MSP 10 MANAGEMENT FUNCTIONS AND BEHAVIOUR

BLOCK I

Evaluation of Management Theory – Scientific, classical theory – Behavioural school

– Hawthorne experiments – Systems Approach – Management roles – Management

skills – Management functions.

Planning – Process – Organisation structure and design – Departmentation

Delegation and Decentralisation – Decision making – Importance, process and

techniques.

BLOCK II

Staffing – Recruitment, Selection and training – Communication – Process – Barriers

and breakdown in communication – Electronic media in communication –

Coordination – Control process – Control techniques and Information technology.

BLOCK III

Individual behaviour – Implications – Perception and learning – Motivation – theories

and applications – Monetary and non-monetary rewards – Attitudes – Theories of

attitudes – Job satisfaction and its effect on employee performance – Personality –

Determinants – Theories.

BLOCK IV

Group behaviour – Group dynamics – Leadership – Theories and styles – Conflict

and negotiation – Organisation culture – Organisation effectiveness.

BLOCK V

Organisation change – Manager as a change agent – Organisation Development –

O.D. interventions – Organisation Behaviour in global scenario – Future trends in

Organisation Behaviour

BOOKS RECOMMENDED

Principles of Management - Koontz O Donnell

Essentials of Management - Koontz O Donnell & Weihrich

Management - Stoner, Freeman & Gilbert

Management - Robins, Coulter

Organisational Behaviour - Stefen. P. Robbins

Organisational Behaviour - Fred Luthans

Organisational Behaviour - Newstrong & Keith Davis

Organisational Behaviour - K. Aswathappa

MSP 11 MANAGERIAL ECONOMICS

BLOCK I

Managerial Economics – Meaning, Nature and Scope – Managerial Economics and

Business decision making – Role of Managerial Economist – Demand Analysis –

Fundamental Concepts of Managerial Economics – Meaning, Determinants and

Types of Demand – Elasticity of demand - Demand forecasting and forecasting

methods.

BLOCK II

Supply: Meaning and determinants – production function- Isoquants – Expanstion

path Cobb Douglas function – Cost concepts – Cost output relationship – Economies

and diseconomies of scale – Cost functions.

BLOCK III

Market Structure – Various forms – Equilibrium of a firm – Perfect competition –

Monopolistic competition – Oligopolistic competition – Pricing of products under

different market structures – Methods of pricing – Factors affecting pricing decision –

Differential pricing – Government Intervention and pricing.

BLOCK IV

The concept of profit: Profit planning, control and measurement of profits. Profit

maximisation – Cost volume profit analysis – Investment Analysis.

BLOCK V

National Income – Accounting – Consumption and investment – Business Cycle and

unemployment – Inflation and deflation, Balance of Payments – Monetary and Fiscal

policies.

BOOKS RECOMMENDED

Managerial Economics, Text, Problems

and short cases - M.H. Spenser

Managerial Economics - Mote & Paul

Managerial Economics - Maurice Thomas

Managerial Economics - Joel Dean

Managerial Economics - Varshney & Maheswari

Principles of Macro Economics - L. Rangarajan

Managerial Economics - M.S. Subramaniam

MSP 12 FINANCIAL AND MANAGEMENT ACCOUNTING

BLOCK IAccounting – Definition and Scope of Accounting – Concepts - Accounting

Standards – Double entry system of Accounting – Preparation of Journal , Ledger –

Errors and rectification – Preparation of Trial Balance, Profit and Loss Account - and

Balance Sheet Financial Accounting and Cost Accounting – Managerial Uses –

Differences.

BLOCK IIFinancial Statement Analysis – Nature of Financial Statements – Limitations of

Financial Statements – Analysis of Interpretation – Types of Analysis – Tools of

Analysis – Trend Analysis – Common size statements – Comparative statements.

Ratio Analysis – Liquidity – Profitability – Turnover – Proprietary Ratios –

Interpretation of Ratios – Application to Decision Making – Uses and Limitation –

Inter-firm, Intra firm comparisons

BLOCK IIIFund flow statements – Meaning and importance –Statement of Changes in Working

Capital – Calculation of funds from Operation – Preparation of fund Flow statement –

Uses and Limitation of Fund flow statement.

Cash flow statement – Uses – Preparation of cash flow statement – Difference

between fund flow and Cash flow analysis

BLOCK IVMarginal costing and Break-Even analysis – Concept of Marginal Cost – Contribution

– Applications of Marginal Costing – Cost – Volume – Profit relationship – Budget

and Budgetary Preparation of Various – Cash Budget – Control – Types of Budgets –

Master Budget – Zero Based Budgeting.

BLOCK VStandard Costing and Variance Analysis – Fixation of Standard costs for Materials,

Labour and Overhead Variances – Comparison between Budgeting and Standard

Costing – Responsibility Accounting – Meaning and Objectives - Types of

Responsibility Centres.

BOOKS RECOMMENDED

Principles of Management Accounting - Manmohan, S.N. & Goel

Advanced Accounting - R.L.Gupta & Radhaswamy

Cost Accounting - Jain & Narang

Advanced Accounting - Shukla & T.S.Grewal

Advanced Studies in Cost Accounting - Das Gupta

Management Accounting & - S.N. Maheswari

Financial Accounting

Advanced Cost Accounting - Prasad

MSP 13 QUANTITATIVE TECHNIQUES

BLOCK I

Set Theory – Set Operations (only though Venn Diagram) – Series – Arithmetic,

Geometric Series – Concept of Interest – Annuity Formula – Matrix Theory – Matrix

Operations. 

BLOCK II

Basic Concepts of differentiation and integration – Concepts of Marginal, average

and total cost – Economic Order Quantity, Break Even Analysis.

Presentation of Statistical Data – Tables and Graphs – Frequency Distribution –

Histogram – Cumulative Frequency Curves. 

BLOCK III

Data Analysis – UniVariant ungrouped and grouped Data – Measures of Central

Tendencies – Measures of Dispersion – Bivariate Analysis – Correlation and

regression. 

BLOCK IV

Probability – Definition – Addition and Multiplication rules (only) – Simple business

application problems – Probability distribution – Binomial. Poission and normal

distribution – Simple problem applied to Business. 

BLOCK V

Index numbers – Simple and weighted index numbers Concept of Weights –

Business Index numbers – CPI, WPI

Time series, variation in time series, trend - Cyclical and random – Use of Time

series for business forecasting.

BOOKS RECOMMENDED

Statistics for Management - Richard. I. Levin & David. S. Rubin

Statistical Methods - S.P. Gupta

Business Mathematics - Sancheti & Kapoor

Calculus - Schamm Series

Basic Statistics - B.L. Agarwal

Practical Business Statistics - F.E. Coxton & D.J. Cow

MSP 14 MANAGEMENT INFORMATION SYSTEM

BLOCK I

Information system: Managers’ view – Concepts of systems and Organisations –

Strategic uses of Information Technology.

BLOCK II

Computer System Resources: Computer Hardware and Computer software – File

and DBMS – Distributed System – Internet and Office Communications.

BLOCK III

Application of Information System to functional Business Areas: Operational

Information System – Tactical and Strategic Information system – Decision support

system and Expert system.

BLOCK IV

Planning and development of Information system: Information system planning –

System Analysis and Design – Alternative application development approaches.

BLOCK V

Management of Information systems: Organisation of Information System’s and End

user computing – Security and ethical issues of Information System’s.

BOOKS RECOMMEDED

Principles of Management Information

System - G.M. Scott

Management Information System - David & Alsol

Information System for Modern

Management - Mardick & Ross

Management Information System -

Gordon.B. Davis &

Margerethe H. Alsol

Management Information System - James.O. Brien

Management Information System - Luces

MSP 15 MARKETING MANAGEMENT

BLOCK I Marketing – Meaning – functions – Approaches to the study of marketing – Marketing

segmentation – Systems approach – Features of industrial, consumer and services

marketing – Marketing information system.

