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Characters for Embedded font: !"#$%&'()*+,-./0123456789:;<=>?@ABCDEFGHIJKLMNOPQRSTUVWXYZ[\]^_`abcdefghijklmnopqrstuvwxyz{|}~¡¢£¤¥¦§¨©ª«¬®¯°±²³´¶·¸¹º»¼½ÀÁÂÃÄÅÆÇÈËÌÍÎÏÐÑÒÓÔÕÖ×ØÙÚÛÜÝÞßàáâãäåæçèéêëìíîïðñòóôõö÷øùúûüýþÿĀāĂăąĆćĈĉĊĎďĐđĒĖėĘęĚěĜĝĞğĠġĢģĤĥĦħĨĩĪīĬĭĮįİıIJijĴĵĶķĸŐőŒœŔŕŖŗŘřŚśŞşŠšŢţŤťŦŧŨũŪūŬŭŮůŰűŲųŴŵŶŷŸŹźŻżŽžſƀƁƂƃẀẁẃẄẅẆẇ–—―‖‗‘’‚‛“”„‟†‡•‣․ĀĀĂĂĄĄĆĆĈĈĊĊĎĎĐĐĒĒĖĖĘĘĚĚĜĜĞĞĠĠĢĢĤĤĦĨĨĪĪĬĬĮĮIJIJĴĴĶĶĸĸŐŐŔŔŖŖŘŘŚŚŞŞŢŢŤŤŦŦŨŨŪŪŬŬŮŮŰŰųųŵŵźŻ‥…‧

ƄƅƆƇƈƉƊƋƌƍƎΕΖΗΘΙΚΛΜΝΞΟΠΡΣΤΥΦΧΩΪƄƅƆƇΰαβγδεζηθικλμνξρςΣΤΥΦΧΨΩΪƈƉƊ

ЁЂЃЄЅІЇЈЉЊЋЌЍЎЏАБВГДЕЖЗИЙКЛМНОПРСТУФХЦЧШЩЪЫЬЭЮЏАБВГДЕЖЗИЙКЛМНОПРСТУФХЦЧШЩЪЫЬЭЮЁЂЃЄЅІЇЈЉЊЋЌЍЎѢѢѲѲѴѴҐҐәǽẀẁẂẃẄẅẆẇẈ

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Mobile Broadband Data Monetization | Ericsson Internal | 2013-04-03 | Page 1

MBB Network Strategies

HANS PIET

Head of Practice; Mobile Broadband

Commercial in confidence, © Ericsson AB 2013

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Characters for Embedded font: !"#$%&'()*+,-./0123456789:;<=>?@ABCDEFGHIJKLMNOPQRSTUVWXYZ[\]^_`abcdefghijklmnopqrstuvwxyz{|}~¡¢£¤¥¦§¨©ª«¬®¯°±²³´¶·¸¹º»¼½ÀÁÂÃÄÅÆÇÈËÌÍÎÏÐÑÒÓÔÕÖ×ØÙÚÛÜÝÞßàáâãäåæçèéêëìíîïðñòóôõö÷øùúûüýþÿĀāĂăąĆćĈĉĊĎďĐđĒĖėĘęĚěĜĝĞğĠġĢģĤĥĦħĨĩĪīĬĭĮįİıIJijĴĵĶķĸŐőŒœŔŕŖŗŘřŚśŞşŠšŢţŤťŦŧŨũŪūŬŭŮůŰűŲųŴŵŶŷŸŹźŻżŽžſƀƁƂƃẀẁẃẄẅẆẇ–—―‖‗‘’‚‛“”„‟†‡•‣․ĀĀĂĂĄĄĆĆĈĈĊĊĎĎĐĐĒĒĖĖĘĘĚĚĜĜĞĞĠĠĢĢĤĤĦĨĨĪĪĬĬĮĮIJIJĴĴĶĶĸĸŐŐŔŔŖŖŘŘŚŚŞŞŢŢŤŤŦŦŨŨŪŪŬŬŮŮŰŰųųŵŵźŻ‥…‧

ƄƅƆƇƈƉƊƋƌƍƎΕΖΗΘΙΚΛΜΝΞΟΠΡΣΤΥΦΧΩΪƄƅƆƇΰαβγδεζηθικλμνξρςΣΤΥΦΧΨΩΪƈƉƊ

ЁЂЃЄЅІЇЈЉЊЋЌЍЎЏАБВГДЕЖЗИЙКЛМНОПРСТУФХЦЧШЩЪЫЬЭЮЏАБВГДЕЖЗИЙКЛМНОПРСТУФХЦЧШЩЪЫЬЭЮЁЂЃЄЅІЇЈЉЊЋЌЍЎѢѢѲѲѴѴҐҐәǽẀẁẂẃẄẅẆẇẈ

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Mobile Broadband Data Monetization | Ericsson Internal | 2013-04-03 | Page 2

Rethink, innovate and Grow

31%

ORGANIC GROWTH

COMES FROM INNOVATION

19% CAGR 2X CROIC

DOUBLE CASH RETURNS

ON INVESTED CAPITAL

MAKE IT WORK END-TO-END

Global operator

revenues

from mobile

broadband

150 BILLION

6.6 BILLION

150 MILLION

600 million

17x 65%

6.6 billion

mobile

subscriptions

globally in

Q3 2013

LTE

Subscriptions

Average data

consumption per

Smartphone is

600 MB

HSPA

subscriptions

by 2019

Subscriptions

3G/4G

by 2019

WCDMA/HSPA

population

coverage in 2019

Mobile data

traffic

by 2019

ACHIEVEMENTS TODAY

FUTURE POTENTIAL – SUB SAHARAN AFRICA

USD

80%

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Characters for Embedded font: !"#$%&'()*+,-./0123456789:;<=>?@ABCDEFGHIJKLMNOPQRSTUVWXYZ[\]^_`abcdefghijklmnopqrstuvwxyz{|}~¡¢£¤¥¦§¨©ª«¬®¯°±²³´¶·¸¹º»¼½ÀÁÂÃÄÅÆÇÈËÌÍÎÏÐÑÒÓÔÕÖ×ØÙÚÛÜÝÞßàáâãäåæçèéêëìíîïðñòóôõö÷øùúûüýþÿĀāĂăąĆćĈĉĊĎďĐđĒĖėĘęĚěĜĝĞğĠġĢģĤĥĦħĨĩĪīĬĭĮįİıIJijĴĵĶķĸŐőŒœŔŕŖŗŘřŚśŞşŠšŢţŤťŦŧŨũŪūŬŭŮůŰűŲųŴŵŶŷŸŹźŻżŽžſƀƁƂƃẀẁẃẄẅẆẇ–—―‖‗‘’‚‛“”„‟†‡•‣․ĀĀĂĂĄĄĆĆĈĈĊĊĎĎĐĐĒĒĖĖĘĘĚĚĜĜĞĞĠĠĢĢĤĤĦĨĨĪĪĬĬĮĮIJIJĴĴĶĶĸĸŐŐŔŔŖŖŘŘŚŚŞŞŢŢŤŤŦŦŨŨŪŪŬŬŮŮŰŰųųŵŵźŻ‥…‧

