mcdonald's marketing excellence mini case
TRANSCRIPT
Their journey started in 1955
WHAT’S
EQUITY?
It Reinforces
the
importance
of
“quality”,
“service”,
“cleanliness”
, and
“value”.
similar experience wherever you GO.
Innovation stemming
from responsiveness to
customers and
franchisees has fended
off stagnation over the
years.
•Menu innovations (along with items developed in their test kitchen) have allowed offerings for all meal times, and the snack periods that fall in between, allowing for greater profitability.
Product offerings have
evolved thanks to some
observant and innovative
franchisees.
CHALLENGES
COMPETITORS !!
RECAPINTRODUCTION
CHALLENGES
SUCCESS STORY
DISCLAIMERCREATED BY AKASH YADAV, IIT BOMBAY during a marketing internship
under guidance of Prof. Sameer Mathur, IIM LUCKNOW.