mc group public company limited · 12/7/2018  · online website topwear 2008 1st mc shop 2012...

69
MC Group Public Company Limited A leading multi-brand apparel & lifestyle products retailer Q1 2019 Results Summary 7 December 2018

Upload: others

Post on 27-Jul-2020

4 views

Category:

Documents


0 download

TRANSCRIPT

Page 1: MC Group Public Company Limited · 12/7/2018  · online website Topwear 2008 1st Mc Shop 2012 Expanded to Myanmar & Laos 2005 Launched “Mc ” brand 2013 Expanded Brand Portfolio

MC Group Public Company Limited

A leading multi-brand apparel & lifestyle products retailer

Q1 2019 Results Summary

7 December 2018

Page 2: MC Group Public Company Limited · 12/7/2018  · online website Topwear 2008 1st Mc Shop 2012 Expanded to Myanmar & Laos 2005 Launched “Mc ” brand 2013 Expanded Brand Portfolio

1

DISCLAIMER

The information contained in our presentation is intended solely for your personal

reference only. In addition, such information contains projections and forward-looking

statements that reflect our current views with respect to future events and financial

performance.

These views are based on assumptions subject to various risks and uncertainties. No

assurance is given that future events will occur, that projections will be achieved, or

that the our assumptions are correct. Actual results may differ materially from those

projected.

Page 3: MC Group Public Company Limited · 12/7/2018  · online website Topwear 2008 1st Mc Shop 2012 Expanded to Myanmar & Laos 2005 Launched “Mc ” brand 2013 Expanded Brand Portfolio

AGENDA

2

01CompanyOverview

02Business

Update

03FinancialResult

042019 Guidance

Page 4: MC Group Public Company Limited · 12/7/2018  · online website Topwear 2008 1st Mc Shop 2012 Expanded to Myanmar & Laos 2005 Launched “Mc ” brand 2013 Expanded Brand Portfolio

C O M P AN Y

O V E R V I E W

13

Page 5: MC Group Public Company Limited · 12/7/2018  · online website Topwear 2008 1st Mc Shop 2012 Expanded to Myanmar & Laos 2005 Launched “Mc ” brand 2013 Expanded Brand Portfolio

Opened

mcmc outlet

stores in PTT gas stations

Opened the first

Free Standing

Shop

Launched

online website

Topwear

2008

1st Mc Shop

2012

Expanded

to

Myanmar

& Laos

2005

Launched

“Mc ” brand

2013

Expanded

Brand

Portfolio

Women's’

Jeans & Street wear

Extended Brand

Portfolio

Acquired 51% in

1975

Expanded to

Lifestyle Business

KidswearPremium

Jeanswear

2015

Alliance with

PTT

Listed on the SET

Expanded

Brand Portfolio

2016

Expanded

Brand Portfolio

Active wear“U-P”

Skin care“M&C”

2017

Expanded to

Middle East

Key milestones

Revamped

e-commerce

platform

Started CRM

& membership

program

2018

Started as manufacturingand selling through

traditional trade

Onto managing brands and distribution channels

Emerged as a leader in denim market in Thailand

Moving forward to become a leading apparel

and lifestyle products retailer

4

FY2019

Integrated

warehouse

management

solution for E-

commerce

Expanded

Brand Portfolio

Page 6: MC Group Public Company Limited · 12/7/2018  · online website Topwear 2008 1st Mc Shop 2012 Expanded to Myanmar & Laos 2005 Launched “Mc ” brand 2013 Expanded Brand Portfolio

5

MC Group’s Structure

MC Group PLC(“MC”)

99.9%

P.K. Garment

(Import-Export)

Co., Ltd.

(“PKG”)

99.9%

Mc

Jeanious

Co., Ltd.

99.9%

Look

Balance

Co., Ltd.

99.9%

Winnerman

Co., Ltd.

(“WNM”)

99.9%

MC Inter

Limited

(“MCI”)

99.9%

Mc Jeans

Manufacturing

Co., Ltd.

(“MJM”)

99.9%

WoWme

Limited

(“WOWME”)

45.0%

Mcmillion

(Thailand)

Co., Ltd.

55.0%

Aromatique

Active

Co., Ltd.

51.0%

Time Deco

Corporation

Co., Ltd.

51.0%

Top T 2015

Co., Ltd

Production and Brand management Retail platform Operation

• Supplier of

innovative top

wear technology

under the brand

“McT”

• Importer,

retailer and

distributor of

famous int’l

watch brands

• Develop

skincare

products

Page 7: MC Group Public Company Limited · 12/7/2018  · online website Topwear 2008 1st Mc Shop 2012 Expanded to Myanmar & Laos 2005 Launched “Mc ” brand 2013 Expanded Brand Portfolio

B U S I N E S S

U P D A T E

26

Page 8: MC Group Public Company Limited · 12/7/2018  · online website Topwear 2008 1st Mc Shop 2012 Expanded to Myanmar & Laos 2005 Launched “Mc ” brand 2013 Expanded Brand Portfolio

7

Overview

Poise to become a

leading multi-brand apparel

and lifestyle products retailer

Retail platform Brand

Mc Store

Integrated warehouse solution for e-commerce

Integrated retail business is the way to go…

Page 9: MC Group Public Company Limited · 12/7/2018  · online website Topwear 2008 1st Mc Shop 2012 Expanded to Myanmar & Laos 2005 Launched “Mc ” brand 2013 Expanded Brand Portfolio

8Brand

Page 10: MC Group Public Company Limited · 12/7/2018  · online website Topwear 2008 1st Mc Shop 2012 Expanded to Myanmar & Laos 2005 Launched “Mc ” brand 2013 Expanded Brand Portfolio

Market size

THB 30,000 MN(2017)

The trend towards urban streetwear and athleisure continues

9

Sportswear and equipment market in Thailand

5%

Historical Growth

in 2014-2016

▪ Thai consumers are becoming increasingly interested in exercising and have sporty and active lifestyles.

