mcbride caribbean limited 25th anniversary

AUGUST 24, 2014 SUNDAY SUN EXTRA. 1

SUNDAY, AUGUST 24, 2014.

16 PAGE SPECIAL

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McBride Caribbean Ltd’s 25thanniversary message delivered byRicardo Strickland, General Manager.

AS McBRIDE CARIBBEAN LIMITEDMcBride celebrates the year of its silver anniversary, we give God thanks for the many blessingsbestowed on it. The significance of this achievement must becontextualised with the popular notion that manufacturing is dying or dead in Barbados as well as researchreflecting the failure of manycompanies within their first five years.

It is worth noting that aerosolmanufacturing is very capital intensiveand McBride has been the largestaerosol manufacturer in the Caribbeanfor the last 20 years.

McBride’s journey has not beenwithout major challenges and setbacks,but it has survived and is wellpositioned with its new state of the artoperation to take advantage of currentand future opportunities.

Within highly competitiveenvironments, McBride’s position andgrowth have been built on strong,quality and customer-centric brands –BOP, Beep, Super Suretox, GO! and theloyal support of customers at home inBarbados and 23 export markets in theCaribbean, Central and South America.

With 85 per cent of its productionexported, McBride is a net earner ofvaluable foreign exchange for theBarbados economy.

The tendency on occasions such as these is to look back and reminisceabout the past. In celebrating thismilestone, reflection is necessary as is paying adequate homage to ourpredecessors who laid the foundationfor what McBride is today.

However, the future of McBride and its journey to other significantmilestones must also be the focus at this time. Looking to the future,McBride’s growth will be led by exportsto new markets and the development of new brands and products while

maintaining its core values and thehighest quality and safety standards.This will enable McBride to enhance itscontribution to national developmentthrough increased earnings of foreignexchange and generate value for its stakeholders.

To McBride’s many stakeholders –shrewd and confident shareholders,supportive distribution partners andsuppliers and, last but by no meansleast, our dedicated staff, both past and present, I express sincerestgratitude to you for your invaluablecontribution to its development.

In addition, the facilitation of themanufacturing sector by Governmentand its agencies has been greatlyappreciated. With the continuedsupport of customers and stakeholders,I’m extremely confident in McBride’scapacity to achieve its current andfuture business objectives.

May God continue to bless McBrideon its journey to achieve futuresuccesses and milestones.

2. SUNDAY SUN SPECIAL AUGUST 24, 2014

Thanks for ourmany blessings

RICARDO STRICKLAND, GENERAL MANAGER (RC)

AUGUST 24, 2014 SUNDAY SUN SPECIAL. 3

AS McBRIDE CARIBBEANLIMITED celebrates its silveranniversary, divisionalmanager John Taylor hasexpressed his appreciation to the company’s loyalconsumers and particularly to distribution associates andpartners whom he deemedcrucial to McBride’s growth.

“Our distributors havebeen absolutely key to thesuccess of the growth of BOPand other McBride brands in the 23 markets across the Caribbean throughout the years.

“We thank them for theirefforts and look forward to continue working closelywith them in the years to come,” Taylor said.

He also expressed his gratitude to each member of stafffor their efforts over the years in helping the business to grow and succeed.

Taylor has “worn a number of hats” since joining theMcBride team 19 years ago.

His association began in 1995 when he was appointedmanaging director, a post he held for five years. He wasnamed Chairman in 2000.

As divisional manager, Taylor oversees the governanceand strategy of the business operations of his division andkeeps his eyes out for business opportunities to grow themanufacturing and services business in the division.

He is of the view that, futuristically, “McBride is ideallyplaced to expand its markets in the wider Caribbean andCentral America where per capita consumption of aerosolinsecticides is high.

“The other major opportunity for McBride is to expand its product range of aerosol insecticide and other pestcontrol products,” Taylor noted.

JOHN TAYLOR (GP)

McBRIDE CARIBBEAN LIMITEDis a wholly owned subsidiary of regional conglomerate GoddardEnterprises Limited (GEL) and is thelargest and leading manufacturer of aerosol products in the Caribbean.

