mba2009-10 subsequent batches

MBA (Academic Year: 2009-10)

DIRECTORATE OF ONLINE AND DISTANCE EDUCATION

SYLLABUS WITH CURRICULAM & REGULATIONS

(SEMESTER – I to IV)

ANNA UNIVERSITY COIMBATORE

ANNA UNIVERSITY COIMBATORE

DIRECTORATE OF ONLINE AND DISTANCE EDUCATION

REGULATIONS: 2009-10

This regulation is applicable to all candidates admitted into MBA Programmes from the academic year 2009-10 onwards.

1. PRELIMINARY DEFINITIONS AND NOMENCLATURE

In this Regulation, unless the context otherwise requires:

i) “Programme” means MBA programme.

ii) “Branch” means specialization or discipline of MBA programme.

iii) “Course” means a theory or practical subject that is normally studied.

iv) “University” means ANNA UNIVERSITY COIMBATORE.

2. PROGRAMMES OFFERED

1. Airline and Airport Management

2. Banking, Insurance & Financial Services

3. Biotechnology

4. Energy Management

5. Financial Management

6. General Management

7. Healthcare and Hospital Management

8. Human Resource Management

9. International Business Management

10. Marketing Management

11. Pharmaceutical Management

12. Retail and Supply Chain Management

13. Software Enterprises Management

14. Telecom Management

15. Textile Management

3. ADMISSION

1. Candidates seeking admission to the first semester of the four semesters MBA

Degree Programme:

Should possess the degree from a recognized University

Should have passed the Higher Secondary Examination of (10+2) curriculum

(Academic stream) prescribed by the Government of Tamil Nadu or authority

accepted by the Syndicate of Anna University Coimbatore as equivalent thereto.

2. The eligibility criteria shall be prescribed by the Syndicate of the University from time

to time.

4. STRUCTURE OF PROGRAMME

1. Every Programme shall have a curriculum comprising of theory courses and a

project work with well defined syllabi.

2. The curriculum of each semester shall be a blend of theory courses not exceeding 4.

3. The medium of instruction, examinations and project report shall be in English.

5. DURATION AND PATTERN

A student is normally expected to complete the MBA Programme in 4 semesters (Two

academic years) but in any case not more than 8 semesters (Four academic years)

from the admission.

6. INTERACTIVE LEARNING PROGRAMME

1. Interactive Learning Programmes are arranged on Saturdays and Sundays or on

Public Holidays. Attendance in Three ILPs is compulsory to appear for University

Examination. University will arrange Tele Conference / Case Studies in different

centres after due notification.

2. Those who did not attend the required number of ILPs can get permission from the

Director and submit Additional Term Paper (ATP) / Mini Project Work (MPW) and

appear for the examinations.

7. SYSTEM OF EXAMINATION

1. Performance in each course (other than project work) of study shall be evaluated as

follows:

S. No. Mode of Examination Percentage of Marks 1 Terminal Examination 70%

Assignments 20% 2 Continuous Assessment Term Paper 10%

Total 100% 2. Each theory course shall be evaluated for a maximum of 100 marks and the project

work shall be evaluated for a maximum of 200 marks.

3. The University examinations of 3 hours duration shall ordinarily be conducted

between December & January and between May & June.

8. REQUIREMENTS FOR APPEARING FOR UNIVERSITY EXAMINATION

A candidate shall normally be permitted to appear for the University examination of the

current semester if he/she satisfied the following condition requirement:

Student is expected to attend all ILP classes and secure 100% attendance.

However, in order to allow for certain unavoidable reasons, the student is expected

to attend at least 50% of the ILP classes (Three pair of Saturday and Sunday). Note: - A candidate who could secure lesser than 50% of attendance shall be given

exemption with the permission from the Director and he/she shall be permitted

to appear for the examinations by submitting Additional Term Paper (ATP) /

Mini Project Work (MPW).

Registration is mandatory for current semester examinations as well as arrears

examinations. Student is expected to register for examination for all courses of that

semester.

9. PASSING REQUIREMENTS

1. A candidate, who secures not less than 50% of total marks prescribed for all the

courses with a minimum of 40% of marks in continuous assessment and 40% of

marks in university examination, shall be declared to have passed the Examination.

If a candidate fails to secure a pass / absent in a particular course, it is mandatory

that he/she register and reappear for the examination in that course during the next

semester when examination is conducted in that course; he/she should continue the

same till he/she secures a pass. However, the continuous assessment marks

obtained by the candidate in the first attempt shall be retained and considered valid

for all subsequent attempts.

2. A candidate who opts for project work shall be declared to have passed in the

Project work and Viva–voce examination, if he/she secures an overall minimum of

50% marks. If a candidate fails to secure a pass / absent in the Project work and

Viva-voce examination may be permitted to resubmit a project and appear for the

viva – voce for the second time if so recommended by the examiners. No candidate

shall be permitted to submit the project work and appear for the Viva – Voce on

more than two occasions. Note: - If a student indulges in malpractice in any of the University examinations,

he/she shall be liable for punitive action as prescribed by the University from

time to time.

10. ELIGIBILITY FOR THE AWARD OF DEGREE

A student shall be declared to the eligible for the award of the MBA Degree provided the

student has

Successfully completed the course requirements and passed all the prescribed

examinations in all the 4 semesters within a maximum period 4 years reckoned from

the commencement of the first semester to which the candidates was admitted.

The award of Degree must have been approved by the Syndicate of the University.

11. CLASSIFICATION OF THE DEGREE AWARDED

1. A candidate who qualifies for the award of the Degree having passed the

examination in all the courses of all the four semesters in his/her first appearance

within four consecutive semesters and securing an aggregate of not less than 75%

of total marks shall be declared to have passed the examination in Distinction.


examination in all the courses of all the four semesters within a maximum period of

four consecutive semesters reckoned from the commencement study in the first

semester and securing an aggregate of not less than 60% of total marks shall be

declared to have passed the examination in First Class.


examination in all the courses of all the four semesters not within a maximum period

of four consecutive semesters reckoned from the commencement study in the first

semester and / or securing an aggregate of less than 60% of total marks shall be

declared to have passed the examination in Second Class.

4. All other candidates shall be declared as failed candidates.

12. GRADING SYSTEM

Percentage of Marks obtained Grade Category

95% - 100% O 90% - 94% E 86% - 89% A 76% - 85% B 66% - 75% C 56% - 65% D 50% - 55% S Below 50% RA Incomplete I Withheld W

Website www.annauniv.ac.in

is the primary source of communication

For further details: The Director,

Directorate of Online and Distance Education, Anna University Coimbatore,

Academic Campus, Jothipuram, Coimbatore – 641 047.

Phone: +91 422 – 2694433, 6544555

ANNA UNIVERSITY COIMBATORE DIRECTORATE OF ONLINE AND DISTANCE EDUCATION

MBA - CURRICULUM

MBA – AIRLINE AND AIRPORT MANAGEMENT Branch Code: 200

FIRST SEMESTER

Course Code Courses

101001 Principles of Management * 101002 Managerial Communication * 101003 Accounting for Managers * 101004 Managerial Economics * 101005 Organizational Behavior *

SECOND SEMESTER Course Code Courses

102002 Marketing management * 102004 Financial Management * 102003 Human Resources Management * 102040 Airline Operations and Management 102041 Airport Planning and Administration

THIRD SEMESTER Course Code Courses

103027 IT for Managers and MIS * 103055 Aviation Management 103056 Aviation and Airport Security 103057 Aircraft Law and Convention 103058 Airport Engineering

FOURTH SEMESTER Course Code Courses

104001 Business Research Methods * 104002 Corporate Governance and Business Ethics * 104006 International Business Environment * 104011 Project Work and Viva – Voce *

* This course shall be offered to all the branches.

MBA – BANKING, INSURANCE & FINANCIAL SERVICES

Branch Code: 201

FIRST SEMESTER Course Code Courses



102002 Marketing management * 102004 Financial Management * 102003 Human Resources Management * 102031 Banking 102030 Corporate Finance


103027 IT for Managers and MIS * 103008 E-Banking 103007 Mutual Funds 103053 Risk Management and Insurance 103048 Treasury Management




MBA – BIOTECHNOLOGY

Branch Code: 202




102002 Marketing management * 102004 Financial Management * 102003 Human Resources Management * 102042 Bioinformatics 102043 Fundamentals of Bio-Technology and Principle of

Genomics


103027 IT for Managers and MIS * 103059 Environmental Biotechnology 103060 Fermentation Biotechnology 103061 Industrial Biotechnology 103062 Plant Biotechnology




MBA – ENERGY MANAGEMENT

Branch Code: 205




102002 Marketing management * 102004 Financial Management * 102003 Human Resources Management * 102046 Technology Management 102001 Operations Research

THIRD SEMESTER

Course Code Courses

103027 IT for Managers and MIS * 103065 Energy Management 103066 Renewable Energy Systems 103067 Environmental Management 103068 Petroleum Energy




MBA – FINANCIAL MANAGEMENT

Branch Code: 206




102002 Marketing management * 102004 Financial Management * 102003 Human Resources Management * 102014 Security Analysis and Portfolio Management 102001 Operations Research


103027 IT for Managers and MIS * 103052 Mergers, Acquisition and Corporate Restructuring 103050 Capital Markets 103035 Project Management 103030 Management of Cost and Control System




MBA – GENERAL MANAGEMENT

Branch Code: 208




102002 Marketing management * 102004 Financial Management * 102003 Human Resources Management * 102005 Operations Management 102001 Operations Research

THIRD SEMESTER

Course Code Courses

103027 IT for Managers and MIS * 103033 Materials Management. 103054 Strategic Management 103044 Management of Services 103020 International Business




MBA – HEALTHCARE AND HOSPITAL MANAGEMENT

Branch Code: 209




102002 Marketing management * 102004 Financial Management * 102003 Human Resources Management * 102039 Managing Health Services 102001 Operations Research


103027 IT for Managers and MIS * 103025 Issues in Public Health 103014 Global Health Issues 103016 Health Laws and Industrial Relations 103003 Bioinformatics




MBA – HUMAN RESOURCE MANAGEMENT

Branch Code: 211




102002 Marketing management * 102004 Financial Management * 102003 Human Resources Management * 102055 Performance Management 102056 Compensation Management


103027 IT for Managers and MIS * 103028 Knowledge and Change Management 103034 Organization Development 103043 Training and Development 103022 International Human Resource Management




MBA – INTERNATIONAL BUSINESS MANAGEMENT

Branch Code: 213




102002 Marketing management * 102004 Financial Management * 102003 Human Resources Management * 102057 Global Strategic Management 102027 Logistics and Supply Chain Management

THIRD SEMESTER

Course Code Courses

103027 IT for Managers and MIS * 103009 E-Commerce 103047 Managing Global Businesses 103021 International Business Culture 103012 Export Procedures and Documentation




MBA – MARKETING MANAGEMENT

Branch Code: 214




102002 Marketing management * 102004 Financial Management * 102003 Human Resources Management * 102006 Product and Brand Management 102010 Consumer Behaviour


103027 IT for Managers and MIS * 103038 Services Marketing 103018 Industrial and Agricultural Marketing 103045 International Marketing 103036 Retail and Logistics Management




MBA – PHARMACEUTICAL MANAGEMENT

Branch Code: 215




102002 Marketing management * 102004 Financial Management * 102003 Human Resources Management * 102049 Intellectual Property Rights 102027 Logistics and Supply chain Management


103027 IT for Managers and MIS * 103079 Pharmaceutical Marketing 103080 Quality Management in Pharmaceutical Industry 103081 Product Management 103082 Industrial Pharmacy




MBA – RETAIL AND SUPPLY CHAIN MANAGEMENT

Branch Code: 217




102002 Marketing management * 102004 Financial Management * 102003 Human Resources Management * 102024 Purchasing and Supply Chain Management 102001 Operations Research

THIRD SEMESTER

Course Code Courses

103027 IT for Managers and MIS * 103051 Decision Support Systems 103037 Retail Marketing 103011 Enterprise Resource Planning 103006 Channel Management




MBA – SOFTWARE ENTERPRISES MANAGEMENT

Branch Code: 218

FIRST SEMESTER

Course Code Courses



102002 Marketing management * 102004 Financial Management * 102003 Human Resources Management * 102018 Software Project Management 102001 Operations Research


103027 IT for Managers and MIS * 103039 Software Estimation and Costing 103040 Software Maintenance 103041 Software Quality Assurance 103011 Enterprise Resource Planning




MBA – TELECOM MANAGEMENT

Branch Code: 219




102002 Marketing management * 102004 Financial Management * 102003 Human Resources Management * 102034 Network Management 102035 Telecom Policies and Technology


103027 IT for Managers and MIS * 103049 Marketing Research 103038 Services Marketing 103042 Telecom Services and Information Security 103024 Internetworking Technology




MBA – TEXTILE MANAGEMENT

Branch Code: 220

FIRST SEMESTER

Course Code Courses



102002 Marketing management * 102004 Financial Management * 102003 Human Resources Management * 102033 Fabric Production and Processing 102027 Logistics and Supply Chain Management

THIRD SEMESTER

Course Code Courses

103027 IT for Managers and MIS * 103001 Apparel Manufacturing Technology 103002 Apparel Marketing and Merchandising 103013 Fashion Retailing 103004 Brand Management




101001 - PRINCIPLES OF MANAGEMENT

OBJECTIVE: To expose with the challenges of New Millennium and to increase the confidence level.

MODULE 1:

Management science: Definition-evolution of management Thought-contribution of

F.W.Taylor, Henri Fayol, Elton Mayo, Mary Parker Follet, Rensis Likert, Chestard Bernard, Douglous

McGregor, Peter Drcker, Mickel Porter and C.K. Prahalad - Functions of Managers - Scientific

Approach, System Approach and Contingency Approach. Planning-Types -Steps-MBO-MBE-

Strategies-Policies-Planning Premises - Decision Making - Risk and Uncertainty - Decision Trees.

MODULE 2:

Organization: Formal and Informal-Span of Management-Organisation Structure-

Departmentation-Line and staff relationship -Centralisation Vs. Decentralisation-Organisational

Culture-Cultural Diversity-Multi Ethnic Workforce -Organizing Knowledge resource.

MODULE 3:

Leadership: Leadership Styles -Motivation-Motivation Theories-Maslow-X-Y theory, Two

Factor Theory-Equity theory-Vrooms Expectancy theory-ERG theory-Committees-Teams and

Groups.

MODULE 4:

Controlling: Process: Standards and Bench Marking-Core Competence-Competitive

Advantage of Industries and Nation, Co-ordination-Principles of Co-ordination-Inter-dependence.

MODULE 5:

Knowledge Management - Creativity and Innovation - Quality Concepts-Business Process

Outsourcing.

MODULE 6:

Challenges in Management: Change Management -Timing of Change-Reaction to change-

Planning organizational Change-Technological Change-Effective use of Communication Devices and

IT.

Text Books:

Harold Koontz, Heinz Weihrich, “Essentials of Management”, 7th Edition, Tata McGraw Hill, 2008

References: 1. Management – Rocky W. Griffin – Biztantra, 8th Edition, 2005

2. Management: Tasks, Responsibilities, Practices – Peter F. Drucker- Harper Collins Publishers

SEMESTER - I

101002 - MANAGERIAL COMMUNICATION

OBJECTIVE: The Objective of this course is to develop, deliver, assess and build capability to

Communicate.

MODULE 1:

Managerial Communication Process – Objectives of Communication– Principles of

Communication – Forms of Communication – Types of Communication – Channels / Media of

Communication – Communication in Organizations – Barriers to Communication – Guidelines to

overcome Barriers.

MODULE 2:

Listening and Feedback – Intrapersonal and Interpersonal Communication / Conflict

Management – Negotiations – Group Communications – Mass Communication – Intercultural

Communication.

MODULE 3:

Oral Communication – Designing and Developing Oral Communication Presentation –Speech

– Characteristics of Speech – Committees and Conference - Technological aids in Communication –

Visual aids in Oral Presentation – Interview for Employment.

MODULE 4:

Written Communication – Stages of writing process – Organizing and Composing messages –

Writing effective E-Mail messages – Writing for Web – Writing good, goodwill and bad messages –

Resume and Applications.

MODULE 5:

Non Verbal and Visual Communication.- Body Language – Para Language – Significance of

Space – Graphics - Visual Graphics – Textual Graphics – Television and and other aids in Visual

Communication.

MODULE 6:

Documents and Reports – Preparation of Business Documents – Storage and Retrieval of

information - Formal Reports -Research reports - Project reports - Business reports and Academic

reports-Presentation of Bibliography.

Text Books: Herta A Murphy, Herbert W Hildebrandt, Jane P Thomas, “Effective Business Communication”, Tata

McGraw Hill, 10th Edition, 2009

References: 1. Krizan, Merrier Jones, Business Communication ,6th Edition,Thomson Learning.

2. Bovee, Thill, Schatzman , Business Communication, 7th Edition, Pearson Education, New Delhi.

101003 - ACCOUNTING FOR MANAGERS

OBJECTIVE: To make the students expose to the various accounting systems, accounting control

and linking the accounting system to the Management Decision Making

MODULE 1: Accounting Systems, Financial Accounting Corporate accounting management and

accounting information – Financial Analysis –Cash Flow and Fund flow statement Analysis –

Accounting Cycle –Trial Balance, income and expenditure statements, profit and loss accounts,

balance sheet. MODULE 2: Management Accounting: Basic framework – Classifications of manufacturing cost, cost

accounting systems, job order costing, and activity based costing, process costing, costing and the

value chain – Cost – Volume – Profit analysis – responsibility accounting and transfer pricing.

MODULE 3:

Capital budgeting decisions: Standards and variable costing – Production cost variance

analysis – Management control environment, responsibility control and responsibility accounting

information used in management control.

MODULE 4: Budgeting – Operating budget, budget preparation, cash budget, capital expenditure budget –

Control reports – Use of control reports, Designing management accounting system.

MODULE 5: Analysis of financial performance of a firm:- Ratio analysis – Different types of ratios –

Interrelationship between ratios – Due – Point analysis, common size statement of inter and intra firm.

MODULE 6:

Responsibility Accounting-Meaning, Obhectives and Types – Corporate Financial Statement-

Corporate Reports.

Text Books:

M.P.Pandikumar, “Management Accounting”, Excel Books, New Delhi 1st Edition 2007.

References 1. Khan & Jain, “Management Accounting”, Tata McGraw Hill Publication.

2. S.N.Maheswari & S. K. Maheswari, “Introduction to Financial Accountancy”, Vikas Publication.

101004 - MANAGERIAL ECONOMICS

OBJECTIVE: The objective of this course is to make the student understand the application of

economic theory in decision making and to study ramification of managerial economics in global

economy.

MODULE 1:

Nature and Scope of Managerial Economics – Theory of Firm – Profit Maximization Vs. wealth

maximization – Theory of Profit - Functions of Profit.

MODULE 2:

Demand and Supply – Concept of Demand – Concept of Supply – Market equilibrium –

Demand Elasticity – Factors determining the elasticity – Arc elasticity –Income elasticity – Cross

elasticity – Demand estimation and Forecasting.

MODULE 3:

Production and Cost Analysis – Production Function – Economies of Scale – Innovation and

Global Competitiveness – Production Analysis – Cost theory and Estimation- Plant size Economies of

Scale.

MODULE 4: Market Structure and Pricing Policies- Competition and Perfect Competition-Monopoly-

Monopolistic Competition – Oligopoly - Pricing Policies – Non-Price Competition - Cartel- Price Index.

MODULE 5: Theories of Inflation-Types of Inflation-–Balance of Payment-Internal External Balance- Risk

Analysis – Capital Budgeting – Capital Rationing – Cost of Capital.

MODULE 6:

National Income – Concepts and Measurement of National Income - Consumption, Saving

and Investment.

Text Books:

Atmanand, Managerial Economics, First Edition, Excel Books, New Delhi, 2005.

References:

1. Dominick Salvatore - Managerial Economics, Fourth Edition, Thomson Learning, New Delhi, 2007.

2. Craig Peterson and Cris Lewis - Managerial Economics, Fourth Edition Prentice Hall of India, New

Delhi.

3. Christopher R Thomas and S Charles Maurice, Eighth Edition, Tata McGraw Hill Publicity

Corporation, New Delhi, 2006.

101005 - ORGANISATIONAL BEHAVIOUR

OBJECTIVE: To manage people on deviant workplace and to inculcate the value of move of values.

MODULE 1:

Basic Concepts: Contributing disciplines to organizational behaviour -Challenges and

opportunities for Organizational Behaviour - Developing Organizational Behaviour model - Foundation

of individual behaviour.

MODULE 2: Individual Behaviour – Ability and Learning Attitudes - Measuring employee attitudes -

Measuring job satisfaction –Causes-Impact –Personality- Types-Trait -Measuring personality –

Perception- Factors influencing perception -Perception and Individual decision making.

MODULE 3: Motivation - Definition -Theories -Work environment - Employee involvement - rewarding

employees -Emotional intelligence-Organisational behaviour application of emotion and moods-

Training and development -Performance evaluation- Job enrichment, job enlargement, job analysis.

MODULE 4: Foundation of group behaviour: Steps of group development - Group properties and decision

making, difference between group and team, types of teams, training individuals into team players-

Interpersonal and organizational communication, channel, barriers to effective communication.

MODULE 5: Leadership theories -Trait, Behavioral and Contingency theories - Contemporary models -

Inspirational approach, authentic leadership- Leadership and Power – Bases of power -Power &

Tactics - power in group - Politics.

MODULE 6: Conflict – Definition - Transitions in conflict thought- Conflict process, negotiation,

organizational culture, creating and sustaining culture -Managing change - Resistance to change –

Work stress and management of stress.

Text Books: Stephen P.Robbins and Timothy A.Judge, “Organisational Behavior”, PHI, 12th Edition

References:

1. Keith Davis and John W.Newstorm– Human Behavior at work, TMH,11th Edition

2. Fred Luthans - Organisational Behavior, McGraw Hill, 10th Edition.

102001 - OPERATIONS RESEARCH

OBJECTIVE: To inculcate the application of management concept through Operation Research for

scaling new height.

MODULE 1: Definition of OR – scope of OR – Limitations of Operation Research – Linear Programming

Problem (LPP) – Application of LPP in Management – Advantages of LPP (only theory) Formulation

of LPP – Solution of LPP by Graphical method: Duality and sensitivity analysis – Introduction to

integer Programming, Dynamic Programming and Non-Linear Programming. (Only Theory).