▪ Greater penetration of gyms, fitness and health clubs will be witnessed in not only Bangkok and urban cities

but also other provinces nationwide.

▪ Global brands maintain leading positions in sportswear due to strong brand recognition.

Source: Prachachat Online 2017

K Research 2016

Activewear – Market size and trend

Value for money market

Middle market Upper market

Market share

20%Market share

50%Market share

30%

Cheap importFake ,Non-branded

Thai-branded

SMEs with functional but not fashion

Global brand

Thai-fashioned brand

Price

> THB 1,000Price

THB 300 - 1,000Price

< THB 300

Price

Low High

Middle marketHigh quality. Sport-fashion, affordable price

Page 11: MC Group Public Company Limited · 12/7/2018  · online website Topwear 2008 1st Mc Shop 2012 Expanded to Myanmar & Laos 2005 Launched “Mc ” brand 2013 Expanded Brand Portfolio

10

Activewear – Trend and brand DNA

• Modern look• Contemporary taste• Fun & lively

• Adaptation• Less but best• Multi-function

Street look Sportswear

+

The trend towards urban streetwear and athleisure continues

C O N C E P T

D E S I G N

Fun

Cool

Energy

Minimal

Page 12: MC Group Public Company Limited · 12/7/2018  · online website Topwear 2008 1st Mc Shop 2012 Expanded to Myanmar & Laos 2005 Launched “Mc ” brand 2013 Expanded Brand Portfolio

Remark: Warrix is a Thai-owned sportswear company and sole official licensee for production of the Thai international football jersey

Activewear – 1st collection

• Famous brand with wide recognition from Thai football fans

• Brand under MC group which stands for an in-depth understanding to customers’

needs and lifestyle with presence more than 40 years…

=

11

Product item: Vest, T-shirt, Shorts, Pants, Jogger, Sport bra, Hoodie, Light Jacket

Page 13: MC Group Public Company Limited · 12/7/2018  · online website Topwear 2008 1st Mc Shop 2012 Expanded to Myanmar & Laos 2005 Launched “Mc ” brand 2013 Expanded Brand Portfolio

12

Grand opening : U-P

23 November 2018 at Super sports, Central World

Page 14: MC Group Public Company Limited · 12/7/2018  · online website Topwear 2008 1st Mc Shop 2012 Expanded to Myanmar & Laos 2005 Launched “Mc ” brand 2013 Expanded Brand Portfolio

13

Grand opening : U-P

23 November 2018 at Super sports, Central World

Page 15: MC Group Public Company Limited · 12/7/2018  · online website Topwear 2008 1st Mc Shop 2012 Expanded to Myanmar & Laos 2005 Launched “Mc ” brand 2013 Expanded Brand Portfolio

14

Marketing communication

Page 16: MC Group Public Company Limited · 12/7/2018  · online website Topwear 2008 1st Mc Shop 2012 Expanded to Myanmar & Laos 2005 Launched “Mc ” brand 2013 Expanded Brand Portfolio

15

Events and activitiesVideo clips and brand awareness Social media

Online Channel: Tuesanit(FB, Youtube, twitter, online TV)

▪ Run for AED (Automated external

Defibrillator) on 9 December 2018

for Thai Red Cross Society

Celebrity endorsement

U-P Brand Ambassador Introduction

and VDO launch on FB

Go to market strategy

U-P Activewear

upactivelife.commcshop.com

upacivewear

@upacivewear

Sale booth

@ Tue market, Parc Paragon

Page 17: MC Group Public Company Limited · 12/7/2018  · online website Topwear 2008 1st Mc Shop 2012 Expanded to Myanmar & Laos 2005 Launched “Mc ” brand 2013 Expanded Brand Portfolio

50

100

150

0

20

40

60

80

100

120

140

160

Y19(F) Y20(F) Y21(F)

U-P sale revenue (projection)

Sale and products

16

(THB millions)

U-P sale revenue (Projection)

Product item: Vest, T-shirt, Shorts, Pants, Jogger, Sport bra, Hoodie, Light Jacket (100-150 SKUs/year)

Price range: 600 - 900 THB/item

Distribution Channel

Distribution channels

Mc Jeans / Warrix

UPACTIVELIFE.COM

E-commerce

Pop-up /Own store

Specialty store

Page 18: MC Group Public Company Limited · 12/7/2018  · online website Topwear 2008 1st Mc Shop 2012 Expanded to Myanmar & Laos 2005 Launched “Mc ” brand 2013 Expanded Brand Portfolio

Distribution channel

17

U-P flagship store

@ Stadium one

U-P flagship store@ Stadium one

Page 19: MC Group Public Company Limited · 12/7/2018  · online website Topwear 2008 1st Mc Shop 2012 Expanded to Myanmar & Laos 2005 Launched “Mc ” brand 2013 Expanded Brand Portfolio

18Retail platform

Page 20: MC Group Public Company Limited · 12/7/2018  · online website Topwear 2008 1st Mc Shop 2012 Expanded to Myanmar & Laos 2005 Launched “Mc ” brand 2013 Expanded Brand Portfolio

Affordability

Convenience

Quality

Variety of products and

brands, suitable with all ages and genders

End of season 50% - 70% discount of MC’s

products and others lifestyle products at affordable price

DNALocated close to

communities with parking space

Community Store

19

mcmc Outlet

1. Gas station

3. Commercial building in local communities

2. Big box retailer

Target location

Page 21: MC Group Public Company Limited · 12/7/2018  · online website Topwear 2008 1st Mc Shop 2012 Expanded to Myanmar & Laos 2005 Launched “Mc ” brand 2013 Expanded Brand Portfolio

3 POS

mcmc store presence

NORTH

NORTHEAST

EAST

CENTRAL

WEST

SOUTH

5 POS

3 POS

5 POS

1 POS #Points of sales

24(end of Dec 18)

Forecasted #

Points of Sales: 38 in FY19

Marketing

20

Awareness through • local media• banners

• etc.

