mdec fintech conference - the soft space journey
TRANSCRIPT
Chang Chew Soon
Founder
Our Journey So Far
Our Regional Foot Print
10 Countries
Thailand|Malaysia|Vietnam|Indonesia
Australia|New Zeland|Singapore
Philippines|Cambodia|Taiwan
20 Operating Sites
Kbank Thailand
CIMB Malaysia
HLBMalaysia
VietinbankVietnam
TbankThailand
SacombankVietnam
NiagaIndonesia
Maybank Malaysia
Maybank Singapore
Bangkok Bank Thailand
SCBThailand
BNZAustralia
BNZNZ
MaybankPhilippines
KGITaiwan
AEONThailand
PaysBuyThailand
MaybankIndonesia
CUBTaiwan
Maybank Cambodia
Established in March 2012
First company in Asia to receive full EMVCo certification on mobile
Remains 1 of the only 2 companies in the world implementing Cloud EMV Processing
EMVCO Technical & EMVCO Board of Advisors
Certified PCI Professional
USD 5.6 million R&D grant from Malaysian Investment Development Authority
Company History & Milestones
Double winner ofBest Startup &
Best Financial
Application
2013Winner of BestStart Up
ASEAN
Winner ofRed Herring
Asia
Top 100
Winner of Global ICT
Excellence
Awards
20142nd Runner up Asian
Entrepreneurship
Award
2015 2016
Named Asia’s Top 100 Fintech
Leaders, NXTBNK
MasterCardBest PracticesCertification
The Economist The Nilson Report
The Challenge
Flexibility In Your Business Model
Staying Relevant
MPOS with mobile devices• Audio jack / Bluetooth /
WiFi• Chip and Signature• Chip and PIN• Contactless – payWave,
PayPass, Quick Pass
1
MPOS without mobile devices• WiFi• Chip and Signature• Chip and PIN• Contactless – payWave,
PayPass, Quick Pass
2Card Acceptance on Gate Gantry• Contactless – payWave,
PayPass, Quick Pass
3
On board Card Acceptance• Chip and Signature• Chip and Pin• Integration to third
party APP
4
Founded 1993, commenced operations 1996 Fleet size: 184 Destinations: 121 Employees: 10,000+ Awards: World’s Best Low-Cost Airline
Online EMV Processing Worked with Visa, MasterCard, Department of Civil Aviation & Acquiring Bank to obtain
all required approvals and certifications All guidelines from the card schemes are fully observed & compliant Redesigned the entire pre-flight, on-board, post-flight process for Air Asia Android Tablets + PAX D210 POS Terminal, fully integrated with Air Asia’s own backend
inventory/invoicing system, passenger record system, blacklist system etc Connection drops are handled gracefully by automating between online & semi-offline
mode
Case Study: World’s First Inflight On-Board Card Acceptance Solution
MPOS with mobile devices• Audio jack / Bluetooth /
WiFi• Chip and Signature• Chip and PIN• Contactless – payWave,
PayPass, Quick Pass
1
MPOS without mobile devices• WiFi• Chip and Signature• Chip and PIN• Contactless – payWave,
PayPass, Quick Pass
2Card Acceptance on Gate Gantry• Contactless – payWave,
PayPass, Quick Pass
3
On board Card Acceptance• Chip and Signature• Chip and Pin• Integration to third
party APP
4
RFID Acceptance with Pump Automation• Nozzle reader and RFID
ring• Integration to existing
backend system• Integration to loyalty
card programme
5
Client : Nippon Express Co Ltd
Objective : No cash, credit card fueling experienceAcquirer : Kasikorn Bank
Technology : Soft Space RFIDFleet Size : 100
Live Date : January 2014
Merchant : PTTCountry : Thailand
MPOS without mobile devices• WiFi• Chip and Signature• Chip and PIN• Contactless – payWave,
PayPass, Quick Pass
Card Acceptance on Gate Gantry• Contactless – payWave,
PayPass, Quick Pass
MPOS with mobile devices• Audio jack / Bluetooth /
WiFi• Chip and Signature• Chip and PIN• Contactless – payWave,
PayPass, Quick Pass
1 2 3
On board Card Acceptance• Chip and Signature• Chip and Pin• Integration to third
party APP
4
RFID Acceptance with Pump Automation• Nozzle reader and RFID
ring• Integration to existing
backend system• Integration to loyalty
card programme
5Integration to Third Party APP• Chip and
Signature• Insurance
premium payments and restaurant ordering system
6
Case Study: Malaysia’s First Fully Integrated Digital Ordering Platform
Sakae Sushi , established in 1996, listed on
Singapore Stock Exchange
2010 Asia Pacific Brand Laureate Recipient for Best Japanese Cuisine award
Present in Malaysia, Singapore, Indonesia, China, Japan, Vietnam, Philippines, India, Thailand and
US
RM 100 million in Annual Sales
(Malaysia – 23 outlets)
RM 75 million sales in Card Payment (75%)
In 2012, Soft Space built their digital ordering
platform on iPad
Digital ordering platform resulted in a30% - 40% increase in sales
Integration of MPOS
One iPad per table with digital
ordering menu
Sales increased but a huge
queue formed at the counter
when it came time to payment
In 2013, integrated Soft Space’s
touch based digital ordering
menu with the MPOS
application
Complete sales cycle including
ordering, tracking order status,
linkage to the kitchen system,
billing & finally card payment
MPOS without mobile devices• WiFi• Chip and Signature• Chip and PIN• Contactless – payWave,
PayPass, Quick Pass
Card Acceptance on Gate Gantry• Contactless – payWave,
PayPass, Quick Pass
MPOS with mobile devices• Audio jack / Bluetooth /
WiFi• Chip and Signature• Chip and PIN• Contactless – payWave,
PayPass, Quick Pass
1 2 3
Ticketing Kiosk• Contact and Contactless
capable with PIN entry• Integration to existing ticketing
backend system
8
On board Card Acceptance• Chip and Signature• Chip and Pin• Integration to third
party APP
4
RFID Acceptance with Pump Automation• Nozzle reader and RFID
ring• Integration to existing
backend system• Integration to loyalty
card programme
5Integration to Third Party APP• Chip and
Signature• Insurance
premium payments and restaurant ordering system
6Integration with Mobile POS Provider• Audio jack / Bluetooth• Chip and Signature• Chip and PIN• Seamless payment flow with
third party POS app and hardware
7
Technology : Dynamic/Morphing QR Code
Objective : To introduce next level security withoutany performance degradation
Usage : Payments, label of authenticity one-commerce goods purchased
Technology : Soft Space Car Park Gantry
Objective : To allow car park operators to accept a wide range of
payments acceptance channel
Usage : Car park gantry, tolls,
vending machines etc
Thank you!
How to steal ATM/Credit Card Pin
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USD 350
Pin code is
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