mc70 – designed for enterprise mobility launch january 11,2006 symbol confidential

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MC70 – DESIGNED FOR ENTERPRISE MOBILITY Launch January 11,2006 Symbol Confidential

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Page 1: MC70 – DESIGNED FOR ENTERPRISE MOBILITY Launch January 11,2006 Symbol Confidential

MC70 – DESIGNED FOR ENTERPRISE MOBILITY

Launch

January 11,2006

Symbol Confidential

Page 2: MC70 – DESIGNED FOR ENTERPRISE MOBILITY Launch January 11,2006 Symbol Confidential

MC70 is designed for enterprise mobilityto provide a low total cost of

ownership in ordinary and extraordinary environments!

The MC70 delivers everything your mobile task workers need to increase productivity and efficiency inside and outside your

walls—from field workers repairing equipment to drivers delivering packages, hospital workers check lab results and

medication orders, law enforcement officers issuing citations and more.

The Value Proposition

Page 3: MC70 – DESIGNED FOR ENTERPRISE MOBILITY Launch January 11,2006 Symbol Confidential

Opportunity

Next generation of the very successful PPT88XX series

Over 250,000 units sold overthe past 2.5 years- PPT88XXseries is widely recognized as the first ruggedized EDA ever

Opportunity to EXPAND the installed base into previously untapped vertical markets

KEY VERTICAL = FIELD FORCE SALES AND SERVICE !

AvailableQ1 2006

Page 4: MC70 – DESIGNED FOR ENTERPRISE MOBILITY Launch January 11,2006 Symbol Confidential

MC70 Executive Summary

The MC70 is a rugged, compact, lightweight TNT-based EDA with ubiquitous wireless connectivity (WAN/LAN/PAN).

Key features include: Color QVGA display, 1D Scanner/2D Imager, Converged voice and data [Voice over LAN/WAN], User-accessible memory (SDIO) and Windows Mobile OS.

The MC70 has an “industrial specification” in terms of drop, temperature and sealing leveraging industrial components for use in demanding environments.

The MC70 has an ergonomic, compact EDA form factor The MC70 is targeted to task workers in Government, Security,

Retail, Field Force Sales and Service and Logistics – where multi-mode wireless voice and data communications is a key requirement.

Page 5: MC70 – DESIGNED FOR ENTERPRISE MOBILITY Launch January 11,2006 Symbol Confidential

MC70 Target Markets

T&L

Field Service/Field Sales Applications

Asset Management Inspection and Repair Dispatch Maintenance Meter Reading

Transportation and Logistics Applications

Fleet Management Asset Management Pickup and Delivery

Page 6: MC70 – DESIGNED FOR ENTERPRISE MOBILITY Launch January 11,2006 Symbol Confidential

Target Markets

Healthcare Applications

Patient Management Nurse Call Patient ID Medication Administration Specimen Collection

Government Applications

Postal Applications Law Enforcement Asset Management Automated Citation Fleet Management Homeland Security

Page 7: MC70 – DESIGNED FOR ENTERPRISE MOBILITY Launch January 11,2006 Symbol Confidential

MC70 Product Snapshot

• Common architecture across Symbol Rugged Mobile Computers• Windows Mobile 5.0 • Intel® XScale processor @ 624 MHz

• 4’ to concrete drop spec; 1,000 x ½-meter tumble spec• IP54 Sealed • 3.5” QVGA color display• Standard 1D Laser; 2D Imaging with intuitive aiming• Wireless networking (WAN-LAN-PAN Voice and Data) • Li-Ion Smart battery: 1900 mAh @ 3.7V • (2X) battery available• Numeric or QWERTY backlit keypad

• Elegant form factor: Rugged, compact, lightweight - less than 12 oz.