Go to market strategy

1 POS

3 POS

1 POS 1 POS

1 POS

Page 22: MC Group Public Company Limited · 12/7/2018  · online website Topwear 2008 1st Mc Shop 2012 Expanded to Myanmar & Laos 2005 Launched “Mc ” brand 2013 Expanded Brand Portfolio

21

Go to market strategy…

mcmc outlet, Global house Wieng Kum Kam, Chiangmai

mcmc outlet, Global house Phang, Chiangmai

Page 23: MC Group Public Company Limited · 12/7/2018  · online website Topwear 2008 1st Mc Shop 2012 Expanded to Myanmar & Laos 2005 Launched “Mc ” brand 2013 Expanded Brand Portfolio

22

Go to market strategy…

mcmc Shop House Muang, Roi Et

Upcoming in December!

1. mcmc outlet, Global house Maehongsorn

2. mcmc outlet, Global house Buriram

mcmc outlet, Porto Go Ayutthaya

Page 24: MC Group Public Company Limited · 12/7/2018  · online website Topwear 2008 1st Mc Shop 2012 Expanded to Myanmar & Laos 2005 Launched “Mc ” brand 2013 Expanded Brand Portfolio

23

Living your life

Retail platform

Page 25: MC Group Public Company Limited · 12/7/2018  · online website Topwear 2008 1st Mc Shop 2012 Expanded to Myanmar & Laos 2005 Launched “Mc ” brand 2013 Expanded Brand Portfolio

• mcshopthailand• mcjeans• mcladyjeans• Timedecowatch• U-P Activewear

• mcshop_official• mcjeans_official• Timedecowatchclub• upacctivewear

• @mcshop.com• @mc_jeans• @upactivewear

• www.mcshop.com• www.mcjeans.com• www.upactivelife.com

Products offering >5,000 SKUs (in Sep)

Online sales growth +400% YoY

Website traffic +56%YoY

Ship to shop service*

24

10% contributed to all

shipments in Jul-Nov *started on late-June

E-market place

Page 26: MC Group Public Company Limited · 12/7/2018  · online website Topwear 2008 1st Mc Shop 2012 Expanded to Myanmar & Laos 2005 Launched “Mc ” brand 2013 Expanded Brand Portfolio

▪ Apparel

▪ Accessories

▪ Activewear & Footwear

▪ Health and beauty

▪ Cosmetic and skincare

▪ Watches

▪ Other

Strengthen products portfolio and enhance customer reach for better online shopping experience

25

Apparel

87%

Health

and

beauty

1%

Watch

1%

Accessories

10%

Activewear

and Footwear

1%

Mix

Product mix

Page 27: MC Group Public Company Limited · 12/7/2018  · online website Topwear 2008 1st Mc Shop 2012 Expanded to Myanmar & Laos 2005 Launched “Mc ” brand 2013 Expanded Brand Portfolio

Strengthen products portfolio and enhance customer reach for better online shopping experience

26

Newness

Page 28: MC Group Public Company Limited · 12/7/2018  · online website Topwear 2008 1st Mc Shop 2012 Expanded to Myanmar & Laos 2005 Launched “Mc ” brand 2013 Expanded Brand Portfolio

▪ Acquire new customers

▪ Drive higher traffic to offline stores by more featured in-store services

▪ Awareness through billboard and online marketing channel

▪ Deliver exceptional omnichannel retail experience

▪ Exclusive products and promotion

▪ Enhancing content review by workshop, etc.

27

Go to market strategy

Digitalised lifestyle promotes greater online penetration

Page 29: MC Group Public Company Limited · 12/7/2018  · online website Topwear 2008 1st Mc Shop 2012 Expanded to Myanmar & Laos 2005 Launched “Mc ” brand 2013 Expanded Brand Portfolio

28

Integrated warehouse solution for e-commerce

Retail platform

Page 30: MC Group Public Company Limited · 12/7/2018  · online website Topwear 2008 1st Mc Shop 2012 Expanded to Myanmar & Laos 2005 Launched “Mc ” brand 2013 Expanded Brand Portfolio

29

McMillion – Integrated warehouse solution

A B O U TU S

Distribution & fulfillment

Warehousing

Shipping & forwarding agents

Application

Custom clearance

Labeling & repackaging

Mcmillion provides integrated warehouse solution for

e-commerce business and others. The company

operates by high experienced team with track record

more than 10 years including domestic and

international

The services provided including storage service,

picking & packing service, and logistic to final

consumers

In 2017, the company is very honored to be the warehouse fulfillment center in delivering the set top box-digital TV to eligible household throughout Thailand according to broadcast digital television programs from the National Broadcasting and Telecommunications Commission (NBTC)

In October 2018, MC GROUP set to expand into order fulfillment business with investment in Mcmillion with 45% share holding by subsidiary

Other services

Page 31: MC Group Public Company Limited · 12/7/2018  · online website Topwear 2008 1st Mc Shop 2012 Expanded to Myanmar & Laos 2005 Launched “Mc ” brand 2013 Expanded Brand Portfolio

30

McMillion – Integrated warehouse solution

McMillion’s warehouse at Prawet district

Page 32: MC Group Public Company Limited · 12/7/2018  · online website Topwear 2008 1st Mc Shop 2012 Expanded to Myanmar & Laos 2005 Launched “Mc ” brand 2013 Expanded Brand Portfolio

31Brand

Page 33: MC Group Public Company Limited · 12/7/2018  · online website Topwear 2008 1st Mc Shop 2012 Expanded to Myanmar & Laos 2005 Launched “Mc ” brand 2013 Expanded Brand Portfolio

32

Premium and

standard jeans

brands

13,000 MB

• Top leader in premium jeanswear and 43-year presence in Thailand

• Overcome other international and local competitors with quality focus unique design that fits

local customers’ shapes and bodies, extensive distribution network and trusted brands.

