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Page 1: McGraw-Hill/Irwin 1-1 Copyright © 2001 by The McGraw-Hill Companies, Inc. All rights reserved

McGraw-Hill/Irwin 1-1Copyright © 2001 by The McGraw-Hill Companies, Inc. All rights reserved.

Page 2: McGraw-Hill/Irwin 1-1 Copyright © 2001 by The McGraw-Hill Companies, Inc. All rights reserved

McGraw-Hill/Irwin 1-11Copyright © 2001 by The McGraw-Hill Companies, Inc. All rights reserved.

Sales Promotion Uses

• Introduce new products•Get existing customers to buy more•Attract new customers•Combat competition•Maintain sales in off season• Increase retail inventories•Tie in advertising & personal selling•Enhance personal selling efforts

Chapter McGraw-Hill/Irwin Copyright © 2008 by The McGraw-Hill

12-1 McGraw-Hill/Irwin

16-1 © 2007 McGraw-Hill Companies, Inc., McGraw-Hill/Irwin

McGraw-Hill/Irwin Copyright © 2004, The McGraw-Hill Companies

Irwin / McGraw-Hill

Local Marketing in Mature Markets Chapter Eight. Irwin/McGraw-Hill ©The McGraw-Hill Companies,, Inc., 2000 Irwin/McGraw-Hill ©The McGraw-Hill Companies,,

McGraw-Hill/Irwin © 2009 The McGraw-Hill Companies, All Rights Reserved McGraw-Hill/Irwin Copyright © 2009 by The McGraw-Hill Companies, All Rights Reserved

Irwin/McGraw-Hill © The McGraw-Hill Companies, Inc., 2004

McGraw-Hill/Irwin Copyright © 2013 by The McGraw-Hill

Chapter Ten LocalMarketing in Emerging Markets Irwin/McGraw-Hill ©The McGraw-Hill Companies,, Inc., 2000 Irwin/McGraw-Hill ©The McGraw-Hill Companies,,

11-1 McGraw-Hill/Irwin

McGraw-Hill/Irwin©2007, The McGraw-Hill Companies, All Rights ReservedMcGraw-Hill/Irwin©2007, The McGraw-Hill Companies, All Rights Reserved Essentials

12-1 McGraw-Hill/Irwin © 2012 The McGraw-Hill Companies, All Rights Reserved McGraw-Hill/Irwin Copyright © 2013 by The McGraw-Hill Companies, Inc. All

McGraw-Hill/Irwin Copyright © 2008 The McGraw-Hill Companies

McGraw-Hill/Irwin ©2005 The McGraw-Hill Companies, All rights reserved ©2005 The McGraw-Hill Companies, All rights reserved McGraw-Hill/Irwin

Irwin/McGraw Hill The McGraw-Hill Companies, Inc., 2000 · Slides by Matthew Will Chapter 2 Irwin/McGraw Hill ©The McGraw-Hill Companies, Inc., 2000. Irwin/McGraw Hill ... " Tools

McGraw-Hill/Irwin McGraw-Hill/Irwin Copyright © 2009 by The McGraw-Hill Companies, Inc. All rights reserved

#14-1 McGraw-Hill/Irwin © 2005 The McGraw-Hill Companies, Inc., All Rights Reserved. McGraw-Hill/Irwin © 2005 The McGraw-Hill Companies, Inc., All Rights

4 1 Irwin/McGraw Hill

1 McGraw-Hill/Irwin © 2006 The McGraw-Hill Companies, Inc., All Rights Reserved. Chapter Seven McGraw-Hill/Irwin © 2006 The McGraw-Hill Companies, Inc.,

10-1 McGraw-Hill/Irwin

McGraw-Hill/Irwin Copyright © 2008 by The McGraw-Hill

McGraw-Hill/Irwin © 2009 The McGraw-Hill Companies, All Rights Reserved Copyright © 2010 by The McGraw-Hill Companies, Inc. All rights reserved. McGraw-Hill/Irwin

McGraw-Hill/Irwin Copyright © 2008, The McGraw-Hill Companies, Inc. All rights reserved. McGraw-Hill/Irwin Copyright © 2008 by The McGraw-Hill Companies,

McGraw-Hill/Irwin ©2005 The McGraw-Hill Companies, All rights reserved McGraw-Hill/Irwin

McGraw-Hill/Irwin Copyright © 2008, The McGraw-Hill Companies, Inc. All rights reserved.McGraw-Hill/Irwin Copyright © 2008 The McGraw-Hill Companies, Inc

McGraw-Hill/Irwin Copyright © 2007 by The McGraw-Hill

Chapter 10 · Irwin/McGraw-Hill © The McGraw-Hill Companies, Inc., 2001 $ Irwin/McGraw-Hill © The McGraw-Hill Companies, Inc.,

McGraw-Hill/Irwin © 2005 The McGraw-Hill Companies, Inc. All

Relevant Costs for Decision Making - NELY BACHSIN BLOG · PDF fileChapter Thirteen . McGraw-Hill/Irwin ... McGraw-Hill/Irwin Copyright © 2008, ... McGraw-Hill/Irwin Copyright © 2008,

© 2002 McGraw-Hill Companies, Inc., McGraw-Hill/Irwin

© McGraw-Hill Companies, Inc., McGraw-Hill/Irwin McGraw-Hill/Irwin Copyright © 2010 by The McGraw-Hill Companies, Inc. All rights reserved

© McGraw-Hill Companies, Inc., McGraw-Hill/Irwin

© The McGraw-Hill Companies, Inc., 2003 McGraw-Hill/Irwin

McGraw-Hill/Irwin © 2006 The McGraw-Hill Companies, Inc. All