mcdonald’s corporation - sustainability scorecard 2011

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  • 7/30/2019 McDonalds Corporation - Sustainability Scorecard 2011

    1/8

    McDonalDs2011 Global sustainability

    scorecarD

    Nutrition & Well-Being

    Sustainable Supply Chain

    Environmental Responsibility

    Employee Experience

    Community

    Qr coDe

    A QR d (Qik Rss) is a h

    rada ar d. I r smart h has a

    ar d radig aiati, sa ah d

    w t ikd t mr irmati.

    This d wi tak t th Sstaiaiitsti th AtMDads.m

    wsit whr a rad mr at r

    sstaiaiit rts.

    This d wi tak t a dwada pD

    th 2011 Ga Sstaiaiit Srard.

    This scorecard is printed with soybased inks on paper maderom 100% post-consumer waste fber.

    It is certifed to the responsible orest management standards

    o the Forest Stewardship Council.

    htt://atmdads.m/md/sstaiaiit.htm

  • 7/30/2019 McDonalds Corporation - Sustainability Scorecard 2011

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    2011 GlobAl SuSTAInAbIlITy ScoRecAR D 1

    ceo letter

    Masrigor prgrss

    Drig MDads mr tha 55ars i siss, w hav m th mst rgizd radsard th wrd. This sss isth a rivig ad a rssiiit.

    big sia rssi is art

    MDads hritag ad w hav a g

    rrd adrshi, ati ad artrig

    t rat sitiv hag. Whi w at

    a thigs t a , w kw w a

    awas d mr. W wi ti t s

    r siz, s ad if t mak a

    sitiv dir r hidr, amiis ad

    mmitis ard th wrd. Dig s

    rats va r th r ma ad

    r stakhdrs.

    MDads strivs t mak a dir

    takig ati i v k aras: triti

    ad w-ig, sstaia s hai,

    virmta rssiiit, m

    xri ad mmit. W wrk at th

    rstarat v, rm rdig th s

    rg ad thr rsrs t srtig

    th a mmit ad at th idstr

    ad markt vs, rm vvig r m

    t addrss aa ad hi t rmtig

    th s sstaia srig.

    I ths davrs, w ti t ist tr stmrs ad thr stakhdrs ad

    t wrk with tsid xrts ad a arts

    r Sstm t mak tagi rgrss. or

    atis ar gidd r Vas, ad w

    hd rsvs t high stadards hst,

    airss ad itgrit.

    This Ga Sstaiaiit Srard is a

    xam wh I am rd t ad this grat

    rad. I ths ags, d th rgrss

    wv mad i th ast ar ad th gas

    w ar trig t ahiv i th tr. What

    wi s is MDads mmitmt t

    awas strivig t ttr srv r stmrs

    ad mmitis.

    Jim Skir

    Vi chairma ad ceo

    MDads crrati

    We will continue tour size, scope, antalent to make a pdifference for chifamilies and commaround the world.so creates value fboth our companyour stakeholders.

    Jim Skinner, CEOMcDonalds Corpo

    about this report: less is More

    As mmiati has hav hagd, MDads has vvd th

    gth ad rmat r rrat sia rssiiit rrts. Mr ad

    mr r irmati ad stris ar dig a mr rad assi

    hm th w at atmdads.m/md/sstaiaiit.htm.

    This ar, w hav mvd t a shrtr, mr sd srard rmat that

    ss rgrss ahivd i 2010-11. As i th ast, w ar rimari

    rrtig r t i markts: Astraia, brazi, caada, chia, ra,

    Grma, Jaa, th uitd Kigdm ad th uitd Stats. Wh takigat th MDads Sstm, w rr t r wr/ratrs, sirs

    ad ma ms ard th wrd.

    W hav atagd th tt i this srard i, ag with th rst

    r Ga Sstaiaiit sit, sig th Ga Rrtig Iitiativ (GRI)

    ramwrk atmdads.m.