MODULE 2: Various methods of finding initial solution: Maximization and Minimization problems North

West Corner Method – Least Cost Method – Vogel’s Approximation Method; Finding Optimal

Solution: Modified Distribution method; Variations: Unbalanced Transportation Problem – Degenerate

solution (Theory only); Assignment problems; General Structure; Finding Optimal Solution; Variations:

No square matrix – Maximization problem – Restrictions on Assignments – Alternate Optimal

solutions – Traveling Salesman Problems.

MODULE 3: Networking Concepts; Rules of drawing network diagram; CPM Computations – Finding

critical path – Different Floats; PERT Computations: Computation of earliest and latest allowable

times – probability of meeting the scheduled dates; difference between PERT and CPM – Crashing of

a Project

MODULE 4: Two person zero sum game: Solution to games: Saddle point – Dominance rule – Value of the

game – mixed strategy – Graphical method of solving a game – (2 X n and m X 2) games –

Replacement Theory - Replacement policy for gradually deteriorating items and for suddenly failing

items.

MODULE 5: Introduction- Characteristics of Queuing models – Models for Arrival and Service Times; Poisson

arrival with Exponential Service Rate model – oxcer – Queuing models (Theory only) Inventory models –

EOQ models.

MODULE 6: Introduction – Process of Simulation – Monte Carlo Method – waiting Line Simulation Method

– Inventory Management Simulation – Marketing Management Simulation – Financial Management

Simulation

Text Books:

N.D.Vohra, “Quantitative Techniques in Management”, Tata McGraw Hill Publications, 2 Edition, 2003

References: 1. J.K. Sharma, “Operations Research”, McMillan India

2. Wayne L Winston, Thomson, “Operations Research”, 4th Edition, 2004

SEMESTER - II

102002 - MARKETING MANAGEMENT

OBJECTIVE: To gain knowledge in the concepts of marketing and to acquire capability in

Strategies formulations and tactics development

MODULE 1:

Introduction – Definition – Scope of marketing - demands situations – key customer markets –

Market Environment – Marketing concepts – target market – marketing mix – tasks of Marketing

Managers.

MODULE 2: Marketing strategies - Value chain – strategic alliances – Marketing information System –

Marketing organizations – Marketing resource - Assessing Market Demand – Creating consumer

value – classification of markets

MODULE 3: Consumer behavior – cultural, personal, psychological factors – Market Segmentation –

geographic, demographic, psychographic, behavioral, volume and benefit buying process –

Institutional marketing.

MODULE 4: Brands – Brand Equity – Products – Product life cycle – classification of products – product

differentiation – Market positioning – Product line – New product development - Packaging, labeling,

warranties and guarantees - Marketing of Services.

MODULE 5: Pricing – Pricing objectives – Pricing strategies – Discounts and allowances impact of price

change – distribution of networks and channels – wholesaling and retailing – Marketing logistics –

modifying channels.

MODULE 6: Marketing Communication – Promotion – advertising – sales promotion – publicity and public

relations – Direct marketing and personal selling – managing sales force – global markets – E-

business.

Text Books:

Philip Kotler, Kevin Lane Keller, “Marketing Management”, PHI, 12th edition.

References: 1. Willam J. Stanton, Michael J. Etzel, Marketing Concepts and Cases, TMH 13th Edition.

2. Tapan K. Panda, Marketing Management, Text and cases, Excel books, 2nd Edition.

102003 - HUMAN RESOURCE MANAGEMENT

OBJECTIVE: To equip budding managers with a complete, comprehensive review of essential

human resource management concepts and techniques.

MODULE 1:

Strategic role of HRM – Nature and scope of HRM – objectives of HRM – Job Analysis – HR

Planning – HR Inventory.

MODULE 2:

Recruitment Process – Application Blank – Test and Interviews – Selection – Placement –

Transfer – Training – Types of Training – Uses of Training – Designing effective Training – Evaluation

and Training.

MODULE 3:

Compensation – Performance Appraisal – Pay structure – Incentives – Financial and Non-

financial incentives – Executive Pay – Employee Benefits.

MODULE 4:

HR Environment – Multicultural Environment in MNC’s – Equal Employment Opportunities –

Reservation System - Outsourcing – Hire and Fire System - Security in Services.

MODULE 5:

Employer and Employee relations– Collective bargaining- process–Unions-Ethics–Dominants

of Ethical Behavior -Discipline – Protecting Safety &Health

MODULE 6:

HRIS - HR Records – HR Accounting – HR Audit –- Maintaining International Employees

Text Books:

Gary Dessler -A Framework for Human Resource Management - Pearson - 3rd Edition - 2008

References: 1. Raymond A Noe, John R,Hollenbeck, Barry Gerhart and Patrick M.Wright – Human Resource

Management – McGraw-Hill New Delhi-5th Edition - 2007.

2. Cynthia Fisher, Shaw - Human Resource Management – Wiley Dreamtech / Bistantra – 5th Edition.

102004 - FINANCIAL MANAGEMENT

OBJECTIVE: To understand the theories, concepts and techniques of financial management for

prudent decision making.

MODULE 1:

Nature and Scope of Financial Management - Objectives of Financial Management, Finance

Functions, Structure of finance department, Emerging role of the Finance Managers.

MODULE 2:

Techniques of Financial Statement Analysis - Trend Analysis, Common Size Statements,

Ratio Analysis: Classification of Ratios – Liquidity Ratios, Leverage Ratios, Activity Ratios- And

Profitability Ratios.

MODULE 3:

Working Capital Management: - Management of cash and Marketable Securities receivables

management – Inventory Management- working capital financing.

MODULE 4:

Sources of Finance: Sources of Long Term & Short Term finance-Financing decisions: Cost of

capital – Hybrid Financing Instruments – Lease financing - and hire purchase – Venture Capital

MODULE 5:

Capital Budgeting: Nature and Significance - Techniques of Capital Budgeting - Pay Back

Method - Accounting Rate of Return - Net Present Value and profitability index.

MODULE 6:

Management of Profits: Dividend policy - Determinants of dividend policy, bonus shares and

stock splits - Corporate Restructuring.

Text Books: Prasanna Chandra - Financial Management, Tata McGraw-Hill,6th Edition 2004.

References: 1. I M Pandey - Financial Management, Vikas Publications, 9th Edition, 2005.

2. M Y Khan and P K Jain - Financial Management, Tata McGraw-Hill, 5th Edition 2007

102005 - OPERATIONS MANAGEMENT

OBJECTIVE: To understand the operation functions in manufacturing and service industry and to

achieve knowledge in new concepts development in this domain.

MODULE 1:

Nature of Production and Operations – System Approach to Operation management – Factors

– Types of Production and Production Systems- Productivity and Competitiveness –Operation

Strategy.

MODULE 2:

Designing Products and Services – Process Planning and Process Design in Services–

Production Processes – Production Technology

MODULE 3:

Manufacturing facility Planning – Long range Capacity Planning – Facility Location – Facility

layout

MODULE 4:

Master Production Scheduling –Service Operations Planning and Scheduling - Detailed

Scheduling – Facility Loading – Sequencing operations – Priority Sequencing Techniques – Line

Balancing – Line of Balance - Work Study – Time Study – Motion Study – Work Sampling.

MODULE 5:

Purchasing and Stores Management - Inventory Management – Functions – Information

Systems – Warehousing – Waste management – Maintenance Management - Just in Time (JIT) -

Enterprises Resources Planning (ERP) – Lean Manufacturing System.

MODULE 6:

Inspection and Quality Control – Statistical Quality Control Techniques (Control Charts and

Acceptance Sampling – Quality Circles – Introduction to Total Quality Management

Text Books: Norman Gaither And Greg Frazier – Operations Management – Thomson – 9th Edition – 2007

References: 1. Martin K Star - Production and Operations Management – Biztantra – 2004

2. Chase, Jacobs, Aquilano - Operations Management for Competitive Advantage – Tata McGraw

Hill – 10th Edition 2007

102006 - PRODUCT AND BRAND MANAGEMENT

OBJECTIVE: To analyze, Plan and insight about branding, segmentation and positioning of the

product.

MODULE 1:

Product – Meaning – Classification – Product Mix and Line decisions – Growth Strategies of

FMCG – Managing Line Extensions.

MODULE 2:

New Product Planning – PLC – Classification – Routes of New Product Development –

Process – The Latent Factors – Successful New Product launches – New Product Failure

Dimensions.

MODULE 3:

Branding – Meaning – Strategic relevance – Creation – Principles – Brand Building – Branding

extension – Branding of Commodities – Managing Brand Equity – Anatomy of the Brand

MODULE 4:

Segmentation – Impact of Marketing Mix – Segmentation criteria – Lifestyle segmentation –

VALS.

MODULE 5:

Positioning – Meaning - USP – Brand image and Personality – 3 C’s of Positioning –

Competitive positioning and Strategy – Brand success – Core Benefits.

MODULE 6:

Managing Brand image – Concept Management – Functional brands – Symbolic Brands –

Forces affecting Brands – Brand revitalization – Brand recall and elimination – Types of Branding –

Brand valuation methods.

Text Books: Ramanuj Majumdar – Product Management in India – Prentice Hall of India – Third Edition – 2007.

102010 - CONSUMER BEHAVIOUR

OBJECTIVE: To analyze and understand the behavior of the consumers in order to attack

consumers, satisfy and retain them.

MODULE 1:

Meaning – Nature & Objectives – Consumerism – Ethics

MODULE 2:

Consumes motivation – Pyramids – Dynamic Nature – Types and system – Motivation

research – models of consumes behavior – Learning and Howard Sheth model - Engel and Kollat

model – Blackwell model.

MODULE 3: Consumer attitudes – Attitude properties – Types – Multivariable attitude model - Culture –

Sub-culture.

MODULE 4:

Reference Group – Family Decision Making – Family life cycle – Social class - Social class

and consumer Behavior

MODULE 5: Opinion Leadership – Meaning – Process – Dynamic Nature – Persuasion and Motivation -

Diffusion of Innovation – Diffusion Process – Channel of Communication – Adoption Process.

MODULE 6: CRM in Consumer Marketing – Focus on relationship – Building CRM – E CRM – CRM

Process CRM Implementation

Text Books:

Blackwell, Miniard, engel, Cengage 2006.

102014 - SECURITY ANALYSIS AND PORTFOLIO MANAGEMENT

OBJECTIVE: To provide comprehensive information about investing in securities.

MODULE 1:

Valuation of securities – bond and fixed income instruments valuation – bond pricing

theorems, durations of bond and immunization of interest risk, term structure of interest rate,

determination of yield curves, valuation of equity and preference shares (Dividend capitalization &

CAPM).

MODULE 2:

Analysis of risk & return, concept of total risk, factors contributing to total risk, systematic and

unsystematic risk, default risk, interest rate risk, market risk, management risk, purchasing power risk.

Risk & risk aversion. Capital allocation between risky & risk free assets – Utility analysis.

MODULE 3:

Fundamental & Technical Analysis of equity stock. Concept of intrinsic value. Objectives and

beliefs of fundamental analysis. Economy-Industry-Company framework, points and figures chart,

bar chart, contrary opinions theory, confidence index RSA,RSI, Moving average analysis, Japanese

Candlesticks.

MODULE 4:

Behaviour of stock market prices – The market mechanism, testable hypothesis about market

efficiency, implications of efficiency market hypothesis for security analysis and portfolio

management. Asset pricing theories, CAPM & Arbitrage pricing theories.

MODULE 5:

Modern portfolio theory – Asset allocation decision. Dominant & Efficient portfolio – Simple

diversification, Markowitz diversification model, selecting an optimal portfolio – Single index model,

Treynor – Black model. Determination of corner portfolio. Process of Portfolio Management –

International Diversification.

MODULE 6:

Portfolio performance evaluation – Sharp & Treynor & Jemsen’s measure. Portfolio revision

– Active and passive strategies & formula plans in portfolio revision. Mutual funds – types,

performance evaluation of mutual funds, functions of Asset Management Companies

Text Books: Donald E.Fischer and Roanal J.Jordan, Security Analysis and Portfolio Management, Pearson, Third

Edition - 2008

102018 - SOFTWARE PROJECT MANAGEMENT

OBJECTIVE: To inculcate the fundamental practices of good project management needed by

software industry.

MODULE 1: Meaning – Software projects versus other types of project – Contract Management – Activities

– Problems with software projects – Project Planning – Steps.

MODULE 2: Programme management – Strategic Programme management – Evaluation –Choosing

technologies for a selection of a project – Structure versus speed of Delivery – Waterfall Model – V-

processes Model – Spiral Model – Prototype – Dynamic System Development method.

MODULE 3:

Estimation – Problems – Basis – Techniques – Activity planning – Schedules – Scheduling

Activities – Activity float – Identifying Critical Activities – Activity-on arrow networks.

MODULE 4:

Risk Management – Framework – Evaluating risk to the schedule – Monte Carlo Simulation –

Critical Chain Concepts – Resource allocation – Identifying resource requirements –Scheduling

resources – counting the cost.

MODULE 5: Monitoring and Control – Creating the framework – Collection of data – Change Control –

Managing Contracts – ISO 12207 approach – Types of Contract – Contract Management.

MODULE 6: Managing People – Understanding Behaviour – Motivation – Oldham - hackman Model –

Decision Making Influence of Culture – Stress – Software Quality – Meaning and importance –

Product versus process quality management.

Text Books: Bob Hughes and Mike Cotterell – Software Project Management – Tata McGraw Hill – Fourth Edition – 2006

102024 - PURCHASING AND SUPPLY CHAIN MANAGEMENT

OBJECTIVE: To make the students aware of the demands placed on Purchasing and Supply Chain

Management.

MODULE 1:

Meaning – Importance – Benefits – Supply Chain Umbrella - Four enablers – Evolution –

Purchasing objectives – Evaluate and select suppliers – E-Procurement

MODULE 2:

Purchasing Policies – Merits and Demerits – Role of Purchasing – Code of conduct –

Purchasing procedures – Purchasing integration (Internal & External) – Critical role of Cross

Functional Team - Merits and Demerits of CFT – 5 R’s in purchase – Right Quantity – Right Quality -

Right Price - Right source – Right time.

MODULE 3: Purchasing & Supply chain organization – Factors – Activities - Centralization Vs

Decentralization - Purchasing structure – Translating Corporate Objectives in to purchasing goals –

Purchasing Strategy development process.

MODULE 4:

Suppliers Evaluation & Selection Process – Need – Success method of evaluation – Long

term relationship potential – Developing a supplier Evaluation & Selection Survey

MODULE 5:

Supplier Quality – Factors – Striving for Zero defects – Six Sigma – ISO 9000 – Supplier

Performance measurement – Types – Optimized supply base – Overcoming Barriers – Suppliers

development.

MODULE 6: Negotiation – Meaning – Planning – Developing negotiation Strategy & Tactics - Sources of

negotiating power - Purchasing ethics - Types of unethical behaviors – Purchasing order – Patent &

Intellectual Property – other laws affecting purchasing.

Text Books: Monezka, Trent & Handfield – Purchasing & Supply Chain Management – Thomson – 3rd Edition – 2007.

102027 - LOGISTICS AND SUPPLY CHAIN MANAGEMENT

OBJECTIVE: To present the vision of the future of business logistics and supply chain management

and their role in enterprise competitiveness.

MODULE 1: Logistics – Importance – Value Generation and Proposition – Service Benefits – Cost

Minimizations – Functions – Logistics Design and Operational Planning – Planning Methodology –

Design Decisions – Design Logic – Transportation Decisions – Freight Lane Analysis – Inventory

Analysis

MODULE 2: Procurement and Manufacturing – Quality Imperative – Dimensions – Total Quality

Management – Quality Standards – Procurement – Procurement Perspectives – Procurement

Strategies – Purchase Requirement Segmentation – E-Commerce – Manufacturing – Manufacturing

Perspectives – Manufacturing Strategies – Total Cost of Manufacturing – Logistical Interface – Just-

in-Time.

MODULE 3: Transportation Infrastructure – Transport Functionality, Principles and Participants – Transport

Functionality – Transport Principles – Transport Participants – Transportation Regulation –

Transportation Structure – Transportation Operations – Logistical Interaction – Documentation – Bill

of Lading – Freight Bill – Shipment Manifest.

MODULE 4: Strategic Warehousing – Benefits – Warehouse Operations – Handling – Storage –

Warehouse Decisions – Site Selection – Design – Product-Mix Analysis – Expansion – Materials

Handling – Layout – Warehouse management Systems – Accuracy and Audits – Security – Safety

and Maintenance.

MODULE 5: Global Supply Chain Integration – Managing the Global Supply Chain – Supply Chain Security

– International Sourcing – Rationale – Challenges for Low-Cost – Country Sourcing – Total Cost

Network – Formulating Logistical Strategy – Threshold Service – Service Sensitivity Analysis –

Finalizing Strategy.

MODULE 6:

Information System Functionality – Comprehensive Information System Integration – ERP or

Legacy Systems – Global Data Synchronization – Internet – Extensible Markup Language –

Rationale for ERP Implementation – ERP System Design – Supply Chain Information System.

Text Books:

Bowersox, Closs and Cooper, “Supply Chain Logistics Management”, Tata McGraw Hill, Second

Edition, 2008.

102030 - CORPORATE FINANCE

OBJECTIVE: To evaluate firm value and equity value and to inculcate the concept of dividend.

MODUELE 1: Introduction to corporate Finance – Corporate Finance and the Firm – First Principles of

Corporate Finance – Firm Value and Equity Value – Tools – Objective – Stockholder Wealth

Maximization – Stock Price Maximization and Agency Costs – Stockholders and Managers –

Stockholders and Bondholders – The firm and Financial Markets – Firms and Society – A Postscript –

Limitations.

MODUELE 2: The Time value of Money – Cash Flows and Time Lines – Time Value of Money:

Compounding and Discounting – Compounding – Discounting – The Frequency of Discounting and

Compounding – Time Value of Money: Annuities and Perpetuities – Annuities – Growing Annuities

Perpetuities – Growing Perpetuities.

MODUELE 3: Value and Price: An Introduction – Need – Valuing an Asset with Guaranteed Cash Flows –

Default-free Zero-coupon Bond – Default –free Coupon Bond – Bond Value and Interest Rate

Sensitivity and Duration – Introducing Uncertainty into Valuation – Valuing an Asset with Default Risk

– Valuing an Asset with Equity Risk – Valuing an Asset with an Infinite Life – Equity and Firm

Valuation – Dividends and Equity Valuation – Binomial Model – Market Prices and Value – The

Pricing Process – Information, Expectations and Prices – Market Efficiency – Testing Market

Efficiency.

MODUELE 4: The Basics of Risk – Motivation and perspective in Analyzing Risk – Equity Risk and Expected

Return – Defining Risk – Diversifiable and Nondiversifiable Risk – Models Measuring Market Risk –

A Comparative Analysis of Risk and Return Models – Models of Default Risk – The Determinants of

Default Risk – Bond Ratings and Interest rates – Significance of miller modigilane theorem.

MODUELE 5: Dividend Policy – Process – Measures – Empirical Evidence on Dividend Policy – Timing of

Tax Payments – Measuring the Dividend Tax Disadvantage – Reasons for Paying Dividends – Cash

Returned to Stockholders – The Effects of Buying Back Stock – The Magnitude of Stock Buybacks –

A Cash Flow Approach to Analyzing Dividend Policy Evaluating Dividend Policy.

MODUELE 6: Alternative Ways of Returning Cash to Stockholders – Equity Repurchases – Forward

Contracts to Buy Equity – Actions that affect Number of Shares Outstanding – Stock Splits – Stock

Dividends – Actions that Affect claims on Assets – Diverstitures – Spin-offs, Split offs and Split-ups –

Equity Carve-outs(ECSs) – Tracking Stock – Comparing the Alternatives – Comparing the

Alternatives – Common Objectives – Key Differences – Choosing Between the Alternatives.

Text Books: Aswath Damodaran,, ”Corporate Finance”, Wiley India, Second Edition, 2008

102031 – BANKING

OBJECTIVE: To Expose the students about latest banking systems and their applications.

MODULE 1: Indian banking system-public sector banks in India-private sector banks-local area banks-pre

reforms development-RBI- legal frame work-Main functions of RBI-reforms in financial and banking

sector-Naragimhan committee-Ghosh committee-Nadkarni committee recommendations-15 years of

reforms

MODULE 2: Types of accounts-HUF-married women-Insolvent persons- trusts-minors-joint accounts-

partnership firms-joint stock companies-banker and customer relationships-customer service

guidliness-Obligations, duties and rights of a banker-clayton’s rule-customer service guidelines-

Goiporia committee-banking ombudsman scheme 2006-cunsumer protection act 2002

MODULE 3: Know your customer norms-Anti money laundering measures-RBI act1934-Negosiable

instrument act 1881-Contibution act 1963-Indian contract act 1872-Indian stamp act 1899-Right to

information act 2005-Transfer of properties act 1882-Bankers book evidence act 1891.

MODULE 4: Technology in bank-Internet banking-Request for Information-e commerce-Online tax

accounting system-PGPRS-it act 2000-Payment and clearing system in bank-Credit card operations-

Electronic fund transfer ectronic clearing service-MICR clearing-Core banking solutions-RTGS

operations-National financial switch-SFMS.

MODULE 5: SWIFT- New financial product and service-Money Market instruments-Capital market

instrument-Debt market instrument-Credit market instrument-Retail banking-Current accounts-Term

deposit-Recurring deposit-Project Appraisal-NPA-Credit risk management-Bill finance- co-acceptance

of bills-MPBF.

MODULE 6: Analysis of balance sheet-Working capital-Inventory norms-RBI directives of advance-

Consortium leading loan syndicate-BPLR-Debit recovery tribunal-Basics of foreign exchange-L/C-

INCOTERMS-EEFC accounts - Asian clearing union-RBI guidelines for SSI-Impact of NPAS-Poor

credit management- Poor loan review systems-Dee mat accounts – Mutual funds.

Text Books: Vijayaragavan Iyengar, ”introduction to Banking”, Excel Book 2007.

102033 - FABRIC PRODUCTION AND PROCESSING

OBJECTIVE: To educate the processes of production of fiber to yarn to fabric, their functions and

characteristics.

MODULE 1:

Producing Textile for Fibire Yarns Stretch Yarns – Heat Set Thermo Plastic Yarns –

Elastomeric Yarns – Bi-Component Yarns – Bi-Constitutent Yarns – Chemically treated Natural Fibre

Yarns – Bulk yarns – Lube Bulk Yarns.

MODULE 2:

Selection of Dyes – Natural Dyes – Synthetics Dyes – Basic Dyes – Oxidation Dyes – Acid

Dyes – Acid Milling Dyes – Acid Permetalized Dyes – Natural Permetalized Dyes – Colorless Dyes –

Selection of dieing method – Stock Dying – Top Dying – Yarn Dying – Piece Dying – Identifying Dying

Defects – Tests to Determine Colorfastness – Fastness Washing – Fastness to Gas Fading.