BLOCK IIMarketing environment – External factors – Demographic factors – Internal factors –

Marketing mix – 4ps’ in marketing.

Consumer Behaviour - Meaning and Importance - Consumer Buying Process –

Determinants of Consumer Behaviour – Psychological and sociological determinants

-Theories and relevance to marketing - Marketing Research: Meaning - Objectives –

Procedures.

BLOCK IIIProduct Management – New Product –Meaning –Product mix product planning and

Development – Product policies – product line decisions – product positioning and

targeting –managing product life cycle product failures –branding and packaging.

Pricing –Meaning-Pricing factors – Objectives and policies – pricing methods and

Procedure.

BLOCK IVPhysical Distribution Mix: Distribution channel policy –Choice of channel – Channel

Management –Conflict and cooperation in channels – Middlemen functions -

Logistics Promotion Mix decision –Advertising role – Budgeting copywriting, media

selection measuring Advertising effectiveness – Sales promotion tools and

techniques, personal selling –salesman qualities –sales force determination –

determining sales territory, fixing sales quota and target, public relations on role and

methods.

BLOCK VMarketing in Indian context - Indian Marketing environment – The new economic

policy and its Impact on marketing – Special areas in marketing – Rural Marketing –

Societal Marketing – Relationship Marketing – Direct Marketing.

BOOKS RECOMMENDED

Principles of Marketing - Philip Kotler & Gany Armstrong

Fundamentals of Marketing - William J. Stanton

Marketing - V.S. Ramasamy & Namakumar

Marketing Management - Philip Kotler

Marketing Management - Marvin A. Jolson

Fundamentals of Marketing - Cundiff, Still & Govani

MSP 16 FINANCIAL MANAGEMENT

BLOCK I

Finance functions – Its Nature and Scope-Relationship with other functions- Role of

Financial Management – Profit vs. Wealth- Time value of money concept- Indian

financial system- Sources of long term finance-Equity Shares, Preference shares,

Debentures, borrowing from lending institutions- short term financing through money

market, Gilt edged securities- International sources of Financial Instruments.

BLOCK II

Capital budgeting- Concept- Significance- Methods of appraisal- Pay back method,

Average return, Net present value, Internal rate of return, decision Tree, Stimulation,

Sensitivity analysis and CAPM methods- Capital rationing- Simple Problems.

BLOCK III

Cost of Capital- Significance-Concept-Cost of debt, Equity, Preference share Capital,

Retained earnings,Weighted average cost of Capital- EBIT- EPS analysis- Operating

leverage- Financial leverage-Combined leverage.

BLOCK IV

Capital Structure- Determinants-Optimal Capital Structure- Capital Structure theories-

Net income approach- Net operating income approach - MM approach - Dividend

policies- Types – Dividend theories - Valuation under Gordon and Walther Theory -

Dividend irrelevance - MM theory - Factors affecting dividend decisions.

BLOCK V

Working Capital Management-Definition -Types-Working Capital for Policies -

Factors affecting working Capital requirements - Management of cash - optimum

level of cash - stochastic models, Miller and Orr model- Management of receivables -

Print policies, Period, Terms - Collection Policies-Inventory Management-Inventory

Level- Inventory Management Techniques.

BOOKS RECOMMENDED

Financial Management - I.M. Pande

Financial Management - Khan & Jain

Financial Management & Policy - James Wanhorne

Financial Management - Prasanna Chandra

Financial Management & Policy - V.K. Bhalla

Financial Management - S.N. Maheswari

Financial Management - Kulkarni & Sathya Prasad

MSP 17 HUMAN RESOURCE MANAGEMENT

BLOCK I

Human Resource Management: Meaning, Nature, Objectives, Scope and Functions

the Philosophy and Policy of the HRM - Department Structure and Functions –

Managerial and Operating Functions – HRM as a Profession –Environmental

Influence of HRM.

BLOCK II

Human Resource Planning: Manpower Planning – Strategy consideration of Planning

–Job Analysis – Job Specification – Job Description – Approaches to Job Design –

Job Simplifications – Job Enlargement – Job Rotation – Job Enrichment –

Absenteeism and Labour Turnover.

Recruitment & Selection: Recruitment Policy - Problems - Source of Recruitment –

Recruitment Practices in India – Selection – Placement and Induction –Promotions

and Transfers – Demotions and Separations.

BLOCK III

Training & Development: Training – Need and Importance – Steps in Training

Programme – Evaluation of Training Programmes – Concept of Management

Development Programme – Techniques of Training and Development – Group

Discussion- Conferences and Seminar – Case Studies – Role Playing – Business

Games – Sensitivity Training – Stages of Career Development.

BLOCK IV

Wage & Salary Administration: Compensation Plan – Job Evaluation – Individual –

Group – Incentives – Bonus – Fringe Benefits – Performance Appraisal – Meaning -

Need and Importance – Objectives – Methods and Modern Techniques of

Performance Appraisal – Requisite of Good Appraisal Plan – Problems in

Performance Appraisal.

BLOCK V

Quality of working life – Issues in Quality of Working life – Obstacles in QWL –

Quality Circles –Management By Objectives.

Trade Union – Structure, Objectives, Policies, Growth of Trade Union in India – Joint

Consultation and Employee Participation in Management – Collective Bargaining -

Case Studies.

BOOKS RECOMMENDED

Personnel Management - E.B. Flippo

Personnel Management - C.B. Memoria

Personnel Management & Industrial

Management - Tripathi

Personnel Management - Strauss Sayles

Human Resource Management - Gary Dessler

Personnel Management &

Human Resources - C.K. Srivatsava

MSP 18 OPERATIONS RESEARCH

 BLOCK I

Introduction to Operations Research – Linear programming – Graphical solution –

Simplex method –– concept of duality –Special cases in linear programming –

Shadow prices

 BLOCK II

Transportation model – initial basic feasible solution – North West corner rule method

– Vogel’s Approximation method – Least cost method - Optimum solution – MODI

Method - Simple problems –– Assignment problem – Hungarian model

 BLOCK IIIQueuing theory - Elements of Queuing system – Characteristics of Queuing System

– Single channel Single server system – Single channel multi server system –

Application.

 BLOCK IVNetwork Analysis – Rules for constructing a network – Different time calculations –

Resource leveling – Resource smoothing – Merits and demerits of CPM & PERT –

Decision Tree – Minimax and Maximax Criterions – Their Implications.

 BLOCK VGame theory – Saddle point - Algebraic method – Arithmetic method – Graphical

method - L.P.P. Method – Applications of Game theory -Simulation – Monte Carlo

Simulation – Application

BOOKS RECOMMENDED

Quantitative Techniques - ND Vohra

Operations Research - S.D. Sharma

Operations Research – An Introduction - Hamdy A. Taha

Quantitative Techniques in Management - N.D. Vohra

Problems in Operations Research, Methods

and Solutions - Gupta & Manmohan

Operations Research - Gupta & Hira

Quantitative Techniques for Managerial

Decision Making - V.K.Srivatsava,

G.R.Shenoy, S.C.Sharma

Operations Research, Principles and

Problems - Dharani Venkatakrishnan

MSP 19 RESEARCH METHODS

BLOCK IResearch: Meaning – Scope and Significance – Types of Research – Research

Process -Problems in Research – Significance of Research in Social Sciences –

Identification –Selection and formulation of problem – Review of Literature -

Research Hypothesis –Meaning – Sources – Types – Formulation of Research

Design – Features of Good Design – Factors affecting Research Design – Evaluation

of Research Design.

BLOCK IISampling Design: Senses Method and Sampling Method – Principles of Sampling –

Methods of Sampling –Probability and Non-Probability Sampling Methods – Selection

of a sample – Size – Criteria of Good Sample Design.

Scaling Techniques: Meaning, Types of Scale - Scale Construction Techniques.

