mdr, tampa, chase project overview incl corp overview

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New Hardage Mark Here The Hardage Group 0 The Hardage Group BUILDERS AND HOTELIERS OF INTEGRITY SINCE 1969 Wyndham hotels and resorts

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Page 1: MDR, Tampa, Chase Project Overview incl Corp Overview

New Hardage

Mark Here

The Hardage Group 0

The Hardage GroupBUILDERS AND HOTELIERS OF INTEGRITY SINCE 1969

Wyndham hotels and resorts

Page 2: MDR, Tampa, Chase Project Overview incl Corp Overview

The Hardage Group 1

Who we are

The Hardage GroupBUILDERS AND HOTELIERS OF INTEGRITY SINCE 1969

Page 3: MDR, Tampa, Chase Project Overview incl Corp Overview

Our history

• Entrepreneur-owned family company

• Based in San Diego

• Over 25 years of hotel ownership and operations

• International hotel and resort operations expertise

• Over two decades of destination real estate

development

• Builder/Owner / Operator of 16 hotels in 11

states

• 2,279 hotel keys nationwide / 700 employees

Page 4: MDR, Tampa, Chase Project Overview incl Corp Overview

Our background

67 hotels completed- in excess of 4,000 hotel rooms

Developed high rise office buildings, apartments,

residential and warehouses in 16 states.

In 1982, first franchisee of Marriott’s Residence Inns

In 2000, completed two projects in the San Diego and San

Francisco markets totaling 428 keys with total

development costs in excess of $70,000,000.

In 2006 completed the successful development of the

$27,000,000 Cypress Landing condominium project in

Silicon Valley.

Development underway on two full-service waterfront

luxury hotels with signature restaurants, designer spas and

state-of-the-art meeting and events spaces.

