(mbaskills.in) the first secret of design is... noticing
TRANSCRIPT
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The first secret of design is…noticing
Tony Fadell
K.R.Moulika Krishnaveni, pgp30140
Under the guidance of
Prof. Sameer Mathur
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Why sticker?
So that it would be easier for us to check out at the grocery counter
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But… How did you eat it? – 1st time
Look for the sticker
Dig with your nails
Damage the flesh
Roll the sticker
Flick it off
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How did you feel 10th time?
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Hundredth
Time?
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100th time? Do you even realize that there is a sticker?
WHY?
Habituation We have limited brain power
We get used to things Make them a habit
free up space in the brain to learn new things
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How did you feel when you were learning to drive?
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Now, once you have learnt, how it it?
LOT EASIER
Why? Habituation
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But Does habituation stop you from noticing things around you?
Does it stop you from noticing & fixing things around you?
Then HABITUATION is really bad
Do you want to be a Designer? Entrepreneur? Innovator?
Then your job is not just to notice things but to fix it
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In 1902 winter, Mary Anderson was travelling in a trolley car
There was a snowfall
Driver opened the window to clean the snow
But he let all cold air inside making the passengers miserable
Story of wind shield wipers
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Mary NOTICED & FIXED this. HOW?
Birth of windshield
wipers
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“Try to see the world, the way it really isNot the way we think it is”
Because ‘You need to solve invisible problems, not just obvious ones’
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How to fix after noticing?
SCAMPERIt can be applied to –
Product ProcessProblem
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SUBST
ITUTE
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COMBINE
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ADAPT
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MODIFY
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PUT IT TO
OTHER USE
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ELIMIN
ATE
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REARRANGE
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How to fight habituation?
3 more tips
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2. Look closer
1. Look broader
Different screws are required for different jobsOne custom screw solved the
problem
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why cant cars fly around the
traffic?
Why don’t my shoe laces have Velcro instead?
why can’t the mailbox check itself and tell us when it
has a mail?
3. Think younger - Because they are not habituated yet
You were a born artist. But how do you remain an artist?
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Summa
ry
The first secret of designing is noticing
• SCAMPER• Look broader, closer and think
younger
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