mdc2010 edwin
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TRANSCRIPT
Changing Paradigms in the Mobile
Application space
Edwin Moses
Changing Market Dynamics
2
33
The Evolution of The Device
Source: Ovum Estimates, Morgan Stanley Research
A Perk
A Lifestyle
A Lifestyle Enabler
Disproportionate Growth Rates
Redefinition of The Smartphone
Expanding Definition of Mobile Device- Multi Screen
The Supply Side
The Demand Side
44
The Evolution of It’s Usage
What Gives Me Revenue &
Profits
What I Do With My Device
Source: Cisco Visual Networking Index – Mobile Data Traffic Forecast, 2008-2013 2/09
The Supply Side
The Demand Side
55Moving from “software enabled” Hardware businessto A “hardware enabled” Software business
The Mobile World is Rapidly Shifting to Where Value Comes through Software & Cloud Services
2010
Value
Time
“Voice – pre-data age” (ie… 6-7 years ago)
Approximate Today’s Value Chain
Future Value Chain (Evolving!)
The Evolution of The Business Paradigm
6
The Evolution of The Players
WHO WILL CONTROL THE SPACE
WHAT WILL STAY … WHAT WILL DIE!7
The Evolution of The Platforms
Implications For Us!
8
Some Key Implications
The Good News !
The Mobile Apps Space is for Real !
Growth Market !
Enabling Technologies Exist!
Community Is Force Mutiplier !
The Not So Good News !
Convergence Needs Us to Think Beyond !
While Elephants Dance…..
Crowded Market Place
Monetization Models Unclear!
Some Things Do Not Change…
The Key Questions!
Who is my Customer ?
What is My Value Proposition?
What is my Differentiation?
What is Business Model?
What is my Distribution Channel?
What is my Sustainable Competitive Advantage?
Some Things To Keep In Focus…
Recognizing a trend is somewhat easier than how to profit from it
In the past most of the money from big trends were made indirectly!
Technology First, Inventions Second, Needs Last! Timing is everything! Complexity is compelling….Simplicity is Power! The P&L is still a relevant measure of success! Strategy is Vital! It’s a Win-Win World ! Focus on the Customer!
Thank You
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