MODULE 3:

Printing and flocking – Dyes used for printing – Roller Printing – Photo Printing – Cotton –

History of cotton – Kinds and Types of Cotton – From Field to Mill – Cultivating Cotton – Harvesting –

Ginning and Baling – Byproducts of Cotton – Processing, Blending and Mixing Cotton – Finishing

Cotton Fabrics – Evaluation Cotton Fabrics

MODULE 4:

Comparative characteristics – Strength – Elasticity – Resilience – Drapability – Heat

Conductivity – Abosorbency – Cleanliness and Washability – Reaction to Bleaches – Shrinkage –

Effect of Heat – Effect of Light – Effect of Mildew – Resistance to Insects – Reaction to Alkalies and

Acids – Affinity for Dyes.

MODULE 5: Insulation Fabrics – Quilted Fabrics – Composition of Quilted Fabrics – Characteristics of

Quilted Fabrics – Pile Fabrics – Characteristics of Imitation Fur – Metallized Fabrics – Composition

and Construction – Properties and Care of Imitation Suede Fabrics – Knitwear – Care of Hosiery,

Underwear – Outwear.

MODULE 6:

Sheets and Pillowcases – Styles and Sizes – Blankets – Terry Towels – Table cloths –

Carpets and Rugs – Tufted Carpets – Needle punched – Stitch – Bonded – Knitted – Oriental Rugs –

Carpet Coloration – Carpet Printing – Piece Dyeing – Carpet Care – The Non technical Testing –

Feeling Test – Burning Test – Microscope Test – Chemical Test.

Text books:

Bernard P. Corbman – Textiles Fiber to Fabric – McGraw Hill – 6th Edition - 1983

102034 - NETWORK MANAGEMENT

OBJECTIVE: Enables students to move onto the networking industry to acquire knowledge in the

field of network management

MODULE 1:

Data Communications and Network Management Overview-Analogy of Telephone Network

Management.-Data (Computer) and Telecommunication Network.-Distributed Computing

Environment.-Network Management: Goals, Organization and Functions.-Goal of Network

Management.-Network Installation and Maintenance.-Network Management System.

MODULE 2:

Basic Foundations: Standards, Models, and Language – Introduction - Network Management

Standards - Network Management Models - Organization Model - Information Model - Management

Information Tree - Managed Object Perspective - Communication Model. MODULE 3:

History of SNMP Management.-Internet Organizations and Standards – Organizations -

Internet Documents - SNMP Model - SNMPv1 Network Management - Communication and

Functional Models. -SNMP Architecture- SNMPv2 System Architecture-Bi-lingual Manager-SNMP

Proxy Server. MODULE 4:

Ethernet Management Information Base-Relationship Between Control and Data Tables-

Token Ring RMON Management Information Base- Broadband Network Management: ATM

Networks-Broadband Network and Services-ATM Technology-Virtual Path - Virtual Circuit-.ATM

Packet Size- Role of SNMP and ILMI in ATM Management- ATM Digital Exchange Interface

Management MODULE 5:

Cable Modem and CMTS Management.-HFC Link Management- RF Spectrum Management -

ADSL Management-ADSL Network Management Elements - ADSL Configuration Management -

ADSL Fault Management. - Telecommunications Network Management Standards.-TMN Architecture

MODULE 6:

Network Management Tools- Configuration Management- Fault Management- Performance

Management-Performance Metrics- Commercial Network Management Systems- Web Interface

SNMP Management-Embedded Web-Based Management. Desktop Management Interface-Web-

Based Enterprise Management

Text Books:

Mani Subramanian,”Network Management: Principles and Practice”, Addison-Wesley

102035 - TELECOM POLICIES AND TECHNOLOGY

OBJECTIVE: To give a broader view of telecommunications technology and policies.

MODULE 1:

Evolution of Telecommunications – Simple Telephone Communication – Basis of a Switching

System – Manual Switching System – Major Telecommunications Networks – Storage switching

systems – Rotary Dial Telephone – Signaling Tones – Storage Switching Components – Step by Step

Switching – Design Parameters – 100 - Line Switching System – 1,000-Line Blocking Exchange –

10,000 Exchange.

MODULE 2:

Crossbar Switching – Principles of Common Control – Touch Tone Dial Telephone –

Principles of Crossbar Switching – Crossbar Switch Configuration – Cross point Technology –

Crossbar Exchange Organisation – e lectronic space division switching – stored program control –

centralized SPC – distributed SPC.

MODULE 3:

Speech digitization and transmission – sampling – Quantisation and Binary Coding –

Quantisation Noise – Companding – Differential Coding – Vacoders – Pulse Transmission – Line

coding – Time Division Multiplexing – Basic Time Division Space and time Switching – Time

Multiplexed Time Switching – Combination Switching – Three-Stage Combination Switching – n-

Stage Combination Switching.

MODULE 4:

Optical Fibers – Types – Fiber Optic Transmission – Optical Sources – Optical Detectors –

Power Budget Analysis – Telecommunications Applications – Network Traffic Load and Parameters –

Grade of Service and Blocking Probability – Modeling Switching Systems – Incoming Traffic and

Service Time Charaterization – Blocking Models and Loss Estimates – Delay Systems

MODULE 5:

Data networks – Data Transmission in PSTNs – Switching Technique for Data Transmission –

Data Communication Architecture – Link-to-Link Layers – End-to-End Layers – Satellite Based Data

Networks – Local Area Networks – Metropolitan Area Networks – Fiber Optic Networks – Data

Network Standards – Protocol Stacks – Internetworking.

MODULE 6:

Indian National Telecommunication Policy

Text Books:

Thiagarajan Viswanathan, “Telecommunication Switching systems and networks”, Prentice Hall India,

1st Edition, 2007

102039 - MANAGING HEALTH SERVICES

OBJECTIVE: To inculcate planning, designing and management of Hospitals.

MODULE 1:

Planning the Hospital –Planning for a New Hospital- Guiding Principle in Planning Hospital

Facilities and Services- Preliminary Survey- Financial Planning- Equipment Planning- Permanent

Hospital organization-Planning: Early Consideration- Operational Plan and Functional Plan

MODULE 2:

Facility Master Plan- Design Team- Design Development Stage- Planning and Hospital

Building –Building Contract and Contract Document- Furnishing and Equipping the Hospital-Purchase

of Capital Equipments- Ready to Operate Stage- Before Opening the Hospital- Commissioning and

Inauguration.

MODULE 3: Organizing of the Hospitals-Organizational Structure-Management Structure- Organizational

Charts-Management of the Hospital- Introduction-Two Lines of Authority in the Hospital- Professional

Management of the Hospital

MODULE 4:

Recruitment and Selection –Orientation, Training and Development- Getting the Hospital to be

in Readiness to Operate Professionally-Readying for the D-day-Planning and Designing

Administrative Services- Executive Suite – Professional Service Unit.

MODULE 5: Financial Management Unit- Hospital Information System (HIS) - Nursing Service

Administrative Unit- Human Recourse Management-Public Relations Department.

MODULE 6: Communication Systems- Environmental Control- Solid Waste Management –Transportation –

Safety and Security in the Hospital-Safety in Hospital- Security and Loss-Prevention Programme- Fire

Safety- Bomb Threat-Alarm Systems-Disaster and Disaster Preparedness

Text Books:

G.D.Kunders – Hospitals – Tata McGraw Hill – 5th Edition – 2007

102040 - AIRLINE OPERATIONS AND MANAGEMENT

OBJECTIVE: To provide a fundamental concepts and the management of air transport.

MODULE 1: Introduction to Transportation – Modes – Modal Competition – The Economic Importance –

Transportation and Economic Development – Transport as a Factor of Production – International Transportation

– Importance of International Transportation – Logistics Management – Concepts and Types of Aviation –

History of Civil Aviation Industry – Aviation Technology Transformation (1930 – 2003) – Scope of Aviation

MODULE 2:

Aircraft Manufacturers – Introduction - Airbus Industrie, Civilian Products, Competition with Boeing –

New Generation Aircraft – About the Airbus A-380 – The Boeing Company – Airline Market Projection (2000-

2020 & 2004-2024) – Economy and Aviation - Air Transport and the Economy – Benefits of Air Transports

MODULE 3: Aviation Management Structure – Introduction – Operational Management – Era of Open Skies Policies

– Overview of Airline Industry – International and Domestic Air Traffic – Financial Performance of Airlines – New

Economic Model for Airline Business – Outlook Muted for Legacy Carriers – Infrastructure Management –

Airport Planning Management

MODULE 4: Aircraft Characteristics – Airport Capacity Management – Terminal Management – Apron Management

– Size of Airport Infrastructure – Airports and their Economics in National Economic Growth and Development –

Indian Scenario – Global Emerging Trends of Airport Infrastructure Industry – Global Study on Airport

Performance – Modern Aviation Infrastructure Business Trend – Airspace Management – Airports and Airspace

Congestion Issues – Regulatory Management

MODULE 5: International Civil Aviation Organization (ICOA) - Introduction – Objectives – Strategic Planning –

Annexes – International Air Transport Association (IATA) – Aims – Two Tier Systems – Growth and

Development – World Trade Organization – World Tourism Organization – Federal Aviation Administration

(FAA) – Civil Aviation Authority (CAA) – Director General of Civil Aviation (DGCA) – Functions

MODULE 6: Concepts of Bilateral, Multilateral and Plurilateral in Air Trade Agreements – Major Factors that

Converge Private Sector Initiatives – Modern Airline Trends – Liberalization in Air Transport – Potential Paths to

Further Liberalization – Privatization in Indian Civil Aviation Industry – Deregulation in Indian Air Pocket –

Airport Internalization – Basic Principle behind Privatization – Airport Privatization – Forms of Airport

Privatization – Airport Privatization Models – Causes – Objectives – Airport Ownership and Governance Models

– Airport Privatization in India – Road Map for the Civil Aviation Sector

Text Books: P.S. Senguttuvan, “Fundamentals of Air Transport Management”, Excel Books, First Edition 2006

102041 - AIRPORT PLANNING AND ADMINISTRATION

OBJECTIVE: To provide an extensive outlook on Airport Operations, Planning, and Market,

Competition, Capacity Optimization, Slots and international trade services

MODULE 1: Economics in Aviation Studies – Infrastructure Economics – Economics of Aviation

Infrastructure in India – Aviation Industry and its Significance – Consumer Behavior – Airport

Operational Economics

MODULE 2:

Economics of Airport Optimization – Airport Operational Capacity – Airport Terminal Capacity

– Economics of Congestions & Delays – Airport Slot Mechanism – ICAO Air Transport Policy –

Airport Slot Trading – Slot Auctions – Monitory – Airport Market and Competition.

MODULE 3: Airport Planning system – Aims & Scope – Airport Financial Economics – Goals of Airport

Finance – Principles of Airport & Air Navigational Charges – Airport Revenue – Charges – Non-

Aeronautical Revenue – Global Airport Market Overview.

MODULE 4: Airport Pricing Strategy – Objectives – Principles Airport Costs – Structure & Control of Airport

Charges - Airport Cost Structure – ICAO Policies on Airport & Air Navigational Services – Prices

Determination – Aero / Non Aero Business – ICAO’s Policies on Charges for Air Navigator Services.

MODULE 5: Airport Performance Systems – Importance User – Airport Performance Measures – Units of

Airport Measurement – Quality of Airport Services – Ground Access System Capacity.

MODULE 6: Regulation & Completion in Civil Aviation Industry – Globalization & Aviation – Strategic

Airline Alliance – Regulation & Deregulation – Airline Compensation – Regulating Airport Industry -

Airline Privatization – Objectives – Global trend in Airport Privatization.

Text Books: P.S. Senguttuvan, “Principles of Airport Economics”, Excel Books, First Edition 2007

102042 – BIOINFORMATICS

OBJECTIVE: To provide a strong foundation on the various approaches to the study of Genomics,

Proteomics and the drug discovery process.

MODULE 1:

Introduction to Bioinformatics – Information Search and Data Retrieval – Genome Analysis

and Gene Mapping – Alignment of Pairs of Sequences – Alignment of Multiple Sequences and

Phylogenetic Analysis

MODULE 2:

Tools for Similarity Search and Sequence Alignment – Profiles and Hidden Markov Models –

Gene Identification and Prediction – Gene Expression and Microarrays

MODULE 3:

Protein Classification and Structure Visualization – Protein Structure Prediction – Proteomics

– Computational methods for Pathways and Systems Biology

MODULE 4: Introduction to Drug Discovery – Drug Discovery: Technology and Strategies – Cell Cycle: Key

to Drug Discovery

MODULE 5: Structural Biology and Virtual Screening for Drug Discovery – Emerging Role of Biomarkers in

Drug Development

MODULE 6: G-Protein Coupled Receptors as Drug Targets – Ion Channels and Aquaporins as Potential

Drug Targets – Computer Aided Drug Design

Text Books: S.C. Rastogi, N. Mendiratta, P. Rastogi, “Bioinformatics-Methods and Applications”, Prentice Hall

India – 3rd Edition.

102043 - FUNDAMENTALS OF BIOTECHNOLOGY AND PRINCIPLES OF GENOMICS

OBJECTIVE:

To provide a broad perspective on the fundamentals aspects, Techniques and Applications of

Biotechnology and gives an idea of the relationship between Biotechnology and Health, Nutrition,

Agriculture, Environment, Industry.

MODULE 1: Introduction to Biotechnology – Overview – Fundamentals of Biochemical Engineering –

Biotechnology and Society

MODULE 2:

Biomolecules – Building Blocks of Biomolecules – Structure and Dynamics – Structure and

Function of Macromolecules – Biochemical Techniques

MODULE 3: The Cell and Development – The basic Unit of Life – Cell Growth and Development – Cellular

Techniques

MODULE 4: Genetics and Molecular Biology – The Principles of Genetics – Genome Function – Gene

Expression –Genetic Techniques

MODULE 5:

Protein and Gene Manipulation – Protein Structure and Engineering – Recombinant DNA

Technology – Genomics – Bioinformatics

MODULE 6: Cell-Culture Technology – Microbial Culture and Applications – Plant Cell Culture and

Applications – Animal-cell Culture and Applications – Applications of Biotechnology

Text Books: A.J. Nair, “Introduction to Biotechnology and Genetic Engineering”, Firewall Media, 1st Edition, 2008

102046 - TECHNOLOGY MANAGEMENT

OBJECTIVE: To make students understand the fundamental issues of managing technology and

how change in technology influences all firms.

MODULE 1:

Significance of technology – meaning – process of managing technology – meaning of

innovation – Value creation – Process of managing innovation – tools.

MODULE 2: Technology management and strategy – integrating with firms strategy – technology and

competitive advantage – S – curve – strategy process – Porters’ five force model – technologies in

the value chain – evaluation and control.

MODULE 3: Innovation planning – factors that favours and discourages innovation – types of innovation –

product innovation – process innovation – reengineering – innovation planning process – steps –

factors that aid innovation planning – technology stages and contributing processes – developing a

climate for innovation..

MODULE 4: Implementation process- Leapfrog – delegation – four elements of implementation –

leadership, engagement, alignment and extension – key fit elements in innovation – innovation

strategy – portfolios of innovation.

MODULE 5: Evaluation and control – Types of control – Advantages and disadvantages – Demings’

fourteen points of quality control – interaction of strategic concerns – obtaining technology – strategic

alliance for technology acquisition – mergers and acquisitions – types – decision tree for acquisition

technology.

MODULE 6: Characteristics of types of acquisitions – importance vs urgency – source of conflict and

solutions – alliance capabilities – negotiation factors and integration – Gap analysis – product

platforms – process for building capabilities – value process – organizational learning – approaches –

technology tracking strategies.

Text Books: Margaret A.White and Garry D Bruton, “The Management of Technology and innovation,” Thomson

learning 2007

102049 - INTELLECTUAL PROPERTY RIGHTS

MODULE 1:

Intellectual Property Law basics – Types of IPR agencies – International organizations,

agencies and treaties importance – Introduction, Propose and function of trade marks – Types of

marks – Acquisition of Trademark rights – Common law rights – lanham act – Categories of marks –

Tradenames – exclusions from Trademark protection.

MODULE 2:

Trade mark selection and searching – Trademark registration process – Preparing the

application – Filing – Docketing – Examination process – Post examination procedure – Registration

– Post registration procedures – affidavit – Renewal and Docketing requirements – Compliance

policies.

MODULE 3:

Inter parts proceedings – Infringement of trademarks – Dilution – Trademark claims – New

developments in trademark law – Cyberspace trademark issues. NAFTA and TRIPS – International

associations.

MODULE 4:

Copyright law foundations – Originality of material – Fixation – Works of authorship –

exclusions – completions – Collections and Derivative works - Rights to prepares perform and

derivative works - Rights to prepares perform and display work – Publicity – Limitations of exclusive

rights - Ownership issues - Transfers of copyrights – Duration – Copyright registration - Process -

Deposit materials – Notice.

MODULE 5:

Foundations of Patents law patentability - Design patents-double patenting - Orphan drug act -

Patent searching - Prosecuting the application - Term and maintenance of Patents - Disputes over

Inventorship - Licensing of patent rights - Patent infringement – Claims and defenses – Resolving

dispute - International patent protection - Paris convention - Patent law treaty - Foreign filing licenses.

MODULE 6:

Trade Secrets Law - trade secret status – Determination - Liability and Misappropriate of

Trade Secrets – Employer Employee Relationships-Defenses-Remedies for Misappropriation-Trade

secret Litigation – Protection Programs – Unfair competition passing off right of Publicity – False

Advertising – Product disparagement – Intellectual Property Audits – Conducting - Postaudit activity.

Text Books: Deborah E. Bouchoux, ”Intelectual Property Rights”, Cengauge learning 2005.

102055 - PERFORMANCE MANAGEMENT

OBJECTIVE: To familiarize the students about the concepts in performance management. MODULE 1:

Introduction to Performance Management – Definition – PM Contribution – Disadvantages of

Poor Implementation of PM – Definition of Reward Systems – Aims and Role of PM Systems –

Characteristics of an Ideal PM Systems – Integration with other Activities – Case Studies

MODULE 2:

Performance Management Process – Prerequisites – Performance Planning – Performance

Execution – Performance Assessment – Performance Review – Performance Renewal and

Recontracting – Performance Management and Strategic Planning – Definition and Purposes of

Strategic Planning – Process of Linking PM to the Strategic Plan – Building Support – Case Studies

MODULE 3:

Defining Performance – Determinants of Performance – Performance Dimensions –

Approaches to Measuring Performance – Measuring Results – Measuring Behaviors – Case Studies

MODULE 4:

Performance Information – Appraisal Forms and its Characteristics – Determining Overall

Rating – Appraisal Period and Number of Meetings – Need for Providing Performance Information –

Model of Rater Motivation – Preventing Rating Distribution – Implementation of PM – Preparation –

Communication Plan – Appeals Process – Training Programs - Pilot Testing – Ongoing Monitoring

and Evaluation – Case Studies

MODULE 5:

Performance Management and Employee Development – Personal Development Plans –

Role of Direct Supervisor’s – 360 Degree Feedback Systems – Performance Management Skills -

Coaching – Coaching Styles – Coaching Process – Performance Review Meetings – Case Studies

MODULE 6: Traditional and Contingent Pay Plans – Reasons for Introducing Contingent Pay Plans –

Possible Problems Associated with Contingent Pay Plans – Selecting a Contingent Pay Plan –

Putting Pay in Context – Pay Structures – Legal Principles and Laws Affecting PM – Definition and

Importance of Teams – Types of Teams – Implications of PM – Purposes and Challenges of Team

Performance Management – Including Team Performance in the PM Systems – Rewarding Team

Performance – Case Studies

Text Books: Herman Aguinis, “Performance Management”, Pearson Education 2008

102056 - COMPENSATION MANAGEMENT

OBJECTIVE: To presents a broader view about the concepts of compensation management. MODULE 1:

Compensation and Organizational Strategy – Lifestyle and Compensation – Pay and Social

Class – Reward System – Compensation System – Compensation Dynamics – Rates of Pay –

Compensation Program – Jobs and Pay in India

MODULE 2:

Strategic and Tactical Compensation Issues – Employees - A Critical Resource – Division of

Labour – Pay Relationships – Legislation and Compensation – Indian Legal System – Minimum

Wages Act, Employee Compensation Act, Apprenticeship Act, Bonus Act

MODULE 3:

Job Analysis – Gaining Employee Acceptance – Collecting and Describing Job Data – Job

Facts – Job Contract – Elements of Job Descriptions – Job Requirements and Pay – Job Evaluation –

Job Ranking – Market Pricing Approach – Maturity Curve Method.

MODULE 4:

Point Factor Method of Job Evaluation – Job Evaluation Committee – Determining The Need

for a Survey – Preparing for the Survey – Identifying Survey Methods – Designing the Survey – Using

Third Party Surveys

MODULE 5:

Pay Structure Architecture – Pay for Performance – Application of Motivation Theories – Merit

Pay –Performance Appraisal Issues and Opportunities – Designing a File Content – Short Term

Incentives – Premium and Differentials – Individual Based Bonus and Rewards

MODULE 6:

Long Term Incentive and Deferred Compensation Plan – Executive Compensation –

International Competition – Benefits Administration – Employee Benefits – QWL And Pay

Administration

Text books: Richard I. Henderson, “Compensation Management in a Knowledge Based World”, Pearson

Education, 10th Edition 2008

102057 - GLOBAL STRATEGIC MANAGEMENT

OBJECTIVE: To make the students to understand the Global Strategic Management concepts and its

applications for Global Organizations

MODULE 1:

Environment-meaning - The external and internal environment - impact of environment of

business - Changing global scenario

MODULE 2: Strategy - meaning and concepts - phases of global strategy - the difference between

international and global strategy - drivers for a global strategic perspective

MODULE 3: Understanding of industry environment - five forces model - industry evolution and future -

corporate social responsibility - internal environment - analysis of resources and capabilities - core

competencies - VRIO (values, rare, imitate, organization)

MODULE 4:

Entry mode strategies – strategic alliance - cost leadership - differentiation strategy - global

sourcing strategy - diversification strategy

MODULE 5:

Strategy and structure of multinationals - integration of strategy - implementation of strategy

MODULE 6: Types of strategic control system - model and methods of control - control through input,

process and output

Text Books:

Kamel Mellahi, J. George Frynas, Paul Finlay, “Global Strategic Management”, Oxford Press,

New Delhi.