ƄƅƆƇƈƉƊƋƌƍƎΕΖΗΘΙΚΛΜΝΞΟΠΡΣΤΥΦΧΩΪƄƅƆƇΰαβγδεζηθικλμνξρςΣΤΥΦΧΨΩΪƈƉƊ

ЁЂЃЄЅІЇЈЉЊЋЌЍЎЏАБВГДЕЖЗИЙКЛМНОПРСТУФХЦЧШЩЪЫЬЭЮЏАБВГДЕЖЗИЙКЛМНОПРСТУФХЦЧШЩЪЫЬЭЮЁЂЃЄЅІЇЈЉЊЋЌЍЎѢѢѲѲѴѴҐҐәǽẀẁẂẃẄẅẆẇẈ

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tiGO Tanzania Operator Strategy Program | Commercial in confidence | 2013-06-27 | Page 3 (57)

What drives mbb? Network Performance

Matters Devices drive MBB

uptake

Services over

the top attracts

Source: Ericsson

This slide contains forward looking statements

0

1 000

2 000

3 000

4 000

5 000

6 000

2010 2016

Subs

crip

tions

(milli

on)

Phone Data

Mobile PC

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Characters for Embedded font: !"#$%&'()*+,-./0123456789:;<=>?@ABCDEFGHIJKLMNOPQRSTUVWXYZ[\]^_`abcdefghijklmnopqrstuvwxyz{|}~¡¢£¤¥¦§¨©ª«¬®¯°±²³´¶·¸¹º»¼½ÀÁÂÃÄÅÆÇÈËÌÍÎÏÐÑÒÓÔÕÖ×ØÙÚÛÜÝÞßàáâãäåæçèéêëìíîïðñòóôõö÷øùúûüýþÿĀāĂăąĆćĈĉĊĎďĐđĒĖėĘęĚěĜĝĞğĠġĢģĤĥĦħĨĩĪīĬĭĮįİıIJijĴĵĶķĸŐőŒœŔŕŖŗŘřŚśŞşŠšŢţŤťŦŧŨũŪūŬŭŮůŰűŲųŴŵŶŷŸŹźŻżŽžſƀƁƂƃẀẁẃẄẅẆẇ–—―‖‗‘’‚‛“”„‟†‡•‣․ĀĀĂĂĄĄĆĆĈĈĊĊĎĎĐĐĒĒĖĖĘĘĚĚĜĜĞĞĠĠĢĢĤĤĦĨĨĪĪĬĬĮĮIJIJĴĴĶĶĸĸŐŐŔŔŖŖŘŘŚŚŞŞŢŢŤŤŦŦŨŨŪŪŬŬŮŮŰŰųųŵŵźŻ‥…‧

ƄƅƆƇƈƉƊƋƌƍƎΕΖΗΘΙΚΛΜΝΞΟΠΡΣΤΥΦΧΩΪƄƅƆƇΰαβγδεζηθικλμνξρςΣΤΥΦΧΨΩΪƈƉƊ

ЁЂЃЄЅІЇЈЉЊЋЌЍЎЏАБВГДЕЖЗИЙКЛМНОПРСТУФХЦЧШЩЪЫЬЭЮЏАБВГДЕЖЗИЙКЛМНОПРСТУФХЦЧШЩЪЫЬЭЮЁЂЃЄЅІЇЈЉЊЋЌЍЎѢѢѲѲѴѴҐҐәǽẀẁẂẃẄẅẆẇẈ

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tiGO Tanzania Operator Strategy Program | Commercial in confidence | 2013-06-27 | Page 4 (57)

Device as enabler

Source: Strategy Analytics

Devices Sold [M]

High end

ASP>$300

Mid end $100-

300

Entry <$100

Growth +3%

+47%

+115%

›Smartphones

›Tablets

›Usage

Sony Z1

8 LTE bands

iPhone 5S/5C

Up to 13 LTE bands

15_BS_Networked Society in South Africa | Commercial in confidence | © Ericsson AB 2013 | 2013-10-07 | Page 3 (18)

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Characters for Embedded font: !"#$%&'()*+,-./0123456789:;<=>?@ABCDEFGHIJKLMNOPQRSTUVWXYZ[\]^_`abcdefghijklmnopqrstuvwxyz{|}~¡¢£¤¥¦§¨©ª«¬®¯°±²³´¶·¸¹º»¼½ÀÁÂÃÄÅÆÇÈËÌÍÎÏÐÑÒÓÔÕÖ×ØÙÚÛÜÝÞßàáâãäåæçèéêëìíîïðñòóôõö÷øùúûüýþÿĀāĂăąĆćĈĉĊĎďĐđĒĖėĘęĚěĜĝĞğĠġĢģĤĥĦħĨĩĪīĬĭĮįİıIJijĴĵĶķĸŐőŒœŔŕŖŗŘřŚśŞşŠšŢţŤťŦŧŨũŪūŬŭŮůŰűŲųŴŵŶŷŸŹźŻżŽžſƀƁƂƃẀẁẃẄẅẆẇ–—―‖‗‘’‚‛“”„‟†‡•‣․ĀĀĂĂĄĄĆĆĈĈĊĊĎĎĐĐĒĒĖĖĘĘĚĚĜĜĞĞĠĠĢĢĤĤĦĨĨĪĪĬĬĮĮIJIJĴĴĶĶĸĸŐŐŔŔŖŖŘŘŚŚŞŞŢŢŤŤŦŦŨŨŪŪŬŬŮŮŰŰųųŵŵźŻ‥…‧

ƄƅƆƇƈƉƊƋƌƍƎΕΖΗΘΙΚΛΜΝΞΟΠΡΣΤΥΦΧΩΪƄƅƆƇΰαβγδεζηθικλμνξρςΣΤΥΦΧΨΩΪƈƉƊ

ЁЂЃЄЅІЇЈЉЊЋЌЍЎЏАБВГДЕЖЗИЙКЛМНОПРСТУФХЦЧШЩЪЫЬЭЮЏАБВГДЕЖЗИЙКЛМНОПРСТУФХЦЧШЩЪЫЬЭЮЁЂЃЄЅІЇЈЉЊЋЌЍЎѢѢѲѲѴѴҐҐәǽẀẁẂẃẄẅẆẇẈ

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tiGO Tanzania Operator Strategy Program | Commercial in confidence | 2013-06-27 | Page 5 (57)

Industry shift SHIPMENTS & YOY GROWTH Q2 2013

-13% 76M units

+49% 233M units

+100% 50M units

-25% 162M units

Source: Strategy Analytics & IDC (PCs)

Towards smart devices

Monetize tablets!