BLOCK IIIData Collection: Types of Data – Sources of Data – Primary Data and Secondary

Data -Data Collection Methods – Observation – Survey – Questionnaire – Interview

Schedule - Effective in Interview Techniques and Limitations of Interview –

Constructing Questionnaire – Format of Good Questionnaire – Advantages and

Limitations of Schedules and Questionnaire – Pilot Study.

Analysis and Processing of Data: Meaning – Editing – Coding and Tabulation –

Diagrams.

BLOCK IVTests of Significance – Assumption about parametric and non-parametric tests –

Parametric Tests –Chi Square, T-Test, F-Test and Z Test. Non-Parametric Tests U-

Tests – Kruskal Wallis – Introduction to ANOVA – One Way –Two Way –Multivariate

Analysis –Correlation and Regression only - No Problems.

BLOCK VReport Writing: Significance-Tests in Report Writing –Layout of report – Types of

Reports – Oral Presentation –Mechanics of writing Research Report –Norms for

using tables – Charts and Diagrams – Appendix – Index and Bibliography.

BOOKS RECOMMENDED

Research methods for Management & Commerce - K.V. RaoBusiness Research Methods - Emory & CooperResearch Methodology - C.R. KothariBusiness Research Methods - Donald. R. Cooper & Pamila S. SchindierMethodology & Techniques of Social Research - Wilkinson BhaderkarResearch methods in Social Science - Good & Hatt

MSP 20 OPERATIONS MANAGEMENT

BLOCK I

Operations Management – Meaning, Importance and Objectives – Systems View of

Operation Management – Functions of Operations Management – Types of

Production Systems.

BLOCK II

Production Planning Controls – Aggregate Planning – Master Production Schedule –

Materials Requirements Planning – Bill of Materials – MRP–II – Capacity

Requirements Planning – ERP Packages.

BLOCK III

Inventory Control – Functions and Types of Inventory – Safety Stock – Service level

inventory control system – Economic Order Quantity Models – Batch Production,

Quantity discounts - Just In Time- Bottlenecks in implementing just in time in Indian

industries.

BLOCK IV

Inspection in Quality control – Purpose – Control charts for measuring variables -

Control charts for measuring attributes – acceptance sampling Acceptance Quality

Limit LTPD – Quality circle – Total Quality Management – Six Sigma concept – ISO

9000 concepts – ISO 14000 concepts.

BLOCK V

Ergonomics – meaning – importance – Work study – Time study – Motion study –

standard time – Time study analysis – Job designs

BOOKS RECOMMENDED

Production Management - Elwood S. Puffa

Production & Operations Management - Adam & Ebert

Production & Operations Management - S.N. Chari

Production & Operations Management - Panneerselvam

Operations Management - Joseph G. Monks

Production Management - Raymond Mayer

Production & Operations Management - Chunavala & Patel

MSP 21 ENTREPRENEURSHIP

BLOCK IEntrepreneur – meaning – Importance – Qualities, nature types, traits, culture,

Similarities and differences between entrepreneur and intrapreneur.

Entrepreneurship and economic development – its importance – Role of

entrepreneurship – Entrepreneurial Environment.

BLOCK IIEvolution of entrepreneurs – entrepreneurial promotion Training and developing

motivation: factors – Mobility of entrepreneurs – Entrepreneurial change –

Occupational mobility – Factors in mobility – Role of consultancy organistions in

promoting entrepreneurs – Forms of business for – entrepreneurs.

BLOCK IIIProject Management: Sources of business idea – Project classifications –

identifications – formulation and design – Feasibility analysis – Preparation of Project

Report and presentation Financial analysis – Concept and Scope – Project cost

estimate – Operating revenue estimate – Ratio analysis – Investment Process – B E

analysis – Profit analysis – Social cost benefit analysis – Project Appraisal methods –

Project Report presentation.

BLOCK IVProject Finance: Sources of finance – Institutional finance – Role of IFC, IDBI, ICICI,

LIC, SFC, SIPCOT, Commercial bank – Appraisal of bank for loans. Institutional aids

for entrepreneurship development – Role of DICs, SIDCO, NSICS, IRCI, NIDC,

SIDBI, SISI, SIPCOT, Entrepreneurial guidance bureau – Approaching Institutions for

assistance.

BLOCK VSetting small scale industries – location of enterprise – Steps in setting SSI unit –

Problems of entrepreneurs – Sickness in small industries – Reasons and remedies –

Incentives and Subsidies – Evaluating entrepreneurial performance – Rural

entrepreneurship – Women entrepreneurship.

BOOKS RECOMMENDED

Environment & Entrepreneur - B.C. Tandon

Dynamics of Entrepreneurial Development &

Management - Vasent Desai

Entrepreneurship Development in India - C.B.Gupta & N.P.Srinivasan

Entrepreneurial Development - P. Saravanavel

The Entrepreneur, technician and Manager

in Small Scale Unit - H.N. Pathak

The Creative Edge - William C. Miller & ddison

Wesley

MSP 22 BUSINESS LAWS

BLOCK I

Indian Contract Act 1872: Contract – Meaning – Essential elements – Nature of

contract – Performance of contract – Discharge of contract – Remedies for breach of

contract – Quasi contracts. Indemnity and guarantee – Bailment and Pledge.

BLOCK II

Law of Partnership: Introduction – Formation – Kinds of Partners – Authorities, Rights

and Liability of Partners – Dissolution of Firm.

Companies Act 1956: Nature and kinds of companies – Formation of company –

Management – Meetings.

BLOCK III

Sale of Goods Act: Sale and Agreement to sell. Condition and Warrantee, Transfer

of Ownership – Performance of Contract of Sale – Remedies for Breach of Contract

– Sale by Auction.

Negotiable Instruments Act: Kinds of Negotiable Instruments – Parties’ to Negotiable

Instrument – Negotiation, Presentment for Payment – Dishonour, discharge of

Negotiable Instrument.

BLOCK IV

Law of Agency: Definition, Kinds of Agents – Agents’ Authority – Rights of Agents,

Rights and Duties of Principal, Liabilities of Principal – Termination of Agent.

Law of Insurance: Contract of Insurance – Fundamental principles – Life Insurance,

Fire Insurance and Marine Insurance – IRDA Act,1999 – Regulations – 2000, 2002.

BLOCK V

Laws regarding regulation of Industries – Industrial Licensing – Industries

(Development & Regulations) Act 1951 – MRTP Act – Foreign Exchange

Management Act, 1992 – Consumer Protection Act, 1986.

BOOKS RECOMMEDED

Company Law & Contract Law - Awatar Singh

Law of Contract - E.Venkatesan

Labour Law - N.D. Kapoor

Mercantile Law - N.D. Kapoor

Mercantile Law - M.C. Shukla

Industrial & Labour Law - Malhotra

Labour Law - Mishra

MSP 23 STRATEGIC MANAGEMENT

BLOCK I

Overview of Strategic Management: Strategic Planning and Strategic Management –

Strategic Management process – Mission – Vision and Objectives.

BLOCK II

Environment and Resources Analysis: Environment Analysis – Industry Analysis –

Competitive Analysis – Internal Analysis – SWOT Analysis.

BLOCK III

Strategy Formulation and Choice: Corporate level strategy – Global Strategy –

Business level strategy – Strategic Analysis and choice.

BLOCK IV

Strategy Implementation: Activating strategies – Structural Implementation –

Behavioural Implementation – Functional and Operational Implementation.

BLOCK V

Strategy Evaluation and Control: Overview – Strategic control process – Operational

control – Techniques – Dupont control model – Quantitative and qualitative tools –

Porters Approach for globalization – Future of Strategic Management.

