mc090410137 mark quiz

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Muhammad Soban Badar

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MC090410137 : Muhammad Soban Badar

Quiz Start Time: 05:49 PMTimeLeft

78

sec(

s)Question # 1 of 25 ( Start time: 05:49:04PM )

Total Marks: 1

A company designs the product with little or no input from customers, the company is practicingwhich of the following concept?

Select correct option:

Product concept

Marketing concept

Selling concept

Production concept

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Question # 2 of 25 ( Start time: 05:50:00PM )

Total Marks: 1

Which of the following is NOT a part of marketing communication mix?


Telemarketing

Public relations

Sales promotion

Advertising



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80

sec(s)


Total Marks: 1

Which one of the following tend to market high end goods and services and are able to use apremium pricing strategy in a specific market segment.

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Followers

Challengers

Leaders

Nichers



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82

sec(s)

Question # 4 of 25 ( Start time: 05:52:33

PM ) Total Marks: 1

Which of the following is the basic role of promotion?


Interpretation

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Communication

Manipulation

Information



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69

sec(s)


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Rs.10 per unit for less than 100 units and Rs.9 per unit for 100 or more units is an example of:


Functional discount

Seasonal discount

Quantity discount

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Cash discount



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80

sec(s)


Total Marks: 1

Which of the following channel membership will be best for distribution of toothpastes?


Selective distribution

Corporate distribution

Intensive distribution

Exclusive distribution



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80

sec(s)


Total Marks: 1

What is an outcome of communication and co-operation between sales personnel?


Successful selling

Successful teamselling

More market growth

More productivity



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Quiz Start Time: 05:49 PM

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Total Marks: 1

Insurance service would BEST be described as which kind of a product?


Convenience

Unsought

Specialty

Durable



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8

9

sec(s)


Total Marks: 1

The price of which of the following is lower than the cost and is used to drag customers into astore.


Premiumproduct

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Discounted product

On-sale item

Loss leader



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88

sec(s)


Total Marks: 1

Which of the following can be used to improve the customers viewpoint about firms products andservices?


Experiential innovation

Customer interface

Experiential world of customers

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Building experiential platform



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89

sec(s)


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A brand which is created and owned by a reseller of a product or service is known as:


Co-brand

Private brand

Manufacturer's brand

Licensed brand



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Quiz Start Time: 05:49 PM TimeLeft

89

sec(s)


Total Marks: 1

Core competency guides a firm recombining its abilities in response to demands from the:


Retailer

Wholesaler

Environment

Supplier



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Total Marks: 1

Which of the following is Not a component of a marketing plan?


Marketing advantages

Environmental analysis

Executive summary

Marketing implementation



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8

9

sec(s)


Total Marks: 1

Identify the sales promotion technique in which price of a product is temporally reduces toincrease sales.


Contests

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Loss leader

Free samples

Coupons



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89

sec(s)


Total Marks: 1

A price set by the retailer and often attached to a product with a sticker is known as:


Market price

List price

Retail price

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Wholesaler price



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89

sec(s)


Total Marks: 1

Logistics is about which of the followimg?


Storage

Transport

Purchasing

All of the given options



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89

sec(s)


Total Marks: 1

Buying and selling of mass consumer goods and services comes under which of the followingmarkets?


Business markets

Global markets

Consumer markets

Government markets



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c(s)


Total Marks: 1

Lipton yellow label has advertised, "get 20% extra tea for the same price". Identify the type ofconsumer sales promotion technique used by Lipton yellow label.


Cents-off deal

Price-pack deal

Price deal

Loyalty rewards program



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88

sec(s)


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What is the mutual activity of negotiation and decision making?


Compromise seeking

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Common objective

Conflict between parties

Presence of influence



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90

sec(s)


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Which of the following is the sale of consumer products or services in a face to face manner awayfrom a fixed retail location?


Industrial selling

Indirect selling

Direct selling

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Business to business selling



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89

sec(s)


Total Marks: 1

Which of the following is an example of ancillary service?


warranty

Promotion

Labeling

Packaging



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87

sec(s)


Total Marks: 1

Which of the following BEST describes the consumers preference for products that are widelyavailable to them?


Production concept

Marketing concept

Selling concept

Product concept



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Total Marks: 1

Additional cost is associated with which of the following strategy?