#myMcmybestlook

McJeans

Page 34: MC Group Public Company Limited · 12/7/2018  · online website Topwear 2008 1st Mc Shop 2012 Expanded to Myanmar & Laos 2005 Launched “Mc ” brand 2013 Expanded Brand Portfolio

33

Top

30%

Bottom

70%2013

Top

40%

Bottom

60%

2016

Top

61%

Bottom

39% 2019

YTD

Merchandise Mix Gearing Towards Top-WearMore product varieties were added particularly top-wears with good and innovative fabric quality as well as special screen techniques.

Unit: pieces

McJeans

Page 35: MC Group Public Company Limited · 12/7/2018  · online website Topwear 2008 1st Mc Shop 2012 Expanded to Myanmar & Laos 2005 Launched “Mc ” brand 2013 Expanded Brand Portfolio

34

Go to market strategy

Page 36: MC Group Public Company Limited · 12/7/2018  · online website Topwear 2008 1st Mc Shop 2012 Expanded to Myanmar & Laos 2005 Launched “Mc ” brand 2013 Expanded Brand Portfolio

Thapoh, Phitsanulok

Phanthong, Chonburi

Out-of-home media

Digitalmedia

Go to market strategy

35

Page 37: MC Group Public Company Limited · 12/7/2018  · online website Topwear 2008 1st Mc Shop 2012 Expanded to Myanmar & Laos 2005 Launched “Mc ” brand 2013 Expanded Brand Portfolio

36Brand

Page 38: MC Group Public Company Limited · 12/7/2018  · online website Topwear 2008 1st Mc Shop 2012 Expanded to Myanmar & Laos 2005 Launched “Mc ” brand 2013 Expanded Brand Portfolio

Recent developments

Activities for smart watch introduction

Watch business

Fossil Watch Concept StoreMega Bangna (Sep)

Counter @Siam Takashimaya (Nov)

Mono-brand StoresTerminal 21, Pattaya (Oct)

TDC StoreTerminal 21, Pattaya (Oct)

37

Page 39: MC Group Public Company Limited · 12/7/2018  · online website Topwear 2008 1st Mc Shop 2012 Expanded to Myanmar & Laos 2005 Launched “Mc ” brand 2013 Expanded Brand Portfolio

38

Products offering > 1,000+ SKUs

Flash deal

Shop in shop

Activities for smart watch introduction

Watch business

Engagement and Digital marketing communication

Page 40: MC Group Public Company Limited · 12/7/2018  · online website Topwear 2008 1st Mc Shop 2012 Expanded to Myanmar & Laos 2005 Launched “Mc ” brand 2013 Expanded Brand Portfolio

39

Watch business

Celebrity endorsement

Page 41: MC Group Public Company Limited · 12/7/2018  · online website Topwear 2008 1st Mc Shop 2012 Expanded to Myanmar & Laos 2005 Launched “Mc ” brand 2013 Expanded Brand Portfolio

40Brand

Page 42: MC Group Public Company Limited · 12/7/2018  · online website Topwear 2008 1st Mc Shop 2012 Expanded to Myanmar & Laos 2005 Launched “Mc ” brand 2013 Expanded Brand Portfolio

74

1620

10 9

15

Jan-Mar Apr-Jun Jul-Sep Oct-Dec

Y2017 Y2018

• Products are developed from natural extracts and

pure essential oils exclusive from Charabot, a

perfumery leader in Grasse, France

• Formulated without color, mineral oil, parabens,

silicone and animal testing

• Our products are designed to make customers

feel good nourishing their bodies and minds.

3 Collections with full line

Body Lotion, Shower gel, Soap bar, Talcum Powder, Eau de Parfum, Diffuser

41

(THB millions)

Products Engagement

M&C sale revenue

To be launched in 3Q19…

New Collections Hand creamFacial Sun Protection

Skincare business

Page 43: MC Group Public Company Limited · 12/7/2018  · online website Topwear 2008 1st Mc Shop 2012 Expanded to Myanmar & Laos 2005 Launched “Mc ” brand 2013 Expanded Brand Portfolio

42

Go to market strategy

• Counters in Department store

• Mc free-standing shops

• Pop-up stores / Beauty exhibitions

• TV Shopping @GCJ O Shopping

• Online channels and social media

• Shop in shop (Specialty stores) – NEW!