Page 5: MDR, Tampa, Chase Project Overview incl Corp Overview

Five and Four Star Hotels and Resorts

Extended Stay Hotels

Destination Restaurants and Lounges

Spas and Health Resorts

Hospitality Launches

Fractional Ownership

Retail, Residential and Mixed-Use Development

Our experience

Page 6: MDR, Tampa, Chase Project Overview incl Corp Overview

New Developments

Salt Lake City

North Embarcadero, San Diego

Harbor Island, San Diego

Marina del Rey, West Los Angeles

Woodfin Hotels

Sorrento Mesa, San Diego

Emeryville, San Francisco East Bay

Cypress, Orange County

Chase Suite Hotels

East Coast

Midwest

Florida

California

Our properties

Page 7: MDR, Tampa, Chase Project Overview incl Corp Overview

New Hardage

Mark Here

The Hardage Group 6

MARINA DEL REY HOTEL AND SPA

The Hardage GroupBUILDERS AND HOTELIERS OF INTEGRITY SINCE 1969

Page 8: MDR, Tampa, Chase Project Overview incl Corp Overview

THE WATERFRONT OF LOS ANGELES

Marina del rey

Page 9: MDR, Tampa, Chase Project Overview incl Corp Overview

location overview

•The center of Los Angeles’ West Side

•Between Santa Monica and Playa del Rey

•Four miles north of Los Angeles International

Airport

•Sixteen miles from downtown Los Angeles

•An hour’s drive of all major tourist destinations

•Minutes to Santa Monica’s Main Street retail

district

•Easy walking distance to world-famous Venice

Beach

Page 10: MDR, Tampa, Chase Project Overview incl Corp Overview

Ven

ice

Bea

ch

Marina del Rey

Venice Pier

Hotel

Aerial view

Page 11: MDR, Tampa, Chase Project Overview incl Corp Overview

Promenade view

Page 12: MDR, Tampa, Chase Project Overview incl Corp Overview

Concept views

Page 13: MDR, Tampa, Chase Project Overview incl Corp Overview

• 288 units—136 Timeshare Units and 152 Hotel Suites

• 20-story water oriented, spa hotel / fractional ownership resort

• 9,200 square feet of meeting and events space

• 6,200 square foot rooftop spa

• Signature restaurant and bar on the water

• Visitor boat slips in front of the hotel

• Walking distance to peninsula beach and boardwalk

Project summary

The first Los Angeles beach resort hotel

Page 14: MDR, Tampa, Chase Project Overview incl Corp Overview

• Grand Lobby

• Guest Registration

• Waterfront Restaurant and Lounge

• Board Rooms

• Marina Ballroom

• Fitness Spa

• Marina Terrace Cocktail Patio

• Pool and Cabana Club

• Summer Grill and Sushi Bar

FIRST FLOOR

SECOND LEVEL

DECK LEVEL

hotel program

Page 15: MDR, Tampa, Chase Project Overview incl Corp Overview

Beach and marina level

Page 16: MDR, Tampa, Chase Project Overview incl Corp Overview

Ballroom level

Page 17: MDR, Tampa, Chase Project Overview incl Corp Overview

Pool and spa deck level

Page 18: MDR, Tampa, Chase Project Overview incl Corp Overview

Tower floors

Page 19: MDR, Tampa, Chase Project Overview incl Corp Overview

Building section

Page 20: MDR, Tampa, Chase Project Overview incl Corp Overview

Building section

Page 21: MDR, Tampa, Chase Project Overview incl Corp Overview

East elevation

Page 22: MDR, Tampa, Chase Project Overview incl Corp Overview

New Hardage

Mark Here

The Hardage Group 21

The Hardage GroupBUILDERS AND HOTELIERS OF INTEGRITY SINCE 1969

rocky pointon tampa bay

Page 23: MDR, Tampa, Chase Project Overview incl Corp Overview

The Hardage Group 22

Location Overview

Site

Page 24: MDR, Tampa, Chase Project Overview incl Corp Overview

The Hardage Group 23

Site aerial

Page 25: MDR, Tampa, Chase Project Overview incl Corp Overview

The Hardage Group 24

On Tampa Bay, just minutes away from many of the area’s leisure attractions:

•Raymond James Stadium (home of the Bucs)

•Legends Field (NY Yankees’ Spring training camp)

•Historic Ybor City entertainment district

•Channelside cruise ship terminal

•Westshore business district and shopping malls

•A beautiful drive across the causeway to Clearwater and its white sand beaches

•Two miles from the Tampa International Airport

•Near the interchange of I-275 and Veterans’ Expressway, just off Highway 60 (Courtney

Campbell Causeway)

project Overview

Page 26: MDR, Tampa, Chase Project Overview incl Corp Overview

The Hardage Group 25

Project rendering

Page 27: MDR, Tampa, Chase Project Overview incl Corp Overview

The Hardage Group 26

Site plan

Page 28: MDR, Tampa, Chase Project Overview incl Corp Overview

The Hardage Group 27

Floor plans

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The Hardage Group 28

Unit summary

Page 30: MDR, Tampa, Chase Project Overview incl Corp Overview

The Hardage Group 29

South elevation

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The Hardage Group 30

North elevation

Page 32: MDR, Tampa, Chase Project Overview incl Corp Overview

The Hardage Group 31

Woodfin Hotels

Page 33: MDR, Tampa, Chase Project Overview incl Corp Overview

Woodfin Hotels

Emeryville Cypress Sorrento Mesa

Three unique suite hotel properties with boutique style, located in corporate

office and suburban campus environments close by visitor attractions.

