measuring the validity of breakfast cereal advertisements

11
Measuring the Validity of Breakfast Cereal Advertisements Omar Alsaidi English 102i Chelsea Redeker April 21 st , 2011

Upload: laszlo

Post on 24-Feb-2016

53 views

Category:

Documents


0 download

DESCRIPTION

Measuring the Validity of Breakfast Cereal Advertisements . Omar Alsaidi English 102i Chelsea Redeker April 21 st , 2011. Methods. Fact Checking Student Interviews. Fact Checking Results. Discussion. Relevance Areas for Improvement Further Uses. Thank You!. - PowerPoint PPT Presentation

TRANSCRIPT

Page 1: Measuring the Validity of Breakfast Cereal Advertisements

Measuring the Validity of Breakfast Cereal Advertisements

Omar AlsaidiEnglish 102i

Chelsea RedekerApril 21st, 2011

Page 2: Measuring the Validity of Breakfast Cereal Advertisements
Page 3: Measuring the Validity of Breakfast Cereal Advertisements
Page 4: Measuring the Validity of Breakfast Cereal Advertisements

Methods

• Fact Checking• Student Interviews

Page 5: Measuring the Validity of Breakfast Cereal Advertisements
Page 6: Measuring the Validity of Breakfast Cereal Advertisements
Page 7: Measuring the Validity of Breakfast Cereal Advertisements
Page 8: Measuring the Validity of Breakfast Cereal Advertisements

Cereal Claim Validity

Frosted Mini Wheats Increases Attentiveness

Misleading

Rice Krispies Boosts Immunity False

Cheerios Lowers Cholesterol Misleading

Fact Checking Results

Page 9: Measuring the Validity of Breakfast Cereal Advertisements

Frosted Mini Wheats

Rice Krispies Cheerios0

1

2

3

ValidityNo Validity

Page 10: Measuring the Validity of Breakfast Cereal Advertisements

Discussion

• Relevance• Areas for Improvement• Further Uses

Page 11: Measuring the Validity of Breakfast Cereal Advertisements

Thank You!