References: 1. Michael E. Porter, “Competitive Advantage: Creating and Sustaining Superior

Performance”, Free Press

2. Michael E. Porter, “Competitive Advantage of Nations”, Free Press

103001 - APPAREL MANUFACTURING TECHNOLOGY OBJECTIVE: To provide broader view about the technical aspects of Apparel Manufacturing MODULE 1:

Nature of Apparel – Structure of the Apparel Industry – Globalization of Apparel Manufacturing –

Organization of Apparel Firms – Marketing Responsibilities in Apparel Firms – Strategic Marketing Processes –

Retail and Wholesale Marketing Strategies – Labeling and Licensing – Context of Merchandising – Concepts of

Apparel Product Lines – Dimensions of Product Change – Nature and Timing of Manufacturing Responsibilities

MODULE 2:

Product Standards – Sources of Quality and Performance Standards – Company Standards for Quality,

Size & Fit and Performance – Developing and Using Specifications – Writing Specifications – Professional

Perspectives – Role of Garment Analysis – Style Description – Positioning Strategy – Sizing and Fit - Materials

Selection – Garment Components Assembly – Final Assembly and Finishing – Style Presentation – Influences

on Design Processes – Creative Design – Technical Design – Apparel Design Technology

MODULE 3:

Systems for Quality Management – Methods of Assuring Quality – Costs and Benefits of Quality

Programs – Costs and Profits – Systems of Costing – Stages of Costing – Determining Product Costs –

Cost/Volume Relationships – Pricing Strategies – The Global Textile Complex – Producer and Consumer

Goods – The Role of Sourcing Decisions – Materials Sourcing Processes – Selecting Fabrics – Predicting

Aesthetics and Performance – Evaluating Fabric Quality

MODULE 4: Sourcing Issues – Global Sourcing – Sourcing Priorities and Processes – Costing Imported Goods -

Productivity Concepts – Production Strategies – Workflow – Apparel Production Systems – Production

Processes – Work study – Ergonomics – Production Planning – Human Resource Management – Inventory

Management – Waste Management – Equipment Management and Plant Modernization

MODULE 5: Production Operations - Initiation of Preproduction Operations – Marker Making – Spreading – Cutting –

Off Loading – Stitches – Seams – Sewing Threads – Needles – Seam Appearance and Performance –

Equipments for Assembly and Pressing - Stages of Technology Advancement – Sewing Machine Fundamentals

– Work Aids – Pressing Equipment

MODULE 6: Purposes of Support Materials – Interlinings – Linings – Other Support Materials – Purposes and Costs

of Closures – Zippers – Buttons and Buttonholes – Snaps and Hooks – Elastic – Hook –and-Loop Tape – Types

and Sources of Trims – Knit Trims – Embroidery – Appliqués, Insets and Lace Trims – Lace – Screen, Heat

Transfer and Digital Printing

Text Books:

Ruth E. Glock, Grace I. Kunz, “Apparel Manufacturing”, Pearson Education, 4th Edition 2005

SEMESTER - III

103002 - APPAREL MARKETING AND MERCHANDISING

OBJECTIVE: The subject aims at familiarizing the students with world fashion scenario. MODULE 1:

Merchandising and Supply Chain Management –Supply Chain management – lean retailing –

Design and Procurement – Grey Market sourcing – Supplier search – Global sourcing – Supplier

Assessment criteria – Supplier Development – Evaluation – Monitoring – Visual Merchandising –

Brand management – Brand Engagement .

MODULE 2:

Fashion Merchandising – Fashion Shows – Skills for Fashion Merchandising - Seasonal

Fashion Merchandising – Readymade clothing – Technology for Apparel Manufacturing – Overview

of Textile and Apparel Industries – Fabric Friction.

MODULE 3:

Apparel Production Planning and Control – Production Planning – Employment – Textile and

Apparel Sourcing – Labour, Material and Shipping Costs – Trade Agreements.

MODULE 4:

Costing of Apparel Product – Earnings – Impact of Labour cost on Apparel Retail Prices – The

Personal Apparel Assessment – Ansell’s Cost Reduction Mandates - Revenue Model.

MODULE 5:

Fashion Marketing and Merchandising – Retail Growth – Multiunit Retailing – Political climate

– Conglomeration – Concentration – Internationalization – Mass market Generalists – Warehouse

clubs – Mass market specialists - Suburban malls – Retail line of Business Shifts – Limits to Growth –

Implications.

MODULE 6:

Apparel Production Management – Spread of Organizational Innovation – Determinants of

Organizational Innovation – Strategies for Competitiveness – Organizational Innovation in the Apparel

Industry – High Involvement Practices – Cluster of Practices and the Presence of Complementaries

– Determinants of the Adoption of Innovative Practices – Apparel Quality Management.

Text Books:

Mathew Robin, “Apparel Merchandising”, Book Enclave Publishers, First Edition, 2008.

103003 - BIOINFORMATICS

OBJECTIVE: To provide a strong foundation on the various approaches to the study of Genomics,

Proteomics and the drug discovery process.

MODULE 1:

Introduction to Bioinformatics – Information Search and Data Retrieval – Genome Analysis

and Gene Mapping – Alignment of Pairs of Sequences – Alignment of Multiple Sequences and

Phylogenetic Analysis

MODULE 2:

Tools for Similarity Search and Sequence Alignment – Profiles and Hidden Markov Models –

Gene Identification and Prediction – Gene Expression and Microarrays

MODULE 3: Protein Classification and Structure Visualization – Protein Structure Prediction – Proteomics

– Computational methods for Pathways and Systems Biology

MODULE 4: Introduction to Drug Discovery – Drug Discovery: Technology and Strategies – Cell Cycle: Key

to Drug Discovery

MODULE 5: Structural Biology and Virtual Screening for Drug Discovery – Emerging Role of Biomarkers in

Drug Development

MODULE 6:

G-Protein Coupled Receptors as Drug Targets – Ion Channels and Aquaporins as Potential

Drug Targets – Computer Aided Drug Design

Text Books: S.C. Rastogi, N. Mendiratta, P. Rastogi, “Bioinformatics-Methods and Applications”, Prentice Hall

India – 3rd Edition.

103004 - BRAND MANAGEMENT

OBJECTIVE: To understand and appreciate the significant influence of Brand and their reach in ensuing customer retention and continued loyalty.

MODULE 1: Brand definition, nature, and scope and significance economics – competition – differentiation

– customer loyalty – Brand and trust Different Brand perspectives – Anatomy of a Brand

MODULE 2: Brand knowledge pyramid – Benefits and promises – norms and values – identity and self

expression – emotion and love – Evolution of a brand – Brand levels – Value hierarchy – Brand

evolution – Poor, Hollow and power brands

MODULE 3:

Brand positioning – USP – Brand image and personality – 3 Cs of positioning – Competitive

positioning and strategy – Brand success – Core Benefits

MODULE 4: Buying decision – Consumer perspectives – Consumer decision making – Post purchase

behavior – Brand selection – building superior brands – Key drives of buying

MODULE 5:

Brand equity – definition and dimensions – brand awareness and customer loyalty – Brand

report card – Brand identity levels and perspectives – Brand image – Brand check – Brand

association – Brand extensions: reason and Types

MODULE 6:

Managing brand image – concept management – functional brands – symbolic brands –

forces affecting brands – Brand revitalization – Brand recall and elimination – product branding, line

branding umbrella branding – Brand endorsement – Brand valuation methods.

Text Books: Harsh V Verma, “Brand Management”, Excel Books

103006 - CHANNEL MANAGEMENT

OBJECTIVE: To acclimatize the students about the role of marketing channels

MODULE 1:

Growing importance of marketing channels-channel manager-flows in marketing channels-

production and distribution tasks-channel structure-channel participants classification-intermediaries-

retailers-facilitating agencies

MODULE 2:

Marketing channel and the environment-economic, competitive, sociocultural, technological

and legal-electronic marketing channels and EDI-resale restrictions-conflict in the marketing channel-

managing channel conflict-power in the marketing channel-roles-communication processes

MODULE 3:

Marketing channel strategy and the marketing mix-motivation of channel members-channel

design-types of intermediaries-variables affecting channel structure-choosing the best channel

structure-transaction cost approach-channel member selection and channel design.

MODULE 4:

Market analysis framework-market size density and channel design strategy-needs and

problems of channel members-channel audit-support to channel members-E-alliances-channel policy

options-product planning and channel management-PLC strategies and channel management

MODULE 5:

Channel pricing structure-classes of resellers-pricing policies and price incentives-push and

pull promotional strategies-tradeshows-role of logistics-interface between logistics and channel

management-channel member performance audit

MODULE 6:

Structure of electronic marketing channels- advantages and disadvantages - profile of online

shoppers-direct selling channels-structure and trends in direct marketing-service characteristics for

channel management-international channel management-export marketing mix-motivating

international channel members.

Text Books:

Bert Rosenbloom, “Marketing Channels”, Thomson Learning, 7th Edition

103007 - MUTUAL FUNDS

OBJECTIVE: To provide an insight into the principles, operational policies and practices of Mutual

Funds in India.

MODULE 1:

Introduction – Financial Market in India – Financial Sector reforms – Money market – Capital

Market – SEBI – NSE – BSE – Security Trading Corporation of India – Stock Holding Corporation of

India – National Clearance and Depository System.

MODULE 2:

Mutual Funds in India – Concept – importance of Mutual Funds – Classification – Advantages

– Tax Implications – Long term Capital gains – Growth trends of Mutual Funds – Efficiency –

Emerging issues in Mutual funds in India – Global Scenario – Shortcoming of Mutual Fund

Operations – SWOT analysis of Mutual Funds.

MODULE 3:

Regulatory Framework and Organization of Mutual Funds in India – Regulation of Mutual

Fund – Guidelines by Ministry of Finance – Dave Panel recommendations – SEBI guidelines for

Mutual funds – General guidelines – Guidelines for advertisement – Schemes of mutual funds –

Recent scenario of Regulations – Mutual fund evaluation – Organization of Mutual funds – Role of

Association of Mutual funds of India.

MODULE 4:

Investment – Portfolio risk and return – Time and investing – Performance evaluation –

Portfolio theory – Risk return theory – Risk – Measuring risk – CAPM model – Efficient market

Hypothesis – Treynor’s, Sharpe’s, Jensen’s, Fama’s measure – Treynor & Mazuy measure –

Henriksson & Merton measure.

MODULE 5:

Mutual funds marketing – Market analysis – Process of marketing – Developing Marketing

Strategies – Rationale behind mutual funds – Marketing Plan – Marketing mix – E-marketing in

Mutual funds – Scope of Marketing Research in Mutual funds – Market Research Process in Mutual

Funds.

MODULE 6:

Mutual fund Derivatives – Hedging – Speculation – Arbitrage – Future Scenario of the Mutual

Fund Industry – Key Challenges – Future growth – Growth Strategy of Indian Mutual Funds – Cases.

Text Books:

Nalini Prava Tripathy, “Mutual Funds in India - Emerging Issues”, 5th Edition, Excel Books, New Delhi,

2007

103008 - E-BANKING

OBJECTIVE: To provide familiarity regarding the latest development in the area of E-banking and

throw light on the Control and Security of Banks

MODULE 1:

Core Banking Solution (CSB) – Technology behind CSB – Network Connectivity – Network

Security – ATM Operations – Internet Banking Operations – Implementation of Core Banking Solution

– Functions of the IT Department.

MODULE 2:

Systems and Procedure for Effective implementation of CBS – Data Centre Security Process

– Network Management, Media Handling and Security – Access Control Policy – Data Centre Server

Procedures Manual – Network and Security Administration – Data Centre Operations Manual – Data

Centre Backup Processes & Procedures – Antivirus Policies and Procedures.

MODULE 3:

Managing Business Processes of Banking Functionality – Accounts Management – Cash

Operations – Clearing – Master Maintenance – Log Maintenance – BAnk Guarantee – Bills – Letter of

Credit

MODULE 4:

Branch Activation – ATM functionality – ATM card issue process – Internet Banking Process –

RTGS – Cash Management System – Security Policy – Business Continuity Planning and Recovery

Planning.

MODULE 5:

Evaluation of Security And Control of CBS – Review of Security Policy Implementation –

Review of Business Continuity Planning – Review of Disaster Recovery Planning – Systems

Development and Change Management.

MODULE 6:

Network Security – Network Vulnerability Assessment –Evaluation of Controls in Operating

System – Testing the application modules of CBS – Evaluation of Controls and Audit of Branches –

Review of System Logs – Audit Tools.

Text Books: Revathy Sriram M, Ramanan P K, Chandraskhar R, Core Banking Solution – Evaluation of Security

and Controls, Prentice Hall of India Private Limited, 2008.

103009 – E-COMMERCE

OBJECTIVE: To learn the advancements of electronic commerce this has become a compelling

necessity in the present day communication based commerce which is happening in the digital

space.

MODULE 1:

Introduction to Electronic Commerce – Definition, Categories, Growth and Development, Key

Characteristics, Advantages and Disadvantages – Economic Forces – Identifying E-Commerce

Opportunities – Technology Infrastructure – The Internet and WWW – Packet Switched Networks –

Internet Protocols – Markup Languages – Intranets and Extranets – Internet Connection Options –

Semantic Web

MODULE 2:

The Legal Environment – Use and Protection of Intellectual Property – Online Crime,

Terrorism, and Warfare – Ethical Issues – Taxation – Setting on the Web – Revenue Models –

Revenue Models in Transition – Revenue Strategy Issues – Creating an Effective Web – Web Site

Usability – Connecting With Customers

MODULE 3:

Marketing on the Web – Web Marketing Strategies – Communicating with Different Market

Segments – Customer Behavior – Advertising on the Web – E-Mail Marketing – Creating and

Maintaining Brands on the Web – Search Engine Positioning – Electronic Data Interchange – EDI on

the Internet – SCM using Internet Technologies – Electronic Marketplaces and Portals

MODULE 4:

Overview of Auction – Online Auctions – Virtual Communities and Web Portals – Web Server

Hardware and Software – Basics of Web Server – Software for Web Servers – Electronic Mail – Web

Site and Internet Utility Programs – Web Server Hardware

MODULE 5:

E-Commerce Software – Web Hosting Alternatives – Basic Functions – Advanced Functions –

E-Commerce Software for Small and Midsize Companies, Midsize to Large Businesses - E-

Commerce Security – Overview of Online Security Issues – Security for Client Computers –

Communication Channel Security – Security for Server Computers

MODULE 6:

Payment Systems for E-Commerce – Basics of Online Payment – Payment Cards – Electronic

Cash – Electronic Wallets – Stored-Value Cards – Internet Technologies and the Banking Industry –

Planning for E-Commerce Initiatives – Strategies for Developing E-Commerce Web Sites – Managing

E-Commerce Implementations

Text Books: Gary P. Schneider, “E Commerce”, Cengage Learning 2007

103011 - ENTERPRISE RESOURCE PLANNING

MODULE 1:

Business functions – Functional areas of operations – Business processes – Processes of

very small business – marketing and sales – SCM – accounting and finance – Human resources –

Functional Information Systems

MODULE 2:

Evolution of information systems – Software and Hardware – manufacturing roots of ERP –

Management inputs – ERP software SAP and R/3 – Directions in ERP – SAP R/3 software

implementation – ERP for midsized companies – best of breed approaches – Choosing Consultants

and vendors – benefits of ERP software and systems – continuing evolution of ERP – additional

capabilities – internet

MODULE 3:

Sales and Distribution in ERP – Presales – sales order processing – inventory sourcing –

delivery – billing – payment – taking order in SAP R/3 – discount pricing – integration of Sales and

accounting – CRM – core CRM activities – SAP’s CRM software – benefits of CRM

MODULE 4:

SAP R/3 approaches to production planning – sales forecasting – sales and operations

planning – demand management – MRP – SAP R/3 MRP records – detailed scheduling – Production

data to accounting – ERP and Suppliers – Traditional Supply Chain – Measures of success

MODULE 5:

Accounting activities – credit management – product profitability analysis – management –

reporting in ERP systems – using document flow – Human Resource with ERP – Time management

– Pay roll – travel management – Training and Development mobile time management – family and

medical leave – long term incentives – personnel cost planning

MODULE 6:

Flow charting process models – extensions of process mapping – event process chain

diagrams – evaluating process improvement – ERP workflow tools – ERP system costs and benefits

– implementation tools – B2B e-commerce – ERP and E-Commerce – Net weaver tools and

capabilities – Accessing ERP systems over the internet XML – RFID

Text Books: Ellen Monk, Bret Wagner, “Concepts in ERP”, Cengage Learning, 2nd Edition

103012 - EXPORT PROCEDURES AND DOCUMENTATION

MODULE 1:

Foreign Trade in India – foreign Trade Policy – EXIM Policy 2005-07 – Trade and BOP of

India – Institutional infrastructure for Exports – Institutions for financing exports Commodity Boards –

Indian Council of Arbitration – Export Development Authority – Agricultural and Processed Foods

Export Development Authority.

MODULE 2: Export Promotion – Duty Drawback – Eligibility, Conditions, Types – Special Economic Zones

– EPZ/EOU – The Customs Act 1962 – Definitions – Appointment of Customs Port – Air Port –

Warehousing Station.

MODULE 3:

Notified and Specified Goods – Prohibition on Importation and Exportation of Goods – Levy of

and Exemption from Customs Duties – Preparation of Invoices – Advance Rulings – Surveillance on

Conveyances – Clearance of Goods – Goods in Transit – Warehousing – Baggage, Postal Parcels

and Stores – Coastal Goods

MODULE 4:

Searches – Seizures and Arrest – Confiscation of Goods and Conveyances etc – Settlement

Commission – Appeal and Revision – Miscellaneous.

MODULE 5: Export Procedure and Documentation – Registration, Pre-shipment, Shipment, Post-Shipment

and Pre-shipment Inspection – Claiming Exemption – Excise Clearance – Shipping and Customs

Formalities – Marine Insurance – Import – Pre-import procedure – Legal Documentation of Import

Procedure Requirement of import Documents – Customs Clearance.

MODULE 6:

Customs Valuation –Determination of Price of Imported Goods Rules 1998 – Customs and

Central Excise (Drawback) Rules 1995 – The Baggage Rules 1995 – The Customs

Tariff Act 1975 – Classification – Interpretive Rules – Import-Export Tariff Structure – Classification –

Judicial Principles

Text Books

Dr.Khushpat S. Jain, Export Import Procedures and Documentation, Fifth Revised Edition, Himalaya

Publishing House, August 2007.

103013 - FASHION RETAILING

OBJECTIVE: Preparing today’s students a wealth of theoretical and practical information of retailers.

MODULE 1:

Classification of onsite retailers-specialty stores, department stores, spinoff stores-off price

merchants-multichannel fashion retailing-global scene-trends in onsite fashion retailing-Retailing-

classification-security-creating catalog- trends in offsite retailing

MODULE 2:

Fashion retailing organizational structure-large departmental stores-large chain organizations-

fashion consumer-motives-consumer assessment theories-consumer analysis-family life cycle-

fashion consumer behaviour and status

MODULE 3:

Nature of retailing research- research process-Trends in retail research-business ethics-

ethical dilemmas-code of ethics-social responsibility-store location-shopping districts-vertical malls-

site selection-Trends in store location

MODULE 4:

Design and fixture of retail environment-Designing the exterior and interior-multilevel stores-

fashion department classification-surface materials-flooring-walls-merchandise fixtures-trends-human

resource recruitment-hiring procedure-Training and evaluating employees

MODULE 5:

Merchandise distribution-merchandise checking procedures-loss prevention-deterrents and

controls-fashion buyer’s duties and responsibilities-planning fashion merchandising process-fashion

forecasters-fashion buying elements-offshore fashion markets- timing the purchase-pricing and order

sheet

MODULE 6:

Private label brands-acquisition-promoting awareness-pricing considerations-markdown and

markup pricing-advertising and promotion functions-media-promotional programs-fashion shows-

visual merchandising function-lighting signage and graphics-design principles-servicing customers

onsite and offsite

Text books: Ellen Diamond, “Fashion Retailing, A multi channel approach”, Parson Education, Second edition

2006

103014 - GLOBAL HEALTH ISSUES

OBJECTIVE: To clarify the various parameters of global health in an emerging globalization.

MODULE 1:

Conceptual Framework on Globalization and health – Technologies behind Global health –

Global social change – Determinants of Health – Globalizing lifestyles and aspirations – Non-

communicable Disease

MODULE 2:

Gender & Health – Gendered impacts of economic Liberalizations - Gender Trade & Health –

Civil Society response – Impact of Globalization in Food – Concentration & power – manipulation and

marketing of food.

MODULE 3: History of Population movements and infections Disease control – Globalization and emerging

infection diseases – Developing global response – Three types of economic globalization – key

institution – Merits and Demerits of economic globalization.

MODULE 4: World Trading System – Creation WTO – Protection of trade versus public health – TRIPS –

GATS – Globalization of Pharma industry – Consequences – Regulating the Pharma Industry.

MODULE 5:

Tobacco and global health – Globalization & Tobacco – Framework convention on Tobacco

Control – Understanding global environmental change – Relationship between environmental

changes & globalization – Impact of environmental changes on Health.

MODULE 6:

Global Health & Security – Definition – Health Realized Security – Bioterrorism & Biological

Weapon – Risks and Benefits of linking health & Security – Health and Governance – Emergence of

neo-Westphalianism and New terms of post-westphalianism.

Text Books: Kelley Lee & Jeff Collin, “Global change and Health”, Tata McGraw Hill, First Edition 2006

103016 - HEALTH LAWS AND INDUSTRIAL REALTIONS

OBJECTIVE: To inculcate the changes in the Industrial relation policies in terms of health.

MODULE 1:

Impact of Industrial Revolution – Industrial Relations: Concept – Importance of Industrial

Relations – Scope and Aspects of Industrial Relations –Factors Affecting Industrial Relations –

Perspectives/Approaches to Industrial Relations – Organization of Industrial Relations – Dimensions

of Industrial Relations Work – Prerequisite Successful Industrial Relations Programme

MODULE 2:

Evolution of Industrial System – Anatomy of industrial conflicts - Genesis of Industrial Conflicts

– Industrial Conflicts/Disputes – Concept and Essential of a Dispute – Classification of Industrial

Disputes – Impact of Industrial Disputes – Cause of Industrial Conflicts –Strikes – Typology of Strikes

–– Lockouts.

MODULE 3:

Changing Scenario of Industrial Unrest – Dispute by Results – Cost Causes of Industrial

Dispute – Striking Features of Industrial Conflicts – New Dimensions in Industrial Conflicts – The

Ways of Industrial Peace – National Commission on Labour and Industrial Relations – New Policy

and Industrial Relations.

