measuring what matters in social media
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Presented at InnoTech Oregon 2013. All rights reserved.TRANSCRIPT
Measuring What Matters in Social Media
@KentjLewisPresident & Founder
AnvilMediaInc.com
About Me
Agenda
Trends in social media measurementWhat NOT to measureSocial measurement best practicesMetric options by platformExamplesResources
Trends in Social Metrics
Trends in Social Media
Trends in Social Media
What NOT to Measure
Total Likes, Followers, Fans, etc.Velocity of updatesSentiment (via algorithm)Over-simplifying (Klout)Quantity over qualityCommentsGoogle +1sImpressionsDownloads
Identify key performance indicators (KPIs)Determine metrics & set goals for each platform Develop content strategies to support goalsMonitor, measure and modify social activityRefine KPIs as needed
Trends in Social MetricsSocial Mesurement Best Practices
Visibility in relevant search results (SERPs)Referring traffic to websiteQualitative feedback/sentiment (ratings, reviews)Quantitative feedback (NetPromoter Score)Qualified leads/sales (by source)Return-on-Investment (ROI)
Key Performance Indicators (KPIs)
Critical Social Analytics 1. Conversions2. Qualified Visitors/Fans/Prospects3. Engagement Metrics4. Overall Visibility and/or Sentiment
Social Metrics Matrix
Facebook Metrics1. Likes (per Post)2. Comments (per Post)3. Shares (per Post)4. Check-ins (per week)
Facebook Metrics
Twitter Metrics1. Retweets (per Post)2. Replies (per week)3. Favorites (per Post)4. Followers (per Post)
Twitter Metrics
LinkedIn Metrics1. Followers (per week)2. Recommendations (per Service)3. Shares (per Post)4. Best Answers (per Question)
LinkedIn Metrics
YouTube Metrics1. Likes (per View)2. Comments (per week)3. Shares (per Video)4. Subscribers (per week)
YouTube Metrics
Google+ Metrics1. +1s (per week)2. Comments (per Post)3. Shares (per Post)4. Follows (per week)
Google+ Metrics
Pinterest Metrics1. Likes (per Follower)2. Comments (per Pin)3. Follows (per week)4. Repins (per Board)
Pinterest Metrics
Slideshare Metrics1. Favorites (per File)2. Comments (per File)3. Shares (per week)4. Followers (per week)
SlideShare Metrics
iTunes Metrics1. Subscribers (per week)2. Shares (per Download)3. Ratings (per Show)4. Reviews (per Download)
iTunes Podcast Metrics
Quora Metrics1. Followers (per week)2. Comments (per Board)3. Posts (per Question)4. Best Answer (per Question)
Quora Metrics
Blog Metrics1. Subscribers (per week)2. Comments (per Post)3. Shares (per Post)4. Pingbacks (per Post)
Blog Metrics
Measuring What Matters: Example
Meaningful Metrics by Objective Audience Platform Test, test test.
Example: Anvil Twitter
Example: Anvil Facebook
Determine your key performance indicators (KPIs)Map them to each platform’s metrics & set goalsDevelop content strategies to support goalsMonitor, measure and modify as neededStay on top of the evolving social environment
Key Takeaways
The Social Media Metrics That Truly Matterhttp
://blogs.imediaconnection.com/blog/2012/02/22/social-media-metrics-that-matter/
The 9 Dumbest Ways to Measure Social Mediahttp://www.imediaconnection.com/content/33132.asp
Social Media (Marketing) Evangelist Job Descriptionhttp
://blogs.imediaconnection.com/blog/2012/03/10/social-media-marketing-evangelist-job-description/
Related Articles
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@KentjLewisPresident & FounderAnvil Media, [email protected]
Thank You