Describe a time when you took a great risk.WHAT WAS THE OUTCOME?

June

Current Situation in Venezuela2016

Current Situation in VenezuelaHYPERINFLATIONInsecurityPovertyFood shortageCompanies closing

I´m facingTWO ALTERNATIVES

LeaveVENEZUELA

Study

I was decided to leave the country and study abroad. Venezuela´s economic and social instability has most of our talented young professionals looking for opportunities elsewhere, and I was about to join the crowd.

ABROAD

Work inGRUPO MERINO

JOB PROPOSALAssume the risk of becoming the leader in a business unit that required special attention.

Creating from zero a marketing strategy for all of Grupo Merino´s companies, in a country where advertising resources are scarce and company values are challenging to communicate

Marketing Director

A multidisciplinary organization with more than 40 years of experience in the market and over 500 employees. Offering services and products of high quality directed to human and animal consumption, with a portfolio of recognized brands in each of the segments served, achieving a clear preference in the Venezuelan trade.

My decision was taking the risk toBECOME GRUPO MERINO´S NEWMARKETING DIRECTOR

What wasTHE OUTCOME ?

A significant professional and personal development.

The risk of working in Grupo Merino meant overcoming the daily challenges that came with living in a country like Venezuela. However, as I started to get results, I decided those challenges were not obstacles, but motivators that forced me to become more creative while looking for new alternative ways to get things done. I learned that I could push the limits, and created a team that, by my side, was willing and driven to exceed expectations.

There is no greater outcome than the personal satisfaction of seeing your work being appreciated, of realizing how much you´ve grown, and how your effort has positively affected the work and life of others.

The following projects and results were key to the development of this positive outcome

Creating a Visual Identity and Marketing Strategy for theBRANDS AND COMPANIES OF GRUPO MERINO

Improved the already existing logos

LOGOS

BEFORE AFTER BEFORE AFTER

LOGOS

New Created new proposals for all brands and products.

Created the companies and brand´s DIGITAL PRESENCE

Through the design and programing of Websites and the use of Social Media platforms

www.grupo-merino.com www.mersan.com.ve www.ingenieriagm.com.ve@mersan.ve @ingenieriagm@grupo_merino

Developed the Marketing Plan and Brand Image forEMBUTIDOS JOSE LUIS

We have several new products that are coming out in 2017, among them is this premium sausage Brand which is expected to be marketed in Venezuela and exported to Caribbean Islands.

Building and communicating

GRUPO MERINO´S CULTURE

Integrating all of Group Merino´s members through a UNIFIED COMMUNICATION

of company values and information

Enhanced the image of all of HRcommunicationsDeveloped a list of company values anddisplayed them in all of our office spaces

Integrating all of Group Merino´s members through a UNIFIED COMMUNICATION

of company values and informationCreated a weekly newsletter so that all members of the Group are in touch with relevantnews, events and accomplishments

Integrating all of Group Merino´s members through a

UNIFIED COMMUNICATION of company values and information

Produced our first business video describing what it means to work in Grupo Merino

Video in next slide

Planning and organizingGRUPO MERINO WOODSTOCK FESTIVAL

Looking for an opportunity to bring members from all of the Group´s companies together, to build on that sense of belonging and to reward the hard work of employees, I took on the challenge of planning Grupo Merino´s christmas party.

Planning and organizingGRUPO MERINO WOODSTOCK FESTIVAL

The event was a success. Employees were thankful, motivated and insipired of working in a place like Grupo Merino.

Video in next slide

Hunting for the best talent to build myMARKETING TEAM

Great talent and hard work drove the growth of myMARKETING DEPARTMENTWhen I started as marketing director we had:

It was a new department and there was no space. The three of us shared a table

1 coordinator1 analyst

Great talent and hard work drove the growth of myMARKETING DEPARTMENT

As our effort started showing results, our team grew. I was allowed to look for the best talent out there and eventually got a new office space just for the marketing department, who I now like to call my second family.

I now have on my team:1 coordinator1 analyst and programmer 2 designers1 community manager2 copywriters 1 video crew

https://www.linkedin.com/in/andrea-urreiztieta-a03b2a24/