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Characters for Embedded font: !"#$%&'()*+,-./0123456789:;<=>?@ABCDEFGHIJKLMNOPQRSTUVWXYZ[\]^_`abcdefghijklmnopqrstuvwxyz{|}~¡¢£¤¥¦§¨©ª«¬®¯°±²³´¶·¸¹º»¼½ÀÁÂÃÄÅÆÇÈËÌÍÎÏÐÑÒÓÔÕÖ×ØÙÚÛÜÝÞßàáâãäåæçèéêëìíîïðñòóôõö÷øùúûüýþÿĀāĂăąĆćĈĉĊĎďĐđĒĖėĘęĚěĜĝĞğĠġĢģĤĥĦħĨĩĪīĬĭĮįİıIJijĴĵĶķĸŐőŒœŔŕŖŗŘřŚśŞşŠšŢţŤťŦŧŨũŪūŬŭŮůŰűŲųŴŵŶŷŸŹźŻżŽžſƀƁƂƃẀẁẃẄẅẆẇ–—―‖‗‘’‚‛“”„‟†‡•‣․ĀĀĂĂĄĄĆĆĈĈĊĊĎĎĐĐĒĒĖĖĘĘĚĚĜĜĞĞĠĠĢĢĤĤĦĨĨĪĪĬĬĮĮIJIJĴĴĶĶĸĸŐŐŔŔŖŖŘŘŚŚŞŞŢŢŤŤŦŦŨŨŪŪŬŬŮŮŰŰųųŵŵźŻ‥…‧

ƄƅƆƇƈƉƊƋƌƍƎΕΖΗΘΙΚΛΜΝΞΟΠΡΣΤΥΦΧΩΪƄƅƆƇΰαβγδεζηθικλμνξρςΣΤΥΦΧΨΩΪƈƉƊ

ЁЂЃЄЅІЇЈЉЊЋЌЍЎЏАБВГДЕЖЗИЙКЛМНОПРСТУФХЦЧШЩЪЫЬЭЮЏАБВГДЕЖЗИЙКЛМНОПРСТУФХЦЧШЩЪЫЬЭЮЁЂЃЄЅІЇЈЉЊЋЌЍЎѢѢѲѲѴѴҐҐәǽẀẁẂẃẄẅẆẇẈ

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tiGO Tanzania Operator Strategy Program | Commercial in confidence | 2013-06-27 | Page 6 (57)

5C/5S GSM WCDMA/HSPA LTE FDD LTE TDD CDMA

A1532/A1533 - GSM Quad band Quad band + Band 4 1 2 3 4 5 8 13 17 19 20 25

A1532/A1533 - CDMA Quad band Quad band + Band 4 1 2 3 4 5 8 13 17 19 20 25 Quad band

A1456/A1453 Quad band Quad band + Band 4 1 2 3 4 5 8 13 17 18 19 20 25 26 Quad band

A1507/A1457 Quad band Quad band 1 2 3 5 7 8 20

A1529/A1530 Quad band Quad band 1 2 3 5 7 8 20 38 39 40

Quad band WCDMA:

850/900/1900/2100

Quad band GSM:

850/900/1800/1900

Quad band cdma:

800, 1700/2100, 1900, 2100

6 common LTE Bands:

2100, 1900, 1800, 850, 900, 800DD

America

America

America & Japan

Europe

Europe & Asia

REGIONAL MODELS, GLOBAL REACH IPHONE 5S & 5C INTRODUCED

1

2

3

4

5

7

8

13

17

18

19

20

25

26

38

39

40

2100

1900

1800

1700/2100

850

2600

900

700c

700b

800

800

800DD

1900

800

2600

1900

2300

Shape spectrum strategy toward global bands

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ƄƅƆƇƈƉƊƋƌƍƎΕΖΗΘΙΚΛΜΝΞΟΠΡΣΤΥΦΧΩΪƄƅƆƇΰαβγδεζηθικλμνξρςΣΤΥΦΧΨΩΪƈƉƊ

ЁЂЃЄЅІЇЈЉЊЋЌЍЎЏАБВГДЕЖЗИЙКЛМНОПРСТУФХЦЧШЩЪЫЬЭЮЏАБВГДЕЖЗИЙКЛМНОПРСТУФХЦЧШЩЪЫЬЭЮЁЂЃЄЅІЇЈЉЊЋЌЍЎѢѢѲѲѴѴҐҐәǽẀẁẂẃẄẅẆẇẈ

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tiGO Tanzania Operator Strategy Program | Commercial in confidence | 2013-06-27 | Page 7 (57)

Consumer Lab

Content drives usage

% social media usage on mobile phone

28

16

64

52

40

8

SSA

SA

Senegal

Nigeria

Kenya

Ghana

Cameroon

Social Networking

Web Browsing

Video

Cloud

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minimum 20 pt

Characters for Embedded font: !"#$%&'()*+,-./0123456789:;<=>?@ABCDEFGHIJKLMNOPQRSTUVWXYZ[\]^_`abcdefghijklmnopqrstuvwxyz{|}~¡¢£¤¥¦§¨©ª«¬®¯°±²³´¶·¸¹º»¼½ÀÁÂÃÄÅÆÇÈËÌÍÎÏÐÑÒÓÔÕÖ×ØÙÚÛÜÝÞßàáâãäåæçèéêëìíîïðñòóôõö÷øùúûüýþÿĀāĂăąĆćĈĉĊĎďĐđĒĖėĘęĚěĜĝĞğĠġĢģĤĥĦħĨĩĪīĬĭĮįİıIJijĴĵĶķĸŐőŒœŔŕŖŗŘřŚśŞşŠšŢţŤťŦŧŨũŪūŬŭŮůŰűŲųŴŵŶŷŸŹźŻżŽžſƀƁƂƃẀẁẃẄẅẆẇ–—―‖‗‘’‚‛“”„‟†‡•‣․ĀĀĂĂĄĄĆĆĈĈĊĊĎĎĐĐĒĒĖĖĘĘĚĚĜĜĞĞĠĠĢĢĤĤĦĨĨĪĪĬĬĮĮIJIJĴĴĶĶĸĸŐŐŔŔŖŖŘŘŚŚŞŞŢŢŤŤŦŦŨŨŪŪŬŬŮŮŰŰųųŵŵźŻ‥…‧