• Voice and data convergence across WAN/LAN/PAN• Voice optimization includes headset,

speakerphone, and handset modalities• QWERTY keypad for alpha centric applications• Robust manageability• 1X or 2X battery to meet the needs of various

application / usage profiles

Symbol Advantage

Page 8: MC70 – DESIGNED FOR ENTERPRISE MOBILITY Launch January 11,2006 Symbol Confidential

MC70 Product Positioning

Core vertical market productivity and task focused applications requiring a rugged, ergonomic design and real time communications options

Target Markets

Horizontal business essential cross-industry solutions enabling real time access to people, information and enterprise applications in a form factor built for business users

User Profile

Task Workers in FSA/FFA, T&L, Healthcare, Government and Retail focused on productivity – e.g. : Field Technician or Engineer/ Postal Carrier/ Healthcare Administrator

Enterprise Mobile Managers, Operations Managers, (Pharmaceutical) Sales Reps, Retail Department/Regional Managers focused on real time access and customer satisfaction

Task-oriented Vertical Applications:FFA/FSA: Asset Mgmt/ Inspection & Repair; Dispatch Healthcare: Patient Mgmt/ Nurse Call, Positive Patient ID T&L / Government: Fleet & Asset Mgmt, P & D Retail: Mobile POS/ Price Mgmt

Applications

Enterprise Applications & Access [Primary]:Workforce Information Management Mobile Desktop applications (ERP) Mobile CRM (SAP, e.t.c)Enterprise Communications [Secondary]: Email, Messaging Voice (WAN & LAN)

Task Worker ManagerMC70

EDA

MC50

Page 9: MC70 – DESIGNED FOR ENTERPRISE MOBILITY Launch January 11,2006 Symbol Confidential

MC70 Product Positioning

Mission Critical - Blue collar, rugged usages- Outdoor, task Intensive, field

applications

EnvironmentBusiness Essential- White/Gray Collar Manager/decision

maker durable usages - Indoor/outdoor productivity applications

Integrated data capture and communications options - built for use in demanding vertical applications and environments:

- Rugged Industrial - 4ft (across temp)/ 5ft (room temp) to

concrete - 10 to 50C - Sealing: IP54 Category 2 (dust & rain)- Scan intensive - Best-in-class 1D/2D

scanning and Image capture (b/w)- WAN/802.11a/b/g /PAN with optimized

VOIP and VOWAN- Multiple Keypad Offerings

Productivity centric design with integrated communications in a standards based product

- Durable design- 3ft to concrete - 0 to 50C - Sealing: IP54 - Standard 1D, 2D scanning, image

capture (b/w) - 2Mpixel color camera - WAN/802.11 b/g /PAN) with VOIP and

VOWAN- QWERTY interface with alternative

PIM-only option

Functionality/ Key Features

Task Worker ManagerMC70

EDA

MC50

Page 10: MC70 – DESIGNED FOR ENTERPRISE MOBILITY Launch January 11,2006 Symbol Confidential

Configurations-1x battery

Order P/N Order P/N Description List Price Discount Category

Standard Battery (1900 mAh)

7090

Windows Mobile Premium Edition (LAN/PAN)

MC7090-PG0DJRFA7WW 802.11a/b/g, BT,1D Scanner, 15 Numeric Keypad, Standard Battery $ 2,195 1A

MC7090-PK0DJRFA7WW 802.11a/b/g, BT, 2D Imager, 15 Numeric Keypad, Standard Battery $ 2,395 1A

MC7090-PK0DJQFA7WW 802.11 a/b/g, BT, 2D Imager, QWERTY Keypad, Standard Battery $ 2,395 1A

7004

Windows Mobile Phone Edition (WAN/PAN)

MC7004-PGCDJRHA700 eGRPS, BT, 1D Scanner, 15 Numeric Keypad, Standard Battery $2,395 1A

MC7004-PKCDJRHA700 eGRPS, BT, 2D Imager, 15 Numeric Keypad, Standard Battery $2,595 1A

MC7004-PKCDJQHA700 eGRPS, BT, 2D Imager, QWERTY Keypad, Standard Battery $2,595 1A

Page 11: MC70 – DESIGNED FOR ENTERPRISE MOBILITY Launch January 11,2006 Symbol Confidential

Configurations-1x battery

Order P/N Order P/N Description List Price Discount Category

Standard Battery (1900 mAh)

7094

Windows Mobile Phone Edition (WAN/LAN/PAN)

