MBLTDev15: Ivan Kozlov, Aviasales

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  • Ivan Kozlov VP Mobile Products, Aviasales

    MBLTDev 2015 #MOW

  • ?

    2011

    2012 ,

    2013 20%

    2014

    2015 ?

  • Mobile vs. Web

    mobile: 34%

    web: 15%

  • Mobile vs. Web

  • Mobile vs. Web

    mobile: MOW LED, MOW SIP, MOW AER

    web: MOW SIP, MOW TLV, MOW AER

  • Mobile vs. Web

    mobile: 11 620

    web: 17 040

  • Mobile vs. Web

    (CTR)

    mobile: 5.18%

    web: 8.51%

  • Mobile vs. Web

    mobile: 15.53%

    web: 11.04%

  • ?

    . ?

    1.

    2.

    PPI = $3 iPad => $2 iPhone => $1 Android

  • 42%

    31%

    33%

    28%

  • Mobile First?

    ?

    ?

    ?

    ?

  • ! Ivan Kozlov

    VP Mobile Products, Aviasales MBLTDev 2015 #MOW

    E-mail: ivan.kozlov@aviasales.ru

    mailto:ivan.kozlov@aviasales.ru