BOOKS RECOMMENDED

Strategic Management - V.S.P. Rao & V. Hari Krishna

Business Policy & Strategic Management - Miller & Dass

Strategic Management - Pearce & Robbinson

Business Policy & Strategic Management - William Gleuck & Jaunch

Ethical Choices in Business - Bhaskar Rao

Strategic Planning, Formalation of Strategic Planning - V.S. Ramasamy & Namakumari

Business Policy & Strategic Management - V. Subba Rao

MSP 24 INTERNATIONAL BUSINESS MANAGEMENT

BLOCK IInternational Business Environment : International business – An overview – Concept

of international business – Classification of international business – factors

influencing international business – Economic and policy environment – Regulation

of international business.

BLOCK IIMultinational Corporations (MNCs): Concept, strategy and organization – Marketing

management – Technology and MNCs – UN Code of conduct of MNCs.

Economic Integration and Training Blocks: Structure of various regional economic

agreements such as ASEAN, SAARC / SAPTA, NAFTA, EC - their procedure and

impact on the trading activities of the member states.

BLOCK IIIForeign Collaborations and Joint Ventures: Industrial policy and foreign direct

investment – Kinds of collaboration and joint ventures – Negotiating foreign

collaboration / joint venture – Drafting of agreement – Restrictive clauses in the

foreign collaboration / joint venture – UN Code of conduct of transfer of technology –

Indian joint ventures abroad.

BLOCK IVWorld Trade Organisation: Origin and development – UNCTAD World Trade

Organisation (WTO) – Structure, functions and areas of operations – Dispute

settlement under WTO – Anti-dumping duties – Countervailing duties –

Environmental aspects in international trade – Trade Related Aspects of Intellectual

Property Rights – Competition and trade in services.

BLOCK VSettlement of International Commercial Disputes: International commercial arbitration

– International institutions – Drafting of arbitration agreements – Procedure for

international commercial arbitration.

BOOKS RECOMMENDED

Competitive Global Management - A.F.Alkhafaji

International Business for Third World Countries - D. Thakur

Globalisation and International Business - Devendra Thakur

Communication Management Theory and Practice - P. Rathnaswamy

The Global Business Game:

A Strategic Perspective - Trilok. N. Sindhwani

MSP 30 SECURITY ANALYSIS & PORTFOLIO MANAGEMENT

BLOCK I

Nature and scope of investment – Investment Environment, alternatives and markets

– investment risk, components of investment risk – Valuation of Securities.

BLOCK II

Indian Stock Market – Primary and Secondary markets – origins, growth, role

membership, management trading system of secondary markets – listing

requirements and regulation – SEBI – Derivatives market.

BLOCK III

Analysis for equity investment – economy industry and company level analysis –

Technical analysis – Efficient market hypothesis.

BLOCK IV

Return and risk characteristics of individual assets – effect of diversification –

Portfolio risk and optimum portfolio – Portfolio selection: Markowitz’s approach,

Sharpe’s Single index model and other portfolio selection models.

BLOCK V

Capital market theory – Efficient set with risk free lending and borrowing – CAPM –

APT – Evaluation of Portfolio performance – alternative measures and application of

evaluation techniques – Portfolio revision.

BOOKS RECOMMENDED

Portfolio Analysis & Management - V.K. Bhalla

Investments - Zivi Bodie, Alex Kane & Alan J.Marcus

Security Analysis & Portfolio Management

- Fisher & Jordon

Investment Management - V.K. Bhalla

Investment Management - Preeti Singh

Security Analysis & Portfolio Management

- V.A. Avadhani

Investment Analysis & Portfolio Management -

Prasanna Chandra

MSP 31 MANAGEMENT OF FINANCIAL SERVICES

BLOCK I

Financial Services: Concept and scope of financial services – functions concerning

public and private placement of capital issues – Merchant banking – functions –

modes of earning capitals from domestic and foreign markets – recent development

in capital markets – SEBI guidelines of merchant banking in India.

BLOCK II

NBFC: Scope and meaning – importance of NBFC’s in India and their growth.

Mutual fund services – concept, need and scope – types of schemes – SEBI

guidelines for mutual funds.

BLOCK III

Leasing: Overview – Legal and tax aspects, Evaluation of leasing.

Hire purchase: Legal framework and taxation aspects – financial evaluation of Hire

Purchase Finance, consumer credit.

BLOCK IV

Other financial services: Factoring and forfaiting factoring in India – concepts and

forms of Bills discounting – Bills discounting Vs. Factoring – Housing finance –

Insurance services – venture capital financing.

BLOCK V

Strategic Issues in the Management of Financial Intermediaries: Capital policy,

liquidity policy, credit and investment policy – Credit rating – credit rating agencies.

BOOKS RECOMMENDED

Indian financial systems - M. Khan

Indianl financial systems - Rm. Srivastava

Hand book of leasing hire purchase & Factoring - K. Sriram

Merchant banking - T. Sundarajan

Financial Institution & Market - L.M. Bhole

Mutual funds & Investment Portfolio - J.C. Verma

MSP 32 TAX MANAGEMENT

BLOCK I

Basic concepts of Taxation – Sources of Income Tax Law – Definition of Assessment

- Assessee – Person – Income – Assessment and Previous years – Capital and

Revenue – Residential Status – Tax free incomes.

BLOCK II

Computation of Income under various Heads – Salaries, Income from House

Property, Profits & Gains of Business or Profession.

BLOCK III

Computation of Capital Gains – Income from Other Sources. Deductions to be

made in computing total income.

BLOCK IV

Clubbing of Incomes – Set-Off and Carry-forward of Losses - Assessments of

Individuals.

BLOCK V

Assessments of HUF – Assessments of Firms, Companies and Assessment of

Trusts. Tax on income by Mutual Fund.

BOOKS RECOMMENDED

Income Tax Law & Practice - Bhagawati Prasad

Direct Taxes Practice & Plannin - B.B. Lal

Law of Income Tax - Iyengar & A.C. Sampat

Direct Taxes Law & Practice - Dr. Vinod K. Singhania &

Dr. Kapil Singhania

MSP 33 INTERNATIONAL FINANCIAL MANAGEMENT

BLOCK I

Designing a Global Financing Strategy – institutional Structure – Euro Currency Loan

– International Equity Markets – International Financing Decision – Financing

Overseas Subsidiary – Borrowing International Equity Investment – Syndicated

Loans – Block Funds – Subsidized Financing.

BLOCK II

International Project Appraisal – Issues involved in Investment Analysis – Profit and

Rent Maximisation – Cross Border Investment Analysis – Discounted Cash Flows –

Capital Asset Pricing Model (CAPM) – International Asset Pricing Model (IAPM).

BLOCK III

International Capital Budgeting – Methods – Present Value Analysis – Decision Tree

Analysis – Contingent Claim Analysis.

BLOCK IV

Cost of Capital and Capital Structure – Cost of Debt and equity Across Countries –

Weighted Average Cost of Capital and Assessment of Foreign Projects – Capital

Structure Decision across the countries.

BLOCK V

Multinational Working Capital Management – sources of Short Term Financing –

Current Asset Management – International Cash Management – Inventory

Management – Managing Blocked Currency Trade.

BOOKS RECOMMENED

Global Financial Markets - Ian H. Giddy

Financial Management - M.Y. Khan & P.K. Jain

International Financial Management - Reid W. Click & Coval

International Financial Management - Rite M. Rodriguez

Multinational Financial Management - Alan C. Shapiro

Multinational Finance - Adrin. Buckley

Manager in the International Economy - Raymond Vemon

Tine Politics of Global Economic - David H. Blake

International Financial Management - Madura & Jeff

MSP 50 HUMAN RESOURCE DEVELOPMENT

BLOCK I

Evolution and Human Resource Development as a management philosophy –

Meaning, Scope and importance – Personnel Management Vs. Human Resource

Development – Role Analyor’s and Human Resource Development – Key

performance areas, critical attributes and role effectiveness.

BLOCK II

Performance Appraisal and its objectives – Considerations in performance appraisal

– The Appraisal process – Appraisal methods – Development oriented appraisal

system – Interpersonal feedback and performance counseling – Developing dyadic

relationship through effective counseling.