MODULE 4:

The mines Act 1952,- Health and safety provisions-Drinking Water-Conservancy services-First

aid bathrooms-Rest shelters-Canteen-Appointment of a welfare officer-Penalties-Notice to be given

of accidents-The plantation labour act,1951- Certifying surgeons-Provisions regarding health.

MODULE 5:

The contract labour Act ,1970-Scope and coverage –Welfare and health of contract labour-

Rights of principal employers and contractors-Right of contract labour-The child labour prohibition

and regulation Act ,1986-Scope- Impartment definition under the Act –Main provision of the Act-

Health and safety.

MODULE 6:

Factories Act 1948 - Key terms - Provisions regarding health – Employees State Insurance

Act - Key terms - Provisions regarding health.

Text Books:

Mamoria, Mamoria and Gankar – Dynamics of Industrial Relations – Himalaya Publishing House –

Sixteenth Edition – 2008

103018 – INDUSTRIAL AND AGRICULTURAL MARKETING

OBJECTIVE: To expose to the changes in Industrial Marketing Environment and to understanding the

functioning of agricultural marketing system. MODULE 1:

Industrial versus consumer marketing management – pros and cons – Concept of Industrial Market –

Organizational customers and their characteristics - Industrial Marketing Environment – Strategies for

managing the Industrial Marketing Environment

MODULE 2: Organizational Buying activities – Buy grid Model – Model for determining the composition of the

Organizational buying centres – Purchasing influence on buying behavior – Strategic planning in the industrial

markets – Strategic Process – Marketers role in strategic planning process

MODULE 3: Industrial Market Segmentation – Micro and Macro variables – Decision Support System – Industrial

Product Management - Industrial Product Life cycle – Recruiting and Selecting industrial sales people –

Developing and motivating the sales force – Effective use of sales compensation – Organizing and Controlling

the sales force – Industrial Advertising

MODULE 4: Concept and definition of Agricultural Marketing-scope-components of market-dimensions-Market

structure-Market forces-Factors affecting demand and supply of agricultural products-Importance, history and

growth of agricultural marketing-Ideal marketing system-Scientific marketing of farm products-Marketing

functions-Grading and standardization-Storage and ware housing-Rural godowns and cold storage

MODULE 5: Processing and value addition-Process of price discovery-Criteria for good market information-

Financing for marketing-Types of risk in marketing-Hedging-Futures trading-Marketing infrastructure-Marketing

agencies – Marketing Institutions – Marketing Channels – Definition - Factors affecting length of marketing

channels – Marketing Channels for Cereals, Oilseeds, Fruits & Vegetables, Eggs, Live Poultry, Pulses –

Innovative Marketing Channels – Objectives – Contract Marketing – Meaning - Advantages of contract farming-

Marketing of farm inputs-Marketing of fertilizers

MODULE 6: Seed marketing-Export and import of seeds-Plant protection chemicals-Marketing of pesticides-

Directorate of marketing and inspection-Regulation of agricultural marketing-State agricultural marketing

boards-Food corporation of India-Buffer stocking-Quality management in food-Administered prices-Cooperative

marketing-NAFED-Marketing efficiency-Training, research in agricultural marketing-International trade

agreements

Text Books:

1. Robert R. Reeder, Edward G. Brierty, Betty H. Reeder, “Industrial Marketing”, Prentice Hall India, 2nd

Edition 2007.

2. S.S. Acharya, N.L. Agarwal, “Agricultural Marketing in India”, Oxford & IBH Publication, 4th Edition 2007

103020 - INTERNATIONAL BUSINESS

OBJECTIVE: To make the students to understand the methods to enter International Business and

how to manage the Global Business

MODULE 1:

Meaning of Globalization – Drivers of Globalization – Changing Demographics – National

Differences in Political Economy – Political and Economic Legal Systems

MODULE 2:

Understanding Culture – Values and Norms – Social Structures – Religions and Ethical

Systems – Language – Education – Culture and Workplace – Cultural Change – Ethics in

International Business – Ethical Dilemmas

MODULE 3: International Trade theory – Mercantilism – Absolute Advantage – Comparative Advantage –

Heckscher-Ohlin Theory – Porters Competitive Advantage – Mapping Competitiveness Shifts

MODULE 4: Trade Policy and its Instruments – Government Interventions – Revised Free Trade –

Development of Work Trade System – Foreign Direct Investments – FDI in World Economy –

Horizontal and Vertical FDI – Political Ideology of FDI – Benefits and Costs of FDI to Host Countries

MODULE 5: Regional Economic Integration – Trade Blocks – SAARC – ASEAN – NAFTA – BRIC –

Advantages and Disadvantages of Regional Economic Integration – Foreign Rate Forecasting –

Currency Convertibility – Gold Standard – Breton Words System – Fixed Exchange – Floating Rate –

Exchange rate in practice

MODULE 6: Strategies – Global Expression and Profitability – Cost Pressures Organizational Structure –

Entry – Alliance – Strategic Alliances – Joint Venture Strategies – Exporting – Importing – Counter

Trade – Global Production and Logistics

Text Books: Charles W L Hill, Arun K Jain, “International Business”, Tata McGraw Hill – 6th Edition, New Delhi

103021 - INTERNATIONAL BUSINESS CULTURE

OBJECTIVE: To make the students to understand the Cultural Behaviour on various nations and

how to manage it.

MODULE 1:

Meaning of Global Workforce – Factors influencing Global workforce – Global Perspectives

MODULE 2:

Definitions of Culture – Major models of Culture – Culture Convergence Vs Divergence –

Culture and Workforce management

MODULE 3: Labour Force demographic and migration – Outsourcing – Legal policy on migration – Global

Labour Supply and Work demand – HR Planning

MODULE 4: Factors affecting Global Staffing – Global Recruitment and Selection – Training and

Development for Global Workforce

MODULE 5: Expatriate Preparation – Foreign Assignment – Repatriation – Compensation – Performance

Management – Performance Appraisal

MODULE 6: Employee Relations – Unions and their role in Employee relations – MNCs and labour issues

Text Books: Charles M. Vance, Yongsun Paik, “Managing a Global Workforce”, Prentice Hall India

103022 - INTERNATIONAL HUMAN RESOURSE MANAGEMENT

OBJECTIVE: To address the global dimension of workforce standards ever increasing demand of multo

etic workforce.

MODULE 1:

International HRM – differences between domestic and IHRM – context of IHRM – global

status – control mechanisms – mode of operation

MODULE 2:

Staffing – transferring staffing for international activities – roles of an expatriate & non

expatriates – corporate HR function.

MODULE 3:

Staff selection issues – factors moderating performance – selection criteria – dual career

couples – expatriate training – predeparture – training programmes – developing staff thro

international assignments

MODULE 4:

International compensation objectives – compensation of international compensation program

– approaches – patterns in complexity.

MODULE 5:

Repatriation process – individual reactions – multinational response – standardization and

adoption of work practices HR practices in host country – trade unions and international industrial

relations

MODULE 6:

Multinational performance management – performance appraisal of international employees –

international business ethics and HRM – mode of operation and IHRM

Textbooks:

Peters dowling and denice e.welch, “international human resources management”, fourth edition,

Thompson

103024 - INTERNETWORKING TECHNOLOGY

OBJECTIVE: To provide a simple yet clear view of implications of design-time choices on the

evolution of internetwork protocols, design and architecture.

MODULE 1: Introduction and Overview – Review of Network Technologies – Internetworking Concept and

Architecture Model – Classful Internet Addresses – Mapping Internet Addresses to Physical

Addresses (ARP)

MODULE 2: Internet Protocol: Connectionless Datagram Delivery (IPv4) – Internet Protocol: Forwarding IP

Datagrams – Internet Protocol: Error and Control Messages (ICMP) – Classless and Subnet Address

Extensions (CIDR) - Protocol Layering

MODULE 3: User Datagram Protocol (UDP) - Reliable Stream Transport Service (TCP) – Routing

Architecture – Routing Between Peers (BGP) –Routing within an Autonomous System (RIP, OSPF)

MODULE 4: Internet Multicasting – IP Switching and MPLS - Mobile IP – Private Network Interconnection

(NAT, VPN) – Client Server Model of Interconnection

MODULE 5:

The Socket Interface – The Domain Name Service (DNS) – Remote Login and Desktop

(TELNET, SSH) - File Transfer and Access (FTP, TFTP, NFS) – Electronic Mail (SMTP, POP, IMAP,

MIME)

MODULE 6: World Wide Web (HTTP) – Voice and Video Over IP (RTP, RSVP, QoS) – Network

Management (SNMP) – Internet Security and Firewall Design (IPsec, SSL) – A Next Generation IP

(IPv6)

Text Books:

Douglas E. Comer, “Internetworking with TCP/IP – Volume 1”, Pearson Education, Fifth Edition, 2008

103025 - ISSUES IN PUBLIC HEALTH

OBJECTIVE: To explain the conceptual outline of the issues in Public Health.

MODULE 1:

Historical Development of Public Health – Disciplinary Publish Health – The Practice of public

Health – Challenges for Public Health Practitioners – Understanding the health of a population – Data

on Deaths and Populations – Life Expectancy with Data on Mortality.

MODULE 2:

Measures of Public Health – Health life expectancy – valid and comparable measurement of

population health – Health gaps and disease Burden – Key issues – Global Burden of disease

Programme

MODULE 3: Health inequalities and inequalities – Historical Background – Changing concepts – Emerging

potential mechanism – potential action to tackle health inequalities – Psychological environment and

health.

MODULE 4: Impact of health care on population health – Usage of health services – Health Impact

Assessment – purpose of Health Impact Assessment - Historical background – methods of Health

Impact Assessment

MODULE 5: Evolution of Human Disease – Global burden of infection disease – Emergent & Re-emergent

infections Disease – Factories affecting the growth and spread of injection disease – control of

infection disease.

MODULE 6: Health affects of smoking – Health impacts of involuntary exposure – global epidemic –

tobacco control – Diet and Health Nutrition, food security, safety and the environment – Ecological

impacts of waste.

Text Books: Joceline Pomerleau & Martin Mckee, “Issues in Public Health”, Tata McGraw Hill, First Edition –

2006

103027 - IT FOR MANAGERS AND MIS

OBJECTIVE: To provide a clear, complete understanding of how business professionals can use

and manage Information Systems and Technologies to achieve business success.

MODULE 1: Foundation Concepts: Information Systems in Business – Foundation Concepts: The

Components of Information Systems – Fundamentals of Strategic Advantage – Using Information

Technology for Strategic Advantage

MODULE 2:

Computer Systems: End User and Enterprise Computing – Computer Peripherals: Input,

Output, and Storage Technologies – Application Software: End User Applications – System Software:

Computer System Management

MODULE 3:

Data Resource Management - Managing Data Resources - Technical Foundations of

Database Management – Telecommunications and Networks - The Networked Enterprise –

Telecommunications Network Alternatives

MODULE 4: Enterprise Business Systems – Functional Business Systems – Electronic Commerce

Fundamentals – e-Commerce Applications and Issues – Decision Support in Business – Artificial

Intelligence Technologies in Business

MODULE 5:

Developing Business Systems – IS Development – Web Systems – The Systems Approach –

The System Development Cycle – Prototyping – Starting the Systems Development Process –

Systems Analysis – Systems Design – End User Development - Implementing Business Systems –

Implementation – Implementing New Systems – Evaluating Hardware, Software, and Services –

Other Implementation Activities – Managing Organizational Change

MODULE 6:

Security and Ethical Challenges - Security, Ethical, and Societal Challenges of IT – Security

Management of Information Technology – Enterprise and Global Management of IT - Managing

Information Technology – Managing Global IT

Text Books: James A. O’Brien, “Introduction to Information Systems”, Tata McGraw Hill Publication – 12th Edition

103028 - KNOWLEDGE AND CHANGE MANAGEMENT

OBJECTIVE: To make the students to understand comprehensively the practice of Knowledge and

Change management in organization

MODULE 1:

External influences on organization- Workforce composition- Evolving work roles and

responsibilities- Teamwork- Relationship building- Communication- Leadership- Decision making-

Change management-Worker motivation- Types of organization- Creating strategic focus- Strategic

values and corporate culture- Systems and policies- Employee capabilities-Knowledge as asset –

organizational knowledge-Leadership and knowledge management.

MODULE 2: Learning organization-Knowledge systems- Knowledge workers- Phases of knowledge

development- Knowledge management infrastructure-Harassing organizational knowledge –Five P’s

of knowledge management-Knowledge sharing as a core competency-Developing strategic

knowledge community.

MODULE 3: Contribution of disciplines to knowledge Leadership –Librarianship-HRM-Strategic visionary –

Motivator-Communicator-Change agent- Learning facilitator-Strategic knowledge leader- Self

managed team- Virtual knowledge team- Leading a knowledge network Recruiting and selecting

knowledge leaders.

MODULE 4:

Organizational Change – Overview of Change – Forces of Change – Types of Change –

Theoretical Frameworks of Organizational Change – Perspectives on Organizational Change –

Models of Change

MODULE 5:

Resistance to Organizational Change – Roles of Change Agents and Leadership –

Implementing Organizational Change – Organizational Culture and Change

MODULE 6: Effective knowledge repositions-Mapping content structure- Repository quality control –

Knowledge services-Models of service provision-Learning in a knowledge environment –Working with

technology-Knowledge strategy evaluation – Successful knowledge management-Mergers

,acquisition and downsizing integrated knowledge development.

Text Books:

1. Shelda Debowski, “Knowledge Management”, Wiley 2007

2. Radha R. Sharma, “Change Management”, Tata McGraw Hill 2007

103030 - MANAGEMENT OF COST AND CONTROL SYSTEM

OBJECTIVE: To familiarize the students with the fundamental concepts of Managing Cost and

institutionalizing Cost Control System

MODULE 1:

Introduction to Cost – Cost Concept – Types of Cost – Cost Management – Classifications of

Costs and Cost Sheet – Designing Job Costing and Process Costing Systems – Marginal Costing –

Relevant Cost Analysis and Management Decision.

MODULE 2:

Cost Management – Material Cost Management – Labour Cost Management – Overheads

Management – Service Costing – Normal Costing –Multiple Overhead Cost Pools.

MODULE 3:

Activity Based Costing – Cost analysis under ABC – Computational methodology of ABC –

Benefits and Weaknesses of ABC – Implementation of ABC – Activity Based Management.

MODULE 4:

Cost Behaviour – Estimating Cost Functions – Cost Estimation Models – Steps in estimating a

Cost function using Quantitative Analysis – Cost Drivers and Activity Based Costing.

MODULE 5:

Management Control System – Transfer Pricing – Decentralization and Transfer Pricing –

Organization Structure and Decentralization – Choices about Responsibility Centers – Market based

and Cost based Transfer Prices – Negotiated Transfer Pricing.

MODULE 6:

Emerging Concepts in Cost management – Inventory Management – Just in time – Backflush

costing – Target costing – Life Cycle Costing – Benchmarking – Value Analysis or Value Engineering

– Learning Curve analysis

Text Books: Horngren T Charles, Datar M Srikant, Foster George, “Cost Accounting – A Managerial Emphasis,

Thirteenth Edition, Pearson Education, New Delhi, 2008.

References: Banerjee Bhabatosh, Cost Accounting – Theory and Practice, Twelfth Edition, Prentice Hall of India

Private Limited, New Delhi, 2007.

103033 - MATERIALS MANAGEMAENT

MODULE 1:

Role of Material Management – Classes of Materials – Materials and Profitability – Profit

Center Concept- Contribution to Profits –Policy Manual– Organization of Material Function –

Organization Structure – Internal Interface - External Environment- Centralized Purchasing –

Decentralization – Delegations of Powers.

MODULE 2:

Material Planning – Definition - Influencing Factors –Materials Requirement Planning – Use of

Standard Deviation – Exponential Smoothing – Importance of Material Research- Advantages of MIS

– Techniques of Materials Intelligence – Environment Conditions – Source of Information.

MODULE 3:

Relevance of Computers – The Computer Relevance – Software and Hardware – Material

Information System- Reports and Information Needs – Identification – Evaluation of Code – Names of

a Pin – Classification –Methodology of Codification – Coding Structure Design – Advantages of

Codification – International Codification .

MODULE 4:

Relevance of Standardization – Definition of Standards – Specification – Indian Standards –

ISI Certification Marks Scheme- Company Standardization – Techniques of Standardization –

Problems and Constraints – Value Analysis and Cost Reduction –Techniques– Brain Storming –

Steps for Value Analysis – Matrix Method – Road Block to Value Analysis .

MODULE 5:

Learning Curve –Uses– Learning Factor –Drawing the Curve – Interpretation – Pitfalls –

Creating Learning Conditions – Role of Finance – Materials Holding Costs – Acquisition Cost –

Settlement of Bills – Accounting- Audit in Materials Management – Internal Audit – Operational Audit

MODULE 6:

Inventory Management and EOQ – Cost and Consequences – Right Quantity Example –

Economic Ordering Quantity – Derivations of EOQ – Staggered Deliveries – Ready Reckoner

Text books: P. Gopalakrishnan – Purchasing and Materials management – Tata McGraw Hill – 23rd Edition –

2008.

103034 - ORGANIZATION DEVELOPMENT

OBJECTIVE: To provide OD paradigms in the rapidly changing context of globalization and

organizational change.

MODULE 1:

Definitions - Characteristics of Organization Development - History of the OD - Second

generation OD – values – Beliefs - assumption in OD

MODULE 2:

Models and theories of planned change - teams and teamwork - applied behaviour science

MODULE 3:

OD diagnosis - action component - OD interventions - action research - its application and

approach

MODULE 4:

OD interventions meaning – methods - classifications of interventions - team interventions -

Gestalt approach of team building - inter group interventions - comprehensive interventions

MODULE 5:

MBO - quality circle – TQM - QWL (quality of work life) Physical setting etc., Training - T

groups - coaching and mentoring and other methods

MODULE 6:

Consultant – client relationship - power, politics and OD Research on OD - Future of OD

Text Books:

Wendell, L. French, Cecil H. Bell, “Organization Development”, Prentice Hall, 6th Edition 2008

103035 - PROJECT MANAGEMENT

OBJECTIVE: To identify how business regularly uses Project Management to accomplish unique out

comes with limited resources under critical constraints.

MODULE 1: Project Definition – Project Life Cycle – Project objectives – purpose of Project Management

– Project Management Maturity – Project Selection and Choice – Types of Project – Selection Models

– Analysis under Uncertainty and Rise – Project Portfolio Process.

MODULE 2:

Functional Manager vs. Project Manager – Project Responsibilities – Demands on the Project

Manager – Project Manger Selection – Culture and the Project impact of Institutional Environments –

Need for Multicultural Communications

MODULE 3:

Project Organization – Pure Project Organization – Matrix – Mixed Organizational Systems –

choosing a Firm – Risk Management – Project Management Office – The Project Team – Human

Factors and the Project Team – Sources of Conflict.

MODULE 4:

Project Planning and Coordination – Systems Integration – Action Plan – Work Breakdown

Structure – Partnering - Chartering – Categories of Conflict – Principles of Negotiation – Top Down

and Bottom Up Budgeting – Activity vs. Program Budgeting.

MODULE 5:

Network Techniques PERT and CPM – Precedence Programming – Resource Loading –

Leveling – Goldratts’ Critical Chain – Monitoring System Design – Reporting Process – Project

Management Information Systems (PMIS).

MODULE 6:

Project Control – Purposes, Types – Three Types of Control Processes – Post Control –

critical Ratio and Control Charts – Balance in Control System – Project Auditing – Purpose of

Evaluation – use of Audit Report Product Audit Life Cycle – Measurement – varieties of Project

Termination.

Text Books: Jack.R Mexdith and Samuel J.Mantel Jr, ”Project Management, A Managerial Approach”, Willey, Fifth

Edition.

103036 - RETAIL AND LOGISTICS MANAGEMENT

OBJECTIVE: To understand the core aspects of modern retail management and operations in a fast-

moving, competitive sector.

MODULE 1:

Retail environment – world stage – retail environment – changing consumer – retail response

– Theories of retail change – cyclical theories – environmental theories – conflict theory – combined

theory

MODULE 2:

Retail strategy – Strategy planning process – corporate strategy and objectives –

environmental analysis – resource audit analysis – strategic choice – location strategy

MODULE 3:

Retail marketing – environment – marketing strategy and objectives – market segmentation –

retail branding – service marketing mix – role of the retail buyer – principal buying activities – buying

function

MODULE 4:

Retail logistics – retail supply chain – efficient consumer response – logistics culture in

international markets – customer service definition – characteristics – improving quality of customer

service

MODULE 5:

Retail selling and product – classification – types of buying decision – shopping motives –

buying process – scale of retail crime – types of retail crime – retail loss prevention

MODULE 6:

Internationalization of retailing – sourcing of products and services – store development –

reshaping of global retail market – growth of e-commerce – online store attributes – E-fulfillment –

B2B market

Text Books: John Fernie, Suzanne Fernie, Christoper moore, “Principles of Retailing”, Elsevier 2007

103037 - RETAIL MARKETING

OBJECTIVE: To assimilate the various aspects of technology advances, lifestyle changes and how it

ultimately influences the retail sector and mainly it’s marketing facet.

MODULE 1:

The retail environment-importance of retail industry-Definition-dynamic nature of retail change-

cyclical theories-conflict theory-Retailing and marketing-concept of marketing-concept of value –

marketing management tasks-adoption of marketing-alternative business philosophies-marketing

orientation

MODULE 2:

Consumer behavior in the retail context-retail buying roles-Theories of consumer behavior-

retail buying process-influences on the consumption process-demographic factors-socio economic

categories-psychographics-social influence-tangible and intangible factors-classification of service

and quality-characteristics of quality-quality auditing systems

MODULE 3:

Retail marketing mix-target markets-retail product-store layout-atmospherics-merchandise

management-merchandiser skills and profile-category management-range planning-store grading-

space allocation-merchandise assortment and support- retail pricing-price sensitivity-retail product

pricing

MODULE 4: Retail communication-advertising-types-sales promotion-relationship marketing and loyalty

schemes-lifetime value analysis-loyalty cards-personal selling-public relations-characteristics of

promotions-channels and channel flows-the supply channel-retail logistics-cost structure-

computerized replenishment systems-internet and direct distribution systems

MODULE 5: Retail marketing plan-forces of industry competition-business situation analysis-retail market

segmentation-location strategies-spatial distribution of retail activities-locational techniques-definition

and role of brand-brand loyalty and positioning-brand proposition-brand awareness-brand updating-

copycat and own brands-brand extension

MODULE 6:

It for competitive advantage-capturing and transmitting data at point of sale-electronic

retailing-consumerism-criticism of marketing activity-corporate social responsibility-International

retailing-international retail structures-direction of expansion-market-entry methods-physical aspects

of retailing

Text Books:

David Gilbert, “Retail Marketing Management”, Pearson Education, 2nd Edition

103038 - SERVICES MARKETING

OBJECTIVE: To make the students to understand the principles of services marketing in the present

and future economy.