    MCDONALDs POES: Achieving Sustainable Success

    NON &WELL-BEN

    ENONMENALESPONSBL

    SSANABLESPP CAN

    OALES

    EMPLOEEExPEENCE

    COMMN

  • 7/30/2019 McDonalds Corporation - Sustainability Scorecard 2011

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    2011 GlobAl SuSTAInAbIlITy ScoRecAR D 3

    how were MakinG a Dierence

    ruit aDDeD to all happy Meals

    in u.s. anD latin aMerica

    MDads ii Ha Mais hagig t mak artsad kids v hair. b Marh2012, rit wi atmatiaidd i vr Ha Masrvd i u.S. ad lati Amria

    rstarats. Additia hags,idig a w siz rhris avaia i th HaMa, wi rst i th vrardti aris ad at.

    u.S. rstarats wi ti t rmt

    tis that mt th w ci

    bttr bsiss bras d pdg

    tritia stadards. I lati Amria,

    a miatis th Ha Ma

    wi hav ss tha 600 aris, whih

    qats t -third th Wrd Hath

    orgaizatis dai rqirmt r kids

    ags 6 t 10.

    Mr tha 95% MDads rstarats

    ard th wrd r Ha Mas with

    sids rit, vgta r w-at dair as

    a ti. b th d 2012, vr Ha

    Ma rhas i caada wi atr a

    grt, as w as a hi a w sma

    r r as. carrt stiks ar rd i23 tris sh as Astraia ad ra,

    whi r s ar rd i 13 markts.

    Arss er, 2,800 rstarats r a

    r-itm Ha Ma that ids a rit r

    vgta sid. MDads Ita irasd

    th kid aa rit rig d

    kiwi a stik as a Ha Ma ti, a

    rativ twist that dd th mr

    Ha Mas sd with rit drig th iitia

    rmtia rid.

    By changing the apMeal to always inclufruit, McDonalds is it fun and easy for keat foods that are gthem. We want to suparents and be partsolution helping c

    generations of healhappier kids.

    reg Watson,ice President, Men& Nutrition StrategStakeholder EngageMcDonalds SA

    As a member of theDietary uidelines ACommittee, applaucommitments madeMcDonalds. hey hacaptured the intentuidelines and havereasoned, evidence

    approach that shoua positive health imthe millions of childadults McDonalds severy day.

    oger Clemens, AdjProfessor of Pharmand PharmaceuticaSciences, niversitSouthern California

    < As d a hm i r Ha

    key peror Mance inDicators1

    oerinG Menu choice

    2006 2007 2008 2009 2010

    6.1 6.1 6.4 6.92 6.9

    9.9 10.9 11.4 11.92 15.8

    1 Except as otherwise noted, fgures are or the ollowing markets: Australia, Brazil, Canada, China, France,Germany, Japan, the UK, and the U.S.

    2

    Does not include Brazil or France.

    i , vg

    d d d v

    m

    a d d d d vg

    g d vg

    m

    MDads tis t rmt th awarss rit, vgta ad

    w-at r at-r dair tis r hidr thrgh r advrtisig ad

    rmtis. r xam, i Stmr 2010, MDads ra ad

    Ita th itrdd r rit amaigs, drig whih rit ags (a

    sis ad gras) wr rd r with vr Ha Ma std

    das. I additi, MDads uSA has dgd t rmt triti ad/r

    ativ ist mssags i 100% r atia mmiatis t kids,

    idig mrhadisig, advrtisig, digita ad akagig.

    MDads markts ard th wrd ti t xad th d ad

    vrag his w r that tai rits ad vgtas. r xam,

    stmrs a w hs rit n Ma oatma i th u.S., th

    armr Saad i ra ad a sid saad as a art a extra VaMa i lati Amria.

    + ++ +++ met goal

    + ++ +++ met goal

    Avrag mr itms, rmarkt m, that tai at ast srvig rit r vgtas

    ntriti ad W-big

    2011 GlobAl SuSTAInAbIlITy ScoRe cARD 2

    Avrag mr itms, rmarkt m, that tai at ast srvig rit r vgtas

  • 7/30/2019 McDonalds Corporation - Sustainability Scorecard 2011

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    prt akagig drivdrm rtid srs6

    2011 GlobAl SuSTAInAbIlITy ScoRecAR D 5

    how were MakinG a Dierence

    Were proud to offeMSC labelled sh aaffordable price to of our customers acEurope. ts a recogindependent accredof McDonalds globasustainable sh sta

    which has been in plfor 10 years.

