mcdonalds' social media - i'm lovin' it
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Social Media I’m Lovin’ it
Kathleen TindallNMDL Final Project - MSU
April 25, 2010
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• Iconic Brand• 300,000 customers per day• Americas Favorite Burgers and Fries• Every Kids Favorite Place to Eat• Daily Engagement With Customer• Over 12,000 Stores
McDonalds Brand
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What is Social Media
This is Where Your Customer Lives!
300,000 People Per Day Eat at McDonalds
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Listen, Learn, Engage, Build• Listen, Learn and Grow• Engage Customers with Brand• Build Long Term Relationships• Engage McDonalds’ Brand Where People Live
Social Media Why?
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Strategy
Customers
Franchisees
Vendors
Corporate
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- Health Bloggers
Engage
- Very Powerful
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Every 10-20 seconds McDonalds is mentioned on Twitter
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Engage People With the BrandFunCommercials GamesVideos
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Employees Site:Highlight EmployeesScholarship InformationPromotionsJob OpportunitiesEmployee Voices Heard
Customer Site:CouponsNew Product Intro’sNutrition InformationWhat’s Hot and What’s NotBuild Relationships
era
400 Million Active Users!
Average user spends 55 minutes per day!
100 Million Users connect through mobile each week
era1.5 Million Businesses are on Facebook
More than 5 Billion pieces of information shared each week
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Customer Relationships Are Where The Money Is!
Let Us Rock Your Brand!
No Budget Necessary Just Listen and Talk!