ƄƅƆƇƈƉƊƋƌƍƎΕΖΗΘΙΚΛΜΝΞΟΠΡΣΤΥΦΧΩΪƄƅƆƇΰαβγδεζηθικλμνξρςΣΤΥΦΧΨΩΪƈƉƊ

ЁЂЃЄЅІЇЈЉЊЋЌЍЎЏАБВГДЕЖЗИЙКЛМНОПРСТУФХЦЧШЩЪЫЬЭЮЏАБВГДЕЖЗИЙКЛМНОПРСТУФХЦЧШЩЪЫЬЭЮЁЂЃЄЅІЇЈЉЊЋЌЍЎѢѢѲѲѴѴҐҐәǽẀẁẂẃẄẅẆẇẈ

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tiGO Tanzania Operator Strategy Program | Commercial in confidence | 2013-06-27 | Page 8 (57)

Video drives heavy usage

Application Peak to average

ratio

Online video > 50

Online audio > 15

Web browsing > 8

App store > 3

Social networking ~2

Email ~2

Data consumption distribution per application

5% heaviest users

Median user

This will have the biggest business impact

Slide title

44 pt

Text and bullet level 1

minimum 24 pt

Bullets level 2-5

minimum 20 pt

Characters for Embedded font: !"#$%&'()*+,-./0123456789:;<=>?@ABCDEFGHIJKLMNOPQRSTUVWXYZ[\]^_`abcdefghijklmnopqrstuvwxyz{|}~¡¢£¤¥¦§¨©ª«¬®¯°±²³´¶·¸¹º»¼½ÀÁÂÃÄÅÆÇÈËÌÍÎÏÐÑÒÓÔÕÖ×ØÙÚÛÜÝÞßàáâãäåæçèéêëìíîïðñòóôõö÷øùúûüýþÿĀāĂăąĆćĈĉĊĎďĐđĒĖėĘęĚěĜĝĞğĠġĢģĤĥĦħĨĩĪīĬĭĮįİıIJijĴĵĶķĸŐőŒœŔŕŖŗŘřŚśŞşŠšŢţŤťŦŧŨũŪūŬŭŮůŰűŲųŴŵŶŷŸŹźŻżŽžſƀƁƂƃẀẁẃẄẅẆẇ–—―‖‗‘’‚‛“”„‟†‡•‣․ĀĀĂĂĄĄĆĆĈĈĊĊĎĎĐĐĒĒĖĖĘĘĚĚĜĜĞĞĠĠĢĢĤĤĦĨĨĪĪĬĬĮĮIJIJĴĴĶĶĸĸŐŐŔŔŖŖŘŘŚŚŞŞŢŢŤŤŦŦŨŨŪŪŬŬŮŮŰŰųųŵŵźŻ‥…‧

ƄƅƆƇƈƉƊƋƌƍƎΕΖΗΘΙΚΛΜΝΞΟΠΡΣΤΥΦΧΩΪƄƅƆƇΰαβγδεζηθικλμνξρςΣΤΥΦΧΨΩΪƈƉƊ

ЁЂЃЄЅІЇЈЉЊЋЌЍЎЏАБВГДЕЖЗИЙКЛМНОПРСТУФХЦЧШЩЪЫЬЭЮЏАБВГДЕЖЗИЙКЛМНОПРСТУФХЦЧШЩЪЫЬЭЮЁЂЃЄЅІЇЈЉЊЋЌЍЎѢѢѲѲѴѴҐҐәǽẀẁẂẃẄẅẆẇẈ

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tiGO Tanzania Operator Strategy Program | Commercial in confidence | 2013-06-27 | Page 9 (57)

Behavior drives usage Usage & Web Page Video Streaming Social Interaction

Daily mobile users 60% Active mobile subs 100% WEB page Size 50%

Slide title

44 pt

Text and bullet level 1

minimum 24 pt

Bullets level 2-5

minimum 20 pt

Characters for Embedded font: !"#$%&'()*+,-./0123456789:;<=>?@ABCDEFGHIJKLMNOPQRSTUVWXYZ[\]^_`abcdefghijklmnopqrstuvwxyz{|}~¡¢£¤¥¦§¨©ª«¬®¯°±²³´¶·¸¹º»¼½ÀÁÂÃÄÅÆÇÈËÌÍÎÏÐÑÒÓÔÕÖ×ØÙÚÛÜÝÞßàáâãäåæçèéêëìíîïðñòóôõö÷øùúûüýþÿĀāĂăąĆćĈĉĊĎďĐđĒĖėĘęĚěĜĝĞğĠġĢģĤĥĦħĨĩĪīĬĭĮįİıIJijĴĵĶķĸŐőŒœŔŕŖŗŘřŚśŞşŠšŢţŤťŦŧŨũŪūŬŭŮůŰűŲųŴŵŶŷŸŹźŻżŽžſƀƁƂƃẀẁẃẄẅẆẇ–—―‖‗‘’‚‛“”„‟†‡•‣․ĀĀĂĂĄĄĆĆĈĈĊĊĎĎĐĐĒĒĖĖĘĘĚĚĜĜĞĞĠĠĢĢĤĤĦĨĨĪĪĬĬĮĮIJIJĴĴĶĶĸĸŐŐŔŔŖŖŘŘŚŚŞŞŢŢŤŤŦŦŨŨŪŪŬŬŮŮŰŰųųŵŵźŻ‥…‧