MODULE 1: Services – Tangibility spectrum – Service based economics – Service and Technology

– characteristics of Services – Service Marketing Mix – Gap Analysis - Customer gap – Provider Gap

– Consumer Behaviour in services – Understanding differences among consumers.

MODULE 2: Consumer expectations of Service – Types – Factors influencing customer expectations

– Customer perception – Customer satisfaction – Service quality using marketing research to

understand customer expectation – Elements of Effective service marketing research – Model

services marketing research program.

MODULE 3: Relationship marketing – Relationship development strategies – Relationship challenges

– Impact of service failure recovery – Customer’s recovery expectations – Service guarantees –

Service development and design – Types of New services – Stages in new services development –

Service blueprint.

MODULE 4: Customer defined service standards – Types of customer defined services – Physical

evidence and the services cape – Types of services cape – Guidelines for physical evidence

strategies - Employees Rules in Service Delivery – Boundary Spanning roles – Strategies for

Delivering Service Quality through people.

MODULE 5: Importance of Customers in Service Delivery Customer’s roles – Strategies for

enhancing customers participation – Delivering Service through intermediaries and Electronic

Channels – Franchise – Agent and Brokers – Electronic Channels – Managing Demand and Capacity

– Strategies for matching capacity and Demand.

MODULE 6: Integrated Services Marketing Communications Four Categories of Strategies to match

Service Promises with Delivery- Approaches to Pricing Strategies – Pricing Strategies – Service and

Profitability – Customer Perception of service and purchase intentions – Balanced Performance

Scorecard.

Text Books: Valarie A. Zeithaml, Dwayne. D. Gremler, Mary. J O Bitrer and Ajay Pandit- Services Marketing- Tata

McGraw Hill 4th Edition.

103039 - SOFTWARE ESTIMATION AND COSTING

OBJECTIVE: To get a clear, complete understanding of how to estimate software costs, schedules,

and quality using the real-world information.

MODULE 1: Introduction – The Origins of Software Cost Estimation – Six Forms of Software Cost

Estimation – Software Cost-Estimating Tools - Project Success and Failure Rates – Sources of Error

in Software Cost Estimation

MODULE 2:

Manual Software Estimating Methods - Manual Software Estimating Methods derived from

Agile Projects and New Environments – Automated Estimates from Minimal Data

MODULE 3: Sizing Software Deliverables – Compensation and Work-Pattern Adjustments – Activity

Pattern Adjustment Factors – Software Technology Adjustment Factors

MODULE 4:

Estimating Software Requirements - Estimating Software Prototypes - Estimating Software

Specifications and Design - Estimating Design Inspections – Estimating Programming or Coding

MODULE 5:

Estimating Code Inspections - Estimating Software Configuration Control and Change

Management - Estimating Software Testing - Estimating User and Project Documentation –

Estimating Software Project Management

MODULE 6: Maintenance and Enhancement Estimating – Software Cost Estimating Research Issues

Text Books: Capers Jones, “Estimating Software Costs”- Tata McGraw Hill Publication – 2nd Edition.

103040 - SOFTWARE MAINTENANCE

OBJECTIVE: To provide a clear and complete knowledge about checklists and templates that can

assist a software project organization to organize its maintenance and support functions.

MODULE 1: Introduction - Customer’s Viewpoint of Software Maintenance – Evolution of Software

Products – Economics of Maintenance – View of Maintenance - Product Life Cycle Activities –

Different types of Software Products – Deployment Models – An Overview of Corrective Maintenance

– Other Forms of Maintenance

MODULE 2: Customer side Preliminary Activities – Role of Customer Support Group – Defects Reported

by Internal Customers – Logistics and Tooling – Skill sets Needed for the Various Roles during

Problem Reporting – Challenges, Best Practices and Pitfalls – Measurements of Effectiveness in

Problem Reporting - High Level Overview of Activities in Problem Resolution – Categorizing the

Problem – Prioritizing the Problem – Identifying the Right Developer for Fixing the Problem –

Reproducing the Problem – Making the Fix and Testing it – Scheduling for Release – Skill sets

Needed for Various Roles during Problem Fixing – Challenges, Best Practices and Pitfalls –

Measurements of Effectiveness in Problem Resolution

MODULE 3:

High Level Overview of Activities in Fix Distribution – Choosing the Method of Distribution –

Composing the Fixes – Preparing the Shipment Unit – Testing the Shipment Unit – Scheduling for

Release – People Issues during Fix Distribution – Challenges, Best Practices and Pitfalls – Tools for

the Fix Distribution Phase – Measurements of Effectiveness in Fix Distribution – Adaptive

Maintenance – Enhancement Requests – Preventive Maintenance

MODULE 4: Metrics and Measurements – Software Quality Assurance Activities for Maintenance –

Configuration Management and Maintenance

MODULE 5: Software Maintenance from Customer’s Perspective – Maintenance of Mission-Critical

Systems – Global Maintenance Teams

MODULE 6:

Maintenance and Other Life Cycle Activities – Effect of Requirements Gathering on

Maintenance – Design and Maintenance – Programming, Debugging and Maintenance – Testing and

Maintenance - Common Technical Problems Encountered – Troubleshooting Approach –

Categorization of Defects – Common Programming Defects – Machine Dependencies – Debuggers

Text Books:

Ramesh & Ramesh, “Software Maintenance”, Tata McGraw Hill Publication, New Delhi

103041 - SOFTWARE QUALITY ASSURANCE

OBJECTIVE: To imbibe the knowledge of managing and maintaining quality issues concerned with

the software design, development and maintenance.

MODULE 1:

Overview - People's Quality Expectations - Software Quality Perspectives and Expectations -

Quality Frameworks and ISO – 9126 - Correctness and Defects - Definitions, Properties and

Measurements A Historical Perspective of Quality

MODULE 2: Quality Assurance – Classification - QA as Dealing with Defects - Defect Prevention -

Education and training - Formal method - Other defect prevention techniques Defect Reduction -

Direct fault detection and removal- Other techniques and risk identification-Defect Containment-

Software fault tolerance- Safety assurance and failure containment.

MODULE 3: Handling Discovered Defect During QA Activities - QA Activities in Software Processes -

Verification and Validation Perspectives - Quality Engineering - Activities and Process - Quality

Planning - Goal Setting and Strategy Formation - Quality Assessment and Improvement.

MODULE 4: Quality Assurance beyond testing- Defect Prevention and Process Improvement - Basic

Concepts and Generic Approaches - Root Cause Analysis for Defect Prevention - Education and

Training for Defect Prevention - Analysis and modeling for Defect Prevention - Technologies,

Standards and methodologies for defect prevention --Software tools to block defect injection.

MODULE 5: Focusing on Software Processes - Process selection, definition and conformance Process

maturity - Process and quality improvement - Fault Tolerance and Failure Containment - Basic Ideas

and Concepts - Fault Tolerance with Recovery Blocks - Fault Tolerance with N - Version

Programming - Failure Containment - Safety Assurance and Damage Control - Application in

Heterogeneous Systems.

MODULE 6:

Comparing Quality Assurance Techniques and Activities - General Questions - Cost, Benefit

and Environment - Applicability to Different Environments - Effectiveness Comparison - Defect

perspective - Problem types - Defect level and pervasive level - Result interpretation and constructive

information - Cost Comparison - QA Monitoring and Measurement - Direct and Indirect quality

measurements - Models for Quality Assessment.

Text Books: Jeff Tian, Software Quality Engineering: Testing, Quality Assurance, and Quantifiable Improvement,

Wiley-India Edition

103042 - TELECOM SERVICES AND INFORMATION SECURITY

OBJECTIVE: To provide a clear and complete knowledge about Telecommunication Systems and

Services. Also to provide a Comprehensive Introduction to the Fundamental aspects of Information

Security

MODULE 1: Wireless Transmission – Frequencies for Radio Transmission – Signals – Antennas – Signal

Propagation – Multiplexing – Modulation – Spread Spectrum – Cellular Systems – Motivation for a

Specialized MAC – SDMA – FDMA – TDMA – CDMA – Comparison of SDMA, FDMA, TDMA, CDMA

MODULE 2:

Telecommunication Systems – GSM – Mobile Services, System Architecture, Radio Interface,

Protocols, Localization and Calling, Handover, Security, New Data Services – DECT - System

Architecture, Protocol Architecture – TETRA – UMTS and IMT 2000 – UMTS Releases and

Standardization, UMTS System Architecture, UMTS Ratio Interface, UTRAN, Core Network,

Handover

MODULE 3: Satellite Systems – History – Applications – Basics of Satellite Systems – Broadcast Systems

– Overview – Cyclical Repetition of Data – Digital Audio Broadcasting – Digital Video Broadcasting –

Wireless LAN – Infra Red Vs Radio Transmission – Infrastructure and Ad-Hoc Network – IEEE

802.11 – HIPERLAN – Bluetooth

MODULE 4:

Overview of Information Security and Cryptography – Classical Encryption Methods –

Confidentiality: Symmetric Key Cryptography – Confidentiality: Public Key Cryptography

MODULE 5: Information Hiding: Steganography – Data Integrity: Cryptographic Hash Functions –

Authentication

MODULE 6:

Authentication: Biometrics – Virus and Malware – Firewalls – Introduction – Design Goals –

Types of Firewalls – Firewall Configurations

Text Books:

1. Jochen Schiller, “Mobile Communications”, Pearson Education, Second Edition 2. Dhiren R. Patel, “Information Security”, Prentice Hall India, 2008

103043 - TRAINING AND DEVELOPMENT

OBJECTIVE: To make the student to understand the role of Training and Development in enriching

the Capabilities.

MODULE 1:

Definition – Scope – Objectives and Benefits of training – The role of Training in Organizations

– Place of Training in Organizational structure – A training process Model – Difference between

training and development.

MODULE 2:

The framework for conducting a Training Needs Analysis : - Organizational Analysis,

Operational analysis, Person Analysis – Gathering Training Needs Data – Approaches to Training

Needs Analysis Business – TNA and Design.

MODULE 3:

Training Design – Factors – Organizational constraints – Developing objectives- Facilitation of

learning – Focus of Trainee – Design – Organizational intervention – Design theory – Outcome of

design.

MODULE 4:

Training Methods and Aids – Lectures and Demonstrations – Discussion Methods – Computer

– Based Training – Programmed Instruction - Intelligent Tutoring Systems, Interactive Multimedia and

Virtual Reality – Games and Simulations.

MODULE 5:

Approaches to Management Development – Overview of the Managerial Job - Management

Development implications - Sources of knowledge and skills - Special needs of Technical Manager –

Training for Executive Level Management

MODULE 6:

Validation concepts – Types and methods – Rationale for Evaluation - Types of Evaluation

Instrument - Types of Evaluation Data - Evaluation Designs - Training Audit – Meaning, Features,

Approaches – Functions, Model and Steps.

Text Books:

Dr.B.Janakiraman – Training and Development – Biztantra/Wiley Dreamtech - 2005

103044 - MANAGEMENT OF SERVICES

OBJECTIVE: To create an opportunity for future employment in service economy.

MODULE 1:

Services definitions – Nature of Service sectors – Sources of Service sector growth – Services

classification – Characteristics – Strategic service vision – Competitive service strategies – Virtual

value chain – Stages in service firm competitiveness.

MODULE 2:

Service development blueprint – Taxonomy - Approaches – Customer value equations –

Internet services – Economics of scalability – Service Quality – Measuring service quality – Service

recovery – Quality tools.

MODULE 3:

Service encounter triad – Service organization, Contact personnel and Customer – Service

capes – Facility design – Process Analysis – Facility layout – Location consideration – Estimation of

geographic demand and techniques – Breaking the rules.

MODULE 4:

Nature and techniques of Project management – Monitoring projects – Forecasting demand –

Subjective models – Causal models – Time series models – Strategies for managing demand and

capacity – Yield management

MODULE 5:

Queuing systems – Psychology of waiting – Essential feature of queuing systems- System

simulation – Analytical queuing models – Capacity planning criteria – Service supply relationship –

Sources of value – Outsourcing services – outsourcing

MODULE 6:

Inventory theory – Order Quantity model – Inventory control systems – Single period model –

Retail discounting model – Domestic growth and expansion strategies – Franchising – Globalization

of services – Global service strategies.

Text Books:

James A.Fitzsimmons and Mona J. Fitzsimmons – Service Management – Tata McGraw Hill – Fifth

Edition – 2006

103045 - INTERNATIONAL MARKETING

OBJECTIVE: To educate the future managers to meet international challenges.

MODULE 1:

Meaning – Nature & Scope – Process – Domestic Marketing Vs. International marketing –

characteristics of MNC’s – Basis for international trade – Factor Endowment the organization – Validity of Trade

theories.

MODULE 2: Marketing Barriers – Tariff & Non-Tariff – WTO – Multiplicity of potential Environment – management of political

risk – Multiplicity of Legal Environment – Legal form of organization – Intellectual Property

MODULE 3: Culture and its characteristics – Influence of culture on consumption & communication – consumes Behavior in

term of motivation, Learning, Personality, Psychographics, Perception, Attitude & Social class – International

marketing Research.

MODULE 4: Quality – Products and culture – analyzing product components for adoption – Marketing consumer services

globally – brands in international markets products and services for business demand in global business to

business markets – quality and global standards – business services – trade show’s crucial part of business to

business marketing – relationship markets in business to business context.

MODULE 5: Direct exports – indirect exports – licensing – joint ventures – wholly owned subsidiaries – franchising – other

methods – international marketing channels – distribution patterns – alternative middlemen choices – factors

affecting choice of channels – surface Vs. air transportation – advantages and disadvantages – marine

transportation – warehousing.

MODULE 6: Pricing policies and decisions – price escalations – cost of exporting – marginal cost pricing – its importance –

price quotation – INCO terms – preparation of quotations – promotions international advertising – sales

promotion in international markets – international advertising – direct mailing – personal selling – exhibition –

generic promotions in international marketing.

Text Books: Sak Onkvisit, John J.shaw “International Marketing” Person-Prentice Hall

References: 1. Cateora, Graham “International Marketing” TMH 12/E, 2005

2. Warren Keegan “Global Marketing Management” Pearson / PHI, 7/e

103047 – MANAGING GLOBAL BUSINESSES

OBJECTIVE: To provide a thorough review and analysis of multinational business management

MODULE 1:

Foundations of Multinational Management – The Nature of Multinational Company – The

Globalizing Economy – The Next Generation of Multinational Managers – Definition of Culture –

Levels of Culture – National Culture – Business Culture – Occupational and Organizational Culture –

Cultural Differences and Basic Values – Caveats and Cautions – Social Institutions and Influence on

Society – Economic Systems – Industrialization – Religion – Education

MODULE 2:

Basic Strategy Content Applied to Multinational Companies – Strategy Formulation -

Multinational Strategies – The Global-Local Dilemma and its Resolve – Participations Strategies and

its Synopsis – Formulating a Participation Strategy – Definition of Small Business – Definition of

Entrepreneur – Internationalization and the Small Business – Overcoming Small-Business Barriers to

Internationalization – International Market – New-Venture Strategies for Small Multinational

Companies – New Product and First Mover Advantage

MODULE 3: The Nature of Organizational Design – Organizational Structures to Implement Multinational

Strategies – Overview of Multinational Strategy and Structure - Control and Coordination

Systems – Linking the Value Chain – Choosing a Partner and Alliance Type – Negotiating the

Agreement – Building the Organization – Commitment and Trust – Assessing the Performance – The

Internet Economy – Fundamentals of E-Commerce Strategy – Globalizing through the Internet

MODULE 4: Definition of International HRM – Multinational Managers – The Expatriate Manager –

International Assignments for Women – Multinationals and Electronic HRM – Multinational Strategy

and HRM – Recruitment – Selection – Training and Development - Performance Appraisal –

Compensation – A Comparative View of Labor Relations

MODULE 5: The Basics of Cross-Cultural Communication – International Negotiation – Work Values and

the Meaning of Work – Work Motivation – Theories of Work Motivation – Global Leadership – Three

Classic Models – Contingency for Leadership Behaviors – Contemporary Leadership Perspectives –

Global Woman Leaders

MODULE 6:

International Business Ethics and Social Responsibility – Ethical Responsibility – National

Differences in Business Ethics and Social Responsibility – Toward Traditional Ethics – The Ethical

Dilemma in Multinational Management

Text Books: John B. Cullen, K. Praveen Parboteeah, “International Management”, Cengage Learning 2005

103048 - TREASURY MANAGEMENT

OBJECTIVE: To objective of this paper to throw light on the Treasuring Management Operations

and Functions in India.

MODULE 1:

Introduction to Treasury function – Treasury Concept – Historical Evolution – Treasury as

Money Management – Micro Treasury Operations – Paper Currency Act – RBI Treasury Function –

Currency Notes – Objectives and Currency Chest Operations – Scope and Functions of Treasury

Management – Accounting for Treasury Operations – Legal Issues.

MODULE 2:

Analysis in Treasury Function – Financial Statement Analysis – Planning and Budgeting –

Zero Base Budgeting – Ratio Analysis – Fund flow analysis – Trend Analysis – Corporate Balance

Sheet analysis – Market Price and Corporate Performance – Types of Companies – Finance and

Investment Decisions.

MODULE 3: Planning in Treasury Function – Financial Forecasting – Short term financial planning – Cash

Management – Receivables Management – Inventory Management – Long term Financial Planning –

Internal Treasury Control – Physical Controls – Custodial Control and Insurance – Treasury Control

on Market Operations

MODULE 4: Operations in Financial Markets – Money Market Operations – Bill Market in India – Treasury

Functions – Money Market Mutual Funds – Gilt Edge Market Operations – Public Debt Management

– RBI Management of Gilt Edged Market.

MODULE 5:

Foreign Exchange Market Operations – Foreign Exchange Market – Segments of Forex

Market – Spot and Forward Rates – Arbitrage – Indian Foreign Exchange Market – RBI and

Exchange Market – Floating vs. Fixed Rates – Hedging – Treasury Management in Commercial

Banks – Risk Management in Market Operations – Impact of Treasury Operations.

MODULE 6:

Environment in Treasury Management – Tax Management and Planning – Government

Policies and Industrial Regulation – Industrial Policies – Industrial Licensing – RBI policies and

Industry – Banking Relationships – Managing Investor relations – Current Economic Developments

and Financial Reforms.

Text Books: Avadhani V.A, Treasury Management in India, Himalaya Publishing House, 2002.

103049 - MARKETING RESEARCH

OBJECTIVE: To acclimatize students in the process of research in marketing

MODULE 1:

Meaning – Value and limitations – applications – client researches interface – information

system – problem identification.

MODULE 2:

Objective – Planning research design – Types of Research – quantitative and qualitative

research & benefits data objectives – sources – formation of data acquisition plan.

MODULE 3:

Scaling techniques – Basics rating scalar – Specific attitude scalar – Questionnaire design –

Functions –Validation.

MODULE 4:

Data collection – census and samples – sampling methods and non profitability methods –

probability and non probability sampling methods – sampling size

MODULE 5:

Data processing methods – microcomputers in marketing research – nature and functions of

statistical analysis – interpretation process – analysis & differences – analysis of payment – graphical

presentation.

MODULE 6: Presentation & research analysis- Role of the reports – Contents of the report for Executives –

Principles – Marketing Research Agencies – Resources for Marketing Research.

Text books: David J Luck and Ronald S.Rubin – Marketing Research – Prentice Hall of India – Seventh Edition

2008.

103050 - CAPITAL MARKETS

OBJECTIVE: To inculcate Knowledge on Capital Markets.

MODULE 1:

Money Market – Indian Capital Market – Evolution and Growth – Constituents of Indian

Capital Market – New Financial Institutions – New Financial Instruments – Capital Market Doldrums –

Measures of Reactivation – Measures of Investor Protection – Recent Initiatives in the Indian Capital

Market – Indian Capital Market – Major Issues – Rebound in Indian Capital Market

MODULE 2:

Capital market instruments - Meaning – Types – Preference Shares – Equity shares – Non-

Voting Equity Shares – Convertible Cumulative Preference Shares (CCPS) Company Fixed Deposits

– Warrants – Debentures and Bonds – Global Debt Instruments MODULE 3:

Regulation of Indian capital market - Genesis – The Factors – The Regulatory Framework –

Committees on Regulatory Frame work – Primary Market – NIM and Secondary Markets – An

Interface – Services of NIM – NIM Vs. Secondary Market – Methods of New Issue – Methods of

Marketing Securities – Stock Option or Employees Stock – Option Scheme (ESOP) – Bought – Out

Deals Vs. Private Placements

MODULE 4:

Intermediaries in New Issues Market – Intermediaries in NIM – Merchant Bankers/ Lead

Managers – Underwriters – Bankers to An Issue - Brokers to an Issue – Registrars to an Issue and

Share Transfer Agents – Debenture Trustees MODULE 5:

Listing – Security Listing – Security – Stock Exchange – Recognized Stock Exchange – Legal

Provisions – Steps – Legal Significance – Refusal of Listing – SEBI Powers – Listing and Corporate

Governance – Listing Agreement – Stock Exchange Powers – Listing – Benefits - Consequences of

Non-Listing – New Entry Norms for Unlisted Companies – Listing – Suspension / Withdrawal

MODULE 6:

Underwriting – Definition – Types – Mechanics of Underwriting – Benefits/Functions – Indian

Scenario – Underwriting Agencies – Obstacles – Underwriter – Underwriting Agreement – SEBI

Guidelines – Variants of Underwriting Grey Market – BOOK-BUILDING – Concept – Characteristics –

The Process – Allocation Procedure –Initial Public Offer (IPO) Issue – Additional Issue by Listed

Company – Offer by Unlisted Company

Text Books: Dr. S. Gurusamy - Capital Markets - Vijay Nicole Imprints – First Edition - 2006

103051 - DECISION SUPPORT SYSTEMS

MODULE 1: Managers and decision making – concept of DSS – group support systems – EIS and KWS –

expert systems and AI – Hybrid support system – decision making introduction and definitions –

phases of decision making process – implementation phase – Decision styles – decision makers.

MODULE 2: DSS – configurations, characteristics and capabilities – components of DSS – data

management subsystem – model management subsystem – user interface subsystem – knowledge

based subsystem – user – DSS hardware, classifications – MSS modeling with spread sheets –

heuristic programming – simulation – quantitative software packages.