•Upper Upscale

•Extended Stay/Group/Corporate/Leisure

•Sophisticated design and atmosphere

•Oversized suites

•Outdoor patio and pool

•Convenient complimentary parking

•On site dining and lounge

•Enhanced meeting space

•Board Room

•Fitness center

•Business services

Page 34: MDR, Tampa, Chase Project Overview incl Corp Overview

East Bay San Francisco

Emeryville

234 Keys

•202 Suites

•32 Singles

Page 35: MDR, Tampa, Chase Project Overview incl Corp Overview

Emeryville

Distinctive Public Spaces

East Bay San Francisco

Kaiser Permanente

Leap Frog

Doctors Medical Center

FedEx

PG&E

Pixar Studios

Page 36: MDR, Tampa, Chase Project Overview incl Corp Overview

Emeryville

Signature Rooms and Suites

East Bay San Francisco

Page 37: MDR, Tampa, Chase Project Overview incl Corp Overview

Sorrento Mesa San Diego

North San Diego

194 Keys

•155 Suites

•39 Singles

Page 38: MDR, Tampa, Chase Project Overview incl Corp Overview

Sorrento Mesa San Diego

Corporate Client Meetings and Events

North San Diego

Qualcomm

Cardinal Health

Leap Wireless

Verari Systems

AT&T

Motorola

Page 39: MDR, Tampa, Chase Project Overview incl Corp Overview

Cypress North Orange County

Orange County

142 Keys

•124 Suites

•18 Singles

Page 40: MDR, Tampa, Chase Project Overview incl Corp Overview

Cypress North Orange County

Corporate Client Meetings and Events

Orange County

•Konica Minolta

•Fuji Film

•United Healthcare

•Mitsubishi Motors

•Pantech Wireless

Page 41: MDR, Tampa, Chase Project Overview incl Corp Overview

New Hardage

Mark Here

The Hardage Group 40

The Hardage GroupBUILDERS AND HOTELIERS OF INTEGRITY SINCE 1969

East Coast Midwest Florida Texas California

Page 42: MDR, Tampa, Chase Project Overview incl Corp Overview

1984 El Paso Texas 200 Suites

1984 Salt Lake City Utah 128 Suites

1986 Newark California 164 Suites

1987 Brea California 98 Suites

1988 Rockville Maryland 221 Suites

1988 Tampa Florida 176 Suites

1989 Dublin Ohio 92 Suites

1995 Baton Rouge Louisiana 80 Suites

1995 Des Moines Iowa 112 Suites

1995 Hunt Valley Maryland 96 Suites

1995 Kansas City Missouri 112 Suites

1995 Lincoln Nebraska 120 Suites

1995 Overland Park Kansas 112 Suites

13 hotels 1,711 keys

Page 43: MDR, Tampa, Chase Project Overview incl Corp Overview

Baton Rouge

Des Moines

El Paso

Brea

Salt Lake City

Page 44: MDR, Tampa, Chase Project Overview incl Corp Overview

A higher value alternative to trendier and more corporate chain offerings with more “Home-Style” approach. Residential “Great Room”-feel Guest House, “Local Pub”-style F&B operations, “Family-Style” service approach

Oversized suites and guest rooms

Central Guest House

Buffet Breakfast and Social Hour

Mansion-quality bedding

Cook’s kitchens

Loft-style group accommodations

Convenient, complimentary parking

Personalized, local, service

Business and leisure-friendly focus

Brand positioning

Page 45: MDR, Tampa, Chase Project Overview incl Corp Overview

Renovation program

Page 46: MDR, Tampa, Chase Project Overview incl Corp Overview

Positioned as higher value option against trendier and more corporate chain offerings

such as Aloft, Hyatt Place and Marriott groups with more “home-style” approach.

“Great Room” Residential-feel Guest House

“Local pub”-style F&B operations

“Family style” service approach.

Upscale Extended Stay / Group/ Corporate/Leisure

Bed and Breakfast-style atmosphere

Oversized suites

Village-like garden setting

Convenient complimentary parking

Guest House

Great Room dining and pub area

Board Room

Library Lounge

Brand attributes

Page 47: MDR, Tampa, Chase Project Overview incl Corp Overview

The Guest House is a friendly gathering place in the evenings with food and beverages served to

guests

•“Local pub-style” food

•Bar to be open to sell drinks as appropriate

•Weekly Manager’s Reception hosted by GM and Sales Team

•Limited meal service includes signature pizzas

•Food and beverages may be signed to guests’ accounts

•Where feasible, hotels in process for license to sell alcohol

Social Hour

Guest house

Page 48: MDR, Tampa, Chase Project Overview incl Corp Overview

•Become the small hotel product of choice

•Focus on ‘Guest House’ experience, Guest Rooms and oversized Suites

•Pristine “cottage-style” grounds with extensive landscaping

•Warm, friendly, well-maintained interiors

•Function spaces with outdoor spaces for social events

•A unique hotel that reflects its location

Strategy for growth

Page 49: MDR, Tampa, Chase Project Overview incl Corp Overview

Oversized suites and guest rooms

Guest House

Buffet Breakfast

Social Hour

Mansion-quality bedding

Cook’s kitchens

Loft-style group accommodations

Convenient, complimentary parking

Personalized, local, service

Business and leisure-friendly focus

Entrepreneur owned and operated

Community commitment

Brand at a glance

Page 50: MDR, Tampa, Chase Project Overview incl Corp Overview

124- 150 keys

50 Full-Kitchen Suites for Extended Stay

25 Signature Interlocking) suites

50-75 studios

2200 sq. ft meeting/function space

(includes 200 sq. ft Pre-function area)

French doors to terrace/balcony area(s)

Additional 300 sq. ft Board Room adjacent to pool

2000 sq. ft Great Room

Dining Area

Guest Services

Lounge

Registration

Outdoor Pool/Terrace

Hot Pool

BBQ

Gazebo/Pergola Function Area

Prototype program

Page 51: MDR, Tampa, Chase Project Overview incl Corp Overview

Prototype design exterior

Page 52: MDR, Tampa, Chase Project Overview incl Corp Overview

Thank You

The Hardage GroupBUILDERS AND HOTELIERS OF INTEGRITY SINCE 1969