Distribution channel

Pop-up store at Central Bangyai

Counter at Central Festival Hadyai

Page 44: MC Group Public Company Limited · 12/7/2018  · online website Topwear 2008 1st Mc Shop 2012 Expanded to Myanmar & Laos 2005 Launched “Mc ” brand 2013 Expanded Brand Portfolio

43

Mc store

Retail platform

Page 45: MC Group Public Company Limited · 12/7/2018  · online website Topwear 2008 1st Mc Shop 2012 Expanded to Myanmar & Laos 2005 Launched “Mc ” brand 2013 Expanded Brand Portfolio

307 Shops

1. Free Standing Shops

569 PoS

2. Modern Trade

6 Units

3. Mobile Unit

14 PoS

4. International Markets

Located mainly in

commercial centers or

in the plaza sections of department stores as

well as hypermarket and

PTT gas station

New sales channel that

helps expand the reach

to customers as well as

build brand recognition

Points of sales or sales

counters in department

stores (both chain and local non-chain) as well

as hypermarket

(Songkla, Pattani)

(Lampang)

Currently, expanded

through distributors with

presence in CLMV and

Iran. 896PoS

Q1 FY19 (Jul-Sep)

44

Q1 FY19 (Jul - Sep)Geographical Analysis of Outlets

Q1 FY19 (Jul – Sep)Geographical Analysis of Sales

819

694

511

446

Points of Sales

897

894

866

Greater Bangkok

37%

Upcountry 63%

International 1%

Greater Bangkok

28%

Upcountry 71%

International 1%

894

0 200 400 600 800 1,000

FY11

FY12

FY13

FY14

FY15

FY16

FY17

FY18

Greater Bangkok Upcountry International

Extensive network : Offline

Page 46: MC Group Public Company Limited · 12/7/2018  · online website Topwear 2008 1st Mc Shop 2012 Expanded to Myanmar & Laos 2005 Launched “Mc ” brand 2013 Expanded Brand Portfolio

89 108 107 102 93 92

730758 790 792 801 804

Y14 Y15 Y16 Y17 Y18 1QY19

Mc and mcmc

Timedeco

Number of outlets : Omni-channel

BrandFree-

Standing

Modern

Trade

Mobile

unit

Inter-

nationalTotal

FY19*

(Open)

273 493 6 14 786

18 18

16 76 92 +3

Total 307 569 6 14 896

*Projection (Oct 18 - Jul 19)

+32

45

Points of Sale

Online channels

# POS

6

+ 3 Mc, -1 TimedecoRemark: Mc POS (Opened 7 and closed 4 (from consolidated 2 POS and

lease-ended 2 POS), TDC POS (Opened 2 mono-brand store and closed 3

small counters)

End of 1Q19 (Jul-Sep)

# Points of sales

896

Offline channels : numbers adjusted to align with strategy

Page 47: MC Group Public Company Limited · 12/7/2018  · online website Topwear 2008 1st Mc Shop 2012 Expanded to Myanmar & Laos 2005 Launched “Mc ” brand 2013 Expanded Brand Portfolio

46Retail platform

Page 48: MC Group Public Company Limited · 12/7/2018  · online website Topwear 2008 1st Mc Shop 2012 Expanded to Myanmar & Laos 2005 Launched “Mc ” brand 2013 Expanded Brand Portfolio

47

Membership means more…

Members can enjoy special deals & offers all year.

Sign up today at https://mcclub.mcshop.com/user FREE!

Leverage large customer base using 1st ever CRM & membership program under “MC Club”

MC Club’s members : # 600,000 (end of Nov18)

Mobile App (To be launched soon!)

Newness: Call Center

(Launched in Nov 18)

Mc Club : Membership program

Page 49: MC Group Public Company Limited · 12/7/2018  · online website Topwear 2008 1st Mc Shop 2012 Expanded to Myanmar & Laos 2005 Launched “Mc ” brand 2013 Expanded Brand Portfolio

48

Launched products via social media & influencer

Customer engagement by lifestyle

Page 50: MC Group Public Company Limited · 12/7/2018  · online website Topwear 2008 1st Mc Shop 2012 Expanded to Myanmar & Laos 2005 Launched “Mc ” brand 2013 Expanded Brand Portfolio

49

Customer engagement by lifestyle

Launched products via social media & influencer

Page 51: MC Group Public Company Limited · 12/7/2018  · online website Topwear 2008 1st Mc Shop 2012 Expanded to Myanmar & Laos 2005 Launched “Mc ” brand 2013 Expanded Brand Portfolio

50

Customer engagement by lifestyle

Page 52: MC Group Public Company Limited · 12/7/2018  · online website Topwear 2008 1st Mc Shop 2012 Expanded to Myanmar & Laos 2005 Launched “Mc ” brand 2013 Expanded Brand Portfolio

51

Customer engagement by lifestyle

Page 53: MC Group Public Company Limited · 12/7/2018  · online website Topwear 2008 1st Mc Shop 2012 Expanded to Myanmar & Laos 2005 Launched “Mc ” brand 2013 Expanded Brand Portfolio

52

#myMcmybestlookBiker communities

Customer engagement by lifestyle

Page 54: MC Group Public Company Limited · 12/7/2018  · online website Topwear 2008 1st Mc Shop 2012 Expanded to Myanmar & Laos 2005 Launched “Mc ” brand 2013 Expanded Brand Portfolio

53

Customer engagement by lifestyle

Page 55: MC Group Public Company Limited · 12/7/2018  · online website Topwear 2008 1st Mc Shop 2012 Expanded to Myanmar & Laos 2005 Launched “Mc ” brand 2013 Expanded Brand Portfolio

F I N A N C I A L R E S U L TQ 1 / 2 0 1 9 ( J u l – S e p )

54

3

Page 56: MC Group Public Company Limited · 12/7/2018  · online website Topwear 2008 1st Mc Shop 2012 Expanded to Myanmar & Laos 2005 Launched “Mc ” brand 2013 Expanded Brand Portfolio

55

Results headlines

NOTE: MC Group Public Company Limited and its subsidiaries (“MC” or “the Company”) changed in accounting period starting

from 1st January to 31st December to the period from 1st July to 30th June, starting from the period ended 30th June, 2018 onward.During the period, the Federation of Accounting Professions announced a new standard on international financial

reporting 15: Revenue from contracts with customers (IFRS 15) which is effective for annual reporting periods beginning on or after 1January 2019, with earlier application permitted. The Company and its subsidiaries agreed to adopt the new IFRS 15 Revenue prior tothe effective date, resulting in the adjustment of financial statement in earlier period for comparison and impact toward result inadoption of such new standard financial reporting.