ƄƅƆƇƈƉƊƋƌƍƎΕΖΗΘΙΚΛΜΝΞΟΠΡΣΤΥΦΧΩΪƄƅƆƇΰαβγδεζηθικλμνξρςΣΤΥΦΧΨΩΪƈƉƊ

ЁЂЃЄЅІЇЈЉЊЋЌЍЎЏАБВГДЕЖЗИЙКЛМНОПРСТУФХЦЧШЩЪЫЬЭЮЏАБВГДЕЖЗИЙКЛМНОПРСТУФХЦЧШЩЪЫЬЭЮЁЂЃЄЅІЇЈЉЊЋЌЍЎѢѢѲѲѴѴҐҐәǽẀẁẂẃẄẅẆẇẈ

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tiGO Tanzania Operator Strategy Program | Commercial in confidence | 2013-06-27 | Page 10 (57)

1. Network Performance

2. Value for money

3. Ongoing communication

4. Tariffs plans offered

5. Customer support

20%

11%

10%

9%

16% Performance

DRIVES

LOYALTY

Slide title

44 pt

Text and bullet level 1

minimum 24 pt

Bullets level 2-5

minimum 20 pt

Characters for Embedded font: !"#$%&'()*+,-./0123456789:;<=>?@ABCDEFGHIJKLMNOPQRSTUVWXYZ[\]^_`abcdefghijklmnopqrstuvwxyz{|}~¡¢£¤¥¦§¨©ª«¬®¯°±²³´¶·¸¹º»¼½ÀÁÂÃÄÅÆÇÈËÌÍÎÏÐÑÒÓÔÕÖ×ØÙÚÛÜÝÞßàáâãäåæçèéêëìíîïðñòóôõö÷øùúûüýþÿĀāĂăąĆćĈĉĊĎďĐđĒĖėĘęĚěĜĝĞğĠġĢģĤĥĦħĨĩĪīĬĭĮįİıIJijĴĵĶķĸŐőŒœŔŕŖŗŘřŚśŞşŠšŢţŤťŦŧŨũŪūŬŭŮůŰűŲųŴŵŶŷŸŹźŻżŽžſƀƁƂƃẀẁẃẄẅẆẇ–—―‖‗‘’‚‛“”„‟†‡•‣․ĀĀĂĂĄĄĆĆĈĈĊĊĎĎĐĐĒĒĖĖĘĘĚĚĜĜĞĞĠĠĢĢĤĤĦĨĨĪĪĬĬĮĮIJIJĴĴĶĶĸĸŐŐŔŔŖŖŘŘŚŚŞŞŢŢŤŤŦŦŨŨŪŪŬŬŮŮŰŰųųŵŵźŻ‥…‧

ƄƅƆƇƈƉƊƋƌƍƎΕΖΗΘΙΚΛΜΝΞΟΠΡΣΤΥΦΧΩΪƄƅƆƇΰαβγδεζηθικλμνξρςΣΤΥΦΧΨΩΪƈƉƊ

ЁЂЃЄЅІЇЈЉЊЋЌЍЎЏАБВГДЕЖЗИЙКЛМНОПРСТУФХЦЧШЩЪЫЬЭЮЏАБВГДЕЖЗИЙКЛМНОПРСТУФХЦЧШЩЪЫЬЭЮЁЂЃЄЅІЇЈЉЊЋЌЍЎѢѢѲѲѴѴҐҐәǽẀẁẂẃẄẅẆẇẈ

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Mobile Broadband Data Monetization | Ericsson Internal | 2013-04-03 | Page 11

TIME TO CONTENT CRITICAL FOR USER EXPERIeNCE

25% OF Mobile users ABANDON WEB PAGE AFTER 4 SECONDS

50% OF MOBILE USERS ABANDON WEB PAGE AFTER 10 SECONDS

”Just a second please”

Commercial in confidence, © Ericsson AB 2013

Slide title

44 pt

Text and bullet level 1

minimum 24 pt

Bullets level 2-5

minimum 20 pt

Characters for Embedded font: !"#$%&'()*+,-./0123456789:;<=>?@ABCDEFGHIJKLMNOPQRSTUVWXYZ[\]^_`abcdefghijklmnopqrstuvwxyz{|}~¡¢£¤¥¦§¨©ª«¬®¯°±²³´¶·¸¹º»¼½ÀÁÂÃÄÅÆÇÈËÌÍÎÏÐÑÒÓÔÕÖ×ØÙÚÛÜÝÞßàáâãäåæçèéêëìíîïðñòóôõö÷øùúûüýþÿĀāĂăąĆćĈĉĊĎďĐđĒĖėĘęĚěĜĝĞğĠġĢģĤĥĦħĨĩĪīĬĭĮįİıIJijĴĵĶķĸŐőŒœŔŕŖŗŘřŚśŞşŠšŢţŤťŦŧŨũŪūŬŭŮůŰűŲųŴŵŶŷŸŹźŻżŽžſƀƁƂƃẀẁẃẄẅẆẇ–—―‖‗‘’‚‛“”„‟†‡•‣․ĀĀĂĂĄĄĆĆĈĈĊĊĎĎĐĐĒĒĖĖĘĘĚĚĜĜĞĞĠĠĢĢĤĤĦĨĨĪĪĬĬĮĮIJIJĴĴĶĶĸĸŐŐŔŔŖŖŘŘŚŚŞŞŢŢŤŤŦŦŨŨŪŪŬŬŮŮŰŰųųŵŵźŻ‥…‧

ƄƅƆƇƈƉƊƋƌƍƎΕΖΗΘΙΚΛΜΝΞΟΠΡΣΤΥΦΧΩΪƄƅƆƇΰαβγδεζηθικλμνξρςΣΤΥΦΧΨΩΪƈƉƊ

ЁЂЃЄЅІЇЈЉЊЋЌЍЎЏАБВГДЕЖЗИЙКЛМНОПРСТУФХЦЧШЩЪЫЬЭЮЏАБВГДЕЖЗИЙКЛМНОПРСТУФХЦЧШЩЪЫЬЭЮЁЂЃЄЅІЇЈЉЊЋЌЍЎѢѢѲѲѴѴҐҐәǽẀẁẂẃẄẅẆẇẈ

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Mobile Broadband Data Monetization | Ericsson Internal | 2013-04-03 | Page 12

