Ian Van Hove Amadeus Program Manager Mobile

Western Europe, Middle East and Africa Amsterdam, 27 May 2015

Ian Van Hove Program Manager Mobile Western Europe, Middle East and Africa @IVHove Ian Van Hove

Technology is changing the world….

… and thus travel

“You can't connect the dots looking forward,

you can only connect them looking backwards“

1960’s 1990’s 2000’s

CRS / GDS OTA / Metasearch Mobile

The travel industry revolutions

/ˈtræv.əәl/

Travel is the movement of people or objects (such as airplanes, boats, trains and other conveyances) between

relatively distant geographical locations.

The term also covers all the activities performed during a travel (movement).

TravelTravel = Mobile by definition

Mobile Internet

Rapid advances in mobile technologies now allow consumers to interact, create, and share content on the internet regardless of their physical location.

“You can't connect the dots looking forward,

you can only connect them looking backwards“

1960’s 1990’s 2000’s

CRS / GDS OTA / Metasearch Mobile

The travel industry revolutions

Generation Y are the #future travellers

Generation Y are the #future travellers

Generation Z vs Generation Y

Video sharing, Youtube on every site

Snapchat, photo messaging app

Smartphones with touchscreens and internet connection

Commercial music streaming services

Media came on discs with storage limitations

Instant text messaging via the desktop pc

Mobile phones with the ability to send text

messages

Mp3 player was the portable media player of

choiceMusic

Telecommunication

Communication

Media

24

Content

Amadeus Mobile Platform

Amadeus GDS Content Air, Hotel, Car

1

3rd Party Content Airport, Ground transport, Tours &

Activities

2 Add-on developers (non-bookable)

Services Check-in, payments, chat, messaging

Information Weather, flight stats

Front-end developers3

Travellers

M-Power Mobile Traveller by Amadeus

3rd Party Apps

25

Cross- stage

Airport Services & Info

Communication(with TA)

Loyalty system (manage)

WiFi

Restaurant

Trip Reports

Post-Travel

Maps

Traffic

Threats

Payment (last min. CC

rebook)

Ground Transport (taxi+public)

WiFi Finder

Cortana

Calendar integration

MICE

Activities / things-to-do

EventsUGC

Insurance

Mobile wallet

Communication (share trip)

Airline info

Image scanning

Authentication

Ancillary upsell

Connectivity

Shop Book Pre-Travel TravelInspire

Future proof in travel?

Embrace mobile!

What was this all about?

Look back and learn from the past

Look forward and don’t be afraid to admit you need help

The wheel is here, don’t re-invent it

conf

iden

tial

RESTRICTED

Thank you

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