measuring in-person recruitment effectiveness w/ social
DESCRIPTION
Presented at PSEWEB 2014 by Kareem Rahaman and Samantha ReadTRANSCRIPT
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Measuring In-Person Recruitment Effectiveness with Social Media
Kareem Rahaman - @dynamykSamantha Read - @prettygoodread
Ryerson University – Undergraduate Admissions
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This is Ryerson
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ROI + Justifying investment
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What We Used To Do
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Ryerson Recruitment
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Tagging
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Logistics
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• Over 10,000 tweets covered• Over 1700 tagged• Over 300 with multiple
touchpoints• 78% of those with multiple
touchpoints accepted• 41% with one touchpoint
acceptedResults
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Challenges
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Next Steps
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Thank You!