MC7094-PGCDJRHA7WW eGRPS, 802.11 a/b/g, BT, 1D Scanner, 15 Numeric Keypad, Standard Battery $2,595 1A

MC7094-PKCDJRHA7WW eGRPS, 802.11 a/b/g, BT, 2D Imager, 15 Numeric Keypad, Standard Battery $2,795 1A

MC7094-PKCDJQHA7WW eGRPS, 802.11 a/b/g, BT, 2D Imager, QWERTY Keypad, Standard Battery $2,795 1A

Page 12: MC70 – DESIGNED FOR ENTERPRISE MOBILITY Launch January 11,2006 Symbol Confidential

Configurations-2x BATTERY

Order P/N Order P/N Description List Price Discount Category

Extended Battery (3800 mAh)

7090

Windows Mobile Premium Edition (LAN/PAN)

MC7090-PG0DJRFA8WW 802.11a/b/g, BT,1D Scanner, 15 Numeric Keypad, Extended Battery $ 2,2,45 1A

MC7090-PK0DJRFA8WW

802.11a/b/g, BT, 2D Imager, 15 Numeric Keypad, Extended Battery $ 2,445 1A

MC7090-PK0DJQFA8WW

802.11 a/b/g, BT, 2D Imager, QWERTY Keypad, Extended Battery $ 2,445 1A

7004

Windows Mobile Phone Edition (WAN/PAN)

MC7004-PGCDJRHA800 eGRPS, BT, 1D Scanner, 15 Numeric Keypad, Extended Battery $2,445 1A

MC7004-PKCDJRHA800 eGRPS, BT, 2D Imager, 15 Numeric Keypad, Extended Battery $2,645 1A

MC7004-PKCDJQHA800 eGRPS, BT, 2D Imager, QWERTY Keypad, Extended Battery $2,645 1A

Page 13: MC70 – DESIGNED FOR ENTERPRISE MOBILITY Launch January 11,2006 Symbol Confidential

Configurations-2x BATTERY

Order P/N Order P/N Description List Price Discount Category

Extended Battery (3800 mAh)

7094

Windows Mobile Phone Edition (WAN/LAN/PAN)

MC7094-PGCDJRHA8WW eGRPS, 802.11 a/b/g, BT, 1D Scanner, 15 Numeric Keypad, Extended Battery $2,645 1A

MC7094-PKCDJRHA8WW eGRPS, 802.11 a/b/g, BT, 2D Imager, 15 Numeric Keypad, Extended Battery $2,645 1A

MC7094-PKCDJQHA8WW eGRPS, 802.11 a/b/g, BT, 2D Imager, QWERTY Keypad, Extended Battery $2,845 1A

Page 14: MC70 – DESIGNED FOR ENTERPRISE MOBILITY Launch January 11,2006 Symbol Confidential

MC70 Accessories

Part No. Description Discount category List Price

CRD7000-1000RSingle Slot Serial/USB Charge Cradle (w/spare battery charging) 1A $150.00

CRD7000-4000E Four Slot USB/Ethernet cradle 1A $580.00

CRD7000-400EFour Slot USB/Ethernet cradle includes PS DC cable and US line cord 1A $730.00

CRD7000-401EFour Slot USB/Ethernet cradle includes PS and DC cable 1A $716.00

50-14000-147 Power Supply for Single Slot Cradle 1A $35.00

VCD7000-P000 Vehicle Cradle w/ Serial pass thru 1A $360.00

25-70979-01Auto Charge Cable (Cigarette Lighter Adapter) 1A $150.00

25-70980-01 RS232/charging cable 1A $60.00

25-70981-01 USB/charging cable 1A $60.00

21-70982-01 Snap-on handle 1A $150.00

MSR7000-100 MSR 1A $250.00

11-70983-01 Rigid Holster 1A $25.00

MC70EAB00 1X battery w/ door 1A $70.00

MC70EAB02 2X battery w/ door 1A $120.00

11-77967-01 Fabric holster 1A $65.00

25-76793-01 Dex cable 1A $90.00

Page 15: MC70 – DESIGNED FOR ENTERPRISE MOBILITY Launch January 11,2006 Symbol Confidential