    Keith Kenny,Senior Director SupChain, McDonalds E

    McDonalds led the in implementing a sustainability stratand continues to heindustry progress.

    Jim Cannon, SustaiFisheries Partnersh

    McDonalDs sources 99%

    o ish worlDwiDe roM

    Msc-certiieD isheries

    ovr th ast 10 ars,MDads mmitmt tsstaia srig has st xmid r gaSstaia ishris rgram.

    W hav ga rhasigstadards ad rrm aaassssmts a sirs th Sstaia ishrispartrshi (Sp). As a rst,99% r sh wrdwidms rm Mari Stwardshici (MSc)-rtid shris(100% i th u.S., Astraia,caada ad er).

    or atis hav hd s m a

    atast r idstr-wid hag. r

    xam, MDads uSA has hasd

    t th rhas Rssia pk

    d t sstaia ratis. I Asia-

    pai, MDads has srtd a

    mr sstaia sh s idtiig

    atrativ sis that mt r qait

    ad tast stadards.

    Mst rt, MDads er

    rtid r 7,000 era rstarats

    t th MSc chai cstd traaiit

    stadard. As a rst, th amst 100

    mii it-o-ish rtis srvd i

    er wi w ar th MSc-rtid

    a. MDads is th rst rstarat

    ma t r MSc-rtid

    sstaia sh thrght er.

    The map above includes the MSC-certifed fsheries rom

    which McDonalds Europe sources.

    < rsh ath t i at MSc

    key peror Mance inDicators1

    enVironMental iMpacts o consuMer packaGinG2

    2006 2007 2008 2009 2010

    11.334 11.614 11.74 11.565 11.55

    33.1%4 29.8%4 30.8% 28.7%5 29.3%

    n/A n/A n/A 31% 36.9%

    aniMal welare

    n/A 99% 97% 100% 100%

    n/A 99% 99% 100% 100%

    supplier workplace accountability7

    93.5% 92% 95% 79%8 95%8

    n/A n/A n/A 91%9 74%9

    s g d m g g

    d dfd MDd

    s ld Mgm cmmm

    w d

    g m G c s b

    rd vm m d

    g s

    evm sd

    mvm

    MDads is mmittd t srig a r d ad akagig rm

    sstaia srs, with a iitia s , tr, , am

    i, sh ad r. I 2010, mr tha 36% th virgi r sd i r

    smr akagig am rm rtid srs. I th ara ,

    w ar artiiatig i mti-stakhdr iitiativs srtig mr

    sstaia i er, Astraia, Sth Amria ad ga. or

    2011 evirmta Srard rsts idiat that ma sirs ar

    vragig this t t imrv thir virmta rrma.

    + ++ +++ met goal

    + ++ +++ met goal

    + ++ +++ met goal

    Amt akagig sd, wight, r thsad its (i s) 3

    % sir mat (idig, rk ad tr)

    rssig ats aditd

    % sir mat rssigats that rivd a assigsr thir rst r sd adit

    % d, akagig, qimt,dvmt ad marktigsirs that hav sigd thcd cdt

    % sir aiitis mtigthir i assssmts shd

    % akagig matria that ismad rm rd tt

    Sstaia S chai

    2011 GlobAl SuSTAInAbIlITy ScoRe cARD 4

    1 Except as otherwise noted,

    or the ollowing markets: ABrazil, Canada, China, Fran

    Germany, Japan, the UK an

    2 Does not include pre-packa

    such as salad dressings.

    3 In 2010, we changed our w

    rom pounds per transactio

    current metric because the

    transactions varies signifca

    market to market. By usingthousand units, we are ab

    more accurate and air asse

    perormance across marke

    4 Not including China.

    5 Not including Brazil.

    6 Includes additional Europe

    Pacifc markets: Spain, Hon

    Korea, Taiwan, Philippines,

    Indonesia, Malaysia, India,

    and South Arica. Does notLatin America.

