MBAMODULE DESCRIPTIONS

PROGRAMME STRUCTURE

Accelerate your career.Secure your future.

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Financial Reporting

Macroeconomics and the Global Economy

Data Analysis for Business Decision

Corporate Strategy Analysis

Strategic Human Resource Management

Information Systems & Knowledge Management

Managing in the International Context

Corporate Finance

Market Orientation and Customer Focus

Implementing Strategy

Strategic Leadership

Creativity, Innovation & Entrepreneurship Management

The Strategic Management of Projects: Science & Principles

Organisational Behaviour

Air Transport Characteristics

Supply Chain Management

Relationship Marketing

Airline Finance and Ground Operations

Lean Tools and Techniques

Globalisation and International Economic Issues

Fleet Planning

Commercial and Corporate Law

Winter School Electives*

Winter School Electives*

International Workshop

Management Project/Thesis

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*Winter School Electives: See next page for elective options.

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MODULE DESCRIPTIONS

Customise your MBA

YEAR 1. SEMESTER 1 - CORE MODULES YEAR 1. SEMESTER 1 - CHOOSE 1 ELECTIVE

YEAR 1 – WINTER SCHOOL

Financial Reporting

Like it or not, the analysis and application of financial

information is an important part of every managerial and

executive role. Assuming no prior knowledge, this module uses

real accounting information to help you understand, analyse

and use financial information and reports to make and support

key decisions.

Macroeconomics and Global Economics

Understanding fundamental economic principles and models

is critical to navigating the changing landscapes of both

domestic and international business. In this module, you’ll gain

a deeper understanding of macroeconomics and how guiding

principles apply to contemporary issues in the global economy.

Data Analysis for Business Decisions

Especially in today’s data-rich world, the ability to transform

data analysis into business insights can yield tremendous

advantages for companies both large and small. This module

will help you develop the skills needed to make effective

decisions based on available information using robust,

descriptive and predictive data analysis.

Organisational Behaviour

Workplace behaviour is complex, dynamic and often unpredictable, requiring managers and leaders to understand the range of interpersonal factors that influence behaviour at work. This module encourages you to analyse organisational behaviour to discover how personal traits, group dynamics and organisational cultures can influence outcomes.

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Airport Transport Characteristics

The airline industry is fast-paced, highly complex and constantly changing. In this module, you’ll engage in a thorough analysis of the critical issues facing today’s airline industry, considering the extent to which deregulation has shaped new business models and strategies, and examining low-cost, full-service and hybrid

strategies in depth.

or

Supply Chain Management

A practical understanding of a company’s supply chain is essential to strategic evaluation of performance. This module delivers a comprehensive overview of supply chain management and helps you understand how it can contribute to a company’s success.

Winter School Elective

MBA students select one elective to focus

on during the 4 day winter school, held each

January of year 1 and year 2: Digital Marketing,

Technology Management, Strategic Sales

Management, Corporate Social Responsibility

and Sustainable Enterprise, International Finance,

Taxation, Operation Management Performance,

Airport Business and Aircraft Leasing.

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A solid core, with choice of electives.

MODULE DESCRIPTIONS

Customise your MBA

YEAR 1. SEMESTER 2 - CORE MODULES

YEAR 1. SEMESTER 2 - CHOOSE 1 ELECTIVE

YEAR 1 – INTERNATIONAL WORKSHOP

Managing in the International Context

Improve your ability to evaluate current situations and

trends by studying the history of traditions and transitions in

management thinking. This module introduces the general

thesis of globalisation and explores the contemporary

factors and issues related to management at an international

level, focusing on cultural, institutional and socio-political

determinants.

Corporate Finance

Nearly every important business decision, from structuring

a new venture to expanding an international office, requires

a solid understanding of corporate finance. This module will

introduce you to the evaluation frameworks and skills needed

to make effective, informed decisions about all financial

aspects of today’s corporations.

Market Orientation and Customer Focus

Putting customers first isn’t just a marketing maxim—the most

successful organisations are truly market-driven and build

their strategies around a customer focus. In this module, you’ll

examine why it pays to be market-driven and learn how to

effectively understand your market, analyse competencies,

make strategic choices, deliver value to customers and

measure marketing effectiveness.

Global and International Economic Issues

Today’s business environment is a global one, so understanding international economic issues is essential for success. This module provides an overview of the implications of globalisation for the Irish and EU economies, the rise and slow-down of emerging economies and the impact of

commodity prices and the current ‘oil glut’.

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Fleet Planning

A suitable fleet of aircraft is a critical need for all airlines in all markets. This module presents the key aspects of jet aeroplane fleet planning, focusing on the technical descriptions of aircraft products and their performance capabilities.

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Commercial and Corporate Law

The fundamentals of corporate and commercial law can provide important perspectives and insights into everyday business. In this module, you’ll become familiar with the legal issues governing commercial transactions and the essential

principles of company law.

International Workshop

At the end of Year 1, you’ll participate in a one-

week international programme with your peers.

Central to the overall development construct

of the UL MBA, the international workshop is

designed to give you international perspectives

and insights. A compulsory part of the MBA,

the week-long course abroad is fully financed

and included in your programme fees. Previous

workshop locations have included San Francisco

and Silicon Valley, Argentina, Brazil, China, South

Africa and Singapore/Malaysia.