Old user demands

› “Dropped Calls” and “Call Success Rates” defines performance

› Clear traffic peak hours and places

› No perceived quality degradation when moving

through network

Users demand network performance

New user demands

› Usage pattern – 24/7 everywhere

› Increased consumer awareness, measuring network

quality

› Quality & application coverage noticed when moving

through network

› Indoor quality increasingly important

Dropped Calls,

Call Success Rate

USAGE

Capacity, Speed, Security,

Quality, Coverage

Latency, Latency

Variation, Downtime

USAGE APPLICATIONSAPPLICATIONS CLOUD DEVICES

Slide title

44 pt

Text and bullet level 1

minimum 24 pt

Bullets level 2-5

minimum 20 pt

Characters for Embedded font: !"#$%&'()*+,-./0123456789:;<=>?@ABCDEFGHIJKLMNOPQRSTUVWXYZ[\]^_`abcdefghijklmnopqrstuvwxyz{|}~¡¢£¤¥¦§¨©ª«¬®¯°±²³´¶·¸¹º»¼½ÀÁÂÃÄÅÆÇÈËÌÍÎÏÐÑÒÓÔÕÖ×ØÙÚÛÜÝÞßàáâãäåæçèéêëìíîïðñòóôõö÷øùúûüýþÿĀāĂăąĆćĈĉĊĎďĐđĒĖėĘęĚěĜĝĞğĠġĢģĤĥĦħĨĩĪīĬĭĮįİıIJijĴĵĶķĸŐőŒœŔŕŖŗŘřŚśŞşŠšŢţŤťŦŧŨũŪūŬŭŮůŰűŲųŴŵŶŷŸŹźŻżŽžſƀƁƂƃẀẁẃẄẅẆẇ–—―‖‗‘’‚‛“”„‟†‡•‣․ĀĀĂĂĄĄĆĆĈĈĊĊĎĎĐĐĒĒĖĖĘĘĚĚĜĜĞĞĠĠĢĢĤĤĦĨĨĪĪĬĬĮĮIJIJĴĴĶĶĸĸŐŐŔŔŖŖŘŘŚŚŞŞŢŢŤŤŦŦŨŨŪŪŬŬŮŮŰŰųųŵŵźŻ‥…‧

ƄƅƆƇƈƉƊƋƌƍƎΕΖΗΘΙΚΛΜΝΞΟΠΡΣΤΥΦΧΩΪƄƅƆƇΰαβγδεζηθικλμνξρςΣΤΥΦΧΨΩΪƈƉƊ

ЁЂЃЄЅІЇЈЉЊЋЌЍЎЏАБВГДЕЖЗИЙКЛМНОПРСТУФХЦЧШЩЪЫЬЭЮЏАБВГДЕЖЗИЙКЛМНОПРСТУФХЦЧШЩЪЫЬЭЮЁЂЃЄЅІЇЈЉЊЋЌЍЎѢѢѲѲѴѴҐҐәǽẀẁẂẃẄẅẆẇẈ

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tiGO Tanzania Operator Strategy Program | Commercial in confidence | 2013-06-27 | Page 13 (57) Commercial in confidence, © Ericsson AB 2013

SECURE APP COVERAGE

1

10 0.1

>50% <1%

MBPS

DOWNLINK SPEED

Recommended

Grade of Service >90%

Slide title

44 pt

Text and bullet level 1

minimum 24 pt

Bullets level 2-5

minimum 20 pt

Characters for Embedded font: !"#$%&'()*+,-./0123456789:;<=>?@ABCDEFGHIJKLMNOPQRSTUVWXYZ[\]^_`abcdefghijklmnopqrstuvwxyz{|}~¡¢£¤¥¦§¨©ª«¬®¯°±²³´¶·¸¹º»¼½ÀÁÂÃÄÅÆÇÈËÌÍÎÏÐÑÒÓÔÕÖ×ØÙÚÛÜÝÞßàáâãäåæçèéêëìíîïðñòóôõö÷øùúûüýþÿĀāĂăąĆćĈĉĊĎďĐđĒĖėĘęĚěĜĝĞğĠġĢģĤĥĦħĨĩĪīĬĭĮįİıIJijĴĵĶķĸŐőŒœŔŕŖŗŘřŚśŞşŠšŢţŤťŦŧŨũŪūŬŭŮůŰűŲųŴŵŶŷŸŹźŻżŽžſƀƁƂƃẀẁẃẄẅẆẇ–—―‖‗‘’‚‛“”„‟†‡•‣․ĀĀĂĂĄĄĆĆĈĈĊĊĎĎĐĐĒĒĖĖĘĘĚĚĜĜĞĞĠĠĢĢĤĤĦĨĨĪĪĬĬĮĮIJIJĴĴĶĶĸĸŐŐŔŔŖŖŘŘŚŚŞŞŢŢŤŤŦŦŨŨŪŪŬŬŮŮŰŰųųŵŵźŻ‥…‧

ƄƅƆƇƈƉƊƋƌƍƎΕΖΗΘΙΚΛΜΝΞΟΠΡΣΤΥΦΧΩΪƄƅƆƇΰαβγδεζηθικλμνξρςΣΤΥΦΧΨΩΪƈƉƊ

ЁЂЃЄЅІЇЈЉЊЋЌЍЎЏАБВГДЕЖЗИЙКЛМНОПРСТУФХЦЧШЩЪЫЬЭЮЏАБВГДЕЖЗИЙКЛМНОПРСТУФХЦЧШЩЪЫЬЭЮЁЂЃЄЅІЇЈЉЊЋЌЍЎѢѢѲѲѴѴҐҐәǽẀẁẂẃẄẅẆẇẈ

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tiGO Tanzania Operator Strategy Program | Commercial in confidence | 2013-06-27 | Page 14 (57)

App coverage

“App Coverage” – the area where my app works as I expect”

“Every app has its own coverage map”

› It’s an app centric world

› User want reliable access for their apps wherever they go in the network

› App coverage requires a true end-to-end approach to design, build and run mobile networks

Slide title

44 pt

Text and bullet level 1

minimum 24 pt

Bullets level 2-5

minimum 20 pt

Characters for Embedded font: !"#$%&'()*+,-./0123456789:;<=>?@ABCDEFGHIJKLMNOPQRSTUVWXYZ[\]^_`abcdefghijklmnopqrstuvwxyz{|}~¡¢£¤¥¦§¨©ª«¬®¯°±²³´¶·¸¹º»¼½ÀÁÂÃÄÅÆÇÈËÌÍÎÏÐÑÒÓÔÕÖ×ØÙÚÛÜÝÞßàáâãäåæçèéêëìíîïðñòóôõö÷øùúûüýþÿĀāĂăąĆćĈĉĊĎďĐđĒĖėĘęĚěĜĝĞğĠġĢģĤĥĦħĨĩĪīĬĭĮįİıIJijĴĵĶķĸŐőŒœŔŕŖŗŘřŚśŞşŠšŢţŤťŦŧŨũŪūŬŭŮůŰűŲųŴŵŶŷŸŹźŻżŽžſƀƁƂƃẀẁẃẄẅẆẇ–—―‖‗‘’‚‛“”„‟†‡•‣․ĀĀĂĂĄĄĆĆĈĈĊĊĎĎĐĐĒĒĖĖĘĘĚĚĜĜĞĞĠĠĢĢĤĤĦĨĨĪĪĬĬĮĮIJIJĴĴĶĶĸĸŐŐŔŔŖŖŘŘŚŚŞŞŢŢŤŤŦŦŨŨŪŪŬŬŮŮŰŰųųŵŵźŻ‥…‧

