Digital Discovery

Peter Laflin - Head of Data Insight

Bloom Agency

@systemspeter

Digital Futures 2012

Digital Discovery

University Partnerships

Digital Discovery

Digital Discovery

What’s now?

What’s next?

It’s a journey of digital

discovery…….

To unlock Return on

Invention

Digital Discovery

What We Do

Advertising

Brand Design

WebBuild

Analysis

SocialSEO

Digital

Insight

&Ideas

Digital Discovery

#DE2012

Online retail

Analytics and Optimisation Layer

Client Reporting

Digital Discovery

#DE2012

Return on Investment

If I spend £x on social media,

will I generate £y?

Spend

£x Get £y

Digital Discovery

#DE2012

#DE2012

Digital Discovery

#DE2012

#DE2012

Digital Discovery

#DE2012

#DE2012

Digital Discovery

#DE2012

#DE2012: Top Tweeters

Digital Discovery

#DE2012

#DE2012: Top Tweeters

4 joint followers

Digital Discovery

#DE2012

#DE2012: Top Tweeters

Digital Discovery

#DE2012

#DE2012: Top Tweeters

Digital Discovery

#DE2012

#DE2012: Top Tweeters

Digital Discovery

#DE2012

#DE2012: Top Tweeters

Digital Discovery

#DE2012

#DE2012: Top Tweeters:

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Broadcast Score

Influence map: #de2012 0900 - 1000

Digital Discovery

R

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Broadcast Score

influence map: #de2012 0900 - 1100

#DE2012

#DE2012: Top Tweeters:

Digital Discovery

#DE2012

#DE2012: Top Tweeters:

R

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Broadcast Score

Influence map: #de2012 0900 - 2000

Digital Discovery

#DE2012

#DE2012: Top Tweeters:

Account Broadcast Score

Nicoleebeale 57

Cyberdoyle 52

Bnhorsburgh 36

ABLocalBargains 21

Nick_Appleyard 20

GraemeEarl 18

Amendor 12

Cpheth 12

Penval 12

Dotrural 12

Account Broadcast Score

DCExchange 40

Nicoleebeale 39

Cyberdoyle 34

GraemeEarl 34

Nick_Appleyard 24

sotonDE 21

Dotrural 20

Cpbeth 18

Systemspeter 18

HorizonDER 17