Measure 40

Drive Safely Campaign

13.6.2012

Katerina Oktabcova

Usti nad Labem Municipality

Measure 40

Background and Objectives

Health consequences of traffic accidents in the city area every year significant.

It is therefore to deal with transport safety, from road safety deficits to behaviour issues of drivers, in order to reduce the number of killed and injured people.

Objectives:

• Influence behaviour of drivers through preventive traffic education

• Increase awareness on traffic issues

• Reduce the number of traffic accidents

Measure 40

Measure overview

Tasks

• 4.15 Drive Safely Campaign

– Launched in M41

– DEMO task

– Public campaign to eliminate dangerous behaviour of drivers and increase awareness about road safety issues

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4.15 Drive Safely Campaign

• Public events (safe trips to schools, half-marathon)

• Traffic training (equipment and training materials for local traffic court for children)

• Workshops with students and seniors

• Educational materials

• Promotion in local media (newspaper, local TV, radio, web)

• International conference on Safe Transport Infrastructure

To raise awareness about causes and condequences of traffic accidents

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Traffic education of children

• Children participated in knowledge tests

• 23 questions on basic traffic rules

• Children, who failed in the test, were asked to participate in the traffic court education with CIVITAS presents awarded to successful students

• 939 children from 30 schools and 1 children's camp participated in the testing

• Almost three quarters of the children’s results reached ‘excellent’ or ‘good’ standard at thefirst attempt

• all children were successful in the end

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Information brochures with road safety tips

• Pedestrians

• Drivers

• Cyclists

• PT users

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Results

• attention drawn to issues of safe driving in the city and road safety in general

• all 4th grade children in the city participate in traffic education

• well received by city residents

• should be periodically repeated to gain long-term impact and to influence behavior of road users

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Budget and costs

Purchases

• Promotional materials for the campaign

– Training materials (brochures and traffic tests)

– CIVITAS gifts for children

– Equipment for traffic education (traffic games and puzzles, flipchart with traffic-themed magnets, colorful stationery, carpet with roads, intersections and pedestrian crossings, etc.)

– Outdoor equipment for the traffic court (wooden traffic signs and several new bicycles with adequate cycling gear)

– Safety gadgets (reflective accessories, safety vests, stop disks, etc.)

– Budget 17 000€

– Actual costs cca 16 500€

Measure 40

Evaluation

Evaluated together with the measure 49 Road Safety Measures

One of the priority measures

Indicators:

• Awareness level - from public questionnaires

• Acceptance level - hidden speed control at unusual spots; objective vs. subjective method

• Traffic rules violation level – data from the Municipal Police, speed control

• Injuries and death caused by traffic accidents - road accident databases of the Police of the Czech Republic, 2009 – 2011

Indicator Target Rating

13 – Awareness level 25% ?14 – Acceptance level 25%

Traffic rules violation level - 15% of traffic rules violation O

20 – Injuries and death caused by traffic accidents

- 40% of injuries and deaths caused by transport accidents

O

NA = Not Assessed O = Not Achieved = Substantially achieved (at least 50%) = Achieved in full = Exceeded ? = in calculation

Measure 40

Event • Date • Location • Speaker

Thank you!

Katerina Oktabcova

CIVITAS Archimedes

Ústí nad Labem Municipality

katerina.oktabcova@mag-ul.cz

www.usti-nad-labem.cz/civitas