ƄƅƆƇƈƉƊƋƌƍƎΕΖΗΘΙΚΛΜΝΞΟΠΡΣΤΥΦΧΩΪƄƅƆƇΰαβγδεζηθικλμνξρςΣΤΥΦΧΨΩΪƈƉƊ

ЁЂЃЄЅІЇЈЉЊЋЌЍЎЏАБВГДЕЖЗИЙКЛМНОПРСТУФХЦЧШЩЪЫЬЭЮЏАБВГДЕЖЗИЙКЛМНОПРСТУФХЦЧШЩЪЫЬЭЮЁЂЃЄЅІЇЈЉЊЋЌЍЎѢѢѲѲѴѴҐҐәǽẀẁẂẃẄẅẆẇẈ

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tiGO Tanzania Operator Strategy Program | Commercial in confidence | 2013-06-27 | Page 15 (57)

Network Evolution

Slide title

70 pt

CAPITALS

Slide subtitle

minimum 30 pt

EVOLVE SPECTRUM Usage

Spectrum Refarming is

a key enabler for fast

MBB Expansion and

Superior User

Experience

Step 1: Dual carrier HSPA

2600 800

Step 2: LTE 1800 & HSPA 900

Step 3: Dual carrier/band 900, LTE coverage & capacity

1800 900 2100

GSM

HSPA

LTE

Slide title

44 pt

Text and bullet level 1

minimum 24 pt

Bullets level 2-5

minimum 20 pt

Characters for Embedded font: !"#$%&'()*+,-./0123456789:;<=>?@ABCDEFGHIJKLMNOPQRSTUVWXYZ[\]^_`abcdefghijklmnopqrstuvwxyz{|}~¡¢£¤¥¦§¨©ª«¬®¯°±²³´¶·¸¹º»¼½ÀÁÂÃÄÅÆÇÈËÌÍÎÏÐÑÒÓÔÕÖ×ØÙÚÛÜÝÞßàáâãäåæçèéêëìíîïðñòóôõö÷øùúûüýþÿĀāĂăąĆćĈĉĊĎďĐđĒĖėĘęĚěĜĝĞğĠġĢģĤĥĦħĨĩĪīĬĭĮįİıIJijĴĵĶķĸŐőŒœŔŕŖŗŘřŚśŞşŠšŢţŤťŦŧŨũŪūŬŭŮůŰűŲųŴŵŶŷŸŹźŻżŽžſƀƁƂƃẀẁẃẄẅẆẇ–—―‖‗‘’‚‛“”„‟†‡•‣․ĀĀĂĂĄĄĆĆĈĈĊĊĎĎĐĐĒĒĖĖĘĘĚĚĜĜĞĞĠĠĢĢĤĤĦĨĨĪĪĬĬĮĮIJIJĴĴĶĶĸĸŐŐŔŔŖŖŘŘŚŚŞŞŢŢŤŤŦŦŨŨŪŪŬŬŮŮŰŰųųŵŵźŻ‥…‧

ƄƅƆƇƈƉƊƋƌƍƎΕΖΗΘΙΚΛΜΝΞΟΠΡΣΤΥΦΧΩΪƄƅƆƇΰαβγδεζηθικλμνξρςΣΤΥΦΧΨΩΪƈƉƊ

ЁЂЃЄЅІЇЈЉЊЋЌЍЎЏАБВГДЕЖЗИЙКЛМНОПРСТУФХЦЧШЩЪЫЬЭЮЏАБВГДЕЖЗИЙКЛМНОПРСТУФХЦЧШЩЪЫЬЭЮЁЂЃЄЅІЇЈЉЊЋЌЍЎѢѢѲѲѴѴҐҐәǽẀẁẂẃẄẅẆẇẈ

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Heterogeneous Networks building blocks

Improve Densify Add

Improve

Dense

urban Urban Suburban Rural

Improve Densify

Heterogeneous Network

Are

a tra

ffic

de

nsity

Slide title

44 pt

Text and bullet level 1

minimum 24 pt

Bullets level 2-5

minimum 20 pt

Characters for Embedded font: !"#$%&'()*+,-./0123456789:;<=>?@ABCDEFGHIJKLMNOPQRSTUVWXYZ[\]^_`abcdefghijklmnopqrstuvwxyz{|}~¡¢£¤¥¦§¨©ª«¬®¯°±²³´¶·¸¹º»¼½ÀÁÂÃÄÅÆÇÈËÌÍÎÏÐÑÒÓÔÕÖ×ØÙÚÛÜÝÞßàáâãäåæçèéêëìíîïðñòóôõö÷øùúûüýþÿĀāĂăąĆćĈĉĊĎďĐđĒĖėĘęĚěĜĝĞğĠġĢģĤĥĦħĨĩĪīĬĭĮįİıIJijĴĵĶķĸŐőŒœŔŕŖŗŘřŚśŞşŠšŢţŤťŦŧŨũŪūŬŭŮůŰűŲųŴŵŶŷŸŹźŻżŽžſƀƁƂƃẀẁẃẄẅẆẇ–—―‖‗‘’‚‛“”„‟†‡•‣․ĀĀĂĂĄĄĆĆĈĈĊĊĎĎĐĐĒĒĖĖĘĘĚĚĜĜĞĞĠĠĢĢĤĤĦĨĨĪĪĬĬĮĮIJIJĴĴĶĶĸĸŐŐŔŔŖŖŘŘŚŚŞŞŢŢŤŤŦŦŨŨŪŪŬŬŮŮŰŰųųŵŵźŻ‥…‧