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MODULE DESCRIPTIONS

Customise your MBA

YEAR 2. SEMESTER 3 - CORE MODULES YEAR 2. SEMESTER 3 - CHOOSE 1 ELECTIVE

YEAR 2 – WINTER SCHOOL

Corporate Strategic Analysis

Understanding the purpose and formulation of corporate

strategy is fundamental to organisational success. In

this module, you’ll acquire the understanding, tools and

frameworks needed to examine and deconstruct corporate

strategies, and discover why only the best succeed.

Strategic Human Resource Management

Want to build and sustain competitive advantage? You’ll

need to first understand the links between strategy, business

performance and human resource management. This module

explores these links along with important elements of

successful human resource strategies, such as organisational

development, talent management, performance management,

learning and employee engagement.

Information and Knowledge Management

The interconnected and digital nature of business today has

led to new organisational structures and a need for adaptive

management styles. This module focuses on the value of these

new structures and their origins as a result of the digitization

of work, products, services and even community in the modern

network economy.

Relationship Marketing

Relationship marketing considers business from the point of

view of interactive relationships and networks. The module

explores models of relationship development, relationship

success variables and the sustainable competing advantages

that accrue.

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Airline Finance and Ground Operations

Effective aviation management demands a thorough

understanding of the financial and operational needs of an

airline. This module combines these two critically important

areas to give you an overview of the financial requirements

and operational aspects of running an airline.

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Lean Tools and Techniques

Lean management takes a long-term approach to improved

business efficiency through small, incremental changes to

processes. In this module, you’ll learn the concepts behind

lean tools and explore the effective application of these tools

to support your organisation’s lean transformation.

Winter School Elective

Select one elective to focus on during the 4 day

winter school, held each January of year 1 and

year 2: Digital Marketing, Technology Management,

Strategic Sales Management, Corporate Social

Responsibility and Sustainable Enterprise,

International Finance, Taxation, Operations

Management Performance, Airport Business and

Aircraft Leasing.

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MODULE DESCRIPTIONS

Customise your MBA

YEAR 2. SEMESTER 4 - CORE MODULES

YEAR 2 – SUMMER

Implementing Strategy

Put analysis into action in this module, which builds on the

foundation of Corporate Strategic Analysis. You’ll learn to

engage theoretically and practically with the organisational

and environmental realities that shape, enable and restrict

the successful implementation and adoption of corporate

strategies.

Strategic Leadership

Thoughtful, effective leadership begins by understanding the

nature of people, relationships and situations. As there’s no one

way to lead across every situation, we take a holistic approach

to building leadership capabilities. Through case studies,

dialogue, coaching and self-assessment, you’ll expand your

ideas of leadership and deepen your awareness of your own

abilities and strengths.

Creativity, Innovation and

Entrepreneurship Management

If creative thinking and innovation produce new business

opportunities, it’s strategy, analysis and planning that make

them possible. With the techniques, analysis and decision-

making skills you gain in this module, you’ll be ready to create

and explore new venture opportunities while encouraging

innovative and enterprising behaviour.

The Strategic Management of Projects:

Science and Principles

The management of projects and programmes can create

significant challenges. This module examines current best

practice frameworks and emerging theories in this regard

at both an operational and a strategic level.

Management Thesis/Project

A significant thesis/project is started in the summer

period between Years 1 and 2, developed during

the second year and completed for submission the

autumn following conclusion of the taught element

of the MBA programme. We appreciate that a thesis

can be challenging and demanding. To help, we

provide extra support where needed including extra

lunchtime tutorials on thesis writing and one-to-one

coaching in Year 2.

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An MBA Designed Around You

AMBA-accredited, our Executive MBA is designed to fit the schedules of busy professionals.

Unique, flexible 3-day block structure

Attend classes eight times a year, in three-day

blocks that let you focus on your studies while

keeping the rest of your time available for work

and your personal life. Developed in consultation

with industry professionals, our innovative, flexible

block-release structure maximises learning while

minimising the impact your MBA has on career and

family commitments.

Greater business leadership skills

Acquire a variety of essential managerial and

entrepreneurial capabilities, ranging from practical

skills like financial analysis and human resource

management to more strategic leadership abilities

like advanced critical thinking and techniques to

analyse and influence group dynamics.

Strong calibre of professionals

Our executive MBA programme is a shared learning

experience that includes a diverse mix of students

WHY CHOOSE US?

with varying experiences, perspectives and ideas.

As you study and work alongside accomplished

professionals from indigenous and international

organisations, you’ll learn from your peers as much

as from the coursework.

Industry-leading content

From its inception, the University of Limerick has

forged deep relationships with industry leaders—

connections which for three decades have ensured

our MBA programme teaching is current, relevant

and immediately applicable.

Supportive environment and team

Life is busy. Completing an MBA can be challenging.

We get it. That’s why we provide extra support

where you need it, including guidance on thesis

writing and one-on-one coaching. And we know that

some flexibility is required in specific cases.

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Ready to accelerate your career?Talk to us

MBA Programme DirectorCatriona Burke

Catriona.Burke@ul.ie | +353 (0)61 202985

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