    7 Our Supplier Workplace Aprogram has expanded and

    between 2009 and 2011.

    number o suppliers participthe program has grown sig

    impacting the percentages

    suppliers signing our Code

    and acilities completing thassessments between 200

    We expect both metrics to

    improve in 2011.

    8 Total number o suppliers a

    2009: 547; 2010: 1602.

    9 2009: 1737 o 1913 acilit1989 o 2675 acilities.

  • 7/30/2019 McDonalds Corporation - Sustainability Scorecard 2011

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    Sustainable initiativsuch as the Prograde Energia ABC+ [AEnergy Program], geactual results that cbe used to quantifybenets both for thenvironment and ou

    business. Our planenatural resources abut can be responsimanaged based on dmade within our resand our production and in our daily choi

    Flvia igio,ice President,Corporate CommunArcos Dorados

    McDonalds ongoinenergy efciency wincluding its particiin EDFs Climate Co

    program, shows thecompanys understathat reducing energis as good for businit is for the environWe look forward tocontinuing to work wMcDonalds in the fu

    ictoria Mills, ManaDirector, EnvironmeDefense Fund

    2011 GlobAl SuSTAInAbIlITy ScoRecAR D 7

    how were MakinG a Dierence

    brazil restaurants lower

    enerGy costs to pre-2007 leVels

    btw 2008 ad tda,MDads amst 600rstarats i brazi (ratd is Ars Drads)hav rdd virmtaimat ad imrvd rstarat

    rtaiit thrgh th prgramad ergia Abc+. Th rgramimrvs rg-ratd ratisi rstarats, ais wthg ad ttr maagsmmria rg tratsad agrmts.

    Rstarats immtd hags

    ragig rm traiig ad th s

    leD ights ad sar widw m t th

    istaati rg maagmt as.

    As a rst, brazis tr-wid ad

    r-rstarat rg sts as Agst

    2011 wr w 2007 vs, dsit

    a dramati iras i rstarat ratig

    hrs ad m itms, as w as markt

    rg rat irass 12%. Witht

    th rgram, r-rstarat sts wd

    hav mr tha 20% highr.

    MDads is as addrssig this iss

    a ga sa, idig masrmtad st rati sharig rts d

    Wrdwid erg Dirtr R bhrt.

    W rt artiiatd i evirmta

    Ds ds cimat crs wshi

    rgram i whih a sia traid

    MbA adidat hd rat th rst

    svra vids dsigd t dat

    ms MDads mmitmt

    t sstaiaiit, ad additia was t

    rd a avrag rstarats rg

    smti t 10%.

    < Gr rstarat, Sa pa, b

    key peror Mance inDicators1

    enerGy usaGe in the restaurant

    2006 2007 2008 2009 2010

    1.15 1.15 1.763 1.684 1.775

    1 Except as otherwise noted, fgures are or the ollowing markets: Australia, Brazil, Canada, China, France,

    Germany, Japan, the UK, and the U.S.

    2 The data and methodology or calculating the energy KPI or 2008 -2010 dier rom years prior. Unlike 2006

    and 2007, the 2008 2010 data include estimated energy usage beyond electricity, such as natural gas,

    propane and uel oil.

    3 Does not include data rom Australia, Brazil or China. Restaurants or which data are reported represent

    approximately 19% o total restaurants as o December 31, 2008.

    4 Does not include data rom Australia, Brazil or China. Restaurants or which data are reported represent

    approximately 18% o total restaurants as o December 31, 2009.

    5 Restaurants or which data are reported represent approximately 36% o total restaurants as oDecember 31, 2010.

    i d g-f

    qm d g

    imv g g

    m d

    i g d d

    sm

    vg m d f

    vm

    I 2011, MDads dvd ttr, mr ria rg-ratd

    mtris, with a s ma-wd rstarats. A t i

    markts hav mad masra rgrss i rg data gathrig

    ad rrtig aaiitis.