MODULE 3: Nature and source of data – data collection problems and quality – online database services –

database organization and structures – data warehousing – data marts OLAP – Data mining –

Geographic Information Systems – DSS development prototyping – Change management – DSS

technology levels and tools – DSS development platforms – end user developed DSS.

MODULE 4: Group Decision Making – communication support – collaboration support – group support

system – technologies – GSS meeting process – distance learning – creativity and idea generation –

EIS concepts and definitions – EIS and DSS – Soft information in enterprise systems – supply and

value chains and decision support – knowledge management approaches, initiatives, learning and

transformation – roles of people in KM.

MODULE 5: AI definition and concepts, evaluation – concepts application and structure of expert systems

– problems and limitation of expert systems knowledge engineering scope and types of knowledge –

methods of knowledge acquisition – knowledge verification and validation – rule based systems –

machine learning techniques – neural computing – genetic algorithms – fuzzy logic – developing

integrated advanced systems.

MODULE 6: Web based intelligent systems – intelligent agents – characteristics – classification and types

of agents – DSS agents and multiagents – semantic web – overview of e-commerce – mechanisms –

B2C, B2B, C2C, C2B – collaborative commerce – m-commerce – intelligent DSS – impacts of MSS

on organizations – future of management support systems.

Text Books:

Efraim Turban, Jay.E. Aronson, Ting-Deng Liang, “Decision Support systems and Intelligent

Systems”, Pearson, 7th Edition.

103052 - MERGERS, ACQUISITION AND CORPORATE RESTRUCTURING

OBJECTIVE: To provide more complete treatment of mergers, takeovers, restructuring and

corporate control by foreseeing fluctuations in the economy and with changing

regulatory environment.

MODULE 1:

Mergers types and characteristics – Reasons for merger – Theories – Operating, financial and

managerial synergy of mergers – Value creation in horizontal, vertical and conglomerate mergers

MODULE 2:

Valuation – Principles of Valuation-Capital Budgeting Decisions – Definitions and

Measurements of Cash Flows Capital Budgeting Basis for Firm Valuation – The Free CASH Flow

(FCF) Basis for Valuation-Dividend Growth Valuation Model

MODULE 3:

Mergers and divestitures – Theories of Mergers and Tender Offers – Efficiency Theories –

Information and Signaling Agency Problems and Managerially – The Free Cash Flow Hypothesis

(FCFH) – Market Power – Tax Considerations – Value Increases by Redistribution.

MODULE 4:

Sells-offs and divestitures – Definition – Divestitures – Spin-offs – Equity Carve - Outs –

Explanations and Rationale for Gains to Sell-Offs Motives for Divestitures – Case Illustrations of Spin

– Offs and Divestitures – Voluntary Liquidation and Takeover.

MODULE 5:

Corporate Control – The Nature of Cash Share Repurchase - Basic - Stock Repurchases –

Model – the Theories behind Share Repurchases – Exchange Offers – Mechanisms – Internal and

External Control Mechanisms – Managerial Ownership and Corporate Performance.

MODULE 6:

Takeover defenses – Financial Defensive Measures – Coercive Offers and Defense

Theoretical Background – Ant takeover Amendments – Poison Pill Defense – Targeted Share

Repurchase and Standstill Agreements – Strategic Reactions by Targets – Risk Arbitrage in M&A

Activity – Theory of Insider Trading – Insider Trading at the International Level.

Text Books: J.Fred Weston, Kwang S.Chung and Susan E.Hoag, ”Mergers, Restructuring and Corporate Control”,

Prentice Hall of India, First Edition, 2007.

103053 - RISK MANAGEMENT AND INSURANCE

OBJECTIVE: intended to assist the student in identifying and analyzing all types of risk and in

managing it through insurance and alternative tools.

MODULE 1:

Introduction to risk – Definitions – Measurement of risk – Risk identification – evaluation –

property loss exposures – Law of negligence – Types of liability exposures – Life, Health and loss of

income exposures – Non-Insurance methods – nature of insurance

MODULE 2:

Indemnity – subrogation – insurable risks – role of agents and brokers – insuring agreement –

basis of recovery – loss control measures - Commercial package policy – reporting forms –

Transportation insurance – credit insurance – disaster risk management – commercial liability –

captive insurance companies

MODULE 3:

Automobile losses and Insurance claims – automobile insurance – car theft – alcohol and

driving - Driver and auto safety - Homeowners coverage and policy – flood insurance – personal

articles floater Types of life insurance – Contract provisions

MODULE 4:

Health insurance providers – Health case reform – annuity taxation – health expense benefits

– pension plans – premature death benefits – disability income benefits - Social security

MODULE 5:

Retirement benefits – Pension plans – Deferred profit sharing plans – Employee savings plan

– Keogh plans – financial planning and estate planning - Field of insurance – Types of insurers –

channels of distribution in insurance

MODULE 6:

Globalization of risk management and the insurance industry – function of insures –

reinsurance – Insurance Regulatory and Development Authority – The McCarran-Ferguson Act -

Responsibilities of insurance regulations – Tort Reform – taxation of insurance

Text Books: Trieschmann, Hoyt, Sommer, “Risk Management and Insurance”, Thomson, 12th Edition

103054 - STRATEGIC MANAGEMENT

OBJECTIVE: The subject aims to provide an insight on the strategic management concepts, theory

and techniques.

MODULE 1:

Nature of Strategic Management – Dimensions – Formality in Strategic Management –

Strategic Management Process – Benefits – Risks in Strategic Management – Business ethics and

Strategic Management – Strategy formulation – Vision and Mission statements – Importance –

Characteristics.

MODULE 2:

External Assessment – External Audit – Industrial Organizational view – Economic – Social,

Cultural, Demographic and Environmental forces – Technological forces – Competitive forces –

Competitive analysis – Porter’s Five-Forces Model – Forecasting – Industry Analysis .

MODULE 3:

Internal Assessment – Internal Audit – SWOT Analysis – Value Chain Analysis – Conducting

Value Chain Analysis – Resource Based View - Comparison with Past performance – Benchmarking.

MODULE 4: Long term Objectives – Balanced Scorecard –Grand Strategies - Types of Strategies –

Integration, Intensive, Diversification, Defensive Strategies – Michael Porter’s Generic Strategies –

Strategic Management for Non-Government Organizations – Strategic Management for Small and

Medium Enterprises.

MODULE 5:

Multi-business Strategy – Portfolio approach – BCG matrix – Industrial Attractiveness-

Business Strength Matrix – BCG’s Strategic Environment Matrix - Limitations to Portfolio approaches.

MODULE 6:

Strategy Implementation – Short Term Objectives – Policies – Resource Allocation –

Managing Conflict – Matching Structure with Strategy – Leadership and Culture – Strategic

Leadership – Organizational Culture – Role of Leader – Strategic Control – Innovation and

Entrepreneurship. Text Books:

Pearce A John, Robinson B Richard Jr, Strategic Management – Formulation, Implementation and

Control, Tata Mc Graw Hill, Ninth Edition, 2007, New Delhi.

References:

David R Fred, Strategic Management, Concepts and Cases, Pearson Education, Twelfth Edition,

New Delhi.

103055 - AVIATION MANAGEMENT

OBJECTIVE: To provide a broader view about the principles and policies of aviation industry.

MODULE 1:

Introduction to Aviation Management – Aviation – Aviation Sector in India - Civil Aviation –

Airport – Air Traffic Control – Flight Data Recorder – Airline – Case Study

MODULE 2:

International Civil Aviation Organization – Aeropol Aviation Services Corporation - Aviation

Management Consulting Group - AOPA – International Association of Airport Executives – Federal

Aviation Interactive Reporting Systems - Case Study

MODULE 3:

Aircraft Regulations and Guidance – Convention on International Civil Aviation – Inter Agency

Committee for Aviation Policy – Active Level of Services Reviews – Aircraft Engineers International

Affiliation – AVSEC Rules and Regulations – Overview of Indian Air Travel – Case Study

MODULE 4:

Air Safety – FAA Aviation Safety Draft Documents – Aircraft Management Interagency

Committee for Aviation Policy Safety Standards – Aircraft Management Safety Standards Guidelines

for Federal Flight Programmes – National Transportation Safety Board – Airline Water Supplies –

JFIM

MODULE 5:

Overview of Contemporary Global Industry – Airline Industry Profitability – Present State of

the Air Transport Industry – Aviation Industry – Global Aviation Industry – Indian Aviation

MODULE 6:

International Air Transport Association (IATA) – Fact Sheet – Financial Services – IATA at the

Air Transport Industry - IATA Industrial Priorities – IATA Partners – IATA Corporate and Corporate

Governance Structure – IATA Human Capital – IATA Committee’s – Cargo, Mandate, Environment,

Financial, Legal, Operations, Industry Affairs – Rules and Regulations of the Industry Committee

Text Books: Ratandeep Singh, “Aviation Management”, Kanishka Publishers, 2008

103056 - AVIATION AND AIRPORT SECURITY

OBJECTIVE: To provide a broader view about the principles and policies of aviation industry.

MODULE 1:

Aviation Industry – Importance of Air Transportation – Airways – Development of the Aviation Industry –

Deregulation – Emergency Funding – Protecting Public Air Transportation – Hijacking – Legal Responses to

Expanding Security Measures – International Perspectives – Federal Aviation Regulations – Airport Security

Programs – New Carrier Rules-1972 – Aviation Security Improvement Act of 1990 – Federal Aviation

Reauthorization Act of 1996 – Civil Aviation Security - Air Transportation Security Act of 2001

MODULE 2:

Screening – Facilities – Law Enforcement Officers – Flexible Aviation Industry – Public and Private

Security Interface – Initial Screening – Screening Procedures – Screening Babbage – Screening Computers

and Laptops – Screening Passengers – Public Relations – Airborne Aircraft Security – Criminal Guards –

Ergonomic Solutions – Potential Operator Concerns – Measuring Operator Performance – Operator Selection

MODULE 3:

Metal Detectors – Hand-Held Body Scanners – X-Ray Inspection Units – Sizers – Passengers X-Ray

Screening Devices – Digital Imaging Systems – Testing X-Ray Equipment – Detection Capabilities – Explosive

Detection Systems – Taggants – Cargo Security – Cargo Carrier Responsibility – Suicides – Babbage Tags –

Passenger Reconciliation – Airport Lockers – Container Hardening – Blast Containment Vs Blast Management

– Airmail Security – Indirect Air Carriers – Known and Unknown Shipper – Vacuum Chambers – Inspection of

Cargo – International Air Cargo Standards - TSA Inspection of Airports

MODULE 4:

Security and Rules of Law – Administrative Search Exception – Balancing Approach – Less Intrusive

Alternatives – Stop and Frisk Exception – Individual and Selectee Class Stop and Frisk Search – Consent

Exception – Reasonableness – Probable Cause – Exclusionary Rule – Police Participation – Nonviolent Threats

– Airport Administrative Screening Searches – Passenger Rights

MODULE 5:

Ground Security – Diversion Airports – Profiling – Bomb-Sniffing Dogs – Gore Commission –

Microwave Holographic Imaging – Body Orifice Security Scanner – Flight VuTM Aircraft Data Scanner – New

Generation of Video Security Systems – BiosimMerTM – Quadruple Resonance Device – IntelliscanTM 12000

Metal Detector – Biometric Systems – FACEITTM Access Controls – Imaging Technologies

MODULE 6:

Airport Operator Concerns and Other Safety and Security Issues - Airport Incursions – Passenger

Interference – Conventional Weapons – Explosives – Nuclear Weapons – Perimeter Security - Access Control

– Exterior Alarm Sensors – Control Room – Media Intrusion – Computer Security Text Books: Kathleen M. Sweet, “Aviation and Airport Security”, Pearson Education, 2004

103057 - AIRCRAFT LAW AND CONVENTION

OBJECTIVE: To make the students to understand the various act pertaining to aircraft industry.

MODULE 1:

Introduction to Aircraft Rules 1937 – Basic Definitions and Interpretation – General Conditions

of Flying – General Safety Conditions – Registration and Marking of Aircraft – Personnel of Aircraft

MODULE 2:

Airworthiness – Radio Telegraph Apparatus – Aeronautical Beacons, Ground Lights and False

Lights – Log Books – Investigation of Accidents – Investigation of Incidents – Aerodromes –

Engineering, Inspection and Normal Requirements for Organizations – Regularity Provisions

MODULE 3:

Indian Aircraft Rules 1920 – Aircraft Arriving or Departing – Aircraft Rules 1954 for Public

Health – Aircraft Rules 1994 for Demolition of Obstructions caused by Buildings and Trees – Aircraft

Rules 2003 for Carriage of Dangerous Goods

MODULE 4:

Air Corporations Act 1953 – Constitution and Functions – Finance, Accounts and Audits –

Acquisition of Undertakings of Existing Air Companies - Air Corporations Act and Ordinance 1994 for

Transfer of Undertakings and Repeal

MODULE 5:

International Airports Authority Act 1971 – Basics – Property and Contracts – Functions –

Finance, Accounts and Audits – Miscellaneous – National Airports Authority Act 1985 – Basics –

Property and Contracts – Functions – Finance, Accounts and Audits – Miscellaneous - Airports

Authority Act 1994 – Basics – Property and Contracts – Functions – Finance, Accounts and Audits –

Miscellaneous

MODULE 5:

Carriage by Air Act 1972 – Anti Hijacking Act 1982 – Basics – High Jacking and Connected

Offences - Miscellaneous - Suppression of Unlawful Acts Against Safety of Civil Aviation Act 1982 –

Basics – Offences - Miscellaneous

Text Books: “Aircraft Manual – Volume 1 and Volume 2”, Sterling Book House.

103058 - AIRPORT ENGINEERING

OBJECTIVE: To provide an in-depth knowledge on the fundamentals of air transport.

MODULE 1:

Air Transport – Basics – Advantages – Air Transportation in India – Civil Aviation Department

– Airport Terminology – Components Parts of Aeroplane – Characteristics of Aircraft and Jet Aircraft

– Civil and Military Aircrafts – Classification of Airports – Flying Activities – Airport Surveys –

Objectives and Types of Surveys – Drawings to be Prepared.

MODULE 2:

Airport Planning – Improvement of Existing Airport - Site Selection – Airport Size –

Forecasting in Aviation – Zoning Laws – Regional Planning – Airport Architecture – Environmental

Considerations – Factors influenced by Airport Activity – Runway Design – Runway Orientation –

Runway Length – Airport Capacity – Runway Patterns.

MODULE 3:

Taxiway Design – Layout of Taxiways – Exit Taxiways – Loading and Holding Aprons –

Separation Clearance – Planning and Design of Terminal Area – Terminal Building – Passenger Flow

– Parking of Vehicles – Size of Apron – Hangars – Typical Airport Layouts – Layout of Military

Airports.

MODULE 4:

Airport Pavement Design – Types of Pavements – Design Factors – Design of Flexible and

Rigid Pavements – Causes of Failure of Pavements – Typical Flexible and Rigid Pavements Failures

– Maintenance and Evaluation of Airport Pavements – Aircraft Pavement Classification Number

System.

MODULE 5:

Airport Grading – Importance – General Requirements – Operations – Airport Drainage –

Aims – Functions – Special Characteristics – Basic Requirements – Surface Drainage – Visual Aids –

Requirements of Pilots – Airport Markings – Guidance to Pilots – Factors Affecting Airport Lighting –

Elements of Airport Lighting

MODULE 6:

Air Traffic Control – Importance – Flight Rules – Air Traffic Control Network – Ari Traffic

Control Aids – Automation in Air Traffic Control Aids – Heliports and Stolports – Advantages,

Characteristics, Planning of Heliports – Elevated Heliports – Heliports at Airport – Characteristics and

Advantages of STOL Aircraft – Planning of Stolports

Text Books: Rangwala, “Airport Engineering”, 7th Edition, Charotar Publishing House, 2007

103059 - ENVIRONMENTAL BIOTECHNOLOGY

OBJECTIVE: To make the students to understand an overview of evolution of environment as also its basic

components and the role of biophysical factors in ecosystem processes.

MODULE 1:

Environmental Biotechnology – Definition – History – Atmospheric Pollutants – Water Contamination –

Solid and Hazardous Wastes – Microbial Interactions – Biofuel and Fossil Fuels – Bioremediation – Biosensors

– Environment and Ecosystem – Environmental Resources – Air as Resource – Characteristics of Atmospheric

Gases – Atmospheric Circulation – Air Masses – Water Resource – Soil as Resource

MODULE 2:

Environmental Perturbation – Air Pollution – Sources and Classification – Air Pollution Monitoring –

Water Pollution – Water Quality – Soil and Solid Waste Pollution – Soil Erosion – Types of Water Erosion –

Wind Erosion – Erosion by Sun – Global Environmental Problems – The Greenhouse Effect – Ozone Depletion

– Ultraviolet Radiation – Acid Rain – Microbial Diversity – Limitations of Genetic Fingerprint Techniques –

Biosensors – Bioreporter – Microchips – Microscopy

MODULE 3:

Lignocellulose – Structure of Lignocellulose – Microorganisms in Lignocellulose and Degradation –

Modular Structure of Celluloses and Xylanases – Prospects of Bioconversion and Bioutilisation of Effluent –

Solid State Fermentation - Xenobiotic Compounds – Chemical Properties – Degradation Mechanisms –

Degradation and Biodegradation of Xenobiotic Compounds – Characteristics of Aerobic Microorganisms

MODULE 4:

Bioabsorption of Metals – Heavy Metals – Microorganisms and Metal Absorption – Limitations –

Mechanism of Bacterial Metal Resistance – Factors Effecting Bioabsorption – Bioreactors – Phytoremediation –

Mechanisms of Bioabsorption and Bioaccumulation – Bioremediation – Microorganisms in Bioremediation –

Bioremediation Technologies – Measuring Bioremediation – Bioremediation Processes – Monitoring the

Efficiency of Bioremediation

MODULE 5:

Biofertilizers and Biopesticides – Composting – Meaning – Types – Materials – Composting Process –

Physiochemical Characteristics – Decomposition Stages – Composting Systems – Methods of Composting

Vermicomposting - Biopolymers and Bioplastics – Types – Preparation – Properties and Practical Applications

of PHA – Economics of PHA Production – Dark Side of Bioplastics – Sustainable Development

MODULE 6: Bioleaching – Meaning – History – Advantages and Disadvantages Biochemistry – Extraction from

Mixture – Types and Methods of Bioleaching – Metal Precipitation – Biomethanation – Anaerobic Treatment for

Biogas Generation – Interactions between the Various Microbial Groups – Factors Affecting Biogas Production

– Problems in Biomethanation – Operational Stability – Kinetics of Anaerobic Fermentation – Use of Spent

Slurry – Biomethanation Process in Industries – Prospects and Potential of Biomethanation Technology –

Merits of Biomethanation Process – Biomass Gasification – Biofuel and Biodiesel

Text Books: Indu Shekhar Thakur, “Environmental Biotechnology”, I. K. International, 2006.

103060 - FERMENTATION BIOTECHNOLOGY

OBJECTIVE: To understand the multidisciplinary nature and the many fascinating aspects of

fermentation.

MODULE 1:

Overview of Fermentation Biotechnology – Fermentors: Batch Culture Fermentation – Mani

Components of Fermentor – Parts of ‘typical’ Vessel – Peripheral parts and Accessories – Alternative

Vessel Designs – Microbiology of Industrial Fermentation – Growth Cycle – Diauxic Growth – Growth

Yield – Fermentation Balances – Efficiency of Central Metabolism

MODULE 2:

Different Types of Instrumentation – Common Measurement and Control Systems – Additional

Sensors – Fermentation Preparation and Use – Major Types of Organisms used in Fermentation -

Fermentation Kinetics – Framework for Kinetic Models – Mass Balances for Bioreactors – Kinetic

Models – Population Models

MODULE 3:

Microbial Synthesis – Economics and Scale of Microbial Product – Fed-Batch Culture –

Tactical Issues – Strain Improvement – Directed Screening for Mutants – Recombinant DNA

Approaches to Strain – Optimization of Fermentation Processes – Microbial Fermentation – Utilization

of Fermentation Inputs – Growth and Biomass Profiles – Accumulation of Fermentation Output –

Process Improvement – Future Prospects

MODULE 4:

Flux Control Analysis – Traditional Vs Modern Concepts – Basic Principles – Effect of ICDH

and ICL – Biosensors in Bioprocess Monitoring and Control – Basic Components – Enzymes –

Transducers – Applications

MODULE 5:

Control of Fermentations – Requirement for Control – Sensors – Controllers – Design of a

Fermentation Control System – Fermentor Control Specification – Control of Incubation – Advanced

Incubation Control – Other Advanced Fermentation Control Options

MODULE 6: Command Control in the Fermentation Industry – Need and Limitations – Adaptive Control

Approach – Expert Control Systems – Fuzzy Logic – Neural Networks

Text Books:

E.M.T. El-Mansi, C.F.A. Bryce, “Fermentation Microbiology and Biotechnology”, Taylor and Francis

Group, 2005

103061 - INDUSTRIAL BIOTECHNOLOGY

OBJECTIVE: To provide a broad overview of how biotechnological techniques are applied to solve

environmental problems in the industries.

MODULE 1:

Pulp and Paper Industry – Process and Product Conversion - Related Problems -

Characteristics of Waste and Effluent – Physico-Chemical Characteristics - Environmental Impact -

Treatment of Pulp and Paper Mill Pollutions – Bioremediation for Treatment of Effluents –

Bioconversion and Bioutilisation of Effluent for Products – Prospects of Genetic Engineering in

Bioconversion.

MODULE 2: Distillery Industry – Process and Product Conversion - Characteristics of Waste and Effluent –

Environmental Impact - Treatment of Distillery Industry Effluent – Bioutilisation of Distillery Effluent for

Products - Leather Tanning Industry – Process and Product Conversion – Characteristics of waste

and Effluent – Environmental Impact - Treatment of Tannery Effluent – Prospects for ex-situ and in-

situ Bioremediation

MODULE 3: Petroleum Industry – Petroleum Processing and Products – Process and Product Conversion

– Petroleum Waste – Impact of Petroleum Waste - Toxicity – Pollution Prevention and Control –

Treatment of Petroleum Waste – Biodegradation and Bioremediation of Petroleum Products –

Prospects of Biotechnology in Bioconversion.

MODULE 4: Food and Beverage Industry – Process and Product Conversion – Characteristics and Impact

of Food Processing on Wastes – Prospects of Utilization of Food and Beverages Waste – Treatment

of Food and Beverages Waste – Future Trends.

MODULE 5: Pesticide Industry – Classification of Pesticides – Process and Product Conversion –

Waste/Effluent Characteristics – Fate and Effects – Pollution Prevention and Control – Treatment

Technologies – Photo degradation and Bioremediation – Environmental Standards – Dye Industry –

Sources and Origin of Dyes – Characterization of Waste Effluents – Environmental Impact -

Treatment Technologies – Mechanism of Color Removal.

