mbo15 presentation: nikki lewallen, rainmakers
TRANSCRIPT
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LINKEDIN STATISTICS
§ 347 million users +
§ #1 online B2B social media platform
§ 87% trust LinkedIn as a source of information affecting decision making
§ Headshot – 11 times more likely to be viewed § 61% of active users are: C-Level Professionals, Business Owners and
business development professionals § Today, more people research companies and people using LinkedIn than
any other source (including websites)
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SKILLS
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ENDORSEMENTS
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SUMMARY
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ADVANCED SEARCH
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FILL OUT AS MANY FIELDS AS POSSIBLE:
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EXAMPLES
“VP of Sales” AND “Sales Manager”
Director OR Manager AND “Human Resources”
Roche OR Zimmer NOT (Cook Medical)
“Director of IT” AND “Eli Lilly”
USE BOOLEAN LOGIC
• And, Or, Not • ( ) • “ “ • *
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CREATE LISTS AND SAVE
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