. VAT)

2011 2012 2013 2014 2015

158182

205230

257

+21%+13%+15%

+12%+12%

Media ad market segmentation, 2011-2015 , %

Source: ACVI, AKAR* incl. search ads

2011

TV

Radio

Press

Outdoor

In-ter-net*

Others

52%

5%

13%

13%

17%

2%

TV

Radio

Press

Outdoor

In-ter-net*

Others

2015

51%

5%15%

12%

16%2%

Media ad market segmentation, 2011-2020, %

Source: ACVI, AKAR* incl. search ads

2011

TV

Radio

Press

Outdoor

In-ter-net*

Others

52%

5%

13%

13%

17%

2%

TV

Radio

Press

Outdoor

In-ter-net*

Others

2020

50%

4%14%

11%

17%3%

Does media measurement affect the ads market?

Russian measurement market level is proportionate to ad market development level

Thank you for your attention!

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