meaningful ux at any scale
Post on 23-Sep-2014
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DESCRIPTION
Great design of the user's experience has effects far beyond what we traditionally attribute to the discipline of UX. When we're willing to accept that putting people over pixels achieves business goals *and* makes the world better in its own way, we can choose to empower people to do what they want to do. In this presentation given at Digital Summit 2014 in Atlanta, I make the case for how this can be true and how it allows UX to scale.TRANSCRIPT
MEANINGFUL UX at any scale
@cliffseal
UX REDUCES HUMAN
SUFFERING phrase from Whitney Hess
& NEEDS TO MEET BUSINESS GOALS
PEOPLE OVER
PIXELS
SUSTAINING CUSTOMER
LOYALTY
FOCUS ON EMPOWERING
PEOPLE not their tools
RELENTLESSLY HUNT SNAGS get yourself out of the way
TALK TO PEOPLE LIKE PEOPLE
learn to listen
MEASURE POST-UX UX what happens next ?