measuring the difference social return on investment adrian dewhurst
TRANSCRIPT
Measuring The Difference
Social Return On Investment
Adrian Dewhurst
OUTLINE FOR TODAY
• Overview of SROI Principles & Process• Impact Mapping• Stakeholders, outcomes & indicators• Financial Proxies• Calculating SROI
SROI: what it is
• A framework for measuring and accounting for value (rather than money)
• A cost benefit analysis tool • An outcomes measurement process• A story of change
SROI: what it isn’t!
• A kite mark• A fixed process• A guarantee of business
Misconceptions
1) SROI is all about the money2) SROI is always time consuming,
expensive and impossible without external support
3) Organisations or projects can be compared using the SROI ratio
4) SROI is just for the 3rd sector
SROI – The Process
Principles of SROI• Involve stakeholders• Understand what changes• Value the things that matter• Only include what is material• Do not overclaim• Be transparent• Verify the result
What funders want
For their INPUTS
Move away from OUTPUTS
Move to OUTCOMES
Your IMPACT – the CHANGE you have brought about
Establish Scope•Forecast OR Evaluation•Organisation or Service (Project)
Establish ScopeConsiderations
• Purpose of your SROI• Who / What is it for?• Why – Background to your decision• Who will undertake the SROI?• Focus?• Timescales for analysis
Stakeholders
• Beneficiaries• Families• Volunteers• Staff• Partner Organisations• Other service providers• Funders
• Better health• family relationship• Skills• Job Satisfaction• Improved service
delivery• Less pressure on
services• Achieving their aims
Intended/ Unintended Changes
• Outcomes are the changes brought about by the activities your organisation delivers
• It's about the effectiveness of what you do• Outcomes can be experienced by a range of
different stakeholders:• the individuals you work with• their family/support network• communities• the environment• public sector bodies
Outcomes
http://www.youtube.com/watch?v=dUrJ2xqcUHE
Exercise
• A Stakeholder– An input– An output– An Outcome– Impact – a value?
What is an Outcome?
• Developing Outcomes requires the “language of change”– The individual experiences improved health and
well-being
– The family experiences reduced stress
– The community experiences fewer incidents of ASB
– The environment benefits from restored wildlife habitats
– The public sector are better informed of user needs
Easy to Measure outcomes
Difficult to measure outcomes
Material to stakeholder Can measure
Find ways to measure
Not material Avoid temptation
to measureDon’t measure
Stakeholder Outcome Indicator
Person with mentalHealth problem
Improvementin mentalhealth
• Amount of time spentsocialising• Extent to whichparticipants engage innew activities• Level of use of mentalhealth services
Localcommunity
Improvedaccess to localservices
• Take-up of those services,and by whom
Person with physicalHealth problem
Improvedphysicalhealth
• Number of visits toGP surgery• Extent of improvements inhealth (self-reported)• How often they exercise
Woman offender Improvedfamilyrelationship
• Child continues living inthe family home
FINANCIAL PROXIES
Identify what it would cost to achieve a similar outcome
e.g increased confidence = cost of confidence training
Stakeholder Outcome Indicator Possible Proxies
Person with mentalHealth problem
Improvementin mentalhealth
• Amount of time spentsocialising• Extent to whichparticipants engage innew activities• Level of use of mentalhealth services
• Cost of membership of asocial club/network• Percentage of incomenormally spent on leisure,• Cost of counsellingsessions
Localcommunity
Improvedaccess to localservices
• Take-up of those services,and by whom
•Savings in time andtravel costs of being ableto access services locally
Person with physicalHealth problem
Improvedphysicalhealth
• Number of visits toGP surgery• Extent of improvements inhealth (self-reported)• How often they exercise
• Cost of visiting privateGP clinic• Cost of health insurance• Cost of gym membership
Woman offender Improvedfamilyrelationship
• Child continues living inthe family home
• Amount that parentsspend on their childrenannually• Value of time spent withchildren• Cost of childcare
Where do we find Proxies?
• VOIS Database – SROI Network• Unit costs of health & social care -
PSSRU• Family Spending Survey – office for
national statistics• Research
CALCULATING SROI “Reality Check”
• Deadweight - would the outcomes have happened any way? If so what %?
• Displacement – what activity did you displace?
• Attribution – what % of the outcome did others contribute to?
• Drop off – is the outcome worth the same in future years? By what % does it drop each year?
Impact Calculation
Impact=
OutcomesMINUS
Attribution, displacement and deadweight
SROI Calculation
Total Impact = SROITotal Input
SROI Network
Thesroinetwork.org
• VOIS Database