MODULE 6: Pharmaceutical Industry – Industrial Process Description – Waste Generation –

Environmental Impact - Waste Reduction and Treatment – Environmental Standards - Heavy Metal

Industry – Sources and Types - Symptoms and Effects – Physicochemical Process – Bioremediation

– Prevention of Heavy Metal Poisoning -

Text Books:

Indu Shekhar Thakur, “Industrial Biotechnology”, I. K. International, 2006.

103062 - PLANT BIOTECHNOLOGY

OBJECTIVE: To provide a broad overview of plant genome organization and gene expression,

techniques of plant tissue culture and genetic transformation and their application to core plants.

MODULE 1:

Introduction to Plant Genomes – Gene Structure and Gene Expression – Regulation of Gene

Expression – Implications for Plant Transformation – Genome Size and Organization – Arabidopsis

and the new Technologies – Plant Tissue Culture – Culture Types – Plant Regeneration – Integration

of Plant Tissue Culture into Plant Transformation Protocols

MODULE 2:

Techniques for Plant Transformation – Agrobacterium-mediated Gene Transfer – Binary

Vectors for Plant Transformation – Desirable Features of Plasmid Vector - Basic Features of Vectors

– The Ti Plasmid – Process of T-DNA Transfer and Integration – Practical Applications of

Agrobacterium-mediated Plant Transformation – Transformation in Planta – Direct Gene Transfer

Methods – Development of Plant Transformation – Optimization – Clean Gene Technology

MODULE 3:

Genetic Manipulation of Herbicide Resistance – Use of Herbicides in Modern Agriculture –

Strategies for Engineering Herbicide Resistance – Environmental Impact of Herbicide Resistant

Crops – Genetic Manipulation of Pest Resistance – Nature and Scale of Insect Pest Damage to

Crops – GM Strategies for Insect Resistance – “Copy Nature” Strategy – Food Safety

MODULE 4:

Plant Disease Resistance – Plant Pathogen Interactions – Natural Disease Resistance

Pathways – Biotechnological Approaches to Disease Resistance – Reducing the Effects of Viral

Disease – Types of Plant Viruses – Entry and Replication – Transgenic Approach

MODULE 5:

Strategies for Engineering Stress Tolerance – Nature of Abiotic Stress – Nature of Water-

Deficit Stress – Targeted Approaches to Salt, Cold and Heat Stress – Secondary Effects of Abiotic

Stress – Improvement of Crop Yield and Quality – Genetic Manipulation of Fruit Ripening –

Engineering Plant Protein Composition – Genetic Manipulation of Crop Yield

MODULE 6: Molecular Farming – Carbohydrates and Lipids – Molecular Farming of Proteins – Economic

Consideration of Molecular Farming – Future Prospects for GM Crops – Current State of Transgenic

Crops – GM Crops – Regulation of GM Crops and Products - Future Developments in Plant

Biotechnology

Text Books: Adrian Slater, Nigel Scott, Mark Fowler, “Plant Biotechnology”, Oxford University Press, 2007.

103065 - ENERGY MANAGEMENT

OBJECTIVE: To make the students to understand the basic concepts of energy management

MODULE 1:

Energy Auditing – Level of Responsibility – Internal Control Questionnaire – Energy

Conservation Schemes – Industrial Energy Use – Energy Conversion – Energy Index – Energy Costs

– Cost Index – Energy Surveying and Auditing

MODULE 2:

Energy Sources - Energy Consumption – Representation of Energy Consumption – World

Energy Reserves – Energy Prices – Energy Policies – Fuel Production and Processing - Choice of

Fuels – Cycle Efficiency

MODULE 3:

Energy Economics – Costing Techniques – Financial Appraisal and Profitability – Cost

Optimization – Optimal Target Investment Schedule – Project Management

MODULE 4:

Energy Utilization and Conversion Systems – Furnaces – Loses – Hydraulic Power Systems –

Compressed Air – Steam Turbines – Combined Power and Heating Systems – Energy Conversion –

District Heating

MODULE 5:

Air Conditioning – Comfort - Factors that Control and Affect the Cooling Rate – Load

Characteristics – Energy Balance and Energy Balance Point - Supply and Removal of Heat –

Sensible Heating and Cooling – Humidification and Dehumidification – Humidification and Cooling –

Humidification and Heating - The Efficient Use of Energy

MODULE 6:

Heat Recovery – Sources of Waste Heat and its Potential Applications – Heat Recovery

Systems – Incinerators – Regenerators and Recuperators – Waste Heat Boilers

Text Books:

W R Murphy, G McKay, “Energy Management”, Butterworth Heinemann, 2007.

103066 - RENEWABLE ENERGY SYSTEMS

OBJECTIVE: To provide the knowledge about the basic principles, systems of conversion and environmental

impacts of various renewable energy sources and technologies

MODULE 1:

Conservation and Forms of Energy – Reserves of Energy – Renewable Energy Sources – Energy

Parameters – Environmental Aspects of Energy – World Energy Use – New Technologies in Energy Systems -

Solar Energy – Solar Thermal – Flat-Plate Collector – Effect of Design Parameters – Solar Concentrating

Collectors – Types of Concentrating Collectors – Solar Thermal Energy Storage

MODULE 2: Solar Water Heating – Solar Distillation – Thermodynamic Cycles and Solar Plants – Solar Thermal

Power Plant – Solar Ponds – Solar Pumping Systems – Solar Air Heaters – Solar Crop Drying – Solar Kilns –

Solar Cookers – Solar Passive Techniques – Solar Air-Conditioning and Refrigerators – Solar Greenhouses -

Solar Furnace and Applications – Solar Cells – Semiconductor Materials for Solar Cells – Solar Photovoltaic

Systems – Applications of PV Systems

MODULE 3: Wind Energy – Classification of Wind Turbines – Types of Rotors – Terms Used – Aerodynamic

Operation of Wind Turbines – Wind Energy Extraction – Wind Characteristics – Wind Speed and Energy

Estimation – Land for Wind Energy – Wind Turbine Generator - Modes of Wind Power Generation –

Advantages and Disadvantages of Wind Energy System – Wind Farms – Safety and Environmental Aspects

MODULE 4: Biomass Energy – Biomass Resources - Biofuels – Biomass and Biochemical Conversion - – Biomass

Gasification – Biogas - Biogas Plants – Biomass Cogeneration – Ethanol Production – Biodiesel – Hydropower

– Hydropower Stations – Classification of Water Turbines – Impulse Turbines – Major Components of Small

Hydropower Projects – Geothermal Energy – Geothermal Resources – Geothermal Power Generation –

Utilization of Geothermal Energy

MODULE 5: Fuel Cells – Principle of Operation – Technical Parameter – Fuel Processor – Methanol Fuel Cell –

Types of Fuel Cell – Advantages of Fuel Cell Power Plants – State of Art of Fuel Cells – Energy Output and

Efficiency of Fuel Cell - Operating Characteristics – Hydrogen Energy Systems – Emergence of Hydrogen –

Hydrogen Production – Cost Analysis – Characteristics and Applications of Hydrogen – Hydrogen Storage –

Economics of Hydrogen Fuel and its Use

MODULE 6: Tidal Energy – Definition – Characteristics – Tidal Range and Energy Estimation – Development of a

Tidal Power Scheme – Important Components of a Tidal Power Plant – Grid Interfacing of Tidal Power –

Advantages and Disadvantages of Tidal Power – Economics of Tidal Power – Wave Energy – Factors Affecting

Wave Energy – Wave Energy Resource – Wave Power Data – Wave Area – Wave Energy Conversion –

Principle of Wave Energy Plant – Conversion Machines.

Text Books: D.P. Kothari, K.C. Singal, Rakesh Ranjan, “Renewable Energy Sources and Emerging Technologies”, Prentice

Hall India, 2008

103067 - ENVIRONMENTAL MANAGEMENT

OBJECTIVE: To understand the implication of Environment damage and resource depletion and to

upgrade the Environment

MODULE 1:

Meaning – Importance – Selected concepts of ecology – Ecological services – International

efforts for environmental protection.

MODULE 2:

Global warming – Effects – Measures to control – Ozone depletion – Ozone depletion and

Business –Green freeze Refrigerator

MODULE 3:

Environmental management system – Installation – Certification – Standards – Actual conduct

of Audit – Indian Scene – Green Rating Project

MODULE 4:

Key function of the Government Agencies – Environmental impact assessment –

Environmental compliance status in India – Constraint – Small scale industries

MODULE 5:

Bio-diversity – Bio-diversity in south – Acquisition of biological Health – Formers Right – The

patent and Intellectual Property Rights – Indigenous Knowledge – Convention of Biological diversity

MODULE 6:

Business strategy – Green Marketing – Eco-labeling - Criteria for Eco-mark – Environmental

accounting - Environmental ethics – Indian situation – Deep ecology

Text Books:

N.K Uberoi, “Environmental Management”, Excel Books, 2nd Edition, 2005

103068 - PETROLEUM ENERGY

OBJECTIVE: To make the students to understand the principles and techniques of petroleum

energy.

MODULE 1:

Theories related to petroleum origin –Biogenic theory-Abigenic petroleum origin-mechanisms-

evidence-Deep biotic petroleum theory-Geogical time scale-Proterozoic era-Paleozoic era-Cenozoic-

Petroleum geology-Anticlines-Drilling-Dry hole-Geo phones-Mud-Pinchout-reservoir rock-

MODULE 2:

Seismic lines-Trap-Well logs-Asthemosphere-Delta-Diagenesis-Evaporite-Metamorphic rock-

Prograde-Reverse fault-Salt dome-Shale-Sinistral –Syncline-Synthetic fault-Up dip-weathering.Main

type of rock-Acid, intermediate and basic igneous rocks-Nepheline and lencite-Bearing rocks-

Classification of rocks-Rock cycle-Analysis of source rocks

MODULE 3:

Statigraphy-Lithostratigraphy-Biostratigraphy-Chrono and magneto- stratigraphy.Sampling

procedures-Analytical procedures-Sequence stratigraphy –Maximum flooding surfaces-transgressive

surfaces-Sequence boundaries-Early phase and late phase lowstand systems-Highstand systems-

Archaeological stratigraphy-Stratigraohic cross section .

MODULE 4:

Sedimentary rocks-Sedimentary rock type-Porosity and permeability in sedimentary rocks-

Mud log-Identification of sedimentation rocks-Methodology of sedomentology-Kerogens Type I,II,

Type II-Sulfer Type III and Type IV.Sedimentary basin-Methods of formation-Litjospheric stretching-

Compression and shortening-Stike-Slip deformation .

MODULE 5:

Oil and gas in rocks-Anticlinal trap-Fault trap-Stratigraphic trap-Major tectonic plates of the

world-Prinicipal types of folds and faults.

MODULE 6:

Structural geology-Anticlines-Syncline-Measurement conventions-Plane, fabric, fold and

deformation conventions folds-2D, 3D fold types-Mass transport deposits in deepwater environments.

Text Books: N.Nanderpour and FH Kordmahaleh, “Petroleum Geosciences”, SBS Publishers and Distributors

Limited 2009 edition

103079 - PHARMACEUTICAL MARKETING

OBJECTIVE: To emphasis on proven, tested, and empirical pharma marketing concepts to real life

situations.

MODULE 1:

Introduction to Pharmaceutical Industry – Historical Perspective – Industry Structure – Current

Status – Bundle of Paradoxes – Current Issues – Price Control – Protection of International Patents

and IPR – GATT – Need for Re-look – Understanding the Marketing Environment – Pharmaceutical

Market – Dimensions – Segmentation Theory – Pharmaceutical Market Segmentation – Served

Market Concept – Market Opportunity Analysis – Strategic Options

MODULE 2:

Product – Product Concept – Brand and Language of Branding – Product Life Cycle – New

Product Adoption Process – Product Portfolio Analysis – Product Positioning – Product Policy and

Strategy – Product Management – Product Package – Price – Price Control – Bases of Pricing –

Pricing Strategies – Pricing Management – Physiological Effects

MODULE 3:

Place - Manufacturer – Physician – Wholesaler and Retailer – Pharmaceutical Distribution

Channels – NOC and LOC – Physical Distribution – Promotion – Marketing Communication –

Communication Process – Barriers and Gateways to Communication – Promotional Objectives and

Tasks – Principles of Medical Advertising

MODULE 4:

Personal Selling – Super Sales Person – Medical Representatives Role – Four Key Areas –

Prescription – Decision Making – Communication Hierarchy – Studying Prescribing Behavior –

Prescription Research – Folklore and Facts – Policy – Public Relation – Power

MODULE 5:

Managing New Products – Costliness of New Product Development Process – Impact of New

Products on Profits – New Product Development Process – Evaluating New Products –Organizing for

Success – Winning Game Plans – Prescription for Success – Post GATT Scenario – Action Agenda –

Achieving Excellence Ten Major Principles

MODULE 6:

Winning Edge – Three Phases – A Zero-sum Game – Continuous Program – Focus

Sharpening - Three Step Approach – Major Competitive Advantages – Corporate Scoreboard – GMP

Crystal Ball

Text Books: Subba Rao Changanti, “Pharmaceutical Marketing in India”, PharmaMed Press, 2008

103080 - QUALITY MANAGEMENT IN PHARMACEUTICAL INDUSTRY

OBJECTIVE: The paper aims to enlighten the students on the importance of Quality Management

and Practices in the Pharmaceutical Industry.

MODULE 1:

Introduction – Quality Assurance and Quality Management in the Pharmaceutical Industry –

Quality Control – Quality Assurance – Triple Role concept – Customer Requirement as Quality –

Quality Systems and Quality Management Systems – Quality Policy – ISO 9000.

MODULE 2:

Quality Management Systems – Introduction and Historical Perspectives – General

Requirements – Documentation– Management Responsibility – Customer focus – Quality Policy

Document – Planning –Responsibility Authority and Communication – Management Review –

Resource Management – Other Elements, Requirements and Interpretation of ISO 9001:2000.

MODULE 3:

Good Laboratory Practice(GLP) – Introduction – History of GLP – Three Basic Issues of GLP

–Four Quadrants of ‘Good Laboratory Practice” – Responsibilities matrix – Quality Assurance in GLP

– Calibration and Testing – Organization and Management – Quality System, Audit and Review –

Personnel – Equipment – Measurement and handling of Calibration and Test Items.

MODULE 4:

Methods of Analytical Quality Assurance – Selection of Methods of Chemical Analysis and

Sampling – General differentiation of Analytical Processes – Quality of Analytical Processes and

results – Statistical Methods for Analytical Procedure – Sources of Error in Analytical Methods – Four

Phase Model of analytical Quality Assurance.

MODULE 5:

Interpretation of Good Manufacturing Practice – Guide for Active Pharmaceutical Ingredients –

Quality Management in Pharmaceutical Industry – Good Manufacturing Practices for Pharmaceutical

Products – Good Clinical Practices

MODULE 6:

Statistical Quality Control – Statistical Process Control – Control Chart System – Shewhart

Quality Control Chart – x charts – R chart – Difference chart – s-chart – Cusum chart – Quality Audit

– Types of Audit – Principles of Auditing – Audit Life Cycle – Audit methods and Techniques –

Records

Text Books:

Y.Anjaneyulu, R.Marayya, “Quality Assurance and Quality Management in Pharmaceutical Industry”,

Pharma Book Syndicate, Hyderabad

103081 - PRODUCT MANAGEMENT

OBJECTIVE: To analyze, Plan and insight about branding, segmentation and positioning of the

product.

MODULE 1:

Product – Meaning – Classification – Product Mix and Line decisions – Growth Strategies of

FMCG – Managing Line Extensions.

MODULE 2:

New Product Planning – PLC – Classification – Routes of New Product Development –

Process – The Latent Factors – Successful New Product launches – New Product Failure

Dimensions.

MODULE 3:

Branding – Meaning – Strategic relevance – Creation – Principles – Brand Building – Branding

extension – Branding of Commodities – Managing Brand Equity – Anatomy of the Brand

MODULE 4:

Segmentation – Impact of Marketing Mix – Segmentation criteria – Lifestyle segmentation –

VALS.

MODULE 5:

Positioning – Meaning - USP – Brand image and Personality – 3 C’s of Positioning –

Competitive positioning and Strategy – Brand success – Core Benefits.

MODULE 6:

Managing Brand image – Concept Management – Functional brands – Symbolic Brands –

Forces affecting Brands – Brand revitalization – Brand recall and elimination – Types of Branding –

Brand valuation methods.

Text Books: Ramanuj Majumdar – Product Management in India – Prentice Hall of India – Third Edition – 2007.

103082 - INDUSTRIAL PHARMACY

OBJECTIVE: To provide an overview about the principles and techniques of drug delivery systems,

and cosmetic and herbal drug technology.

MODULE 1:

Novel Drug Delivery Systems – Controlled Drug Delivery Systems – Transdermal Drug

Delivery Systems – Ocular Drug Delivery Systems – Nasal Drug Delivery Systems

MODULE 2:

Buccal Drug Delivery Systems - Implant Drug Delivery Systems – Targeted Drug Delivery

Systems – Liposomes – Niosomes – Microspheres – Nanoparticles

MODULE 3:

Methods of Enhancing Bioavailability of Drugs – Pilot Plant and Scale-up – Optimization

Techniques in Pharmaceutical Formulation and Processing – Process Validation – Pollution Control

and Effluent Treatment in Pharmaceutical Industries

MODULE 4:

Cosmetic Technology - Raw Materials used in Cosmetics – Cosmeceuticals – Formulation of

Cosmetics – Herbal Cosmetics

MODULE 5:

Quality Control in Cosmetics – Safety and Efficacy of Cosmetics – Stability Testing –

Regularity Aspects of Cosmetics

MODULE 6:

Overview of Natural Products and Drug Discovery – Isolation, Identification and Estimation of

Lead Compounds from Natural Products – Quality Control and Standardization of Herbal Drugs –

Patents and IPR on Natural Products

Text Books:

Shobha Rani R Hiremath, “Textbook of Industrial Pharmacy”, Orient Longman, 2008

104001 - BUSINESS RESEARCH METHODS OBJECTIVE: To introduce to the students the fundamentals of research methodology and its

application in business.

MODULE 1:

Research-Concepts, Constructs and Definitions – Research Process – Business Research

Proposals – Ethics in Business Research – Structuring the Research Proposal MODULE 2:

Research Design – Formulation of Research Design – Classification – Features of good

design – Measurement – Meaning – Sources of Measurement Differences – Characteristics of good

measurement –

MODULE 3:

Measurement Scales – Types of Scale – Selecting a Measurement Scale - Sampling Design –

Nature – Concepts – Steps in Sampling Design – Probability and non-probability sampling MODULE 4:

Data collection – Types of Data – Sources – Tools for Data Collection – Types of Data

Collection – Construction of Questionnaire – Validation of Instruments - Pilot study – Case Study –

Data preparation and Description – Editing – Coding – Exploratory Data Analysis. MODULE 5:

Hypothesis testing – Tests of Significance – Parametric and Non-Parametric Tests –

Parametric test – T-test, F-test, and Z test – Multivariate analysis – Factor Analysis, Cluster Analysis,

MDS – Non-Parametric test – One Sample test, Mann-Whitney U Test, Sign Test. MODULE 6:

Report Writing – Components of Research Reports – Significance of report writing –

Presentation - Presentation of Report – Presentation of Statistics and Interpretation – Presentation of

References - Oral Presentation Text Books:

Donald R Cooper & Pamela S Schindler – Business Research Methods – Tata Mc Graw Hill, 2007

SEMESTER - IV

104002 - CORPORATE GOVERNANCE AND BUSINESS ETHICS

OBJECTIVE: To highlight the value of Corporate Governance and Business Ethics this yields

economic prosperity and social development.

MODULE 1:

Introduction of Corporate Governance – Concept – Nature and Purpose - Structure &

Evaluation – Characteristics – Corporate Governance in India – International Governance.

MODULE 2:

Shareholders & their Role – Legendary Rights – Responsibilities and Accountability of Stock

owner – Directors Role – Duties – Committee – Tenure of Director – Nature of Voting

MODULE 3: Measurement of Board performance – Internal accountability – Economic and Non-Economic

Objectives of Corporation – Brand function – Learning model – process of strategic Development &

Implementations – Expectation from CEO – Socially Responsible Investment - Corporate

MODULE 4: Ethics – Definition – Types of ethical dilemmas – Overcoming ethical dilemmas – Ethical

challenges – Business and its product

MODULE 5: Individuals, Individual values and the Business organization – Trust and employment – The

ethics of confrontation – Individuals Rights – Sexual harassment

MODULE 6: Diversity – Equal employment and Affirmative action – Benefits of Diversity – Human Rights

Declaration and Company policies.

Text Books: 1. Kesho Prasad – Corporate Governance – Prentice Hall of India – First Edition - 2006

2. Marianne M. Jennings – Business Ethics – Cengage Learning

104006 - INTERNATIONAL BUSINESS ENVIRONMENT

OBJECTIVE: To make the students to understand the dynamics of business environment in

international perspective.

MODULE 1:

Meaning of Multinational Enterprises - Global Vs Transnational – Ethnocentric – Polycentric –

Geocentric - Mode of Entry in to Global Markets

MODULE 2:

Definition of Foreign Exchange - Purchasing Power Parity - Exchange Rates -Foreign

Exchange Market - Determining the Values of Exchange Rates – Hedging -Currency Futures

MODULE 3:

Theories of International Trade - Absolute Advantage - Competitive Advantage –Heckscher -

Ohlin Theory - Factor Endowment Theory - Free Trade - Forms of Protection - Tariff and Non-tariff

Barriers - Impact of Protection on Welfare - Newer Theories of International Trade

MODULE 4:

Multilateral Trade Laws - Uruguay Round – GATT – WTO - The Ministerial Level Talks of

WTO - Impact of WTO on Developing Countries and other Nations - Current Issues in WTO -

Regional Trade Blocks - European Union – ASEAN – NAFTA – SAARC – BRIC.

MODULE 5:

MNE Social Responsibility - Ethics in International Business – Teleological –Utilitarianism -

Deontological Perspective - Foreign Corrupt Practices Act.

MODULE 6:

Country Analysis - Origin of Countries – Internal-External Environment Impact on

Organizations - Political Risk - Economic Risk - Risk Analysis Procedure - Cost Analysis - Cultural

Environment - The Essence of Culture - Matrix of Culture - Impact of Culture on Managerial

Behaviour.

Text Books: Anant K. Sundararam, J. Stewart Black, “The International Business Environment”, Prentice Hall India

– New Delhi - 2007.