Selling Customer Services

Sell Service from the Start – Bronze with every MC70 at the time of product sale• Results in increased revenue opportunity

• Provides multi-year coverage• Significant cost savings with known repair costs for the

life of the agreement

• Ensures customer’s investment is protected

Page 16: MC70 – DESIGNED FOR ENTERPRISE MOBILITY Launch January 11,2006 Symbol Confidential

MC70 Customer Services

Geographic availability:• TASS• EMEA • APAC

Service Offering Time of Purchase Length of Coverage

Service Offer Levels

Targeting Your Customers

Service from the Start

Purchase up front with the hardware

ORPurchase within 30 days of hardware

purchase

Three years*Bronze

Gold

Sell with the initial hardware purchase - or within the first 30 days of purchase.

Service Center Support Purchase at any time One year

Bronze

Gold

Best for customers that did not purchase service up front with the hardware • as an annual term offering, or• for renewal option.

* 1-year coverage available in EMEA

Page 17: MC70 – DESIGNED FOR ENTERPRISE MOBILITY Launch January 11,2006 Symbol Confidential

Customer Service Level Details

Service Support Bronze Gold

Three-Day Turnaround Time1 3 Days Express Service/Advance

d Exchange1,2 (same day shipment of

replacement unit)

Covers Normal Wear and Use

Includes all Materials, Parts and Labor

Access to MySymbolCare Self-Service Portal3

Telephone Support with Defined Response Time

Telephone Support

Monday–Friday Coverage

8 a.m.–5 p.m. Coverage

Response 4-hours 2-hours

Service Center Options

Comprehensive Coverage Option/Custom Option/Custom

Application Loading Option/Custom

Battery Maintenance3 Option/Custom

Configuration Management Option/Custom

1 Turnaround time does not include time in transit

2 Customer-supplied spares required

3 Currently available in The Americas

Page 18: MC70 – DESIGNED FOR ENTERPRISE MOBILITY Launch January 11,2006 Symbol Confidential

Symbol/Cingular Advantage Program

Symbol Cingular Activation Program • Cingular is Symbol’s MC70 WAN US launch partner• Strategic decision to manage activation process • Improve quality and consistency of end customer activation experience• Adds between $40 and $200 per Symbol device activated on Cingular’s network to

your bottom line.• Allows you to become a Cingular co-sell Data Solution Partner

How to Participate – Its Easy• Complete a simple non-binding one page agreement • Where to Sign up:

• Website: http://www.cnm.net/Activation.html • Phone: 877-823-5000 • E-mail: [email protected]• Questions: Call Ken Rey @ 303-513-0961

How to Activate• Work with Cingular sales rep to get customer rate plan and billing information• Submit “Activation Form” to CNM • CNM activates and ships the SIM cards• Check arrives 60 days after the activation is submitted to Cingular

Page 19: MC70 – DESIGNED FOR ENTERPRISE MOBILITY Launch January 11,2006 Symbol Confidential

MC70

THANK YOU !

Page 20: MC70 – DESIGNED FOR ENTERPRISE MOBILITY Launch January 11,2006 Symbol Confidential

MC70Back Up SlidesMC70

Page 21: MC70 – DESIGNED FOR ENTERPRISE MOBILITY Launch January 11,2006 Symbol Confidential

CaptureCapture MoveMove ManageManageUsability• Compact design & light

weight• Enhanced ergonomics• Bright Color DisplayScanning• 1D Scanning or 2D

Imager• Image Capture• Keyboards• High quality tactile

feedback• Choice of numeric or

Qwerty (backlit)• Touch/stylus input optionSystem• Big memory footprint• High performance battery

life

Connectivity• BlueTooth • High Performance 802.11 a, b + g

• EGPRS [850, 900, 1800 & 1900 MHz]

• High speed USB Ethernet (via cradle)