Established in 1989 under the nameMcBride-Ben (Caribbean) Limited, theplant began operation on August 28,1989, in Thornbury Hill, ChristChurch, and was then owned 50 percent by McBride United Kingdom and 50 per cent by Ben Distributors.

In 1993, the company suffered a short setback when the plant at Thornbury Hill was destroyed by fire.

GEL proceeded to buy Bayer’sfactory (which was located not faraway in Lowlands, Christ Church) as well as McBride United Kingdom’sshares to become full owner of the company.

In September 1994, with a newname, McBride Caribbean Limitedopened and began its operations at thefacility in Lowlands, Christ Church.

A second fire in 2007 also destroyedthe then current plant and between2007 and 2009, GEL had the plantrebuilt to improve upon the old design and implement state-of-the-art machinery.

McBride Caribbean Limited, which

employs 26 people, currentlymanufactures insecticides, insectrepellents, disinfectant spray and airfresheners which it markets under thebrand names BOP, Suretox, Beep andGO!. To ensure the highest quality, theproducts are reviewed by a toxicologist and tested by independent laboratories. Theseproducts are distributed in 24 markets(including Barbados) in the Caribbean,Central and South America, wherethey often enjoy market leadership.

McBride also offers contract fillingservices to aerosol brand owners and is the largest aerosol manufacturer in the Caribbean.

QUALITY AND RELIABILITY are among the many things McBride Caribbean Limited stands for. (GP)

GOING FORWARD, McBride CaribbeanLimited will be focused on increasingexports to new markets while pursuinggrowth in existing markets.”

That’s the word from general manager,Ricardo Strickland, who also disclosed thatfocus would be placed “on developing newproducts under existing brands ordeveloping new brands”.

Speaking during a recent interview,Strickland, who has been employed withthe company for the past nine years andhas been general manager since 2009, alsosaid that McBride Caribbean Limited’sgrowth strategy would include pursuing the acquisition of other aerosol brands and contract manufacturing.

He disclosed that with McBride

Caribbean Limited exporting 85 per cent of its production to English, Dutch, Frenchand Spanish Caribbean countries, with theexception of Puerto Rico, Cuba and theUnited States Virgin Islands, the companywas making a significant contribution as a net foreign exchange earner.

The general manager said the companyhad witnessed improvements in salesvolumes over the years and had seenmarginal annual growth during the lastfour years that were the most challengingof the last decade.

He noted: “We have grown as a business

during our lifespan with great emphasis on our export markets. However, thisshould not be construed that the localmarket is not critically important to us.”

As McBride Caribbean Limited celebrates its 25th year in business,Strickland said he specially wanted to thank consumers, past and present staff, and the numerous stakeholders for their contribution, dedication andcommitment.

“On this our 25th anniversary, we wantto express our appreciation to our loyalcustomers and supportive stakeholders for their contribution to McBride’sdevelopment. Such support will also be required in achieving future milestones,”he said.


MCBRIDE CARIBBEANLIMITED intends tofocus more on growingits export market. (RC)

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WHILE McBRIDE CARIBBEAN LIMITEDuses chemicals in its manufacturing processit does not manufacture raw materials. As such, it is not “a chemical company” as sometimes referred to.

McBride operates according to theBritish Aerosol Manufacturer’s Associationstandards and guidelines and is subjected to annual audits by an overseas independent auditor.

Management also subjects the company’s

operations to an annual health and safetyindependent audit which is performedunder the Barbados Safety And Health AtWork Act and International Best Practice.

General manager Ricardo Stricklandsaid: “As a company, we seek to maintainthe highest operational standards and we have continuously achieved excellentresults in our audits.

“We remain committed to excellence in all areas.”

AS A COMPANY, McBride takesbest practice very seriously. (GP)

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SARAH JANE BRATHWAITE (second right) heads the Finance Department. Other members of the team are (from left), Veronica Scott, NataliePayne, Michelle Marshall and Pamala Jones-Leslie. (RC)

SARAH JANE BRATHWAITEheads the Finance Departmentat McBride Caribbean Limitedas financial controller.