BLOCK III

Concepts of Training and Development – Learning Principles – Identification of

training needs – Training objectives – Training Programme Design – Training

methods – Evaluation of Training and follow-up training.

BLOCK IV

Career Planning and Development – Need and Importance of Management

Development – Management Process – Components of Management Development

programmes – Techniques of Management Development – Merits and Demerits of

Management Development Techniques.

BLOCK V

Organisational effectiveness – Organisational culture – Organisational Development

– Organisational Development interface – Managing Change through Organisational

Development. Human Resource Development and Total Quality Management and

ISO 9000 – Human Resource Development Experiences in India – Emerging trends

and perspectives.

BOOKS RECOMMENDED

Designing & Managing Human Resource Systems- Pareek Udai & T.V. Rao

Performance Appraisal: Theory & Practice- T.V. Rao

Alternative Approaches & Strategies of HRD- T.V. Rao

Human Resource Development - D.M. Silvera

Human Resource Development - Kohli Unit & D. Sinha

MSP 52 ORGANISATION DEVELOPMENT

BLOCK I

Overview and process of Organisation Development. Nature of planned change –

Entering and Contracting – Diagnosing Organisations – Diagnosing Groups and jobs

– Collecting and analysing diagnostic information – feeding back diagnostic

information – designing interventions – leading and managing change – Evaluating

and institutionalizing Organisation Development interventions.

BLOCK II

Human Process Interventions. Interpersonal and group process approaches –

Organisation Process approaches.

BLOCK IIITechnostructural interventions. Restructuring Organisations – Employee

involvement – Work design.

BLOCK IV

Human Resource management Interventions. Performance management –

Developing and assisting members.

BLOCK V

Strategic interventions. Organisation and environment relationships – Organisation

transformation.

BOOKS RECOMMENED

Organisation development &

change

- Cummings & Worley

Organisational Behaviour - Fred Luthans

Organisation Development - Wendell L.French & Cecil H.Bell Jr.

Organisation Development Theory,

Practice and Research - French, Bell & Zawacki

The Change Masters - Rosabeth Moss Kanter

MSP 53 STRATEGIC HUMAN RESOURCE MANAGEMENT

BLOCK I

Changing Business Environment – Globalisation – Technological Changes – Market

Changes – Business Strategy and Human Resource – Strategic Human Resource

practices – Strategic responses of Organisations to Changing Environment.

BLOCK II

Human Resource and Business Strategy – Changing work Roles – Portfolio –

Process and Structure Related Strategic Responses and SHRM sytem.

BLOCK III

Strategic HRM Practices and Facilitators – Organisational Structure – Employee

relations.

BLOCK IV

Management of Careers – National Cultures and International Management.

BLOCK V

Leadership in times of Change – Economic Indicators of Human Resource

Management.

BOOKS RECOMMENDED

Strategic Prospects for HRM - Shaun TysonStrategic Human Resource Development - Kandula & R. SrinivasStrategic Human Resource Development - MelloHuman Resource Development - Biswanth GhoshStrategic Human Resource Development - Anthony & P. WilliamStrategic Human Resource Development - Y.R.K. ReddyStrategic Human Resource Development - Olive & LundyStrategic Human Resource Development - Alan Mc kindly

MSP 51 LABOUR LEGISLATIONS

BLOCK I

Factories Act, 1948

BLOCK II

Industrial Dispute Act, 1947 – Industrial employment – Standing Orders Act, 1946 –

Trade Union Act, 1926

BLOCK III

Workmen Compensation Act, 1923, Employees State Insurance Act, 1948,

Employees Provident Fund and Miscellaneous Provision Act, 1952, Payment of

Gratuity Act, 1972.

BLOCK IV

Payment of Wages Act 1936, Minimum wages Act, 1948 – Equal remuneration Act –

Payment of Bonus Act, 1965.

BLOCK V

Tamil Nadu Shops and Establishments Act – Tamilnadu catering Establishment Act –

Plantation workers Act.

BOOKS RECOMMENDED

Elements of Industrial Law - Kapoor N.D

Industrial Relations and Labour

laws - Srivastava

Industrial Law - M.C. Shukla

Respective Acts.

Commercial and Industrial Law - Dhandapani

Maintaining Industrial Discipline - Das Gupta

MSP 40 MARKETING RESEARCH & CONSUMER BEHAVIOUR

BLOCK I

Marketing Research and Scope of Marketing Research – Marketing Research as an

aid to marketing decision making – Marketing Research Design – The Marketing

Research process – Exploratory, descriptive and conclusive Research. Primary and

Secondary methods of data collection – Construction of Questionnaire – Application

of Sampling techniques – Data Analysis and Research Presentation.

BLOCK II

Applications of Marketing Research – Product Research – Advertising Research –

Market and Sales Analysis Researh – Motivation Research.

BLOCK III

Consumer Behaviour: Need to study Consumer Behaviour – Applications of

Consumer Behaviour principles to strategic marketing. Models of Consumer

Behaviour – Market segmentation and Consumer Behaviour. Factors influencing

consumer behaviour – social, economic, psychographic, group influences – Influence

of religion, culture and language & status.

BLOCK IV

Buying behaviour: Product perception – learning, attitude, personality. New product

purchase, repeat purchase, consumer spatial behaviour – consumption analysis –

product usage rates – expenditure pattern – Howard-Seth Model of Buyer behaviour

– Organisational Behaviour of buyer.

BLOCK V

Consumer decision processes – Problem recognition – search and evaluation –

purchasing processes – post – purchase behaviour – Consumerism – Industrial and

Domestic consumer characteristics.

BOOKS RECOMMENDED

Marketing Research - Harper Boyd & Ralph Westfall

Marketing Research - Kinner & Taylor

Marketing Research - Naresh K.Malhotra

Consumer Behaviour - David L.Loudon & Alber J.Della Bitta

Consumer Behaviour - Schifman

Consumer Behaviour - Roger D.Blackwell, Paul W.Miniard & James F.Engel

MSP 41 ADVERTISING AND SALES PROMOTION

BLOCK I

Advertising – Nature and scope of Advertising – Functions – Types – Approaches to

advertising – Economic and Social Implication of Advertising – Current challenges

and opportunities.

BLOCK II

Advertising strategic planning and organization – Advertising agencies – Media

Decision – Forms of media – Print Media – Electronic media – Internet – Outdoor and

Transit media – Direct Marketing, cinema – radio and television – Miscellaneous

media.

BLOCK III

Advertising copy – design of layout – Advertising Budget – Advertising Research –

Evaluation of Advertising effectiveness.

BLOCK IV

Sales Force Management – Importance – sales force decision – sales force size –

recruitment & selection – training – methods – motivating – salesman controlling –

compensation & incentives – fixing sales territories – quota – evaluation.

BLOCK V

Sales promotion: Meaning – methods – promotional strategy – marketing

communication and persuation – promotional instruments: advertising techniques of

sale promotion – consumer and dealers promotion. After sales service – packing –

guarantee – personal selling – Objectives – Salesmanship – process of personal

selling – types of salesman.

BOOKS RECOMMENDED

Advertising - J.H. Bolen

Advertising and Sales Management - C.N. Sontakk

Salesmanship and advertising - S.K. Davar

Sales Forecasting key to Integrated Management - Neelamegam

Sales Management - Richard R. Still, Edward W. Cundiff & Norman A.P. Govoni

Foundations of Advertising - S.A. Chunawalla & K.C. Sethia

Advertising Management - Rajeev Batra, John G. Myers & David A. Aaker

Advertising Management - Manendra Mohan

MSP 42 INTERNATIONAL MARKETING

BLOCK I

International Marketing – Definition and Scope – Reasons and Motivations – Global

vs. Domestic Marketing – Concepts related to the management of international

marketing function – World Trade and India’s foreign trade: an overview –

Institutional framework for exports in India.

BLOCK II

Global marketing environment – Cultural Environment – Political and Legal

Environment - Economic Environment.

