mechanical & electrical english unit six the market research of mechanical and electrical...

Mechanical & Electrical English

Unit six

The Market Research of Mechanical and Electrical Products


• Introductory Remarks

• Listening and Talking

• Passage Exploration

• Practical Writing

• Workplace Project


Introductory Remarks• Mechanical and electrical products mean

machinery and equipment, electric equipment, traffic vehicles, electric and electronic products, and measuring equipment and parts, elements, and devices thereof.


• Mechanical and electrical products will still be the biggest potential for China's export growth.

• Energy-saving aid push the market to walk along fast transducer latent capacity .


Listening and Talking

Task one:

Todd is talking with Phil about the development of automotive engineering . Listen to their conversation and tick the questions Todd has asked.


1 √ 2. √ 4 √ 6 √

Mechanical & Electrical English • Task 2 Listen to the conversation again

and complete the sentences according to what you’ve heard.

• 1. car design • 2. aerodynamics • 3. alternative fuels • 4. hybrid cars • 5. engineer • 6. location • 7 technology• 8. the sense of freedom


• Task 3 Listen to a passage and answer the following questions.

• 1. What does our transportation system utterly dependent on today?

• Today, our transportation system is utterly dependent on oil.


• 2. What can we do to help alleviate the threat?

• We may improve vehicle fuel efficiency.


• 3. What is the only way to truly end our dependence on a global commodity?

• The only way to truly end our dependence on a global commodity that we do not control is to sever our transportation system from oil altogether.


• 4. What offers the opportunity of severing our transportation system form oil?

• Electric vehicles offer that opportunity.


• 5. What will be the result if we take the first steps now?

• The result will be a stronger economy and a more secure country.


• Task 4 Listen to the passage with some blanks for you to fill in.

• 1. prices 2. risk 3. efficiency

• 4. oil 5. Electric 6. challenges

• 7. decrease


• Task 5 Pair work. Start a conversation with your partner according to the situation: You want to buy a car and enter a car shop. The salesman recommends the cars that meet your needs.

Sample dialogue 1


• Language tips:

• How can I help you?

• fit my budget

• close to my budget

• fit one’s specs

• measure up to someone’s expectations

• in perfect condition

• a good deal


• Task 6 Pair work. Role-play a job interview with your partner according to the situation:

• You are a foreign businessman, visiting an automobile exhibition in Shanghai. You are asking the details of the exhibition from Dave Li, the receptionist.

Sample dialogue 2

Mechanical & Electrical English • Language tips:• I’d like to know where the …• How long will it last? • It’s great! So visitors can see samples of

what there is to buy.• You can sit down to have a business talk

with the sellers.• This is the booth for…• You can buy anything you like.• If you need any other help, please tell us. • We hope you will enjoy yourself here.


Passage Exploration• Task 7 Read Passage 1 about World

Packaging Machinery Industry Forecasts and then work in pairs to speak out the common expressions given in brackets.


• 1. packaging machinery

• 2. acceleration in manufacturing output

• 3. dominant force

• 4. a period of decline

• 5. Equipment suppliers


• 6. product category • 7. packaging equipment demand • 8. annual rate• 9. combat counterfeiting • 10. foreign multinationals


Proper names

• Packaging Machinery Industry 包装机械行业

• Labeling and coding 标识和编码 • filling and form-fill-seal machines 灌装

和制袋成型 - 充填 - 封口机 • shippers 付货人

Mechanical & Electrical English Difficulty Structures

• 1. Sales growth will be driven by an acceleration in manufacturing output, as well as by a favorable fixed investment environment worldwide.


• 此句是由 as well as 连接两个施动者的被动句，又如：

• Advances in sales of filling and form-fill-seal machinery will be spurred by continuing technological advances, improving efficiency and flexibility, as well as by an expanding number of applications for this type of packaging equipment.


• 2. China, for example, will single-handedly account for 42 percent of all additional demand through 2014, with growth stimulated by increases in manufacturing production and packaging materials use as industrialization efforts continue and income levels rise.


• 此句主语是 China, 在主谓语间插入 for example 。后由 with 连接复合状语，这还出现了 as 引导的原因状语从句。又如：

• A lot of people here, for example, Mr John, would rather have coffee.


• 3. In developed regions of the world, most notably the US, Western Europe and Japan, demand will grow after a period of decline, although sales advances will not be as strong as in developing nations.


• 此句在一长串地点状语之后出现句子主干，主语是 demand, 又有 although 引导的让步状语从句。又如：

• I still go to school although I caught a cold yesterday night.


• 4. The country’s shipments are forecast to grow nearly ten percent per year through 2014, when they will account for 23 percent of all worldwide packaging equipment production.


• 此句是由 when 来连接句子。 • Don’t be afraid of asking for help whe

n it is needed.


• Task 8 Read the passage again and supply the missing words or expressions to complete the following statements in pairs.

Mechanical & Electrical English • 1 packaging equipment, manufacturing pr

oduction

• 2. economy, market gains

• 3. food, world’s all sales

• 4. filling and form-fill-seal machinery, applications

• 5. average

• 6. domestic consumption


• Task 9 Work in groups and discuss the following questions.

• 1. What will become the main force for advances in the global market for packaging equipment?

• Gains in developing nations will be the dominant force behind advances in the global market for packaging equipment.


• 2. What will dominate the demand for packaging machinery in 2014?

• The food market, which will account for 43 percent of all sales worldwide in 2014.