    W as itrdd rg ds akags rmmdd

    rstarat imrvmts that mi sim hags ik rg-it

    ightig with wr ts sh as a ssrs. Wrkig with

    sirs, w mad avaia r rhas mr tha 90 is mr

    rg-it qimt. Arss a markts, r rdti rts

    ar aig r rstarat rg s t rmai stad, dsit irass

    i rstarat hrs, qimt ad m itms. W as ti

    t rgiz ad shar st ratis thrgh r MDads Ga

    bst Gr wsit, whih wi datd r th third tim i 2012.

    evirmta Rssiiit

    + ++ +++ met goal

    + ++ +++ met goal

    + ++ +++ met goal

    Kiwatt hrs sd rtrasati t (kWh/Gc)2

    2011 GlobAl SuSTAInAbIlITy ScoRe cARD 6

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    2011 GlobAl SuSTAInAbIlITy ScoRecAR D 9

    Whether people joinMcDonalds for two work eperience or time job, the aim is tthem build their congain transferable skfulll their potentiawant to attract and

    the most talented pand we recognise thpeople are looking fthan just a job. Our get the opportunityour ever-epandingladder and we offeruniquely broad and array of qualicatiowhich they can gainthe job, alongside thon-going training.

    Jez Langhorn, ChiefOfcer, McDonalds

    Leaders, managers

    trainers at all levelseceptionally commto the apprenticeshprogramme. t is vahighly and seen as ban important qualifor staff and in helpto improve businessperformance. Sincethe apprenticeshipstarted, productivitefciency have incrand staff condencand competencies himproved... he progis an integral part of

    career developmenMcDonalds.

    Ofce for Standardin Education, ChildrServices and Skills(OFSED), Octoberinspection report

    McDonalDs uk Makes crew

    traininG count

    MDads rw ad rstaratmaagrs i th uitd Kigdma ar atia rgizddatia qaiatis thatiras thir maiit. Thrgram as ms t

    wrk tward egish ad mathitra rtiats, artishisi hsitait ad dimas ishit maagmt. Startigi 2011, MDads is asrig rstarat maagrs thrtit t gai a vatiadati Dgr i Maagigbsiss oratis.

    T dat, 8,800 rw mmrs hav

    mtd artishis, 4,300 shit

    maagrs hav mtd thir dimas

    ad mr tha 50 rstarat maagrs hav

    g wrkig tward thir dati

    Dgr. Th qaiatis rgram was

    a imrtat atr i MDads rt

    rakig i th Sda Tims 25 bst

    cmais t Wrk r i th uK ist.

    MDads ms i sv thr

    tris ard th wrd a tai sm

    rm g rdit r thir traiig. r

    xam, i th u.S., th avrag rstarat

    maagr mts th qivat

    arximat 21 rdit hrs

    smstr g that a trasrrd

    t ma i ad rivat shs ad

    aid tward a tw- r r-ar dgr.

    how were MakinG a Dierence

    key peror Mance inDicators1

    opportunity, traininG anD DeVelopMent

    2006 2007 2008 2009 2010

    n/A n/A 93.3% 96.2% 96.2%

    82% 84% 85%2 83%3 86.9%4

    82%5 83%3 82%2 83%6 85.1%4

    ManaGeMent opportunities or woMen

    26.4% 26.7% 27% 26.5% 28.1%

    46.2% 49% 47% 49%7 50.7%8

    1 Except as otherwise noted, fgures are or the ollowing markets: Australia, Brazil, Canada, China, France,Germany, Japan, the UK, and the U.S. Data or restaurant employees are or company-operated restaurants.

    2 Not including Canada.

    3 Not including China and France.

    4 Not including Canada and Brazil.

    5 Not including Canada and Japan.

    6 Not including China, France, and Canada.

    7 Not including Brazil.

    8 Not including Brazil and China.

    eg d mg d

    d MDd m

    g d gd

    g em V p

    id g MDd V v, g

    m mmm d m

    MDads ga em Va prsiti (eVp) tis t th

    s as arss r markts. I 2011, mr tha 70 tris

    ga sig th em Va Idx, a masr drivd rm th crw

    cmmitmt Srv that asssss hw w markts ar xtig ard

    th attrits th eVp rids ad ami, fxiiit ad tr. I th

    ara vas, r t markts wi hav mtd as t ativat th

    vas i thir rstarats th d th ar.