Market segmentation strategy

Market dominance strategy

Differentiation strategy

Cost leadership strategy



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9

sec(s)


Total Marks: 1

Which of the following involves designing and manufacturing the container or wrapper for aproduct?


Labeling

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Branding

Product line

Packaging



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89

sec(s)


Total Marks: 1

A product is showing rapidly rising sales and profits are also high. Identify the product is at:


Introduction stage

Growth stage

Maturity stage

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Decline stage



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84

sec(s)

Question # 1 of 25 ( Start time: 06:12:01 PM ) Total Marks: 1

A price set by the retailer and often attached to a product with a sticker is known as:


Market price

List price

Retail price

Wholesaler price

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Time Left

63

sec(s)


Which of the following is an example of agency based sales?


Web selling

B2 B selling

Advertising

Real estate



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89sec(s)


Identify the commercialization decision which involves decisions regarding launch ofproduct in single or multiple localities?

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Why to launch the product?

How to launch the product?

Where to launch the product?

When to launch the product?



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Which of the following is a part of the media that is specially designed to reach a very largeor the whole population of a country?


Internet

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Electronic media

Mass media

Publicity



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c(s)


Which of the following is the basic role of promotion?


Interpretation

Communication

Manipulation

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Information



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89

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________ is the usual, widely recognized, channel with a range of middle-men passing thegoods on to the end-user.


Free-flow

Internal marketing

Vertical marketing

Single transaction


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Top of Form

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In the _____, the firm faces a trade-off between high market share and high current profit.


Introduction stage

Grow th stage

Maturity stage

Decline stage



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Billboards are example of which of the following advertising media?


Television

Radio

New spaper

Outdoor



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Which of the following is known as a set of marketing tools used by the firms to pursue itsmarketing objectives in the target market?


Marketing mix

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Promotion mix

Offering mix

Product mix



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All are the examples of complex sales EXCEPT:


Commercial goods sales

Mining equipment sales

Large fleet vehicle sales

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Real estate development



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89

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Which of the following is NOT a type of vertical integration?


Unbalanced vertical integration

Balanced vertical integration

Forward vertical integration

Backward vertical integration



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The consumers estimate of the products overall capacity to satisfy his or her needs iscalled:


Product Cost

Product Value

Product need

Product Satisfaction



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Question # 13 of 25 ( Start time: 06:23:25 PM ) Total Marks: 1Which of the following is used to segment and analyze consumers buying behavior?

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Promotional mix

Integrated marketing communication

Marketing communication

Customer database



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Which of the following is TRUE statement?


Selling and marketing are interchangeable

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Marketing is a narrow concept

Selling is a part of marketing

Marketing is a part of selling



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Which of the following is the period when sales fall off and profits drop?


Introduction

Grow th

Maturity

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Decline



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89

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Which of the following is also called as prestige price?


Skimming price

Penetration price

Psychological price

Premium price



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sec(s)


In which of the following the manager attempts to maintain the same margin regardless ofchanges in cost?


Stabilization of margin

Increasing the margin

Decreasing the cost

Increasing the cost



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Question # 18 of 25 ( Start time: 06:27:45 PM ) Total Marks: 1Many companies prefer to follow rather than challenge the:

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Market challenger

Market follower

Market nicher

Market leader



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Decisions regarding covering area of a product are included in which of the followingmarketing strategy of a market plan?


Distribution

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Promotion

Pricing

Product



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Media for commercial advertising can include all of the following EXCEPT:


Bus stop benches

Billboards

Wall paintings

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Word of mouth


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Which of the following is not a typical supply chain member?


Competitor

Customer

Reseller

Intermediary


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Which of the following BEST describes the definition of marketing mix?


The way business distribute the products in the mar

The way product are arranged in the stores

The w ay product is priced

The way business elements are combined to meet th


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Which of the following relating to price is considered as a key element in the marketingmix?


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The speed of an exchange

Quality and cost controls

The generation of total revenue


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Warehousing facility to channel members is an example of:


Seasonal discount

Trade discount

Quantity discount

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Cash discount


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When any customer does not fully likes the product or talks in favor of the product, it isknown as:


Bad mouth

Word of mouth

Bad impress ion

Unfavorable products


Muhammad Soban Badar

0345-7216161

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