• Latest wireless security with room to grow

• Low cost, high performance cradles & chargers

Development• Modern RAD development tools

• MSP tool integrationSupport• MSP logging, control & management tools

• Manageable batteriesLifecycle• Latest architecture for long life

• Feature rich OS provides application headroom

MC70: Competitive Advantage with Cm2

Page 22: MC70 – DESIGNED FOR ENTERPRISE MOBILITY Launch January 11,2006 Symbol Confidential

Summary of MC70 Features

Latest Intel® Bulverde™ processor

Windows Mobile 2005 (aka Magneto)

3.5" Color QVGA (complete picture frame gasket) with backlight

Approx. 11-12 oz (<400 grams) Lithium-Ion 1900 mAh &

3800 mAh Smart Battery

NAV or QWERTY layout optimized for voice

1D scanner or 2D Imager

User Accessible SDIO slot (w/ cover)

802.11a/b/g Integrated (WiFi)

VoIP (P2P, PBX, PTT)

Mobility Services Platform Agent

Touchscreen

Large speaker, mic, high quality receiver and transducerDedicated Push-to-Talk button

Keyboard lock button

Durable casing design

Scan/Action Buttons (1M actuations)

Headset jack >20K insertions

64MB RAM/ 128MB ROM

Recessed buttons

Page 23: MC70 – DESIGNED FOR ENTERPRISE MOBILITY Launch January 11,2006 Symbol Confidential

MC70 QWERTY Keypad

Page 24: MC70 – DESIGNED FOR ENTERPRISE MOBILITY Launch January 11,2006 Symbol Confidential

MC70 Numeric Keypad

Page 25: MC70 – DESIGNED FOR ENTERPRISE MOBILITY Launch January 11,2006 Symbol Confidential

Why the MC70 is better!

MC70 designed for attaching accessories• Two slots on lower sides that align and support accessories• Two recesses that can be utilized for snap-on attachments• Recesses on either side of the connector providing additional

support• Removable clips at the top and bottom of the unit for attaching a

hand strapMC70 SDIO slot has a cover held in place with two screws

• Deters moisture and dust from entering the unit• Improves acoustic performance of the speaker by providing a

sealed chamber • Deters theft of SD cards by associates

MC70 design guided by acoustic consultants• Selection of the best acoustic transducers possible• Critical transducer mounting• Large speaker as well as good quality receiver and microphone

Page 26: MC70 – DESIGNED FOR ENTERPRISE MOBILITY Launch January 11,2006 Symbol Confidential

MC70 Accessory Ecosystem

Maximum reuse of existing designs (MC50/MC3000)Cradles

– Single slot Serial/USB with spare battery charging (standard and extended capacities)

– Modular four slot Ethernet cradle – Vehicle Cradle with Serial Pass through– Four slot battery charger “Toaster”

Communication/Charging Cables– Serial and USB charging cables– Printer Cables CMP (Symbol Plus Model)– Auto Charger

Snap on Trigger HandleSnap on MSR

Page 27: MC70 – DESIGNED FOR ENTERPRISE MOBILITY Launch January 11,2006 Symbol Confidential

Other Great Accessories

Single slot

cradle

Vehiclecradle

Magnetic stripe reader

Trigger handle

(aka pistol grip)

4 slot cradle

Page 28: MC70 – DESIGNED FOR ENTERPRISE MOBILITY Launch January 11,2006 Symbol Confidential

MC70: 1X vs. 2X side profile of battery dimensions

1X or 1900 mAh 2X or

3800 mAh

Page 29: MC70 – DESIGNED FOR ENTERPRISE MOBILITY Launch January 11,2006 Symbol Confidential

• Ergonomic compact form factor

• Integrated advanced data capture options (scanning, imaging)

• Multiple keyboard and scanning options

• Large ¼ VGA Color LCD for indoor/outdoor environments

• Robust manageability and voice quality

• Multiple battery options to meet the needs of the mobile worker

• First platform-based Rugged EDA device

• Targeting traditional MOBILE task workers

• Focused on field force automation and T&L Markets

• Ubiquitous connectivity

• First PAN/LAN/WAN in the TNT category

• Converged Voice and Data (Voice over LAN/WAN)

Symbol’s Unique Feature Set

Defining Features Symbol Advantage