    I 2011, MDads was rakd #8 i rts bst Ga cmais

    t Wrk r ad bst cmais r ladrs ists. W wr as a

    rd riit th rstigis catast Award, rgizig rgrssi wms arr dvmt ad advamt.

    + ++ +++ met goal

    + ++ +++ met goal

    % ma-wd rstaratswith Hu-rtid maagrs

    % rw mmrs satisd thatth riv th traiig ddt d a gd j

    % maagrs wh thrs th rrt t srtsthir rssia dvmt

    % wrdwid t maagmttam (Vp ad av) wh ar wm

    % ma-wd rstaratmaagrs wh ar wm

    em exri

    < Srvig datia rt

    2011 GlobAl SuSTAInAbIlITy ScoRe cARD 8

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    2011 GlobAl SuSTAInAbIlITy ScoRecAR D 11

    how were MakinG a Dierence

    As we recovered froearthquake, all couwas to reopen McDostores as early as pso could bring backto the faces of custand staff, even for awhile. After facing a

    death situation, my the McDonalds braneven stronger.

    idenobu osoda, OOperator, Japan Miyprefecture

    was so grateful forrelief supply and mosupport that McDonprovided right afterdisaster of March 11made me thankful twas a McFamily mereceiving support aencouragement fro

    McDonalds head ofthe community.

    Sachiko Endo, SwinManager, MinatoKazuma oke Benimrestaurant, Japan

    McDonalDs Japan owner /

    operator supports coMMunity

    ater earthQuake

    MDads wr/ratrsgiv ak t thir mmitisvr da, t thir r mssia imrtat i th wak atra disastrs. I Marh 2011,

    a magitd 9.0 arthqakad tsami asd sigiatdamag ad ss i iJaas Thk rgi. HidHsda ratd 27 MDadsrstarats i th ara at thattim. H sd iitia rmig th sat his sta,rstarat rw ad thir amiis.Wrkig with MDads Jaaad sirs, h distritdd ad watr amg his ad shard th srs witha vaati trs.

    Hsdas tam d th rst rstrd

    MDads rstarat jst 12 das atr th

    arthqak. Mr tha 100 id i

    rt th str, ad rw mmrs srvd

    d with a smi dsit ig atd

    th disastr. Rgizig this as a wr

    sm rsii i th mmit,Hsda ad his tam wrkd diigt t

    his rmaiig strs .

    Hsdas tam did t wrk a.

    MDads Jaa srtd wr/

    ratrs arss th tr with sis,

    ri tams ad thr assista. I

    additi, MDads Jaa datd 100

    mii ad MDads crrati

    tritd uS $2 mii t th Rd

    crsss arthqak ri rts.

    < Dvastati i th wak dis

    key peror Mance inDicators

    philanthropic actiVities (worlDwiDe)

    2006 2007 2008 2009 2010

    $13.6m $10.6m $15.2m $19m $24m

    local econoMic iMpacts1

    $1.7b $1.8b2 $1.8b2 $1.5b2 $1.5b2

    1 Except as otherwise noted, fgures are or the ollowing markets: Australia, Brazil, Canada, China, France,

    Germany, Japan, the UK, and the U.S.

    2 Not including Brazil.

    lvg d g v

    g m d, m d

    mm

    i f d v

    rd MDd h c gmm

    i

    v gm

    MDads srts Rad MDad Hs charitis (RMHc) i

    mti was. Si 2002, tris ard th wrd hav raisd mr

    tha $170 mii drig MHa Da/Giv a Had vts. I 2010,

    artiiatig rstarats i th u.S. ga makig a triti rm

    th sa ah Ha Ma ad Might Kids Ma. I 2011, RMHc

    Dati bxs i th u.S. ar rjtd t rah mr tha $27 mii

    i stmr tritis.

    partiiati rats i MDads rma rrat vtr rgram

    ti t ris ad rrt stad at s t 35%. I rarati r

    th 2012 omis, MDads uK is rvidig xrtis, matriasad aiitis t h th ld orgaizig cmmitt attrat, st

    ad trai th 70,000 vtrs dd t mak th Gams a sss.

