MCO 2342 - Analyzing Video Using the Rhetorical Appeals

Using ETHOS, PATHOS, LOGOS to Analyze Video

Watch the following videos that exemplify the three rhetorical appeals of Logos, Pathos, and Ethos.

(Logos): Facts, Clinical Studies, Ingredients, EvidenceField Test: Virbram Five Fingers: https://www.youtube.com/watch?v=eM3L02zR84M

(Pathos): Sympathy, Sex, Nationalism, Social Acceptance, Emotional Symbols, Belonging, Family, Religion, etc.Old Spice: And So It Beginshttps://www.youtube.com/watch?v=y_hWeN249fs

(Ethos): Credentials, qualifications, background, experiencePresident Jimmy Carter on US Violating Human Rights & Israel, Palestinehttps://www.youtube.com/watch?v=H2IQiYI1Emw

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Now find two (2) example videos for your research topic that use two or more of the following appeals: ethos, pathos, or logos.

Use APA format to cite the two videos.

Write a summary (for each video) that explains how the appeal(s) you identified are used in the video. Who is the producer of the video? How do each of the videos relate to your research topic? Why was the video made? How current is it? Identify the audience(s) for each video (both intended and unintended audiences). How could these videos support your research in your subject area?