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TRANSCRIPT
• I forgot to ask...• Is this normal?• What a great doc!
patient physician
drug/device industry
Unmet Need
Wish I had time to...• call to follow-up• educate properly• know how treatments compare?
Unmet Need
Unmet Need
• How is our product perceived?• How do we position it?• How can we improve it?
is...patented, cloud-based, secure online system for automating contact with patients before and after office visits to
– Ask how they’re doing with treatment
– Give customized patient coaching
– Let patients ask questions– Give doctors real outcomes
data– Collect data for “Meaningful
Use”
– Industry-sponsored research
– Solicit online reviews from only happy patients
Unmet Need
Actively Engaged Advisors
Unmet Need
Build Solution
Strategy/Finance
Medical
Legal/Regulatory
Technology
Build Solution
4 clicks
Here’s the plan...
Sounds good!
EHRenhancedwith...
contacts patient by email or SMS with
customizable delay & reminders
phone, tablet,computer
4 clicksphone, tablet,computer
Build Solution
EHRenhancedwith...
contacts patient by email or SMS with
customizable delay & reminders
email, SMScustomizable
delay, reminders
phone, tablet,computer
EHRenhancedwith...
contacts patient by email or SMS with
customizable delay & reminders
Build Solution
customizabledelay, reminders
phone, tablet,computer
Build Solution
NormalFlagAlert
Critical
filteredalerts
Unmet Need
Build Solution
In Use• Dry Eye • Glaucoma• Pre-op education• Post-op outcomes
In Development• Nutrition education• Allergy• Amsler monitoring• Flashes and Floaters• Others
Unmet Need
Build Solution
Test the Market
• 60% response rate• 5,000+ responses
Unmet Need
Build Solution
Test the Market
Deliver Value
-better informed-better outcome
Very informative. Thank you!
Easy survey. It helped me!
...simple and to the point.
You guys are the BEST!!!!!
Deliver Value
- educational material - 30% fewer calls- <10% have questions
- education is documented
- patient acknowledges understanding
- research revenue- CMS meaningful use
- quality = reimbursement
- happy patients only- direct to data entry box
TimeDocumentation
FinancialReputation
Management
Providers
Deliver Value
- insights for on-label and off-label uses of product
- post-market surveillance
- tool for registration studies
Industry
- who is using products?
- why?- what do they think?
Scientific Regulatory
Competitive
Unmet Need
Build Solution
Test the Market
Deliver Value
Generate Revenue
Research Partners
...plus practices have funded all operations with $900k of revenue over 2 years
Revenue Projections• $4.9 MM in year 1• $29.0 MM year 2• $71.5 MM year 3
Unmet Need
Build Solution
Test the Market
Deliver Value
Generate Revenue
Unmet Need
+ Build Solution
+ Test the Market
+ Deliver Value
+ Generate Revenue
= Proven Concept
Next Step: Expand
Specialties
EH
R P
latfo
rms
• Currently seeking investment partners
• In discussions with• Venture/angel investors• Strategic investors• EHR vendors• Drug/device companies• Clinical research
organizations• Managed care plans
Unmet Need
+ Build Solution
+ Test the Market
+ Deliver Value
+ Generate Revenue
= Proven Concept
Next Step: Expand