(THB millions) Q1 FY18 (Adjusted) Q1 FY19 % YoY

Sales Revenue 890 815 -8%

Total Revenue 898 822 -9%

Gross Profit 474 488 +3%

Selling and general expenses (395) (382) -3%

EBITDA 128 136 +7%

Net Profit 85 94 +10%

Gross Profit Margin 53.2% 59.8%

SG&A to Sales 44.4% 46.9%

Net Profit Margin 9.5% 11.4%

EPS (THB) 0.11 0.12

Page 57: MC Group Public Company Limited · 12/7/2018  · online website Topwear 2008 1st Mc Shop 2012 Expanded to Myanmar & Laos 2005 Launched “Mc ” brand 2013 Expanded Brand Portfolio

(THB millions)

Annual Sales Revenue Quarterly Sales Revenue

Sales revenue by channel

1Q18(Jul-Sep, Adjusted) 1Q19 (Jul-Sep)

Others = E-Commerce, International, Mobile, Outside promotion, Factory sales 56

Sales Revenue

-8.4% YoY

NOTE: Due to changing fiscal year end from December

to June and starting from period ended 30th June 2018 onward. Free standing

60%

Modern

trade

33%

Others

7%

3,470

3,895

4,4424,228

1,974

0

500

1,000

1,500

2,000

2,500

3,000

3,500

4,000

4,500

5,000

FY14 FY15 FY16 FY17 FY18 (6M)

NOTE: Adjusted quarterly sale revenue according to TFRS for indication

60%34%

6%

916

1,461

1,266

954890

1,1951,122

889815

1Q17 2Q17 3Q17 4Q17 1Q18 2Q18 3Q18 4Q18 1Q19

Jul-Sep Oct-Dec Jan-Mar Apr-Jun Jul-Sep Oct-Dec Jan-Mar Apr-Jun Jul-Sep

Page 58: MC Group Public Company Limited · 12/7/2018  · online website Topwear 2008 1st Mc Shop 2012 Expanded to Myanmar & Laos 2005 Launched “Mc ” brand 2013 Expanded Brand Portfolio

Modern trade (1)

’000 THB

Free standing shop

THB

Remark: (1) Figures are calculated based on modern trade sales revenue, before GP. Excluded sales from international markets andother source (i.e., exhibition etc.) 57

Distribution channels performance

8,338 9,158 8,742

8,200 7,678

12,145

9,845

8,152 7,420

10,094

8,966

7,404 6,557

5,000

7,000

9,000

11,000

13,000

15,000

FY15 FY16 FY17 FY18(6M) 1Q17 2Q17 3Q17 4Q17 1Q18 2Q18 3Q18 4Q18 1Q19

Jul-Sep Oct-Dec Jan-Mar Apr-Jun Jul-Sep Oct-Dec Jan-Mar Apr-Jun Jul-Sep

Average sales per SQM / month NOTE: Adjusted quarterly sale revenue for comparison for new accounting period

365 348

265 246 273

403342

209 224268 294

200 187

150

200

250

300

350

400

450

500

550

600

650

700

750

FY15 FY16 FY17 FY18(6M) 1Q17 2Q17 3Q17 4Q17 1Q18 2Q18 3Q18 4Q18 1Q19

Jul-Sep Oct-Dec Jan-Mar Apr-Jun Jul-Sep Oct-Dec Jan-Mar Apr-Jun Jul-Sep

Average sales per PoS / month NOTE: Adjusted quarterly sale revenue for comparison for new accounting period

Page 59: MC Group Public Company Limited · 12/7/2018  · online website Topwear 2008 1st Mc Shop 2012 Expanded to Myanmar & Laos 2005 Launched “Mc ” brand 2013 Expanded Brand Portfolio

TSS & SSSG

Quarterly TSS &SSSG (YoY)

Remark: Hypermarkets are not included in the calculation in SSSG.58

Total system growth (TSS) and Same-store sales growth (SSSG)

16% 17%13% 14%

(5%)(8%)

(2%)(8%)

4%11%

(7%)(12%)

FY13 FY14 FY15 FY16 FY17 FY18 (6M)

Note: FY13, 14, 15, 16 and 17 started from Jan-Dec, FY18, started from Jan-Jun (6-month period due to changing accounting period).

9% 9%7%

(9%)

3%

(16%)

(9%)(6%) (8%)

10%4%

0.4%

(1%)

(9%)

(17%)(12%) (11%)

(7%)

1Q17 2Q17 3Q17 4Q17 1Q18 2Q18 3Q18 4Q18 1Q19

Jul-Sep16 Oct-Dec16 Jan-Mar17 Apr-Jun17 Jul-Sep17 Oct-Dec17 Jan-Mar18 Apr-Jun18 Jul-Sep18

Total system growth

Same-store sales growth

Note: Adjusted quarterly sale revenue according to accounting period for comparison while 1Q19 calculation according to new TFRS and compared to adjusted 1Q18

Page 60: MC Group Public Company Limited · 12/7/2018  · online website Topwear 2008 1st Mc Shop 2012 Expanded to Myanmar & Laos 2005 Launched “Mc ” brand 2013 Expanded Brand Portfolio

