mec mary meeker test 12
TRANSCRIPT
MARY MEEKER INTERNET TRENDS 20157 questions marketers should be asking agencies
MARY MEEKER’S INTERNET TRENDSthe digital gospel in 197 slides
questions marketers should be asking agencies
Q129% of all screen time is now vertical
Ads becoming transactionalSocial mentions becoming POS
Q2
2Or call button, or sign-up button, or
Facebook launched call buttons May 2015
6 of 10 most used apps now messaging apps
Q3
50% Facebook users watch videos daily on FB
Q4
What gifts are we going to give?
1 billion red envelopes sent on WeChat
Q5
2810,000,000 shakes per minute
WeChat shake promotion in 2015
What are we doing to get us into the stream?Q6Facebook starting to embed apps, news and retail
Creating a single highly relevant, personalised and timely stream covering everything
Earning a place in over 200m personal streams
How can we make the brand more on-demand?Q7Explosion of on-demand services across categories
Coffee maker that orders its own beans
Poppy-Pour Over uses Amazon Dash Replenishment service to order when low on beans
1. my vertical TV ad?2. ?3.4.5. What gifts are we going to give?6. What are we doing to get us into the stream?7. How can we make the brand more on-demand?
questions marketers should be asking agencies
Full Mary Meeker report can be found herehttp://www.slideshare.net/kleinerperkins
Created by Pete Buckley, Head of Strategy Matt Bell, Head of Digital Strategy