• 3. What will drive the demand for labeling and coding equipment?

• It will be driven by an increasing need for shippers to accurately track items for safety and security reasons, particularly in the food, beverage and pharmaceutical industries, as well as to help combat counterfeiting.


• 4. What will contribute to China’s output advances in packaging equipment production?

• The growth in domestic consumption, additional investment by foreign multinationals in local plants, and increased demand for Chinese machinery in a number of export markets.


• 5. According to the passage, which region will be the packaging machinery center in the future?

• Asia/Pacific region.


• Task 10 Read the sentences taken from Passage 1 and work in groups to translate them into Chinese.


• 1. Growth in the global food and beverage markets will largely be attributable to gains in the Asia/Pacific region, most notably in China, where demand will grow rapidly through 2014. 在全球食品和饮料市场的增长将在很大程度上是由于在亚洲和太平洋地区的增长，到 2014年，最引人注目的是中国的需求将迅速增长。


• 2. By 2014, this region’s output will approximate that of Western Europe, the traditional packaging machinery center, with each region accounting for over two-fifths of the global total.

• 到 2014 年，这一地区的产量将接近传统的包装机械中心西欧，两个地区均超过全球总量的五分之二。


• 3. However, the beverage market will post the fastest gains through 2014.

• 然而，饮料市场到 2014 年将获得最快的增长。


• 4. China, in particular, will post rapid output gains in the coming years.

• 尤其是中国，将在未来几年快速提高产能。


• 5. The country’s shipments are forecast to grow nearly ten percent per year through 2014, when they will account for 23 percent of all worldwide packaging equipment production.

• 该国的出货量预计到 2014 年每年将增长近 10 ％，占到全球所有的包装设备生产

• 的 23 ％。


• Task 11 Work in pairs to complete the statements with the information from Passage 2.

Mechanical & Electrical English • 1. equipment manufacture indu

stry

• 2. substantial momentum

• 3. output value

• 4. an important growth engine • 5. capital and labor


• 6. equipment products market

• 7. engineering machinery industry

• 8. high-end equipment products

• 9. an increase of

• 10. in good condition


Proper names

• Equipment Manufacturing Industry装备制造业

• excavators 挖掘机• components 零配件• turbo-generators 涡轮发电机

Mechanical & Electrical English Difficulty Structures

• 1. China's Equipment Manufacturing Industry Climate Index Report shows that, in the first quarter of 2011, overall growth of the equipment manufacturing industry slowed down due to the decreased growth rate of the production and sales volume of the automobile industry.


• 此句主语为 China‘s Equipment Manufacturing Industry Climate Index Report ，谓语为 shows, 后接 that 引导的宾语从句。宾语从句中注意 due to the decreased growth rate of 后是由 and 连接的两个原因。又如， This is one of the most exciting football games that I have ever seen.


• 2. The output value of machinery products grew by 29 percent, and that of the electronic information products manufacturing industry grew by 22 percent.

• 此句是由 and 连接的并列句。其中 that 指代 the output value 。又如， I am an art student and I paint a lot of pictures.

Mechanical & Electrical English • 3. The month-on-month growth of the a

uto industry slowed down, with 4,987,300 vehicles sold in the first quarter, a year-on-year increase of 8.1 percent.

• 此句在 slowed down 后出现两个状语，一个是由 with 引导的，另一个是 a year-on-year increase of 8.1 percent. 又如，She sat there alone with her eyes filled with tears ．


• Task 12 Read the passage again and translate the expressions into Chinese or English in pairs.


• 1. 工程和建筑机械 / agricultural and food machinery

• 2. 汽车行业 / construction industry

• 3. 电工产品 / digital Products

• 4. 稳定发展 / rapid development

• 5. 多用途设备 / new-energy equipment


• 6. 基本元件 / specific components

• 7. 数控机床 / numerical control metal-cutting machine

• 8. 风力驱动发电机 / steam turbo-generators

• 9. 生产和销售 / capital and labor

• 10. 吸引投资 / attract foreign investors

Mechanical & Electrical English Practical Writing

• Task 13 Read the sample agenda of 2011 SINOCES Consumer Electronics Industry Summit and work in pairs to complete the expressions by translating the parts given in Chinese.


• 1. Vice President of CCCME

• 2. Introduction of VIPs

• 3. Keynote speech

• 4. Global Consumer Electronics

• 5. Vice Minister of Commerce, PRC

• 6. Registration


• Task 14 Write an agenda of a mechanical and electrical products design competition held in Guangzhou Higher Education Mega Center according to the information given below and check up your writings with your partner.


日期时间内容 2011.7.16 全天报到

2011.7.17

8 ： 40 组委会主席致开幕词

9 ： 00-18:30

代表队展示产品

19 ： 00 宣布比赛结果 2011.7.18 全天各代表队离开

Mechanical & Electrical English 日期 Time Content

July 16,2011

Whole day Registration

July 17,2011

8 ： 40 Opening speech by chairman of the organizing committee

9 ： 00-18:30 Teams show their products

19 ： 00 Announce competition results

July 18,2011 Whole day Teams leave

Mechanical & Electrical English Workplace Project

• Task 15 Work in groups to do a market survey of the products in your local mechanical and machinery industry and then write a survey report, which should include:


• 1. names of the factories; time of

• foundation; number of employees

• 2. products; market shares

• 3. the key competitiveness of the

• products.

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