mc cormick brownbag
DESCRIPTION
Presentation at McCormick Foundation ChicagoTRANSCRIPT
![Page 1: Mc Cormick Brownbag](https://reader034.vdocuments.mx/reader034/viewer/2022051608/545706e1b1af9f37608b4eba/html5/thumbnails/1.jpg)
Online CommunicationsFor Nonprofits
Demetrio P. Maguigad, Community Media Workshop
![Page 2: Mc Cormick Brownbag](https://reader034.vdocuments.mx/reader034/viewer/2022051608/545706e1b1af9f37608b4eba/html5/thumbnails/2.jpg)
New Media Tools
Channels of communication
Monitor Information
Create Relational Networks
Encourages participation, sharing & collaboration.
![Page 3: Mc Cormick Brownbag](https://reader034.vdocuments.mx/reader034/viewer/2022051608/545706e1b1af9f37608b4eba/html5/thumbnails/3.jpg)
Stake your claim in the Social Media Landscape!
![Page 4: Mc Cormick Brownbag](https://reader034.vdocuments.mx/reader034/viewer/2022051608/545706e1b1af9f37608b4eba/html5/thumbnails/4.jpg)
Having a plan for your online communications
• 4 Basic Goals
Persuade or SellInformEducateEntertain
![Page 5: Mc Cormick Brownbag](https://reader034.vdocuments.mx/reader034/viewer/2022051608/545706e1b1af9f37608b4eba/html5/thumbnails/5.jpg)
Persuade or Sell
• Influence your audience to form an opinion and take specific immediate action.
• Nonprofits should persuade audiences to support their mission.
![Page 6: Mc Cormick Brownbag](https://reader034.vdocuments.mx/reader034/viewer/2022051608/545706e1b1af9f37608b4eba/html5/thumbnails/6.jpg)
Inform Your Audience
• Factual information• Gain knowledge of
something and make an action based on that knowledge.
![Page 7: Mc Cormick Brownbag](https://reader034.vdocuments.mx/reader034/viewer/2022051608/545706e1b1af9f37608b4eba/html5/thumbnails/7.jpg)
Educate Your Audience
• Provide an experience that will enhance their understanding whether or not it leads to an immediate action.
![Page 8: Mc Cormick Brownbag](https://reader034.vdocuments.mx/reader034/viewer/2022051608/545706e1b1af9f37608b4eba/html5/thumbnails/8.jpg)
Entertain
• Appeals to their emotions
• Provides experience that is positive
• Attracts their personal interest.
![Page 9: Mc Cormick Brownbag](https://reader034.vdocuments.mx/reader034/viewer/2022051608/545706e1b1af9f37608b4eba/html5/thumbnails/9.jpg)
Successful Online Communications Plans have a priority goal
and use the other three to supportthe main priority goal
Its is directed by your organization’s missionand goals…
![Page 10: Mc Cormick Brownbag](https://reader034.vdocuments.mx/reader034/viewer/2022051608/545706e1b1af9f37608b4eba/html5/thumbnails/10.jpg)
Your Organizations Goals
• Programming: Increase attendance• Funding: Raise amount for project• Policy & Social Change: Voting & contacting
local officials in government• Other Goals
![Page 11: Mc Cormick Brownbag](https://reader034.vdocuments.mx/reader034/viewer/2022051608/545706e1b1af9f37608b4eba/html5/thumbnails/11.jpg)
Organizational Goal Online Goals
Program Goal: Increase numberof participants in our youthOutreach program.
Facts:Youth participants are Ages 12 to 18
Must have parent or Guardian consent to register
1. Persuade youth and parents to register for program
2. Inform them how they can register, how much it costs, when and where it will take place, etc.
3. Educate them on the benefits of the program
4. Entertain them with story testimonies through video, images and more or perhaps ask former participants to add comments on their experience.
![Page 12: Mc Cormick Brownbag](https://reader034.vdocuments.mx/reader034/viewer/2022051608/545706e1b1af9f37608b4eba/html5/thumbnails/12.jpg)
Communicate to Your Audiences:Content & Image Branding
Understand who you are communicating to.
Present your content and image based on your target audience, their cultureand their needs.
Use New Media to create, develop & nurturerelationships with your audience.
Pull your audiences towards your priority goal.
![Page 13: Mc Cormick Brownbag](https://reader034.vdocuments.mx/reader034/viewer/2022051608/545706e1b1af9f37608b4eba/html5/thumbnails/13.jpg)
![Page 14: Mc Cormick Brownbag](https://reader034.vdocuments.mx/reader034/viewer/2022051608/545706e1b1af9f37608b4eba/html5/thumbnails/14.jpg)
![Page 15: Mc Cormick Brownbag](https://reader034.vdocuments.mx/reader034/viewer/2022051608/545706e1b1af9f37608b4eba/html5/thumbnails/15.jpg)
![Page 16: Mc Cormick Brownbag](https://reader034.vdocuments.mx/reader034/viewer/2022051608/545706e1b1af9f37608b4eba/html5/thumbnails/16.jpg)
![Page 17: Mc Cormick Brownbag](https://reader034.vdocuments.mx/reader034/viewer/2022051608/545706e1b1af9f37608b4eba/html5/thumbnails/17.jpg)
Why is this important to know?This became the new format to allow dynamic content
Blogs…. RSS Feeds… Aggregation… Readers… Comments… Tweeting…Mashups… Networking… etc…
Let’s figure out what all this stuff is…
![Page 18: Mc Cormick Brownbag](https://reader034.vdocuments.mx/reader034/viewer/2022051608/545706e1b1af9f37608b4eba/html5/thumbnails/18.jpg)
Wrap Up and Q & A• Plan your work and work your plan.
• Know who you are communicating with and know how to pitch them.
• Understand the tools that will help you with obtaining your goals.
• Take time to process and discover.
![Page 19: Mc Cormick Brownbag](https://reader034.vdocuments.mx/reader034/viewer/2022051608/545706e1b1af9f37608b4eba/html5/thumbnails/19.jpg)
Thank You…Keep in Touch!
Demetrio Maguigad, New Media ManagerCommunity Media Workshop
[email protected]: @dmaguigadSkype: criticalcast
Find me on Facebook!
![Page 20: Mc Cormick Brownbag](https://reader034.vdocuments.mx/reader034/viewer/2022051608/545706e1b1af9f37608b4eba/html5/thumbnails/20.jpg)
HTML vs XML…A little technical but worth noting!
WEB 1, HTML (Hypertext Markup Language): Files that scripted how a webpage will look and what content will be visible… created static pages and static websites. (.html, .htm)
WEB 2.0, XML (Extensible Markup Language): Files that compile form (how a page will look like) and content (information, images, stories, etc.) separately into one or multiple pages… creates dynamic content, form, websites and interfaces. (.php, .asp, .xml, .css, etc)
Content is stored as data (.xml), Form is defined using style sheets (.css-cascading style sheets), Pages instruct browsers (Firefox, Internet Explorer, Safari) how to construct them for viewing (.php, .asp, etc)