ƄƅƆƇƈƉƊƋƌƍƎΕΖΗΘΙΚΛΜΝΞΟΠΡΣΤΥΦΧΩΪƄƅƆƇΰαβγδεζηθικλμνξρςΣΤΥΦΧΨΩΪƈƉƊ

ЁЂЃЄЅІЇЈЉЊЋЌЍЎЏАБВГДЕЖЗИЙКЛМНОПРСТУФХЦЧШЩЪЫЬЭЮЏАБВГДЕЖЗИЙКЛМНОПРСТУФХЦЧШЩЪЫЬЭЮЁЂЃЄЅІЇЈЉЊЋЌЍЎѢѢѲѲѴѴҐҐәǽẀẁẂẃẄẅẆẇẈ

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DENSIFY AND ADD

End-to-end solutions for all deployment scenarios

Wi-Fi mRRUS mRBS pRBS

Virtualized Wi-Fi

controller

Site name=

Harbor

Street 84

SerialNumbe

r =

69204FXCG

3284

Indoor Pico

Gateway

Scalable O&M

Auto-Integration RBS

Large cell Small cell

Best uplink

Best downlink

Coordinated small cells

Iub supporting Internet- grade backhaul

RBS6302

Outdoor Indoor

HW SW

Non Line of

Site backhaul

AIR

Slide title

44 pt

Text and bullet level 1

minimum 24 pt

Bullets level 2-5

minimum 20 pt

Characters for Embedded font: !"#$%&'()*+,-./0123456789:;<=>?@ABCDEFGHIJKLMNOPQRSTUVWXYZ[\]^_`abcdefghijklmnopqrstuvwxyz{|}~¡¢£¤¥¦§¨©ª«¬®¯°±²³´¶·¸¹º»¼½ÀÁÂÃÄÅÆÇÈËÌÍÎÏÐÑÒÓÔÕÖ×ØÙÚÛÜÝÞßàáâãäåæçèéêëìíîïðñòóôõö÷øùúûüýþÿĀāĂăąĆćĈĉĊĎďĐđĒĖėĘęĚěĜĝĞğĠġĢģĤĥĦħĨĩĪīĬĭĮįİıIJijĴĵĶķĸŐőŒœŔŕŖŗŘřŚśŞşŠšŢţŤťŦŧŨũŪūŬŭŮůŰűŲųŴŵŶŷŸŹźŻżŽžſƀƁƂƃẀẁẃẄẅẆẇ–—―‖‗‘’‚‛“”„‟†‡•‣․ĀĀĂĂĄĄĆĆĈĈĊĊĎĎĐĐĒĒĖĖĘĘĚĚĜĜĞĞĠĠĢĢĤĤĦĨĨĪĪĬĬĮĮIJIJĴĴĶĶĸĸŐŐŔŔŖŖŘŘŚŚŞŞŢŢŤŤŦŦŨŨŪŪŬŬŮŮŰŰųųŵŵźŻ‥…‧

ƄƅƆƇƈƉƊƋƌƍƎΕΖΗΘΙΚΛΜΝΞΟΠΡΣΤΥΦΧΩΪƄƅƆƇΰαβγδεζηθικλμνξρςΣΤΥΦΧΨΩΪƈƉƊ

ЁЂЃЄЅІЇЈЉЊЋЌЍЎЏАБВГДЕЖЗИЙКЛМНОПРСТУФХЦЧШЩЪЫЬЭЮЏАБВГДЕЖЗИЙКЛМНОПРСТУФХЦЧШЩЪЫЬЭЮЁЂЃЄЅІЇЈЉЊЋЌЍЎѢѢѲѲѴѴҐҐәǽẀẁẂẃẄẅẆẇẈ

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›Drive device & network capabilities

›Optimize spectrum for MBB

›Expand MBB coverage

›Optimize network, signaling & data

›Densify network

BEST NETWORK STRATEGY

Data

KPIs

7 21

42 84

…

1800 2100 900 2600 1800 2100 900 2600

50 100

150

300 …

HSPA

LTE

Slide title

44 pt

Text and bullet level 1

minimum 24 pt

Bullets level 2-5

minimum 20 pt

Characters for Embedded font: !"#$%&'()*+,-./0123456789:;<=>?@ABCDEFGHIJKLMNOPQRSTUVWXYZ[\]^_`abcdefghijklmnopqrstuvwxyz{|}~¡¢£¤¥¦§¨©ª«¬®¯°±²³´¶·¸¹º»¼½ÀÁÂÃÄÅÆÇÈËÌÍÎÏÐÑÒÓÔÕÖ×ØÙÚÛÜÝÞßàáâãäåæçèéêëìíîïðñòóôõö÷øùúûüýþÿĀāĂăąĆćĈĉĊĎďĐđĒĖėĘęĚěĜĝĞğĠġĢģĤĥĦħĨĩĪīĬĭĮįİıIJijĴĵĶķĸŐőŒœŔŕŖŗŘřŚśŞşŠšŢţŤťŦŧŨũŪūŬŭŮůŰűŲųŴŵŶŷŸŹźŻżŽžſƀƁƂƃẀẁẃẄẅẆẇ–—―‖‗‘’‚‛“”„‟†‡•‣․ĀĀĂĂĄĄĆĆĈĈĊĊĎĎĐĐĒĒĖĖĘĘĚĚĜĜĞĞĠĠĢĢĤĤĦĨĨĪĪĬĬĮĮIJIJĴĴĶĶĸĸŐŐŔŔŖŖŘŘŚŚŞŞŢŢŤŤŦŦŨŨŪŪŬŬŮŮŰŰųųŵŵźŻ‥…‧

ƄƅƆƇƈƉƊƋƌƍƎΕΖΗΘΙΚΛΜΝΞΟΠΡΣΤΥΦΧΩΪƄƅƆƇΰαβγδεζηθικλμνξρςΣΤΥΦΧΨΩΪƈƉƊ

ЁЂЃЄЅІЇЈЉЊЋЌЍЎЏАБВГДЕЖЗИЙКЛМНОПРСТУФХЦЧШЩЪЫЬЭЮЏАБВГДЕЖЗИЙКЛМНОПРСТУФХЦЧШЩЪЫЬЭЮЁЂЃЄЅІЇЈЉЊЋЌЍЎѢѢѲѲѴѴҐҐәǽẀẁẂẃẄẅẆẇẈ

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Mobile Broadband Data Monetization | Ericsson Internal | 2013-04-03 | Page 20

DISPLAY OPERATOR VALUE

2G 3G 4G

Operator & Public WiFi

Mobile Broadband

Public WiFi Performance

indicator

Operator controlled service 2G/3G/4G/WiFi

Coverage & Access technology

Today Vision

ONE network: Superior experience, Monetize every bit