(THB millions)

59

Gross profit margin

+2.9% YoY

NOTE: Adjusted quarterly gross profit according to TFRS for indication

2,1862,430

2,227

1,129

56.1% 54.7%52.7%

57.2%

20.0%

25.0%

30.0%

35.0%

40.0%

45.0%

50.0%

55.0%

60.0%

0

500

1,000

1,500

2,000

2,500

3,000

3,500

FY15 FY16 FY17 FY18 (6M)

520855

670503 474

649 643 516 488

56.7% 58.5%

52.9% 52.7% 53.2% 54.3%57.3% 58.0% 59.8%

-5.0%

5.0%

15.0%

25.0%

35.0%

45.0%

55.0%

65.0%

0

500

1,000

1,500

2,000

2,500

1Q17 2Q17 3Q17 4Q17 1Q18 2Q18 3Q18 4Q18 1Q19

Jul-Sep Oct-Dec Jan-Mar Apr-Jun Jul-Sep Oct-Dec Jan-Mar Apr-Jun Jul-Sep

Gross Profit Gross Profit Margin

Page 61: MC Group Public Company Limited · 12/7/2018  · online website Topwear 2008 1st Mc Shop 2012 Expanded to Myanmar & Laos 2005 Launched “Mc ” brand 2013 Expanded Brand Portfolio

SG&A breakdown% SG&A expense to sales

60

SG&A to sales

-3.3% YoY

NOTE: Adjusted quarterly SG&A expense to sales according to TFRS for indication

Personnel

44%

Advertisin

g and

Promotion

2%

Rent

34%

Depreciati

on and

Amortizati

on

8%

Others

12%

402 498 435 407 395 446 409 394 382

44%

34% 34%

43%44%

37% 36%

44%

47%

0.0%

5.0%

10.0%

15.0%

20.0%

25.0%

30.0%

35.0%

40.0%

45.0%

50.0%

0

100

200

300

400

500

600

1Q17 2Q17 3Q17 4Q17 1Q18 2Q18 3Q18 4Q18 1Q19

Jul-Sep Oct-Dec Jan-Mar Apr-Jun Jul-Sep Oct-Dec Jan-Mar Apr-Jun Jul-Sep

SG&A % SG&A to sales

Page 62: MC Group Public Company Limited · 12/7/2018  · online website Topwear 2008 1st Mc Shop 2012 Expanded to Myanmar & Laos 2005 Launched “Mc ” brand 2013 Expanded Brand Portfolio

NOTE: Adjusted quarterly EBITDA according to TFRS for indication

9281,098

848

454

23.6% 24.5%

19.7%

22.6%

0.0%

5.0%

10.0%

15.0%

20.0%

25.0%

30.0%

35.0%

0

500

1,000

1,500

2,000

2,500

FY15 FY16 FY17 FY18 (6M)

(THB millions)

6.7% YoY

169

411

286

146 128

268 278165 136

18.3%

27.8%

22.4%

15.2%14.3%

22.1%

24.7%

18.4%16.6%

0.0%

5.0%

10.0%

15.0%

20.0%

25.0%

30.0%

35.0%

40.0%

45.0%

50.0%

0

200

400

600

800

1,000

1,200

1,400

1Q17 2Q17 3Q17 4Q17 1Q18 2Q18 3Q18 4Q18 1Q19

Jul-Sep Oct-Dec Jan-Mar Apr-Jun Jul-Sep Oct-Dec Jan-Mar Apr-Jun Jul-Sep

EBITDA EBITDA Margin

Page 63: MC Group Public Company Limited · 12/7/2018  · online website Topwear 2008 1st Mc Shop 2012 Expanded to Myanmar & Laos 2005 Launched “Mc ” brand 2013 Expanded Brand Portfolio

NOTE: Adjusted quarterly NPAT according to TFRS for indication

(THB millions)

732843

609

350

18.5% 18.8%

14.1%

17.4%

-10.0%

-5.0%

0.0%

5.0%

10.0%

15.0%

20.0%

25.0%

30.0%

35.0%

40.0%

0

500

1,000

1,500

2,000

FY15 FY16 FY17 FY18 (6M)

132

317232

90 85198 221

125 94

14.3%

21.5%

18.1%

9.3% 9.5%

16.3%

19.6%

13.5%

11.4%

0.0%

5.0%

10.0%

15.0%

20.0%

25.0%

30.0%

35.0%

0

200

400

600

800

1,000

1,200

1Q17 2Q17 3Q17 4Q17 1Q18 2Q18 3Q18 4Q18 1Q19

Jul-Sep Oct-Dec Jan-Mar Apr-Jun Jul-Sep Oct-Dec Jan-Mar Apr-Jun Jul-Sep

Net Profit Net Profit Margin

Page 64: MC Group Public Company Limited · 12/7/2018  · online website Topwear 2008 1st Mc Shop 2012 Expanded to Myanmar & Laos 2005 Launched “Mc ” brand 2013 Expanded Brand Portfolio

Consolidated balance sheet Net debt to equity ratio

63

Remained strong with net cash position

(THB millions)FY2018

(Adjusted)

Q1 FY2019

(TFRS)

Cash & Short term investments 1,011 1,181

Accounts Receivable 414 372

Inventory 2,179 2,156

Other Assets 1,266 1,262

Total Assets 4,870 4,970

Accounts Payable 210 233

Interest-bearing Liabilities 16 0

Other Liabilities 446 445

Total Liabilities 671 678

Shareholders' Equity 4,199 4,293

(0.5x) (0.4x) (0.2x) (0.3x) (0.2x) (0.2x) (0.3x)

