mblt16: vincent wu, alibaba mobile

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Page 1: MBLT16: Vincent Wu, Alibaba Mobile

Экосистема Alibaba Mobile и стратегии вывода продуктов

на различные рынки

Vincent Wu 28.04.2016

Page 2: MBLT16: Vincent Wu, Alibaba Mobile

SMARTPHONEFirst entrance of Mobileinternet world

Page 3: MBLT16: Vincent Wu, Alibaba Mobile

OPERATION SYSTEMSecond entrance of Mobileinternet world

Page 4: MBLT16: Vincent Wu, Alibaba Mobile

APPLICATION STORE AND BROWSERThird entrance of Mobile internet world

Page 5: MBLT16: Vincent Wu, Alibaba Mobile

9Apps UC Browser

Page 6: MBLT16: Vincent Wu, Alibaba Mobile

ECOSYSTEM

BIG DATA

ENTRANCE

CONTENT

MONETIZATION

Page 7: MBLT16: Vincent Wu, Alibaba Mobile

Organic Traffic

Paid Traffic

Mediabuy Traffic

Adnetwork Traffic

Affiliate Traffic

Msite and app TrafficSocial networkPRActivity

Co-branding

Functions

Content

FastSave traffic

Adblock

SportsMusicVideoNews

TRAFFIC

BRANDING

PRODUCT

HOW WE ARE DOING GLOBAL MARKET

Page 8: MBLT16: Vincent Wu, Alibaba Mobile
Page 9: MBLT16: Vincent Wu, Alibaba Mobile

REAL CASES

INDIAINDONESIA

CricketUC Music-Hungama

Video-Vidmate

Facebook-message

notification

E-commerceElevenia

News

Video

Page 10: MBLT16: Vincent Wu, Alibaba Mobile

Спасибо за внимание

Vincent Wu 28.04.2016