She joined the company in 2010 but has been a teammember of Goddard EnterprisesLimited (GEL) since 2005,having worked with GoddardsShipping and Tours as senioraccountant and at the GEL headoffice where she held positionsof special projects accountantand head office accountant.

Brathwaite has spent close

to 20 years in the finance and accounting field and is ACCA qualified.

She and her team of four areresponsible for managing the

company’s financial andaccounting affairs which includethe accounting systems, internalaccounting controls andprocedures, cash flow

management and issuingmanagement accounts toMcBride’s management andGoddard Enterprises Limited’shead office.

This department alsomanages the logistics of thecompany’s imports and exportsby ensuring appropriatedocumentations are in placeaccording to the requirements of agencies such as the Customsand Excise Department, theBridgetown Port and the variousshipping companies.

The team comprises:administrative assistant(accounts receivable and payroll) Pamala Jones-Leslie who joined the company in2001; administrative assistant(accounts payable) NataliePayne, who became a teammember in 2009; accountantMichelle Marshall, who alsojoined the company in 2009, and administrative assistant(imports/exports) Veronica Scott,who has been with the companyfrom its inception.


McBRIDE CARIBBEANLIMITED’S Sales andMarketing Departmentcan be considered thepulse of the company as it is the departmentwhich connects theproducts to thedistributor, retailer and,ultimately, the consumer.

Headed by sales andmarketing managerDonna M. Branch, whojoined the company in2003, the team is furthercomplemented by branddevelopers RamonaGrandison and AdrianBowen with four and ahalf and two and a halfyears of servicerespectively.

McBride’s products are currently sold in 24 markets, includingBarbados, and thesemarkets are dividedbetween the two branddevelopers for effectiverelationship management

and execution of marketing strategies. The efficiency of eachmarket is significantlystrengthened by the directsupport from thedepartment’s branddevelopers, and Branch’srole is crucial to thedepartment’s overallperformance.

Branch manages the daily operations and activities within the department, withemphasis on thedevelopment, executionand assessment of all salesand marketing strategies. Her role requires that she conduct several analysis on financial,technological anddemographic factors thatmay affect present andfuture needs for thecompany’s markets,product mix anddistribution systems.

This is in conjunction

with providing the company’s annualbusiness sales and marketing strategicplans, sales budgets and forecasts.Branch and her team managerelationships with distributionpartners and relevant service providersand customers. She ensures that her staff is keptabreast of company goals andstandards, and maintains a high levelof performance through adequatetraining. According to her, “The mainfocus is to our keep brands

in the forefront of people’s minds. We also work to ensure we maintainstrong business relationships with ourlong-standing distribution partnerswhile seeking to further grow ouroverseas markets.”

Branch explained that both Bowenand Grandison monitor the sales andmarketing activities in their respective markets on a dailybasis while assessing the competitionand ensuring that McBride’s productsare being well represented. They also

monitor sales trends, conductresearch and propose future strategiesin collaboration with Branch.

Frequent travelling to the variousmarkets to dialogue with distributorsis therefore crucial to the company’s success.

According to Branch: “McBride’srange of products have leading marketshare in most of its markets in therespective categories, and it is our intention to elevate this to a higher level.

SALES AND MARKETING Department (from left) brand developer Ramona Grandison, branddeveloper Adrian Bowen and manager Donna Branch. (GP)

8. SUNDAY SUN SPECIAL AUGUST 24, 2014 AUGUST 24, 2014 SUNDAY SUN SPECIAL. 9

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THE BOP FAMILY of insecticide spraysoffers three sizes:

• 250 ml• 400 ml• 600 ml• There are three fragrances: Original,

Evergreen and Citronella.• Environmentally friendly, containing

no chlorofluorocarbons (CFCs).• When sprayed in remote areas, can last

up to six weeks.• Recommended to spray protective

barriers at home – bedrooms, windowframes, door frames.

BOP Evergreen• Newest addition to the BOP line.