    + ++ +++ met goal

    + ++ +++ met goal

    + ++ +++ met goal

    Tta aita xditrs it 9 markts (ivstmts iw ad xistig rstarats)

    cmmit

    2011 GlobAl SuSTAInAbIlITy ScoRe cARD 10

    Tta rrat ash ad i-kidtritis

  • 7/30/2019 McDonalds Corporation - Sustainability Scorecard 2011

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    2011 GlobAl SuSTAInAbIlITy ScoRecAR D 13

    MDads aims t mak rt rgrss thwig gas tw w ad th d 2012:

    nutrition anD well-beinG

    Iras awarss rit, vgtas ad dair tis r

    hidr avaia th m

    Arat ad xad d ad vrag his taiig

    rits ad vgtas arss th m

    sustainable s upply chain

    St gas ad mak tagi rgrss r ririt rdts

    as idtid i MDads Sstaia lad

    Maagmt cmmitmt

    Wrk with thr stakhdrs xt atis rstig rm

    th Ga cr Sstaia b

    Rd virmta imats dirt sirs

    tiig t tiiz th Sir evirmta Srard as

    a tis imrvmt t

    enVironMental responsibi lity

    Iras adti rg-it qimt ad thg

    i rstarats

    Imrv trakig rstarat rg smti data

    Iras rg awarss ad dati arss th Sstm

    t ti t raiz savigs t th ttm i ad ts

    t th virmt

    eMployee expe rience

    ergiz rstarat rw ad maagrs ad dirtiat

    MDads as a mr hi thrgh tisad aigd s th ga em Va prsiti

    Idti was t rig MDads Vas t i at th

    rstarat v, haig m mmitmt ad th

    stmr xri

    coMMunity

    lvrag a ad ga rsrs t hav gratr imat

    hidr, amiis ad mmitis

    Iras aia ad vtr srt t Rad MDad

    Hs charitis thrgh mmiati trah

    Iras artiiati i th rrat vtr rgram

    2011-2012 Global

    SuStainability GoalS

    W asir t r stmrs avrit a adwa t at t ahiv this missi, r atis asidividas ad as a Sstm, mst rft r vas.

    we place the custoMer experience

    at the core o all we Do

    or stmrs ar th ras r r xist. W dmstratr ariati rvidig thm with high-qait d ad srir

    srvi, i a a, wmig virmt, at a grat va.

    or ga is Qait, Srvi, caiss ad Va (QSc&V) r

    ah ad vr stmr, ah ad vr tim.

    we are coMMitteD to our people

    W rvid rtit, rtr tat, dv adrs ad rward

    ahivmt. W iv that a tam w-traid idividas

    with divrs akgrds ad xris, wrkig tgthr i a

    virmt that strs rst ad drivs high vs gagmt,

    is sstia t r tid sss.

    we are coMM itteD to the McDonalDs systeMMDads siss md, ditd th thr-ggd st

    wr/ratrs, sirs, ad ma ms, is r

    dati, ad th aa itrsts amg th thr grs is k.

    we operate our business ethically

    Sd this is gd siss. At MDads w hd rsvs

    ad dt r siss t high stadards airss, hst ad

    itgrit. W ar idivida ata ad tiv rssi.

    we GiVe back to our coMMunities

    W tak sris th rssiiitis that m with ig a

    adr. W h r stmrs id ttr mmitis, srt

    Rad MDad Hs charitis ad vrag r siz, sad rsrs t h mak th wrd a ttr a.

    we Grow our b usine ss proitably

    MDads is a i tradd ma. As sh, w wrk t

    rvid sstaid rta grwth r r sharhdrs. This rqirs

    a tiig s r stmrs ad th hath r Sstm.

    we striVe contin ually to iMproVe

    W ar a arig rgaizati that aims t atiiat ad rsd

    t hagig stmr, m ad Sstm ds thrgh stat

    vti ad ivati.

    our values

    2011 GlobAl SuSTAInAbIlITy ScoRe cARD 12