mdia 5003 presentation week 11
TRANSCRIPT
Print journalist incentive Page views Google trends & twitter for popular issues
Number of posts commentary
New Twitter followers follow and tweet
Number of comments ending their items with ‘conversation starters’ http://au.thehype.yahoo.com/blog/post/-‐/8116669/kim-‐kardashian-‐poses-‐nude/
External pickups bloggers
TPFKATA Audience as participants Source savvy – or are we? Agency feeds – The Timaru Herald
Authority Expertise Professionalism Access
Decreased advertising revenue -‐23% 1 out of every 5 newspaper journalists have been dismissed (based on 2001 figures to 2009)
Andrew Keen -‐ web sceptic Has the internet killed print journalism? Andrew Marr BBC Specialist news sites -‐ for specific companies or
sectors, for different environmental issues, for overseas crises -‐ which bring together journalists, academics, specialists, campaigners, professionals, lobbyists and so on.
Where the expertise and longer-‐term attention span will be found
Who needs all that news? Niche news Do I really need the motoring section? Andrew Denton – how to make things interesting. http://www.abc.net.au/tv/enoughrope/pastepisodes/date_2008.htm
BTN ABC’s Behind the News
Need for:
• Shared identity between employer & employee
• Collective belonging • Professional ethics • Common purpose
• Small changes Newsroom 1.0 – 3.0 won’t work
• Employ specialists
• $$ Research & development
• Open plan – consider noise
• Identify what you do really well – keep doing it
• Tech support!!!! • Tell stories – journalism is an art
Should newspapers be funded at a government level like schools and hospitals?
Should more specialists be involved in the news? Can this be managed within a timeframe?
Is the newspaper dead or in need of a makeover?
Deuze, M., Marjoribanks, T. (2009). Newswork [editorial]. In: Journalism Theory Practice & Criticism 10(5), pp.555-‐561.
Deuze, M. (2008). Understanding Journalism as Newswork: How It Changes, and How It Remains the Same. In: Westminster Papers in Communication and Culture Vol. 5(2): 4-‐ 23.
http://www.fernandosamaniego.com/2009/07/25-‐tips-‐for-‐a-‐modern-‐newsroom-‐1.html
Has the Internet Killed Print Journalism? http://www.youtube.com/watch?v=A_MaGHrPI_0
http://www.theawl.com/2010/05/pink-‐weekly-‐debuts-‐cash-‐for-‐traffic-‐reporter-‐bonus-‐jackpot-‐scheme
http://www.abc.net.au/tv/enoughrope/
http://www.bbc.co.uk/news/magazine-‐10745720
http://www.fernandosamaniego.com/2009/07/25-‐tips-‐for-‐a-‐modern-‐newsroom-‐1.html