But how???

Created by Devesh Garg (PGP30372)

Sliced bread remained a FAILURE for 15 years yet it was a great invention

???

businesses who can spread ideas,

regardless of what those ideas are, win

how to spread your ideas??

Not working anymore

Too many choices and too little time, most consumers just ignore stuff

differentiated ideas get notice

Old Model – Market to late & early majority

but do they really care?

New model – market to people who really care about what you have to say – who are truly passionate & then make it easy for that group to tell their friends

Sell to people

who are listening

People listen to great ideas

3 Remarkable ideas and their success stories

A famous art piece (44 ft. tall) by Jeff Koons

This piece by Frank Gehry redefined the architect

Silk sales tripled by putting it next to milk section!!!

Learning

Inspired From

CreditsThese slides were created by Devesh Garg, IIM Lucknow, as part of a MBA Course “Personal Branding” (www.mbaskills.in) taught by Prof. Sameer Mathur.

Prof. Sameer MathurIIM Lucknow,

Marketing Area

Devesh GargMBA Participant

IIM Lucknow