• Low odour.• A better option for those with sinus

problems or allergies.

GO! Insect repellent• Non-greasy formula.• Repels mosquitoes, sand flies, fleas,

ticks and other bothersome biting insects.• Can be used on the face by first

spraying a cloth then wiping the face.• Compatible with sunscreen.• New seamless can makes product leak

and rust resistant.

Super Suretox insecticide sprayThe Super Suretox range offers

three different insecticide formulations

developed to eliminate flying and crawling insects:

• Crawling Insect Killer• Flying Insect Killer• All Insect Killer• Available in 250 ml, 450 ml and 600 ml• All blended with a pleasant fragrance.• Environmentally friendly containing

no CFCs.

Suretox Crawling Insect Killer• Specially formulated to effectively

target and kill crawling insects.• Acts quickly and offers long-lasting

residual control against roaches, ants,centipedes and other crawling insects.

Suretox Flying Insect Killer• Specially formulated to effectively

target and kill flying insects.• Fast-acting insecticide which kills flies,

mosquitoes and other flying insects.

Beep Air Freshener• Available in five exotic aromas:

Country Garden, Sea Breeze, Berry Burst,Sunshine Fresh and Water Lily.

• Affordable.• Can be used in a variety of places

to suit your specific need.• New seamless can makes product leak

and rust resistant.

Beep Disinfectant Sprays

• The Beep range of disinfectant spraysis the newest addition to McBride’sportfolio.

• Offers three fragrance choices for ourcustomers:

• Original, Island Breeze and Fresh Air• It kills 99.9 per cent of germs, bacteria

and fungi under 60 seconds.• Kills Hepatitis A and H1N1.• The main ingredient is phenoxyethanol

which is known for killing these various germs.

• Can be used on a range of surfaces and locations in the home or office.

• Eliminates offensive odors.

Beep Automatic Air FreshenerBattery-powered automatic air

freshener that freshens a roomby releasing a puff of fragranceat the desired time setting.

This product comes in fourscents:

• Lavender Sensations• Floral Bliss• Island Springs• Tulip

Temptations• Unit can be set to spray at eight, 15,

or 30 min intervals• Unique day setting: sprays only when

light (natural or artificial) is detected. • 24 hour – sprays round the clock • Off – unit can be deactivated if not

required.

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VERONICA SCOTT has been employedwith McBride Caribbean Limitedfrom the first day it opened its doors on August 28, 1989.

It was her second job after leaving St George Secondary School and she wasemployed as a receptionist. Two yearslater, she was promoted to the post ofstockroom clerk. In 1994, she receivedanother promotion to administrativeassistant in the Finance Department,a position she holds to this day.

Among her many duties, Scott is responsible for all export and importshipments, including the preparation of invoices and various documents for the Customs and Excise Department.

She also manages the booking ofcontainers and preparation of documentsfor the Warehouse Department and liaiseswith the Sales and Marketing Departmentto ensure all orders meet the necessaryshipping requirements as well as withlocal shipping lines to get the best possible

freighting rates.Scott is a devoted Christian and lives

by the mantra: “With God all things arepossible.” She views the team at McBrideas one big family and holds a strong beliefthat the workplace should be a place of comfort and happiness.

Reflecting on her 25 years with thecompany, Scott said “Looking at McBridetoday is like having seen a newborn babyand witnessed its growth to adulthood. I pray that the company will continue to be successful and celebrate many more milestones in the years to come.”

VERONICA SCOTT,administrative assistant in theFinance Department. (RC)


WILFRED ALLEYNE (GP)

WITH NEARLY 30 years’ experience in the aerosol industry, maintenancetechnician Wilfred Alleyne is a valuable asset to McBrideCaribbean Ltd.

He was previously employed by aerosol manufacturer Bayer(Caribbean) Limited at its Lowlands,Christ Church, facility for ten years. In 1994, Goddard Enterprises Ltd(the parent company of McBrideCaribbean Ltd) purchased theLowlands plant and requested that he remain as maintenance technician

(a position he has held for 20 years).The wealth of knowledge gained overthis 30-year period has made Alleyneinstrumental to the training anddevelopment of the company’soperations personnel.

