measuring social media impact: google analytics and twitter
TRANSCRIPT
Measuring Social Media Impact:Google Analytics and Twitter
Martin Hawksey@mhawksey
#OxEngagehttp://www.slideshare.net/mhawksey/
This work is licensed under a
Creative Commons Attribution 4.0
. CC-BY mhawksey
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Outcomes◊ Able to perform basic Twitter
analysis techniques;
◊ understanding of the limitations and opportunities of data from Twitter;
◊ *Inspire* you to do more
Patterns are…left behind Courtesy Marc Smith
http://www.slideshare.net/Marc_A_Smith/2013-nodexl-social-media-network-analysis
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Patterns are…left behind Courtesy Marc Smith
http://www.slideshare.net/Marc_A_Smith/2013-nodexl-social-media-network-analysis
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Twitter Analytics Dashboard for MS Excel◊ Originally
developed by Elena Villaespesa
◊ Extended by Ernesto Priego
Image: CC-BY-NC-SA Elena Villaespesahttp://artsmetrics.com/en/dashboard-for-twitter-analytics/
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Twitter Search API Limits
◊ Data from last ~7 days◊ Last 18,000 tweets for search
term ◊ Developer ‘Rules of the Road’ on
storage
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[my link]
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Links
Worksheet - go.alt.ac.uk/OxEngageTw
Slides - go.alt.ac.uk/OxEngageTwSlides