McAfee SECURE Certification

+ 10% + 8.3%

+ 14% + 11.65% + 2.66%

+ 2.7%

Increase trust.

Boost sales.

From enterprise to

small business.

It starts in search.

As a McAfee SECURE certified site, your domain will be automatically highlighted as secure in the search results of tens of millions of SiteAdvisor® users.

There when visitors need it. The certification trustmark ensures every visitor to your site will always be aware that your site is safe.

And small when they don't. After visitors have seen the trustmark and their security needs are met, it becomes smaller—saving you valuable real estate on your site.

On-page verification.Your visitors can verify your security without ever leaving your site, keeping their eyeballs where you want them.

Wherever you make sales.

Putting the engagement trustmark near any sales-related area (such as the credit card fields, and billing address information) will significantly increase conversion rates.  You should include engagement trustmarks at every step of the sales process.

And whenever you make asks.Put the trustmark near engagement-related buttons (like registration fields and download buttons) to significantly increase sign ups and new visitor registrations.

+ 6.42% sales increase“I’m a believer now. Whether you are a well known brand – and certainly if

you’re not so well known – McAfee SECURE service absolutely delivers.”James Marrone, E-commerce Marketing Manager

+ 12.9% sales increase“I knew people were worried about credit card and identity theft. But it

didn’t click with me how we could communicate with our customers that their Z Gallerie shopping experience was safe. I started thinking about this

in a different way.”Steven Kartstein, Internet Operations Manager

+ 2.66% lead conversion"Run an A/B test and try out the McAfee SECURE service to see for yourself how the McAfee SECURE trustmark can increase online conversions on your

site to justify the ROI.”Vince King, Director of Web Production

E-Commerce TrendsThe recent rise in public data breaches has drastically increased visitor reluctance to share

their information online.

97% of visitors have security concerns that lead to cart abandonment (McAfee SECURE)

Estimated 4 trillion dollars abandoned in shopping carts in 2015 alone(Business Insider)

17% of shopping cart abandonment attributed to security concerns(Shopify)

Security certification recommended by top web strategists worldwide (Web Strategies Inc)