As maintenance technician,Alleyne is responsible for theservicing and maintenance ofmechanical, electrical and pneumaticequipment. He has been involved innumerous plant upgrade projects andhas travelled overseas to commissionnew equipment for the company.

He acknowledged that the workwas sometimes challenging butexplained that he found it rewarding.He noted that there had been severalchanges over the years citing thatcans, bottles and caps were no longermanufactured on-site and someaspects of the business had becomecomputerised.

Alleyne holds the view that “therewill always be equipment tomaintain. As a company, we will needto continue to move with the times”.

MCBRIDE CARIBBEAN LIMITED manufacturersa range of insecticides, household products anddisinfectant sprays which all come in a varietyof formulations and fragrances. (GP)


MAINTAINING health and safety is important to anybusiness or residence. It’s no different at McBrideCaribbean Limited. Health and safety measures areutmost in the minds of each member of staff butmore so, in the minds of the engineering and facilitiesmanager Prince Forde and his staff.

The Engineering Department holds fullresponsibility for the maintenance of the plant andfacility. This includes scheduled testing of safetyequipment and safety procedures as well as generalmaintenance of the grounds, buildings andmachinery. The focus of the department is to create a level of reliability by finding solutions to problemswhich may occur, being proactive in the process andensuring safety systems are working as they should.

“Where reactive maintenance is carried out, we find solutions and measures to reduce theoccurrence of situations which would require thisform of maintenance.

“The Engineering Department is very importantbecause as a company that manufactures products forsale, we cannot sell unless we have products to sell.My department keeps the machines running. Theperformance of the machines is one of the factors thatdirectly impacts the financial performance of thecompany. If the machines aren’t running efficientlythat means it cost more to produce the product.

“The Engineering Department creates value withinthe structure of the company by maintaining a safeworking environment for staff and ensuring that themachines are performing efficiently and are reliable,”Forde, who has been employed with GoddardEnterprises Limited for the past five years, said.

Another of his primary responsibilities is that ofscheduling preventative maintenance together withhis team which includes maintenance techniciansBarry Cumberbatch and Wilfred Alleyne and generalworkers Pauline Dottin and George Lorde. Forde is also Chairman of the company’s Health and SafetyCommittee.

ENGINEERING DEPARTMENT: (from left)Pauline Dottin, engineering manager, PrinceForde, George Lorde and Wilfred Alleyne.Missing is Barry Cumberbatch. (GP)


THE QUALITY DEPARTMENT is staffed by two chemists: quality manager ToniManning and quality assistant Crystal Chasewho have been employed by the companyfor nine and five years respectively.

The department has lead responsibilityfor developing the chemical formulations of new products and improving existingproduct offerings. The department, withinput from a certified British toxicologist,approves the chemicals used on-site andestablishes protocols for their handling,storage and disposal.

This is of particular interest to membersof the public who are rightly concernedabout the relative safety of products as wellas their impact on the environment.

Manning explained that each country hasregulations that govern specific categoriesof consumer products. The departmentmust ensure that goods comply with therequirements of regulatory agencies in the local and 23 export markets.

Over the years, the company has workedto continuously improve its quality system.The quality manager is responsible for theoverall management of this system whichwas developed to ensure that all companyactivities are performed in a manner thatyields a product or service of consistentquality.

The company contracts independentauditors to evaluate the system on an annual basis.

FROM LEFT: quality manager Toni Manning and quality assistantCrystal Chase. (GP)

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THE PRODUCTION DEPARTMENT atMcBride Caribbean Limited encompasseswarehousing and the production line and is managed by Richard Wharton, who joinedthe company in 1997 and has been theproduction manager for the last five years.

The production department teamcomprises the warehouse supervisorAdrian Hinds, production supervisorHeather Young, two warehouse clerks andfive general workers. The loading andoffloading of container shipments areperformed by contracted service providers.

The department is responsible for thepurchasing, receiving and storage of rawmaterials, and the manufacture and deliveryof all finished goods produced by McBride.