(0.6x)

(0.4x)

(0.2x)

(0.0x)

0.2x

0.4x

0.6x

FY13 FY14 FY15 FY16 FY17 FY18

(6M)

Q1/FY19

Page 65: MC Group Public Company Limited · 12/7/2018  · online website Topwear 2008 1st Mc Shop 2012 Expanded to Myanmar & Laos 2005 Launched “Mc ” brand 2013 Expanded Brand Portfolio

Return on capital and inventory daysROA ROE

Finished Good Inventory Days Cash Cycle

(THB millions) (THB millions)

(Months) (Months)

64

*Annualized*Annualized

4,724 5,196 5,355 5,091 5,030 5,082 5,219 4,827 4,970

14%

16%18%

12%11% 12%

18%14%

12%

0%

2%

4%

6%

8%

10%

12%

14%

16%

18%

20%

0

1,000

2,000

3,000

4,000

5,000

6,000

1Q17 2Q17 3Q17 4Q17 1Q18 2Q18 3Q18 4Q18 1Q19*

Jul-Sep Oct-Dec Jan-Mar Apr-Jun Jul-Sep Oct-Dec Jan-Mar Apr-Jun Jul-Sep

Total Assets ROA

3,967 4,286 4,521 4,214 3,952 4,168 4,406 4,280 4,293

18%

21%22%

16%14% 15%

23% 17% 15%

0%

5%

10%

15%

20%

25%

0

1,000

2,000

3,000

4,000

5,000

6,000

1Q17 2Q17 3Q17 4Q17 1Q18 2Q18 3Q18 4Q18 1Q19*

Jul-Sep Oct-Dec Jan-Mar Apr-Jun Jul-Sep Oct-Dec Jan-Mar Apr-Jun Jul-Sep

Total Equity ROE

11.9 11.9 12.1

14.2 13.2

11.9

9.6 10.7

12.0 12.1 13.3

14.2 15.0

FY15 FY16 FY17 FY18(6M) 1Q17 2Q17 3Q17 4Q17 1Q18 2Q18 3Q18 4Q18 1Q19

Jul-Sep Oct-Dec Jan-Mar Apr-Jun Jul-Sep Oct-Dec Jan-Mar Apr-Jun Jul-Sep

Cash cycle (months)

12.6 12.1 12.5

14.4 13.3

12.1

9.1 10.8

12.3 12.5 13.6

14.4 15.1

FY15 FY16 FY17 FY18(6M) 1Q17 2Q17 3Q17 4Q17 1Q18 2Q18 3Q18 4Q18 1Q19

Jul-Sep Oct-Dec Jan-Mar Apr-Jun Jul-Sep Oct-Dec Jan-Mar Apr-Jun Jul-Sep

FG inventory days (months)

NOTE: Adjusted quarterly sale revenue for comparison for new accounting period

Page 66: MC Group Public Company Limited · 12/7/2018  · online website Topwear 2008 1st Mc Shop 2012 Expanded to Myanmar & Laos 2005 Launched “Mc ” brand 2013 Expanded Brand Portfolio

Dividend policy is not less than 50% of net profit

65

Stock Information

Shareholder Structure

Dividend Information

Share capital information and dividend payment

Local Institutional

17%

Retail

18%Major shareholder

46%

Foreign Institutional

19%

0.730.80 0.75

0.900.75

0.40

80%

90%

82%85%

98%92%

0%

20%

40%

60%

80%

100%

120%

FY13 FY14 FY15 FY16 FY17 FY18 (6M)

DPS (THB) Payout ratio

Bloomberg/ Reuters : MC TB/ MC.BK

Share price (December 6, 2018) : THB 11.40

52 week range : THB 17.20/ THB 11.20

No. of paid up shares : 800 m

Par value : THB 0.50

Market capitalization : THB 9,120 m

Avg. daily turnover (12 mths) : THB 13.4 m

Free float : 37.7%

Foreign ownership/ Limit : 19.0% /49.0%

Major shareholder : Ms. Sunee Seripau (45.8%)

Page 67: MC Group Public Company Limited · 12/7/2018  · online website Topwear 2008 1st Mc Shop 2012 Expanded to Myanmar & Laos 2005 Launched “Mc ” brand 2013 Expanded Brand Portfolio

2 0 1 9 G U I D A N C E

466

Page 68: MC Group Public Company Limited · 12/7/2018  · online website Topwear 2008 1st Mc Shop 2012 Expanded to Myanmar & Laos 2005 Launched “Mc ” brand 2013 Expanded Brand Portfolio

2019 Guidance

97%

3%

Y2012

Sales revenue contribution by product type

Sales growth

Gross profit margin

Dividend payout

: 5 %

: 57 %

: Not less than 50 %

CAPEX : THB 80-100 mn

60%

28%

9%

3%

Y2018 (Jan-Jun)

55%

28%

8%

9%

Y2021F

67

Page 69: MC Group Public Company Limited · 12/7/2018  · online website Topwear 2008 1st Mc Shop 2012 Expanded to Myanmar & Laos 2005 Launched “Mc ” brand 2013 Expanded Brand Portfolio

Thank you

Investor Relations

MC GROUP Public Company Limited

[email protected]

Tel: +662 117-9999 Ext 1210

www.mcgroupnet.com

Line ID: @mc_jeanswww.mcshop.com

68

• mcshopthailand• mcjeans• mcladyjeans• Timedecowatch• AromatiqueActive• U-P Activewear

• www.mcshop.com• www.mcjeans.com• www.upactivelife.com

• mcshop_official• mcjeans_official• Timedecowatchclub• upactivewear

• @mcshop.com• @mc_jeans• @upactivewear