7/25/2019 M.ed ppt by Neha verma

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Focus Group Methodology

BY

NEHA VERMAM.ED

7/25/2019 M.ed ppt by Neha verma

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Overview o !rese"t#tio"Overview o study

$ethodMethodology

%tre"gths &li$it#tio"s

7/25/2019 M.ed ppt by Neha verma

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Overview o %tudy Method Qualitativerese#rch $ethod Address rese#rch 'uestio"s th#t

re'uire depth of understandingth#t c#""ot (e #chieved through'u#"tit#tive $ethods.

!urpose) e*plor#tory+ pretesti"g.

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!urpose G#ther (#c,grou"d i"or$#tio" Di#g"ose pro(le$s %ti$ul#te "ew ide#s or ide"tiy

"ew rel#tio"ships Ge"er#te hypotheses Ev#lu#te progr#$s -"terpret 'u#"tit#tive results

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Focus Group Methodology -"depe"de"t i"vestig#tio"

!ri"cip#l d#t# source

Multi$ethod study or progr#$ /u#lit#tive & 'u#"tit#tive $ethods0ri#"gul#tio"

%upple$e"t -"terpret#tio" o 'u#"tit#tive d#t#

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0ypes o Focus Groups 0r#ditio"#l

-"perso"+ directive+ structured -"ter"et #lter"#tive

Br#i"stor$i"g -"perso"+ "o"directive+ u"structured

No$i"#l1Delphi tech"i'ue M#il+ directive+ structured -"ter"et #lter"#tive

Field+ "#tur#l -"perso"+ spo"t#"eous+ u"structured

Field+ or$#l -"perso"+ directive+ se$istructured

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0r#ditio"#l Focus Groups 234 p#rticip#"ts 5"der directio" o trained

$oder#tor For$#l+ directive+ structured 67387 $i"utes Recorded+ supple$e"ted (y 9eld

"otes O(served (y scie"ti9c te#$

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D#t# : /u#lit#tive10e*tu#l0#pe recordi"gs0r#"scriptio"s

4 hour sessio") ;7 to 87 p#ges

Field "otes

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Results /u#lit#tive)

0he$es+ -ssues+

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%tre"gths & =i$it#tio"s

Focus group $ethodology is o"ly #s

useul #"d #s stro"g #s its li", to theu"derlyi"g rese#rch 'uestio" #"dthe rigor with which it is #pplied.

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%tre"gths !rovides co"ce"tr#ted #$ou"ts o rich

d#t#+ i" p#rticip#"ts> ow" words+ o"

precisely the topic o i"terest -"ter#ctio" o p#rticip#"ts #dds rich"ess

to the d#t# th#t $#y (e $issed i"i"dividu#l i"terviews

!rovides critic#l i"or$#tio" i"develop$e"t o hypotheses ori"terpret#tio" o 'u#"tit#tive d#t#

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=i$it#tio"s %$#ll "u$(er o p#rticip#"ts =i$ited ge"er#li?#(ility Group dy"#$ics c#" (e #

ch#lle"ge !#rticul#rly i $oder#tor is

i"e*perie"ced -"terpret#tio"

0i$eco"su$i"g

Re'uires e*perie"ced #"#lysts

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0HAN@ YO5.