BLOCK III

India’s Export – Import policy – procedure and Documentation.

BLOCK IV

International Product Policy and Planning – Pricing for exports an logistics –

International Promotion: Advertising, other forms & Sales force – Selection of

Channels and Distribution.

BLOCK V

International Market selection – International Marketing Research – International

marketing Planning and control.

BOOKS RECOMMENDED

International Marketing Management - Varshney & Bhattacharya

Global Marketing Management - Warren J.Keegan

International Marketing - Philip Cateora & John Graham

Export Management - D.C. Kapoor

International Marketing - Dana-Nicoleta Lascu

International Marketing - Sak Onkvisit & John J.Shaw

Marketing Management - V.S. Ramasamy & S. Namakumari

MSP 43 SERVICES MARKETING

BLOCK I

Services – Nature and definition – Role of service sector in the economy – Difference

between services and goods – services characteristics – marketing of services –

services marketing and relationship marketing.

BLOCK II

Services Market Segmentation – positioning and differentiation of services –

Marketing mix decisions – 7 P’s of service marketing – Internal marketing – Role of

physical evidence – Process management in service marketing.

BLOCK III

Service Delivery – Employees role and customer’s role in service delivery – Service

Quality dimensions – gap model to service quality – Customer satisfaction –

Customer retention – Building customer relationships.

BLOCK IV

Marketing of Financial services – Health care services – Hospitality services

including tourism and hotel services.

BLOCK V

Transportation and logistics services – professional services – Educational services –

media services – public utility services.

BOOKS RECOMMENDED

Services Marketing - Adrian Payne

Services Marketing - Helen Woodruffe

Services Marketing - S.M. Jha

Services Marketing - P.K. Sinha & S.C. Sahoo

Services Marketing - Ravishankar

Services Marketing - Lovelock

Services Marketing - Zeithmal & Bitner

Services Marketing - Palmer

MSP 61 TOTAL QUALITY MANAGEMENT

BLOCK I

Introduction to Total Quality Management – Leadership – Information and Analysis –

Strategic Quality Planning.

BLOCK II

Human Resource Development and Management – Management of process quality

– Customer focus and satisfaction – Bench marking.

BLOCK III

Organising for Total Quality Management – Productivity and Quality – The Cost of

Quality.

BLOCK IV

Processes and Quality tools – The Concept of a process – Total Quality

Management and data – Quality improvement tools – Understanding process

variation.

BLOCK V

Criteria for Quality programs – ISO 9000: Universal Standards of Quality –

Reengineering.

BOOKS RECOMMENDED

Principles of Total Quality - Vincent K. Omachonu & Joel E. Ross

Total Quality Control - Armond V. Feigerbaum

Total Quality - Ron Collard

Essence of TQM - John Bark

Global Management of Quality Assurance Systems - Willborn & Cheng

Commit to Quality - Townsend & Gebhardt

MSP 62 SUPPLY CHAIN MANAGEMENT

BLOCK I

Building a strategic framework to analyse supply chains. Understanding the supply

chain – Supply chain performance: Achieving Strategic fit and scope – Supply chain

Drivers and Obstacles.

BLOCK II

Planning demand and Supply in a supply chain. Demand forecasting in a supply

chain – Aggregate planning in a supply chain – Planning Supply and Demand in a

supply chain: Managing predictable variability.

BLOCK III

Planning and managing inventories in a supply chain. Managing Economies of scale

in a supply chain: Cycle inventory – Managing uncertainty in a supply chain: Safety

Inventory – Determining Optimal level of product availability.

BLOCK IV

Transportation, Network design and Information technology in a supply chain.

Transportation in a supply chain – Facility decisions: Network Design in a supply

chain – Information Technology in a supply chain.

BLOCK V

Coordinating a supply chain and the role of E-business. Coordination in a supply

chain – E-business and the supply chain – Financial evaluation of supply chain

decisions.

BOOKS RECOMMENED

Supply Chain Management Strategy, Planning and Operation - Sunil Chopra & Peter Meindl

Supply chains A manager’s guide - David A. Taylor

Purchasing & Supply chain Management - Monczke, Trent & Handfield

MSP 60 PROJECT MANAGEMENT

BLOCK I

Introduction – Project life cycle – Project selection – Types of project selection

models – project manager – Selection of Project Manager.

BLOCK II

Project Organisation – types – Project planning. Sorting out the project – Work

breakdown structure and Linear Responsibility charts – Conflict and Negotiation –

Conflict and Project life cycle – some requirements and principles of negotiation.

BLOCK III

Budgeting and cost estimation – Scheduling – Network techniques: PERT and CPM

– Gantt charts – Resource allocation – Resource loading – Resource Leveling.

BLOCK IV

Monitoring and Information Systems – Project Control – Types of control processes –

Control as a function of Management.

BLOCK V

Project auditing – Purposes of evaluation – Project Audit Life Cycle – Project

termination – Termination process.

BOOKS RECOMMENED

Project Management – A managerial approach - Jack R. Meredith & Samuel J. Mantel

Projects Planning, Analysis, Selection, Implementation and Review. - Prasanna Chandra

Textbook of Project Management - P. Gopalakrishnan & V.E. Ramamoorthy

Project Management - Kerzner Harold

Project Management Handbook - Dennis Hock

Project Management - S. Choudhry

Project Management: A Development Perspective - B.B. Goel

MSP 63 MATERIALS MANAGEMENT

BLOCK I

Introduction – Systems approach to Materials Management – Forecasting, objectives

and the Materials Organisation – Materials Planning.

BLOCK II

Purchasing – Purchasing in Materials Management – System Concept – Purchasing

and Procurement activities under Materials management – Value Analysis and Value

Engineering – Purchasing and Quality Assurance.

BLOCK III

Incoming Material Quality Control – Statistical Quality Control – Purchasing capital

equipment, plant and machinery – International Buying and Import purchasing –

Governmental purchasing practices and procedures.

BLOCK IV

Inventory Management and Control Systems – Stores Management and Operation –

Material Accounting, Flow of Costs and Inventory Valuation, Physical Verification,

Security and Materials Audit.

BLOCK V

Materials Handling and Storage Systems; Physical Distribution Logistics –

Transportation, Traffic and Claims Management – Operations Research and Related

Techniques.

BOOKS RECOMMENDED

Materials Management: Procedures, Text and Cases - A.K. Datta

Materials Management: An integrated approach - P. Gopalakrishnan & M. Sundaresan

Introduction to Materials Management - J.R. Tony Arnold & Stephen N. Chapman

MSP 90 DEMOGRAPHY, COMMUNITY HEALTH AND BIOSTATISTICS

BLOCK I

Community Health: Concept of Disease - Epidemiological Triad - Concepts of

Control and Prevention. Principles of Epidemiology: Components, Measurements,

Prevalence and Incidence.

BLOCK II

Epidemiology: Epidemiologic Methods-Descriptive, Analytical and Experimental

Studies - Uses of Epidemiology - Community Diagnosis and Treatment -

Communicable and Non-communicable Diseases. National Health Programmes in

India - International Health: WHO and Other United Nations Agencies.

BLOCK III

Basic Biostatistics: Presentation of Data - Sampling Frame and Sampling Methods

– Averages - Correlation and Regression - Tests of Significance.

BLOCK IV

Demography: Demographic Cycle - World Population Trend. Demographic Trends in

India: Growth rate, Age Pyramid, Sex Ratio, Population Density, Family size,

Urbanization, Literacy and Life Expectancy. Fertility and Fertility Related Statistics

BLOCK V

Family Planning: Family Planning - Population Policy - National Demographic

Goals.

