mdia 5003 presentation week 11

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Page 1: Mdia 5003 presentation week 11
Page 2: Mdia 5003 presentation week 11
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Print  journalist  incentive  Page  views        Google  trends  &  twitter            for  popular  issues  

Number  of  posts      commentary  

New  Twitter  followers  follow  and  tweet  

Number  of  comments  ending  their  items  with          ‘conversation  starters’  http://au.thehype.yahoo.com/blog/post/-­‐/8116669/kim-­‐kardashian-­‐poses-­‐nude/  

External  pickups    bloggers  

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  TPFKATA    Audience  as  participants    Source  savvy  –  or  are  we?    Agency  feeds  –  The  Timaru  Herald  

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  Authority    Expertise    Professionalism    Access  

  Decreased  advertising  revenue  -­‐23%    1  out  of  every  5  newspaper  journalists  have  been  dismissed  (based  on  2001  figures  to  2009)  

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Andrew  Keen  -­‐  web  sceptic    Has  the  internet  killed  print  journalism?  Andrew  Marr  BBC    Specialist  news  sites  -­‐  for  specific  companies  or  

sectors,  for  different  environmental  issues,  for  overseas  crises  -­‐  which  bring  together  journalists,  academics,  specialists,  campaigners,  professionals,  lobbyists  and  so  on.    

  Where  the  expertise  and  longer-­‐term  attention  span  will  be  found  

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Who  needs  all  that  news?    Niche  news      Do  I  really  need  the  motoring  section?    Andrew  Denton  –  how  to  make  things  interesting.  http://www.abc.net.au/tv/enoughrope/pastepisodes/date_2008.htm  

  BTN    ABC’s  Behind  the  News  

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Need  for:  

• Shared  identity  between  employer  &  employee  

• Collective  belonging    • Professional  ethics  • Common  purpose  

• Small  changes  Newsroom  1.0  –  3.0  won’t  work  

• Employ  specialists  

• $$  Research  &  development  

• Open  plan  –  consider  noise  

• Identify  what  you  do  really  well  –  keep  doing  it  

• Tech  support!!!!    • Tell  stories  –  journalism  is  an  art  

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  Should  newspapers  be  funded  at  a  government  level  like  schools  and  hospitals?      

  Should  more  specialists  be  involved  in  the  news?    Can  this  be  managed  within  a  timeframe?  

  Is  the  newspaper  dead  or  in  need  of  a  makeover?  

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  Deuze,  M.,  Marjoribanks,  T.  (2009).  Newswork  [editorial].  In:  Journalism  Theory  Practice  &  Criticism  10(5),  pp.555-­‐561.  

  Deuze,  M.  (2008).  Understanding  Journalism  as  Newswork:  How  It  Changes,  and  How  It  Remains  the  Same.    In:  Westminster  Papers  in  Communication  and  Culture  Vol.  5(2):  4-­‐  23.  

  http://www.fernandosamaniego.com/2009/07/25-­‐tips-­‐for-­‐a-­‐modern-­‐newsroom-­‐1.html  

  Has  the  Internet  Killed  Print  Journalism?  http://www.youtube.com/watch?v=A_MaGHrPI_0  

  http://www.theawl.com/2010/05/pink-­‐weekly-­‐debuts-­‐cash-­‐for-­‐traffic-­‐reporter-­‐bonus-­‐jackpot-­‐scheme  

  http://www.abc.net.au/tv/enoughrope/  

  http://www.bbc.co.uk/news/magazine-­‐10745720  

  http://www.fernandosamaniego.com/2009/07/25-­‐tips-­‐for-­‐a-­‐modern-­‐newsroom-­‐1.html