mccrindle research snapshot of australia's changing consumer landscape
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McCrindle Research exists to conduct world class research and communicate the insights in innovative ways. Here's a snapshot of Australia's changing consumer landscape.TRANSCRIPT
Changing Times, Emerging Trends: A Snapshot of Today’s Consumer Landscape.
Mark McCrindle
Social Analysis
mccrindle.com.au
Technology Timeline
1956
TV in Australia
13 years to reach
50 million
1991
WWW launched
4 years to reach
50 million
2006
Facebook opens
12 months to reach
50 million
2011
Rebecca Black
“Friday” video
12 days to reach
50 million
Technology Timeline
1982 Commodore 64 launched
1 million sold
in 4 years
2010 iPad launched
1million sold
In 4 weeks
1980 Pacman launched
Game sells
7 million
2010 Pacman anniversary
Google logo:
126 million play in
one day
Population Growth: Today
7 billion 23 million
Population Growth: 1966
3.5 billion 11.5 million
Household Shifts
2012
2014
Fastest Growing
Disposable household income
Lowest 20%:
$16,328 (7%)
Highest 20%:
$88,608 (40%)
5x
Household net worth
Lowest 20%:
$31,829 (1%)
Highest 20%:
$2,223,013 (62%)
70x
Generational Wealth
1972
2012
2052