Purchasing is a major activity for thedepartment as a significant percentage of rawmaterials required for the company’soperation are imported from regional and

extra-regional suppliers. Proper planning is

therefore required given

the lengthy lead times for the goods and to ensure the company can satisfy all sales demands.

The production operation has improvedconsiderably over the years and is currently a highly automated process due to theinvestments in new technologies. McBride isan environmentally responsible organisation

and has an

effective recyclingprogramme. Themajority of its wasteis generated from cardboard, plastic andrejected cans and these are recycled with theassistance of a local recycling company.

Wharton said that “efficiency and qualityare always essential” since the companycompetes against regional and international

brands that are produced in countries having lower production costsdue to their access to lower energy, rawmaterials, freight and labour costs.

“We are therefore forced to the positionwhich demands an efficient operation,requiring us to constantly review ouroperations towards achieving continuousimprovements,” the production

manager adeed. “Staff turnover is very low, and

it is our focus to work as a team,” said Wharton.

Dedicated staff makes up thisdepartment which has a record of having some of the most

long-standing employees in the company.

“Our production supervisor for example has been with thecompany from inception, whilemost of the production employeeshave been working at the companyfor an average of 15 years.

“We have a very experiencedteam and each team member is very knowledgeable onproduction, quality and health andsafety matters,” he added.

PRODUCTION DEPARTMENT: (Front row from left) Richard Gibson, Heather Young, Richard Wharton, Production Manager; Linda Barnett and Albert Butler. (Back row from left) Adrian Hinds, Corey Bynoe, Patrick Trotman, Henderson Bynoe and Michal Yearwood. (RC)

HEATHER YOUNG joined McBrideCaribbean Limitedon its first day of operations atGibbons, Christ Church, on August28, 1989. She was initially employedas a general worker and within threeyears, the Lynch’s Secondary Schoolgraduate was promoted to productionsupervisor.

Young noted that automatedequipment meant that the production

process was less labour intensive thanit was in the early days.

She also pointed out that thecompany now manufactured a widerrange of products and she looksforward to even more productadditions in the future.

Young commended McBrideand parent company, GoddardEnterprises Ltd, for theircommitment to employee

training and development. She also stated that she was happy

with the current employer/employeerelations and the fact thatmanagement and staff workedtogether as a team. In her words: “Astrong team is like a chain whichcannot be broken. We have a greatmanagement team and there isexcellent communication betweenmanagement and staff.”

AUGUST 24, 2014 SUNDAY SUN EXTRA. 15

ON BEHALF OF the management and staff of McBrideCaribbean Limited, the Nation Publishing Co. Limitedwishes to thank the following companies for theiradvertising support of this 16-page 25th anniversaryfeature:• Bryden Stokes Limited• Caribbean Label Crafts Limited• Calvin Alkins Customs Brokers• Chemical Industries Limited • Eric Hassell and Son Limited• Goddard Enterprises Limited• Goddard Shipping and Tours• Hanschell Inniss Limited• Hinds Transport Services Limited• Hipac Limited• Hutchinson (Antigua Limited)• Independence Agencies Limited • Cecil Charles Limited• Norquest Hygiene and Pest Control Ltd• O.D. Brisbane & Sons Trading• Precision Packaging Inc.• Sagicor General Insurance Inc.• Sagicor Life Inc.• Tropical Shipping Company Limited• Amalgamated Distributors Limited• C.R.R. Customs Brokers Inc• Alstons Marketing Co. Limited• The Packaging Centre• Goddard Catering Group (Barbados Limited)• Coreas Hazells Inc.

This feature was produced by:Asha Jones – Advertising Sales ExecutiveCheryl Harewood – Senior Writer (Advertising)Julia Haynes – Subeditor (Layout/Design)Philip Garnes – Subeditor (Layout/Design)

Thanks for your support

HEATHER YOUNG (RC)

Printed and Published by THE NATION PUBLISHING CO. LTD, Nation House, Fontabelle, St Michael, Barbados. Telephone (246) 430-5400

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