BOOKS RECOMMENDED

Textbook of Preventive and Social Medicine - J.E. Park & K. Park

Textbook of Prevention and Social Medicine - B.K. Maharajan & M.C. Gupta

VHAI - State of India’s Health

Business Statistics - S.P. Gupta & M.P. Gupta

An Introduction to Biostatistics – A manual for Students in Health Sciences - P.S.S. Sundar Rao & J. Richard

MSP 91 HEALTHCARE SERVICES PLANNING AND MANAGEMENT

BLOCK IHospital Planning: Concept of Planning - Guiding Principles in Planning Hospital Facilities and Services - Regional Planning and Factors to be emphasized - Steps in Hospital Planning; Planning Team and Stages of Project - Estimation, Architect Brief and Master Plan - Selection of Site and Decision on Land, Space, and Utilities.

BLOCK IIOutpatient & Outpatient Services: Objectives – Functions - Location, Design and Layout - Policy and Procedures – Organization – Staffing - Equipment and Facilities - Key Result Areas and Performance / Quality Indicators. Daily Planning and Scheduling of Work - Managing Time: Waiting Time and Total Time Spent by a Patient. Specialty, Sub-specialty and Super Specialty Clinics - Diagnosis, Physiotherapy and Occupational Therapy. Emerging Concepts: Day Care, Reservation, Appointment by Phone, etc. Medico-social Works / Patient Counselling. Other Facilities: Pharmacy, Gifts Shop, Prayer / Meditation Room. Admission, Transfer, Billing and Discharge Procedures

BLOCK IIITrauma Care: Emergency and Casualty Services: Objectives – Functions - Location, Design and Layout - Policy and Procedures – Organization – Staffing - Equipment and Facilities - Key Result Areas and Performance / Quality Indicators - Disaster Management: Principles and Classification - Life Saving Drugs - Ambulance and Paramedic Services - Medico-legal Procedures - Forms and Registers to be maintained - Communication System.

BLOCK IVOperation Theatre: Objectives – Functions - Location, Design and Layout - Policy and Procedures – Organization – Staffing - Equipment and Facilities - Key Result Areas and Performance / Quality Indicators - Daily Planning and Scheduling - Determinants of number of Operating Rooms - Zoning and Aseptic / Sterile Techniques - Clinical Protocols - Sub-stores, CSSD, Immediate Postoperative Recovery Rooms - Safety Issues.

BLOCK VIntensive Care Units: Objectives – Functions - Location, Design and Layout - Policy and Procedures – Organization – Staffing - Equipment and Facilities - Key Result Areas and Performance / Quality Indicators - Types of ICUs.

BOOKS RECOMMENDED

Guide to Good Practices in Hospital Administration - NHS

Hospital Planning and Administration

-R. Llewelyn Davies & HMC Macaulay

Hospital and Health Services Administration Principles and Practice - Syed Amin Tabish

Principles of Hospital Administration and Planning - B.M. Sakharkar

Hospital Administration - C.M. Francis & et al.,

Designing for Total Quality in Health Care - G.D. Kunders

MSP 92 HEALTHCARE MANAGEMENT FUNCTIONS

BLOCK I

Human Resources Management: Manpower Planning - Recruitment, Selection and

Orientation - Training and Development – Compensation. Managing Performance -

Information, Records and Reports.

BLOCK II

Accounting and Finance Management: Accounting Principles, Concepts and

Rules. Journal, Day Books, Ledger, Trail Balance and Financial Statement.

Depreciation and Reserves. Internal Audit and Statutory Audit. Costing, Breakeven

Analysis and Cost Containment. Budgeting - Financing of Health.

BLOCK III

Materials Management: Objectives and Rights of Materials Management - Materials

Management Process.

Managing Quality: Dimensions of Quality - Quality Management Process - Quality

Policy - Clinical Quality and Customer Service - Feedback and Quality Audit -

Obstacles to Practice Quality.

BLOCK IV

Marketing Management: Marketing Concept of Marketing - Importance of Marketing

to Healthcare Organizations - Marketing Mix Decisions - Social Marketing.

BLOCK V

Public Relations: Classification of Public - Public Relations Process - Public

Relations Tools.

BOOKS RECOMMENDED

Hospital Administration - C.M. Francis & et al.,

Hospital and Health Services Administration Principles and Practices - Syed Amin Tabish

Principles of Hospital Accounting - L. Vann Seawell

Hospital Stores Management: An Integrated Approach - Shakti Gupta & Sunil Kant

Hospital Wide Quality Assurance - Wilson CRM

Marketing for Healthcare Organisations - Philip Kotler & Roberta N. Clarke

Health Service Public Relations - Roger Silver

MSP 93 HEALTHCARE ADMINISTRATION

BLOCK I

Management: Concepts - Management and Organizations - Management Role -

Levels of Managers and Management Skills. Theories of Management - Classical

School - Behaviour School - Management Science School.

BLOCK II

Management Functions and Process: Planning – Organizing – Staffing – Directing

– Controlling.

BLOCK III

Healthcare Administration: Services, Classification of Service Organizations,

Characteristics, Challenges. History of Medicine, Healthcare Revolution, Health,

Dimensions of Health, Indicators of Health. Types of Healthcare Organizations,

Composition of Health Sector, Types of Care, Pyramidal Structure of Health

Services, Hospitals, Types of Hospitals and Role of Hospital in Healthcare,

Complexity of Hospital Organization.

BLOCK IV

Healthcare Managers: Levels and Roles - Governing Board, Executive Board and

Advisory Board - CEO, Medical Administration, Nursing Administration and Hospital

Administration - Middle Level Mangers in Healthcare and their Responsibilities -

Structuring Healthcare Organization.

BLOCK V

Current Issues in Healthcare: Accreditation – Telehealth - Health Tourism - Health

Insurance and Managed Care - Disaster Management - Hospital Wastes

Management.

BOOKS RECOMMENED

Management - Stephen P. Robbins & Mary Coulter

Textbook of Preventive and Social Medicine - J.E. Park & K. ParkManagement in Health Care - Elaine La Monica

Hospital and Health Services Administration Principles and Practice - Syed Amin Tabish

Principles of Hospital Administration and Planning - B.M. SakharkarHospital Administration - C.M. Francis & et al.,

Management Process in Health Care - S. Srinivasan (ed.)

MSP 94 HEALTHCARE SUPPORT SERVICES AND FACILITIES MANAGEMENT

BLOCK IFront Office: Functions – Location – Staffing - Information and Communication.Medical Records: Objectives - Functions - Characteristics, Main Section and Analysis of Medical Records - Types of Forms; Retention Policy; Records and Statistics. Hospital Beds, Bed Compliment, Bed Days, Average Length of Stay (LOS), Bed Occupancy Rate, Daily Ward Census, Bed Turnover Rate, Gross / Net / Postoperative Death Rate, Admission and Discharge. Location, Design and Layout - Staffing - Medical Records Committee. Technology Advancements: EMR, Microfilming and Smart Cards.CSSD: Functions - Advantages of Centralized System - Distribution System - Location, Design and Layout - Staffing; Duties of CSSD Incharge.

BLOCK IIRadiology Services: Objectives and Functions - Location, Design and Layout - Staffing; Duties of Radiologist and Technicians.Laboratory Services: Objectives and Functions - Location, Design and Layout - Staffing; Duties of Pathologists and Lab Technicians - Classification of Laboratory Services

BLOCK IIIPharmacy: Objectives and Functions - Location, Design and Layout - Staffing; Duties of Chief Pharmacist; Therapeutic Committee - Hospital Formulary.Dietary Services: Objectives and Functions – Staffing - Equipment and Physical Facilities - Purchases, Stores and Issues - Pricing and Control Measures - Location, Design and Layout.

BLOCK IVLinen and Laundry: Objectives and Functions - Location and Space – Staffing - Bed Linen Ratio – Automation.Housekeeping: Objectives and Functions – Staffing - Key Tasks - Systematic and Standard Procedures of Cleaning - Required Materials for Cleaning.

