Stephen McGillSeptember 27, 2013

Branding Your Not For Profit Organization

198 Million

A brand exists in the minds of its audiences

Branding is a 24/7 thing

All brands need to promise something

Brands need to be willing to be different

Brands need to embrace storytelling

All brands need champions

Branding for Foundations and Not-For-Profits

You are on the side of the Angels

You are more easily trusted

Your missions are seen as important

Your can make personalconnections easier

You have a higher degree ofemotional investment

You havecompelling stories

You have notembraced branding

Investing in a brand can bea tough sell

Yours are the most

human of all brands

A brand recipe

Shameless self-promotion

Award-winning branding agency with peerless and frequently called

upon talents in assisting companies and organizations

create and carry out brand-building programs.

mcgillbuckley.com