MDSC’S #iBELIEVE CAMPAIGNAUGUST 24- OCTOBER 9, 2016

NEW INSTAGRAM ACCOUNTAs of 10/17/16

• 32 original posts across various social media over the course of 8 weeks:

• Shares of a couple iBelieve video posts

• 95 new followers on Instagram• Pageviews

Landing page for Campaign: mdsc.org/iBelieveFeatures:

• What is #iBelieve• What we believe• How to Participate• iBelieve video examples• Links to Buddy Walk

registrations• iBelieve Conference video

TOP POSTS1. Heather Hegedus promo

• 3,489 views • 36 lies, 21 shares, 6 comments • 34 views

2. Testimonial: Shelly & Chloe Laing • 1,200 views • 34 likes, 14 shares, 9 comments • 36 views

3. 1st JT at Family Fest. Video• 800 views • 38 likes, 6 shares, 7 comments • 36 views

• 2nd post of JT video = Highest viewed Instagram post at 76 views

4. LAUNCH VIDEO• Posted 8/24/16• Featured Maureen Gallagher, Executive Director &

Michael Avakian, Crocker- Allen Intern 2016• 434 views • 29 likes • 50 views ( 2nd highest viewed post on Instagram)

TWIBBON CAMPAIGN: SOCIAL MEDIA OVERLAY• Posted as part of #iBelieve to

promote the 2016 Buddy Walks

• Launch & Distributed on 9/9/16

• Repost on 9/20

• 220 supporters/participants by October 9th

DAY OF BUDDY WALK& FAMILY FESTIVAL (Last Official Day Of Campaign)• 9 VIDEOS ON FACEBOOK

• 345 avg. views• 21 avg. likes• Most popular: “JT getting the after party started”- 1,395 &

“SteveSongs live at the Buddy Walk” - 520

• 4 PHOTOS INSTAGRAM • 9 avg. likes• 10 new followers after Buddy Walk

INSIGHTS• Testimonials & iBelieve Videos generally

had higher interactions• ^videos featuring a friend with Down

syndrome had even higher interactions• Videos easier to interact with = videos more popular than

photos

What Top Posts all have in common: • Multiple shares• Featured people tagged (or tagged themselves) • Featured prominent community members w/ large following• Personal messages

MORE INSIGHTS #iBelieve hashtag

• A little crowded on social media - shared with religions/faiths, sports, etc.

• Message resonated with those who interacted• Consistent & present on messages associated with Buddy

Walks

Direct Interactions included• Shining Stars Studio iBelieve Video• Liam Fitzpatrick iBelieve Video• Danielle Thompson iBelieve Video• Jess Padula’s Harvest Fair speech and photo post• Multiple posts and comments with the #iBelieve included

AWARENESS• Every Facebook post had over or close to 1,000 reaches• Instagram #s allow posts to show up in Down

syndrome/nonprofit/fundraising tags• Estimated posts reaches= <37,000

All Messages Built Awareness and Support of MDSC & iBelieve Theme While Driving towards Buddy Walk

Registration & Donations