BLOCK VMaintenance Management: Objectives and Functions - Civil and Biomedical – Staffing - Location and Space - Policy and Procedures - Equipments Types and Characteristics; Purchase, Inspection and Installation, Records, Responsibilities - Levels of Maintenance; Service Contracts and Disposition.Security Services: Objectives and Functions - Staffing; Responsibilities of Security Guard - Gate Pass; Physical Verification; Control Movement.

BOOKS RECOMMENDED

Guide to Good Practices in Hospital Administration - NHSHospital Planning and Administration

-R. Llewelyn Davies & HMC Macaulay

Hospital and Health Services Administration Principles and Practice - Syed Amin TabishPrinciples of Hospital Administration and Planning - B.M. SakharkarHospital Administration - C.M. Francis & et al.,Designing for Total Quality in Health Care - G.D. Kunders

MSP 80 MANAGING INFORMATION TECHNOLOGY

BLOCK I

Roles of Information Technology (IT): Roles of Chief Information Officer (CIO) as

Chief Technical Officer (CTO) – Chief Asset Officer (CAO) – Chief Knowledge Officer

(CKO)

BLOCK II

IT / CIO and Promotion of Enterprise Innovation: A Framework for Enterprise

Innovation by IT – Business Innovation by IT – Product Supply Innovation by IT –

Management Innovation by IT – Promotion of Enterprise Innovation by IT

BLOCK III

IT Strategies: Information System Architecture – Important IT Techniques and Trends

– Construction of Information System Architecture.

BLOCK IV

CIO and Management of IT Management: Framework for IT Management – IT Asset

Management – IT Process Management – System Cost Management – Innovation

Strategies for IT Organisation – Management of IT Outsourcing.

BLOCK V

Preparation and Development of IT Master Plans: Case Studies

Preparation and Development of Security Policy: Overview of Computer Security –

Risk Assessment – Security Policy. Managing Information Systems.

BOOKS RECOMMENDED

Strategic Planning for Information

Systems - J. Ward and P. Griffiths

The Art of Strategic Planning for

Information Technology - B.H. Boar

Managing in a Time of Great

Change - P. Drucker

The Rise and Fall of Strategic

Planning - H. Mintzberg

MSP 81 INFORMATION SYSTEMS DEVELOPMENT

BLOCK I

Introduction to Information Systems Development: Framework and Definitions –

Types of Information systems – Systems Development Lifecycle.

Systems Analysis Skills: Analytical Skills – Management Skills – Interpersonal Skills.

BLOCK II

Managing Information Systems Projects: Initiating and Planning the Project –

Executing the Project – Gantt and PERT charts – Project management software.

CASE tools: Diagramming tools – Form and repot generator tools – Analysis tools –

CASE Repository.

Identifying and Selecting Systems Development Projects: Corporate Strategic

Planning – Information Systems Planning.

BLOCK III

Initiation and Planning: Assessing Project Feasibility – Cost / Benefit Analysis and

ROI – Building a Baseline Project Plan.

Preparing and Presenting the Project Proposal: Organising the Proposal – Effective

Written Communication – Presenting the Proposal.

BLOCK IV

Requirements Determination: Interviewing – Questionnaires – Prototyping.

Requirements Structuring: Process modeling – Logic modeling – Conceptual data

modeling.

Designing the Interface: Forms and Reports – Interface design techniques.

BLOCK V

Implementation: Coding – Verification and Validation – Testing – Installation –

Documentation – User training.

Maintenance: Types of maintenance – Cost of maintenance – Managing

maintenance.

BOOKS RECOMMENDED

Systems Analysis and Design - K. Kendall & J. Kendall

Systems Analysis and Design Methods

- J.L. Whitten, L.D. Bentley & K.C. Dittman

Exploring Requirements:

Quality Before Design - Donald C. Gause & Gerald M. Weinberg

Software Engineering - I. Sommerville

MSP 82 RELATIONAL DATABASE MANAGEMENT SYSTEM

BLOCK I

Introduction – Data models – Entity – Relationship Model – Relational Model.

BLOCK II

Relational databases – SQL – other relational languages – Integrity and security –

Relational – Data base – design.

BLOCK III

Object-based databases and XML – Object-oriented databases – Object-relational

databases – XML.

BLOCK IV

Data storage and Querying – Storage and File structure – Indexing and Hashing –

Query processing – Query Optimisation.

BLOCK V

Transaction Management – transactions – concurrency control – Recovery System.

BOOKS RECOMMENED

Database Systems Concepts 4e - Silberschatz, Kortz & Sudarshan

Database Management - Fred.R.Mc Fadden & Jaffrey A. Hoffer

Database Management - Gorden C.Everest

Conceptual Database Design – An

Entity Relationship Approach - Carlo Batini, Stefano Ceri & Sham Kant

B.Navathe

Database Management and Design - Gary W.Hansen & James V.Hansen

Object oriented Systems Analysis

and Design - Ronald J.Norman

Conceptual Database Design - Carlo Batini, Stefano Ceri & Sham Kant

B.Navathe

MSP 83 E-COMMERCE

BLOCK I

E-commerce Technology: Principles – Potential – Data Warehousing – Temporal

Coherency – Networking Infrastructure – Software Tools – IP, TCP HTTp, HTML –

Cryptography – Consumer Interface Technologies – OALP & Data mining.

BLOCK II

E-commerce: Effect on job, growth, trade, international co-operation – Tax problems

– Applications of E-commerce in different sectors – service, industry, domestic etc., -

multidisciplinary approach to E-commerce – Softwares.

BLOCK III

E-commerce Management: Net Centrism – Navigation – Digital Design – Web

Metrics – Business models – Hyper Markets – Intelligent Agents – Auctions – Design,

Protocol.

BLOCK IV

Channel conflict management: Security and Encryption – Abuse and Netiguette –

Internet Governance – Economics of E-commerce – Equilibrium price – Electronic

Marketing – Taxing – e-business – Road map for success.

BLOCK V

E-commerce – Legal Issues: Software Intellectual property law – Contract law for E-

commerce, warranties and new products – Cyber law issues – Privacy and

Transborder flows, fraud – Security of Information and Risks – Electronic Highway

Robbery – Consumer Protection.

BOOKS RECOMMENED

Frontiers of Electronic Commerce - Kalakota & Whinston

Electronic Commerce A Managerial Perspective - Efraim Turbon, Jae Lee, David King &

H.Micheal Chung

E-commerce Fundamentals & Applications - Henry Chan, Raymond Lee, Tharam Dillon

& Elezabeth Chang

Marketing the E-business - Lisa Harris & Charles Dennis

E-Marketing - Judy Strauss, Adel El-Ansary & Raymond

Frost

MSP 84 INTERNET MARKETING

BLOCK I

Internet Marketing: features – structural requirements – Specific characteristics –

Components of Marketing mix under Internet environment.

Organisational and environmental scanning and designing of marketing programmes.

BLOCK II

B2B Marketing – focus, scope – organizational buyer behaviour – different forms of

B2B – organizational buying decision process – marketing mix relevant to B2B.

BLOCK III

Collaborative product commerce – customized product design – supply chain

management – product data management – introduction to CAD/CAM – Product –

Centric Business Solutions.

BLOCK IV

B2C – Focus & scope – Individual buyer behaviour – decision process – factors

influencing process – customer relationship management.

BLOCK V

On-line marketing – On-line retail – On-line sales promotion – Internet

advertisements – Internet Marketing research.

BOOKS RECOMMENDED

E-commerce Strategy, Technologies and Applications - David Whiteley

Marketing Management - Philip Kotler

E-commerce - Henry Chan

Web Advertising and Marketing - Thomas J. Kuegler, Jr.

Industrial and Organisational Marketing - Michael H. Morris

Consumer Behaviour - Leon G. Schiffman

Business Marketing - F. Robert Dwyer John F. Tanner

Et.al. Electronic Commerce - Nabil R.Adam

Internet Marketing - Rafia. Mohammed

Building an Intelligent E-Business - David Ferris & Larry Whipple